O'Kelly, 2016 - Google Patents

But will it play in Grand Rapids? The role of gatekeepers in music selection in 1960s top 40 radio

O'Kelly, 2016

Document ID
10513445867228012329
Author
O'Kelly L
Publication year

External Links

Snippet

The decision to play (or not to play) certain songs on the radio can have financial ramifications for performers and for radio stations alike in the form of ratings and revenue. This study considers the theory of gatekeeping at the individual level, paired with industry …
Continue reading at search.proquest.com (other versions)

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0202—Market predictions or demand forecasting
    • G06Q30/0203—Market surveys or market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0217—Giving input on a product or service or expressing a customer desire in exchange for an incentive or reward
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking

Similar Documents

Publication Publication Date Title
Sterling et al. The concise encyclopedia of American radio
Hirsch The structure of the popular music industry
Peterson et al. Changing arts audiences: Capitalizing on omnivorousness
Rudin Broadcasting in the 21st Century
O’Reilly et al. Marketing live music
Babović Metropolitan Belgrade: culture and class in interwar Yugoslavia
Baxter-Moore “The Ties That Bind”: Springsteen Fans Reflect on the Live Concert Experience
Stewart Essential Radio Skills: How to present a radio show
Sterling Encyclopedia of Radio 3-Volume Set
Hatschek et al. Historical dictionary of the American music industry
O'Kelly But will it play in Grand Rapids? The role of gatekeepers in music selection in 1960s top 40 radio
Searcy The voice of the Negro: African American radio, WVON, and the struggle for civil rights in Chicago
Denevan The potentially bright future of radio: An analysis of interviews from radio professionals regarding radio's past, present and future
Ingram et al. An advertiser's guide to better radio advertising: tune in to the power of the brand conversation medium
Hancock Stereo/Types: Canadian Women DJs Sound Off
Bee et al. The Radio Handbook
Fagan A historical perspective on LP marketing and payola in 1962: The case of Robby and The Troubadours
Spinks “Hand Clappin'Foot Stompin'Funky-Butt… Live!”: Growing up with the sound of Rhythm and Blues, and Soul and their impact upon Norwich 1963-1968,”
Stanton A history of the research and planning department of the National Broadcasting Company, incorporated (1931 to 1976).
Maki The conservation of a gender fantasy: women and Top 40 radio in Montreal
Meyers Admen and the shaping of American commercial broadcasting, 1926-50
Russo Roots of radio's rebirth: Audiences, aesthetics, economics, and technologies of American broadcasting, 1926–1951
Brennan Radio programming for young adults: three New Zealand case studies: a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies and Massey University
Meyers Admen and the shaping of American commercial broadcasting, 1926–1950
Bruno Synch placement in a TV ad for Apple: spots still deliver boost, but to fewer songs.