Choi et al., 2019 - Google Patents

Travelers' parasocial interactions in online travel communities

Choi et al., 2019

Document ID
11495266117889528707
Author
Choi S
Kim I
Cha K
Suh Y
Kim K
Publication year
Publication venue
Journal of Travel & Tourism Marketing

External Links

Snippet

This study explores whether, through parasocial interaction (PSI), trust in other travel community users drives travelers' satisfaction with those communities as well as their travel experiences. It further examines the moderating effect of the quantity of contact with the …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0217—Giving input on a product or service or expressing a customer desire in exchange for an incentive or reward
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking
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    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation

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