WO2002091192A1 - Information delivery system using cellular terminal - Google Patents

Abstract

Only by specifying and transmitting a telephone number or a naming identifier assigned for each information set, as a mail transmission address of a cellular mail, it is possible to read information corresponding to the telephone number or the naming identifier as a response to the mail.

Description

 Specification

Information distribution system using mobile terminals

 The present invention relates to a technology that is effective when applied to an information distribution technology such as an advertisement using a mobile terminal.

 2. Description of the Related Art There is known a technology in which a predetermined number of digits can be browsed on an Internet simply by assigning a several-digit number to each advertisement.

 Recently, when a phone number is assigned to each piece of information, such as advertisements, and a call is made to a phone number associated with this information using a mobile terminal equipped with a display function, the server responds to this. A technology is also being considered in which a predetermined HTML file in which the advertising content is formatted is returned as an e-mail to the transmitting mobile terminal to display the advertising content on the mobile terminal.

 In the case of the above technique, the called system on the server side recognizes the caller's telephone number of the terminal on the calling side and returns display information to the telephone number.

 Therefore, in this system, the calling mobile terminal belongs to a predetermined mobile carrier, and the mail address is limited to the case where the mobile phone number is registered as the mail address as it is.

 In other words, in a system that distributes information by calling a phone number, only the calling phone number can be recognized by the called system, so that a mobile carrier with a limited calling domain (for example, abc.ne.jp) I could only reply to the email.

 Furthermore, since the server-side system needs to recognize the telephone number of the mobile terminal that made the call, the user had to set the mobile terminal to the calling number display mode. Since disclosing the user's own phone number to a third party in this way leads to the leakage of personal information, such information distribution systems are generally not widely used at present. Disclosure of

This effort received an information distribution request from a mobile terminal with a display function owned by the user. In an information distribution system for distributing information corresponding to this, first, when a user sends an e-mail addressed to the identifier of the other party assigned to each information on the mobile terminal, the incoming call corresponding to this identifier is received. The device receives this e-mail. The distribution information to be distributed is specified based on the identifier of the receiving device, and the mail address of the portable terminal is acquired from the mail reception information of the receiving device. Then, an information distribution mail having the mail address as a destination and the distribution information as a text is generated, and the information distribution mail is transmitted to the portable terminal. As a result, the user can receive and display the information assigned to the telephone number simply by sending an e-mail specifying the identifier given to the receiving device.

Here, the identifier means, for example, a character, a character, a symbol, etc., excluding a domain of an e-mail address set in the mobile terminal when a mobile terminal such as a mobile phone is set as a receiving device. For example, if the email address of the mobile terminal is “09012345678@abc.ne.jp”, the numeric part “09012345678” is the identifier. If the mobile terminal has the e-mail address S “cybird@abc.ne.jp”, the identifier is “cybirdj. For mobile terminals belonging to the same carrier (communication company), the domain name ( it is obtained by focusing on the property of being capable of transmitting and receiving e-mail only partial) of r _C ybirdj in the example the naming (of the excluded "portion of @ab ne.jp J) in the example above.

 As described above, according to the present invention, the user can obtain necessary information only by transmitting an e-mail addressed to an identifier such as a telephone number or a naming using his / her own portable terminal. BRIEF DESCRIPTION OF THE FIGURES

 FIG. 1 is a diagram showing a system configuration according to one embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

 In FIG. 1, reference numeral 1 denotes a mobile terminal owned by a user. The mobile terminal 1 can be connected to a terminal mail server 3, and the mail server 3 is, for example, a provider server of an ABC company as a carrier.

Each mobile terminal that can connect to the ABC company's mail server 3 is assigned an address based on the ABC company's domain. In FIG. The phone number unique to the mobile terminal is set as the address, such as “09012345678@abc.ne.jp”. Therefore, each of these mobile terminals has a unique address on the Internet. It is possible to send and receive e-mails between mobile terminals under the carrier (ABC company) only by telephone number without adding a domain. The terminal mail server 3 has a terminal mail table 4 for terminal mail.

 If the mail server 3 permits the setting of a name address, for example, “cybird@abc.ne.jp” instead of a telephone number, the mobile phone under the carrier (ABC company) When sending a mail from the terminal to the terminal device to which the name address is assigned, it is only necessary to specify only the naming identifier “cybird” excluding the domain as the destination.

 The information distribution system 6 is composed of a general-purpose computer system, and is connected to the receiving-only terminal 5 via an interface (I / F). The information distribution system 6 includes a receiving terminal number extracting unit 62, a distribution data reading unit 63, a database 64, and a mail generating unit 65 as functional units.

 This computer system is composed of a central processing unit (CPU), a memory, a hard disk device and the like connected as hardware by a path (BUS). It is realized by the processing device (CPU) reading and executing. The database 64 is set in the hard disk device.

 The mail transmission server 7 has a function of transmitting the mail generated by the mail generation unit 65 to the destination address described in the header, and transmits the information distribution mail generated by the information distribution system 6 to the Internet. It has the function of transmitting on a general-purpose network (NW) composed of.

 The general-purpose network (NW) is connected to a domain name server (DNSV) and an advertisement providing server (PR.com).

In the figure, the user first refers to the advertisement medium 2 in newspapers, television, magazines, street advertisements, and the like. At this time, the advertisement medium 2 is given a telephone number or a naming identifier corresponding to the advertisement. This telephone number is displayed in the same sense as a conventional inquiry telephone number for detailed information on this advertising medium 2. Therefore, at first glance the user Is preferably a phone number that is easy to remember. For example, in the case of the present embodiment, it is assumed that there are many consecutive numbers such as “0 9 0 1 1 1 1 5 5 5 5”. It should be noted that the recognition of the telephone number by the user is not limited to visual factors, and may be recognized audibly through continuous calls in radio or the like.

 —On the other hand, a naming identifier means a character, number, or symbol string that is easy for a user to identify, such as “cybird” or “worldcup2001”. You may.

 These telephone numbers and naming identifiers (hereinafter collectively referred to as “identifiers”) are printed on advertising media2 such as newspapers, television, magazines, and street advertisements, as well as printed on the back of soft drink bottle labels. May be. In this case, by preparing many types of identifiers, it is possible to prepare an identifier having an attribute of “hit” and an identifier having an attribute of “out”.

 When the user desires to obtain the information on the advertising medium, the user first switches to the mail transmission mode on the mobile terminal 1a owned by the user. In this e-mail transmission mode, three input items are normally displayed: destination e-mail address, e-mail title, and e-mail text. In this example, the destination e-mail address contains the telephone number "0 9 0 1 1 1 1 5 5 All you have to do is enter 5 5 ”(or the naming identifier“ cybird ”or“ worldcup2001 ”).

 At first glance, this process looks complicated, but in reality, it only involves the three steps of (1) switching to the e-mail transmission mode, (2) inputting the phone number for the destination, and (3) sending, and entering the normal phone number. It is not much more complicated than making a call.

 Here, a brief description of a mail system using a portable terminal is a kind of e-mail system. Therefore, it is necessary to specify the receiving terminal address (09011115555@ABC.ne.jp) as the destination e-mail address in the same way as ordinary e-mail, but mail between mobile terminals belonging to the same carrier (telephone company) must be specified. For transmission / reception, the description of the domain (@ ABC.ne.] 'P) is omitted and only the telephone number (or naming identifier) may be used.

When the user completes the input and gives a transmission instruction (usually, simply presses the “Send” button displayed on the screen as an interface), the e-mail first arrives at the terminal mail server 3. Terminal mail server 3 generates terminal mail table 4 Then, the terminal telephone number of the destination is obtained from the e-mail.

 Next, the terminal mail server 3 specifies “0 9 0 1

The e-mail is transmitted to the portable terminal (here, the terminal 5 only for receiving a call) to which the telephone number “1 1 1 5 5 5 5” is assigned.

 The receiving-only terminal 5 provided with the telephone number receives the terminal-to-terminal mail from the mobile terminal 1a.

 The incoming call-only terminal 5 is connected to the information distribution system 6 and can read out incoming e-mails. Although not shown, a plurality of incoming call-only terminals 5 are connected to the information distribution system 6.

 When an e-mail is received by a specific receiving-only terminal 5, this e-mail is read into the information distribution system 6, and the telephone number of the receiving-only terminal 5 (here, 0 9 0 1 1 1 1 5 5 5 5) Alternatively, the naming identifier set in the receiving-only terminal 5 is extracted.

 The distribution data reading unit 63 reads distribution information corresponding to the telephone number from the database 64. This distribution information may be the advertisement information itself formatted in HTML format, or may be an HTML file describing the address of the advertisement server (here, http: \ www.PR.com/PR.html). In the present embodiment, the latter is used.

 The mail generation unit 65 generates a distribution information mail using the distribution information as a mail text. Here, the mail address (here, 09012345678@ABC.ne.jp) of the mobile terminal 1a of the destination of delivery obtained from the receiving-only terminal 5 is set as the destination address. At this time, the mail generation unit adds the domain (@; 80.116.) Omitted in the terminal-to-terminal mail. This is because the distribution information mail is transmitted via the general-purpose network (NW). Note that the mail transmission server 7 can be replaced with a transmission-only terminal (not shown). In this case, a mobile terminal belonging to the same carrier as the mobile terminal 1a is used as a transmission-only terminal. In this case, since the distribution information mail can be sent as terminal-to-terminal mail, the domain (@ ABC.ne.jp) may be omitted.

 In the delivery information email, enter any text (here, “Thank you for requesting materials”) in the email title, and enter the delivery information (here, http://www.PR.com/PR) in the email body. HTML file with .html).

In this way, the delivery information e-mail is sent via the e-mail transmission server 7 Network.

 In the case of such delivery information mail, the destination address is first analyzed by a domain name server (DNSV), and the server corresponding to the domain (here, terminal mail server 3) is specified. 1 A is received.

 In the portable terminal 1a, when the distribution information mail is received, the distribution information is displayed. Here, the distribution information is a predetermined address.

 (http: \ www.PR.com/PR.html) is the specified HTML file, and by specifying this address, it is connected to the advertisement server specified by the address. As a result, the information stored in the advertisement server can be displayed on the mobile terminal 1b.

 In the present embodiment, an example is described in which the incoming call-only terminal 5 and the information distribution system 6 are connected via an interface. However, the incoming call-only terminal 5 can be omitted. In this case, an incoming call table is provided inside the information distribution system 6 so that the mail corresponding to the telephone number (here, 0 9 0 1 1 1 1 5 5 5 5) or the naming identifier can be identified. The information distribution system 6 itself may directly receive mail from the portable terminal 1a via the terminal mail server 3 or the mail transmission server 7. INDUSTRIAL APPLICABILITY The present invention can be used for advertisement distribution and information distribution to mobile terminals such as mobile phones having a display function connectable to a network.

Claims

The scope of the claims 1. An information distribution method for receiving an information distribution request from a mobile terminal having a display function owned by a user and distributing corresponding information,  Transmitting an e-mail from the user's portable terminal addressed to the identifier assigned to each piece of information; receiving the e-mail by a receiving means provided with the identifier set to each piece of information;  A step of specifying distribution information by acquiring an identifier from the receiving means; and a step of acquiring a mail address assigned to the portable terminal of the user from the mail reception information of the receiving means.  Generating an information distribution mail with the mail address as a destination and the distribution information as a text;  Transmitting the information distribution mail to the mobile terminal of the user;  Displaying the distribution information by receiving the information distribution mail in the mobile terminal.  2. The information distribution method using a mobile terminal according to claim 1, wherein the identifier is configured by a combination of letters, numbers, or symbols.  3. The information distribution method according to claim 1, wherein the distribution information describes an address where the distribution information of the information providing server is stored.  4. An information distribution server that receives an information distribution request from a mobile terminal having a display function owned by a user and distributes the corresponding information,  Receiving an e-mail addressed to the identifier assigned to each information on the mobile terminal based on the identifier;  A step of identifying distribution information from the identifier;  Obtaining a mail address given to the source portable terminal from the electronic mail;  Generating an information distribution mail with the mail address as a destination and the distribution information as a text; Transmitting the information distribution mail to the portable terminal. 5. An information distribution system for receiving an information distribution request from a mobile terminal having a display function owned by a user and distributing corresponding information,  Means for receiving an e-mail addressed to an identifier assigned to each information on a portable terminal; means for specifying distribution information by obtaining an incoming identifier from the receiving means; and e-mail receiving information from the receiving means. Means for obtaining a mail address given to the mobile terminal from  Means for generating an information distribution mail having the mail address as a destination and the distribution information as a text;  Means for transmitting the information distribution mail to the portable terminal.  6. An information distribution program operated in an information distribution server that receives an information distribution request from a portable terminal having a display function owned by a user and distributes corresponding information,  Receiving an e-mail addressed to the identifier assigned to each piece of information on the originating mobile terminal based on the identifier;  Identifying distribution information from the identifier;  Obtaining an e-mail address given to the mobile terminal from the e-mail;  Generating an information delivery mail with the delivery address as the text and the delivery information as a text, and transmitting the information delivery mail to the mobile terminal.  7. A mail server used in an information distribution system that receives an information distribution request from a portable terminal having a display function owned by a user and distributes corresponding information,  Means for receiving an electronic mail addressed to the identifier assigned to each information on the mobile terminal;  Means for searching a terminal-to-terminal mail table based on the identifier to specify a receiving means; and for the receiving means specified above, an information distribution server to which the receiving means is connected specifies distribution information and A mail server comprising means for notifying the above-mentioned mobile terminal mail address so that an information distribution mail can be transmitted to the mobile terminal.