Wang et al., 2015 - Google Patents

Viewability prediction for online display ads

Wang et al., 2015

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Document ID
17369307328547449035
Author
Wang C
Kalra A
Borcea C
Chen Y
Publication year
Publication venue
Proceedings of the 24th acm international on conference on information and knowledge management

External Links

Snippet

As a massive industry, display advertising delivers advertisers' marketing messages to attract customers through graphic banners on webpages. Advertisers are charged by ad serving, where their ads are shown in web pages. However, recent studies show that about …
Continue reading at dl.acm.org (PDF) (other versions)

Classifications

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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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