Haider et al., 2018 - Google Patents

An ensemble learning based approach for impression fraud detection in mobile advertising

Haider et al., 2018

Document ID
11676725059080936223
Author
Haider C
Iqbal A
Rahman A
Rahman M
Publication year
Publication venue
Journal of Network and Computer Applications

External Links

Snippet

Mobile advertising enjoys 51% share of the whole digital market nowadays. The advertising ecosystem faces a major threat from ad frauds caused by false display requests or clicks, generated by malicious codes, bot-nets, click-firms etc. Around 30% revenue is being …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
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    • G06Q20/00—Payment architectures, schemes or protocols
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    • G06Q20/10—Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems

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