Ismail et al., 2019 - Google Patents

Impact of sales promotion on consumer impulse purchases in Karachi, Pakistan

Ismail et al., 2019

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Document ID
15644448566691793540
Author
Ismail A
Siddiqui D
Publication year
Publication venue
Pakistan (May 7, 2019)

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Snippet

The purpose of this study was to examine the impact of sales promotion on consumer's impulse purchases in retail industry in Karachi, Pakistan. The study also aims to identify the impact of the most reliable sales promotional tools ie,(free-sample, buy one get one, price …
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