Desik et al., 2012 - Google Patents

Acquiring Insurance Customer: The CHAID Way.

Desik et al., 2012

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Document ID
2965847125532172663
Author
Desik P
Behera S
Publication year
Publication venue
IUP Journal of Knowledge Management

External Links

Snippet

In view of the recent regulatory changes and volatile market conditions, the insurance and finance industry started focusing more on developing strategies to find new customer segments. Acquiring new customers is difficult especially in a fiercely competitive industry …
Continue reading at www.researchgate.net (PDF) (other versions)

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