TW201131494A - Method and system for personalized advertising on communication device - Google Patents

Method and system for personalized advertising on communication device Download PDF

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TW201131494A
TW201131494A TW99106047A TW99106047A TW201131494A TW 201131494 A TW201131494 A TW 201131494A TW 99106047 A TW99106047 A TW 99106047A TW 99106047 A TW99106047 A TW 99106047A TW 201131494 A TW201131494 A TW 201131494A
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information
communication
communication device
user
personalized
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TW99106047A
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Chinese (zh)
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TWI415023B (en
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Hsiao-Cheng Wei
Che-Liang Chiu
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Hsiao-Cheng Wei
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Abstract

The present invention discloses new communication device advertising methods for implementing the same. The method disclosed by the present invention comprises using a resident program for detecting the communication status of the communication device; transferring the user information and data generated in the communication device to an information system in communication or as a communication finishing; generating personalized information, which is the combination of advertising data and value added information, by the information system according to said user information and data; playing the personalized information on the communication device; and calculating bonus relating to the call.

Description

201131494 六、發明說明: 【發明所屬之技術領域】 本發明為關於通訊裝置之廣告方法與裝置,特別是關 於通訊裝置上個人化加值資訊。 【先前技術】 近來由於通訊網路與數位使用者介面技術的進步,使 通=裝置更多功能化,使用者可於裝置榮幕使用文字與圖 形資訊,因此有利於使用通訊裝置,例如手機、個人 助理(PDA)與筆記電腦,傳送針對特定目標之廣告,亦 f=’至特定族群或特定使用者。直效廣告優點包含 =將廣告送至具潛在興趣的族群,而使 接收之特定廣告;但直效廣告仍難以確認目標: 的確有讀取/聽取内容。此外,對於使用者讀取/ ::::資訊内容,先前技術並無提供相當誘因,以鼓勵 者°買取/聽取該資訊内容。 • 美國專利第6993326號,揭露一;π 線通訊網路,提供針對特定目與糸統’利用無 明揭露當無線π 貝Λ給顧客。該發 送到該廣告主:6 口主設置的基地台’-訊息即傳 告主的帳:,:疋之…線裝置。如果傳回確認訊號,該廣 述訊息斑為該廣告傳送被計費。該發明也揭露上 料,描述使料有關,且係以許多統計相關資 傳送到特定無線通°訊=’:選取的無線通訊裝置使用者。 該訊息相關、、讯息,為根據位置資訊,及與 關、'先计貧料選取。美國專利第7删68號,揭露 201131494 一網路瀏覽中心,經由行動電話網路存取點,與公共電話 、周路,接收裝a又於Ά車上移動通訊裝置的目前位置資訊, 之後根據上述位置資訊,經由公共電話網路與行動電話網 路存取點,傳送廣告資料到行動通訊裝置。這些發明為被 動式廣告,並非藉建立通訊啟動,與建立通訊亦不具相關 性0 美國專利申請號第2〇〇7〇丨98339號揭露一產生傳送至 行動裝置之相關銷售資料的方法,包含自行動裝置接收一 詢問,辨認數種與廣告主主導之傳送參數,具相關之廣告, 其中上述參數為用以與行動裝置媒合,與產生針對上述詢 問之回應,包含搜尋結果與數種廣告。該發明並未揭露, 當使用者結束通訊時,用以實施通訊裝置廣告,以及確認 使用者讀取/聽取内容之方法與裝置。 美國專利中請號第20_3 i 8559號係揭露一種通訊裝 置廣告之方法與系統’該發明所揭露之廣告方法,豆包含. 自註冊者蕙集資訊’該資訊包括人口統計、地理資訊及時 f隹產生一廣告區塊,該廣告區塊包含依據該資訊所 =之廣告資訊;依據該資訊所決^之時間,傳遞該廣告 = : = :者之特定通訊裝置;以及依據該註冊者閱讀 資訊,以提供註冊者獎勵。然而,該發 =未揭露關於當制輕錢料,心實料訊裝置 露關於使用者得自行設定欲接折抵’亦未揭 段。 條仪之廣告貢訊類型的技術手 201131494 有鑑於上述發明,並未提供系統與方法克服上述問 題,發明人因此揭露下述發明。 【發明内容】 本發明揭露一種通訊裝置廣告方法與系統。關於本發 明揭露之一通訊裝置廣告方法,使用者利用一通訊裝置輸 入使用者資訊,並傳送至資訊系統進行媒合,以產生個人 化資訊,其步驟包含,通訊裝置允許使用者輸入使用者資 訊以傳送至資訊系統作為媒合使用;利用該通訊裝置中之 • 一常駐程式,可偵測通訊訊號的轉換,當此常駐程式啟動 後’偵測到通訊訊號處於電話開始進行通話或通話進行中 或通話結束時,將使用者資訊和通訊裝置產生之資訊資料 傳送至資訊系統以要求下載個人化加值資訊;資訊系統根 據使用者資訊和資訊資料與該資訊系統中之資料媒合產生 出合適之個人化加值資訊,讓使用者下載至通訊裝置;常 駐程式偵測通話結束後,使用者可以觀看個人化加值資訊 鲁的播放或就與已下載的個人化加值資訊進行做互動使用;。 人▲關於本發明揭露之一通訊裝置廣I方法,其步驟更包 含,該資訊系統分析關於該通訊時間或使用者點選個人化 加值貝5fl哪些項目或停留多少時間以傳給資訊系統產生對 二者的獎勵’·使用者可以將下載的個人化加值資訊推薦 〜、他通5fi裝置使用者,作為資訊1統媒合該使用者個人 化加值資訊的用途使用。 用以產生個人化加值資 本發明係揭露一系統與方法 訊。 201131494 其包括利用一常駐程 進而向資訊系統要求下 關於對使用者提供誘因 用以確認使用者接收與 本發明係揭露一系統與方法 式’用以偵測通訊裝置訊號轉換, 載個人化加值資訊 本發明係揭露一系統與方法 以接受、讀取或聽取廣告。 本發明係揭露一系統與方法 播放廣告。 本發明係揭露-系統與方法,使用者可將個人化加值 資訊推薦於其他使用者。 …本發明揭露一系統與方法’以其他通訊端識別碼、電 舌號馬email產生對應之廣告類型,與廣告提供者預設 之廣告條件進行媒合,藉以取得更適當、更精確之廣告訊 息或加值、優惠活動。 f發明揭露—系統與方法,藉使用者資訊、通訊裝備 產生資訊與使用者操作紀錄分析(log analysis)選擇-適當 廣告。 【實施方式】 本毛月將配合其較佳實施例與隨附之圖示詳述於下, 應里解者為本發明中所有之較佳實施例僅為例示之用,因 一 T文中之較佳實施例外,本發明亦可廣泛地應用在其他 也例中且本發明並不受限於任何實施例,應以隨附之 申請專利範圍及其同等領域而定。 止本f明為關於-系統,於通訊裝置上實施通訊裝置廣 士第圖所不,係為一通訊廣告系統,其包含一通訊 201131494 端裝置100; —通訊網路200,用以使通訊端裴置1〇〇對外 進行語音電話或視訊電話的通訊連結;一資訊系統400, 其經由一網路300連接於通訊端裝置100,資訊系統4〇〇 依照通訊端裝置i 〇 〇所傳送的使用者資訊與通訊裝置產生 之資訊資料,而提供個人化加值資訊予通訊端裝置100。 本發明之一具體實施例中,上述個人化加值資 料與加值資訊之組合;於本發明之其他實施例^ ^人 鲁化加值資訊包含廣告資料、遊戲、折價券、通訊費用折抵、 回饋獎回饋點數之選擇組合。呈現方式包含文字、圖 案、聲音、影片、任何可顯示格式、互動媒體,或任何上 述卫二本發明之實施例所揭露各該元件之特定數量,僅 間:,兄明本發明之例示,非為列舉,該通訊廣告系統 兀件自不以上述特定數量為限。 勺八^端裝置100包含一資訊單* 101,該資訊單元101 =壯:駐程式,用以偵測通訊裝置之通訊狀態’依據該 • ^至’=轉換,傳送使用者資訊及通訊端農置之一資訊 二 貝系統。其所謂通訊狀態之轉換係指電話開始 狀的狀_、通話正在進行中的狀態,或通話結束的 訊號變換而言;一使用者操作介面單元102, 與結束常駐程式、於入:二!置之細作’其包含:啟動 則使用者貝汛,而透過網路300傳送 至貝讯糸統400、嫉·^ 3 Μ 收的個人化加值資^ 個人化加值資訊、就已接 4 _ 進仃互動操作、紀錄使用者點選個人 σ貝戒的行為,包含點選哪些資訊項目或使用時間、 201131494 推薦個人化加值資訊給其他使用者。一資訊控制單元 103 ’用以進行通訊裝置1⑽與資訊系統400間資料、訊號 之傳輸與接收,該資料之傳送可包含使用者資訊與通訊裝 置產生資訊資料;接收資訊系統400產生之個人化加值資 讯’以儲存至儲存單元1〇4 ;以及將使用者點選個人化加 值=貝机項目和/或使用時間的資訊記錄傳送至資訊系統 400。儲存單元1〇4係耦合至資訊控制單元1〇3,係用來儲 _存責訊,其包含個人化加值資訊、使用者資訊及通訊裝置 產生之資訊資料,其中資訊資料更包括個人化資訊、使用 者偏好資料、資訊資料區域儲存控制訊號…等等。 _於一較佳實施例,上述使用者所輸入的使用者資訊包 含使用者識別碼、使用者電話、使用者emaU、使用者定 義標籤(TAG)、使用者定義興趣類型、使用者年齡、性別 之其中一種或其組合。 於一較佳實施例,上述通訊裝置產生資訊包含通訊對 •象之識別碼、通訊對象之電話號碼、通訊對象之emai卜 L。孔I置透過無線基地台定位(Base stati〇n)或全球定位系 、、先(GPS)或無線存取點(Access p〇int)定位取得之位置、 通訊時間長度、通訊當時的時間之其中一種或其組合。 、於一實施例,使用者若啟動資訊單元101的常駐程 式,當使用I開始撥打語音電話或視訊電話,常駐程式谓 測到通訊訊號處於進入開始通話的狀態,通訊裝置即透過 資訊控制單元1〇3,將使用者資訊與通訊裝置產生資訊資 料傳达至貧訊系統400 ;由資訊系統4〇〇根據該使用者資 201131494 訊和/或該資訊資料,包括使用者識別碼,和/或位置資料, 筛選媒合產生合適之個人化加值資訊;資訊控制單元^们 透過資訊系統400將該個人化加值資訊傳輸儲存至儲存單 元104。待使用者結束通話後,常駐程式可彳貞測到此結束 通話的狀態,該通訊裝置100顯示該個人化加值資訊,使 用者可透過使用者操作介面單元1〇2播放該個人化加值資 訊,或就該個人化加值資訊進行互動操作。使用者操作介 面單元102可紀錄使用者點選哪些個人化加值資訊和/或 使用時間,並將遠記錄透過資訊單元1 傳送至資訊系統 400;資訊系統400根據該記錄做為獎勵該使用者的點數累 積以及媒合個人化加值資訊使用。 於本發明之另一實施例,該通訊裝置1〇〇係於常駐程 式偵測到結束通話的狀態後,始透過資訊單元1〇3,將使 用者資欠訊與通訊裝置! 〇 〇產生之資訊資料傳送至資訊系統 400 ;資訊系、統4〇〇根據該使用者資訊和/或該資訊資料, #包括使用者識別碼,和/或位置資料㈣媒合產生合適之個 人化加值資訊;資訊控制單元1〇3透過資訊系統4〇〇將該 個人化加值資訊傳輪儲存至儲存單元104。 ;本發月《較佳實施例’使用者無須結合通訊程 序可獨立操作通机裝置1〇〇之使用者操作介面單元1〇2, 以輸入使用者資訊,藉由資訊控制單元1〇3傳送 系統 400。 ° ° 时於本發明之—實施例中,資訊系統4GG包含—資訊處 〇〇 透過網路300接收通訊裝置100所傳輸之使 201131494 通訊铲置ι〇:°亥貝Λ貝料’並將個人化加值資訊傳輸至該 所二資:儲通訊…⑻ 元404,該媒合單元4〇早:二轉合:-資料庫單 _產生之資訊資料,和/或其他該通訊裝置 與個人化加值資訊的點…吏用者推4使用者 4 ^ it 404 Φ - 、、使用時間之記錄,從資料 庫早::中師選媒合產生合適的個人化加值資訊。201131494 VI. Description of the Invention: [Technical Field] The present invention relates to an advertising method and apparatus for a communication device, and more particularly to personalized value-added information on a communication device. [Prior Art] Recently, due to the advancement of the communication network and the digital user interface technology, the device is more functionalized, and the user can use text and graphic information on the device screen, thereby facilitating the use of communication devices, such as mobile phones and individuals. Assistants (PDAs) and note-taking computers that deliver advertisements for specific purposes, and also f='to specific groups or specific users. The benefits of direct advertising include = sending ads to potentially interesting groups to receive specific ads; but direct ads are still difficult to confirm: there are indeed reading/listening content. In addition, the prior art does not provide a significant incentive for the user to read / :::: content, to encourage the person to buy/listen to the content. • U.S. Patent No. 6,993,326, discloses a π-line communication network that provides for the specific purpose and system of the use of illicit disclosure when wireless π Bellow to customers. The transmission is sent to the advertiser: the base station of the 6-port main set--the message is the account of the owner:,: the line device. If the confirmation signal is returned, the general message is billed for the advertisement transmission. The invention also discloses the loading, the description of the material, and the transmission of a plurality of statistically relevant funds to a particular wireless communication =': selected wireless communication device user. The message is related to, and the message is selected based on the location information, and the related information. US Patent No. 7 deletes No. 68, exposing 201131494, a web browsing center, via mobile phone network access point, and public telephone, Zhou Lu, receiving the current location information of the mobile communication device installed on the vehicle, and then according to The location information is transmitted to the mobile communication device via the public telephone network and the mobile phone network access point. These inventions are passive advertisements, which are not initiated by the establishment of a communication, and are not related to the establishment of a communication. US Patent Application No. 2,7,983,839 discloses a method of generating relevant sales information transmitted to a mobile device, including self-action The device receives an inquiry identifying a plurality of advertisement parameters that are associated with the advertiser, and the associated advertisements, wherein the parameters are used to match the mobile device, and generate a response to the query, including the search result and the plurality of advertisements. The invention does not disclose a method and apparatus for implementing a communication device advertisement and confirming a user's reading/listening of content when the user ends the communication. U.S. Patent No. 20_3 i 8559 discloses a method and system for advertising a communication device. The advertising method disclosed in the invention, the bean contains. The self-registered person gathers information. The information includes demographics, geographic information, and timely information. Generating an advertising block, the advertising block includes advertising information according to the information; according to the time determined by the information, the specific communication device of the advertisement = : = :; and reading information according to the registrant; To provide registrant rewards. However, the issue did not reveal the fact that the system was designed to be lightly priced. The technical hand of the advertising type of the slogan 201131494 In view of the above invention, the system and the method are not provided to overcome the above problems, and the inventors have thus disclosed the following invention. SUMMARY OF THE INVENTION The present invention discloses a communication device advertising method and system. In a method for advertising a communication device according to the present invention, a user inputs a user information by using a communication device and transmits the information to the information system for mediation to generate personalized information. The step includes the communication device allowing the user to input user information. Transmitting to the information system for mediation; using a resident program in the communication device to detect the conversion of the communication signal, when the resident program is started, 'detecting the communication signal is at the beginning of the call or the call is in progress Or, at the end of the call, the information generated by the user information and the communication device is transmitted to the information system to request the download of the personalized value-added information; the information system is adapted to the information in the information system based on the user information and the information data. Personalized value-added information for users to download to the communication device; after the resident program detects the call, the user can watch the playback of the personalized bonus information or interact with the downloaded personalized value-added information. ; ▲About the method disclosed in the present invention, the method further comprises the step of: analyzing the information about the communication time or the user's selection of personalization bonuses or how much time to stay for transmission to the information system Reward for both' users can recommend the downloaded personalized value-added information~, the user of the 5fi device, as the information 1 to match the user's personalized value-added information. The present invention discloses a system and method. 201131494 It includes the use of a permanent resident and then requests the information system to provide incentives for the user to confirm the user's reception and the present invention discloses a system and method for detecting communication device signal conversion, carrying a personalized bonus Information The present invention discloses a system and method for accepting, reading or listening to advertisements. The present invention discloses a system and method for playing an advertisement. The present invention is disclosed in a system and method whereby a user can recommend personalized value-added information to other users. The present invention discloses a system and method for generating an advertisement type corresponding to other communication terminal identification code and electric tongue number e-mail, and matching the advertisement condition preset by the advertisement provider, so as to obtain a more appropriate and accurate advertisement message. Or value-added, preferential activities. f invention disclosure—systems and methods, using user information, communication equipment to generate information and user operation log analysis selection - appropriate advertising. [Embodiment] The present invention will be described in detail with reference to the preferred embodiments and the accompanying drawings, and all the preferred embodiments of the present invention are for illustrative purposes only. The present invention is also widely applicable to other embodiments, and the invention is not limited to any embodiments, and should be construed in the scope of the appended claims and their equivalents. This is a system-based implementation of the communication device on the communication device. It is a communication advertisement system that includes a communication device 201131494 device 100; a communication network 200 for communication terminals 1 is a communication link for a voice call or a video call; an information system 400 is connected to the communication device 100 via a network 300, and the information system 4 transmits the user according to the communication device i The information generated by the information and communication device provides personalized value-added information to the communication device 100. In a specific embodiment of the present invention, the combination of the personalized value-added data and the value-added information; in other embodiments of the present invention, the person's finalized value-added information includes advertising materials, games, discount coupons, and communication fee discounts. , the combination of rewards reward points. The presentation includes text, graphics, sounds, movies, any displayable format, interactive media, or any particular number of such elements disclosed in any of the above-described embodiments of the invention, only between: For the sake of enumeration, the communication advertising system component is not limited to the above specific number. The scooping device 100 includes an information sheet *101, and the information unit 101 = Zhuang: resident program for detecting the communication status of the communication device 'transfers the user information and communication terminal according to the ^ ^ to '= conversion One of the information two shell systems. The so-called communication state transition refers to the state of the beginning of the call, the state in which the call is in progress, or the signal change at the end of the call; a user operates the interface unit 102, and ends the resident program, and enters: The ingenuity 'includes: the user is prompted to start, and the personalized value-added information transmitted to the Besun System 400, 嫉·^ 3 透过 via the network 300 is personalized, and the personal value-added information is received. Into the interactive operation, record the user's choice of personal σ 戒 的, including which information items or use time, 201131494 recommended personalization bonus information to other users. An information control unit 103' is configured to transmit and receive data and signals between the communication device 1 (10) and the information system 400. The transmission of the data may include information generated by the user information and the communication device; and the personalization generated by the information system 400 is received. The value information 'is stored to the storage unit 1〇4; and the information record that the user clicks on the personalized bonus value = the shell machine item and/or the usage time is transmitted to the information system 400. The storage unit 1〇4 is coupled to the information control unit 1〇3, which is used to store the information, including personalized value-added information, user information and information generated by the communication device, wherein the information material further includes personalization. Information, user preference data, information material area storage control signals, etc. In a preferred embodiment, the user information input by the user includes a user identification code, a user phone, a user emaU, a user-defined tag (TAG), a user-defined interest type, a user age, and a gender. One of them or a combination thereof. In a preferred embodiment, the communication device generates information including an identification code of the communication pair, a telephone number of the communication object, and an emai Bu of the communication object. The hole I is located through the wireless base station positioning (Base stati〇n) or the global positioning system, the first (GPS) or the wireless access point (Access p〇int) to locate the location, the length of the communication time, and the time of the communication. One or a combination thereof. In one embodiment, if the user activates the resident program of the information unit 101, when using I to start making a voice call or a video call, the resident program detects that the communication signal is in the state of entering the call, and the communication device passes through the information control unit 1 〇3, the user information and the communication device generated information material are transmitted to the poor information system 400; the information system 4 is based on the user information 201131494 and/or the information material, including the user identification code, and/or The location data, the screening media generates appropriate personalized value-added information; the information control unit transmits the personalized value-added information to the storage unit 104 via the information system 400. After the user ends the call, the resident program can detect the status of the end call, and the communication device 100 displays the personalized bonus information, and the user can play the personalized bonus through the user operation interface unit 1〇2. Information, or interact with the personalized value-added information. The user operation interface unit 102 can record which personalized value-added information and/or usage time the user clicks, and transmit the remote record to the information system 400 through the information unit 1; the information system 400 rewards the user according to the record. The accumulation of points and the use of mediation personalization bonus information. In another embodiment of the present invention, the communication device 1 is connected to the information unit 1〇3 after the resident mode detects the end call state, and the user is owed to the communication device and the communication device! The information generated by the information is transmitted to the information system 400; the information system, the system 4, based on the user information and/or the information material, #includes the user identification code, and/or the location information (4) to produce a suitable individual The information processing unit 1〇3 stores the personalized value-added information in the storage unit 104 through the information system 4〇〇. The user of the preferred embodiment of the present invention can operate the interface unit 1〇2 of the user device without the need of a communication program to input user information and transmit it through the information control unit 1〇3. System 400. ° ° In the embodiment of the present invention, the information system 4GG includes - the information is transmitted through the network 300 to receive the communication device 100 transmitted so that 201131494 communication shovel 〇 ° ° 亥 亥 ° 并将 并将 并将 并将The value-added information is transmitted to the Institute's second-funded: storage communication... (8) yuan 404, the media unit 4 〇 early: two turns: - the database _ generated information materials, and / or other of the communication device and personalization The point of value-added information...users push 4 users 4 ^ it 404 Φ - , , the record of the use time, from the database early:: the division of the division to produce appropriate personalized value-added information.

折價元404係包含下述資料:廣告資料、遊戲、 訊費用折抵、回饋獎金、回饋點數、電子書、 聲音、影片、上二=型包含文字、圖案、 合。資料庫單元括或任何上述'组 條件,詩株可“储存0括廣口負料之個人化資料的 、 。人’、σ由廣告商提供廣告資料時定義哕資料2 ia 關性條件,包含但不限 義以貝枓之相 使用者年齡、性別、Γ置.、=二了用者興趣類型' 4 i通5ί1時間長度、通訊當時的時 Β,,、相關性可為其中一種或其組合。 在本毛月之實化例中’通訊端使用者傳輸之資訊資 2可包含通訊對象之電話號碼或識別碼,以傳輸至資訊 :虐:〇,根ί上述通訊辨識碼與關於廣告提供者預設相 關廣:條件之廣告資料進行媒合,使資訊系統_產生個 人化貢訊。資訊系統400將個人化資訊傳輸至通訊端裝置 100’並於該通訊端裝置100播放個人化資訊。於一星體實 施例中’該通訊端裝置100之使用者所通訊對象為;;比薩 食品商店’通訊裳置資訊單元103可將該比薩食品商店的 201131494 碼傳达至資訊系統4〇°;媒合單元403根 : = :店的電話號碼或識別碼於資料庫單元4〇4 ^選遠“食品商店和廣告提供者預設相關廣告條件, 例如.該比薩食品商店的雷4 % 石,# „ 戒碼' 比薩食品商店的識別 :二食品商店名稱等廣告條件,並媒合產生 個人化加值資訊,以傳送至通訊端裝置100。 …2較佳實施例’資訊系統彻也包含獎勵回饋計算The discount element 404 contains the following information: advertising materials, games, news fee discounts, reward bonuses, reward points, e-books, sounds, movies, and the second type include text, graphics, and combination. The database unit includes or any of the above-mentioned 'group conditions, and the poetry can store the personal information of the 0-portable material. The person's and σ are defined by the advertiser when the advertisement information is provided. However, it is not limited to the user's age, gender, and placement of the user, the second user interest type, the length of the time, the time of the communication, and the correlation may be one of them or In the actual example of the month of the month, the information element 2 transmitted by the communication terminal user may include the telephone number or identification code of the communication object for transmission to the information: abuse: 〇, root 上述 the above communication identification code and the advertisement The provider presets the relevant wide-ranging: conditional advertising materials for mediation to enable the information system to generate personalized tribute information. The information system 400 transmits the personalized information to the communication terminal device 100' and plays the personalized information at the communication terminal device 100. In the embodiment of the one-star embodiment, the user of the communication device 100 communicates with the object; the pizza food store's communication device information unit 103 can transmit the 201131494 code of the pizza food store to the information system 4〇°; Media Unit 403 root: = : store phone number or identification code in the database unit 4〇4 ^Select far "food store and advertising provider preset relevant advertising conditions, for example. the pizza food store's mine 4% stone, # „ 戒 ' ' Identification of the pizza food store: two advertising conditions such as the name of the food store, and the mediation generates personalized value-added information for transmission to the communication device 100. 2 The preferred embodiment of the information system also includes reward feedback Calculation

:二累積該使用者的回饋獎勵,可依照使用者於 個人化加值:貝訊的點選項目與使料間、及通話時間 本發明可應用於有線或無線環境。於—具體實施例 * ’通訊端H 100為行動通訊裝置包含手機、智慧型手 機、電子書、或其他行動通訊H藉通訊網路細進行 語音電話或視訊電^ ;通訊網路·包含但不限於電信網 路和網際網路。 一於另-實施例’通訊端m〇〇 &筆記型電腦或平板 電驷個人電腦等電腦類型以整合網路電話軟體(v〇ice ^ Intemet PlOt〇C〇1,VoIP)提供通訊功能或任何支援網路 電忐功忐之通訊裝置,藉由通訊網路200進行語音電話或 視Λ電忐,通訊網路200包含但不限於IP封包或其他封包 交換網路。 、 、一具體實施例,網路300可使用下列通訊網路類型作 為通汛裝置100的傳輸/接收資料使用:整合封包無線電服 務技術(GPRS)’第三代無線通訊技術(3G),全球互通微波 11 201131494 存取(WiMax),固網’長期演進技術(3G Long Term Evolution,LTE)與非對稱數位迴路(ADSI^。 從以上敘述,此領域之技藝者將得以領會,本發明之 特疋實施例係只為說明之目的敘述於此而非用以限制本發 明°然而’具有此領域之通常知識之㈣者在不脫離本發 =之精神及範圍下可做若干修改1此,本發明除後附申 清專利範圍之外係不受限。此範圍庫霜 间馬復盒所有類似修改與The second invention accumulates the feedback reward of the user, and can be added according to the user's personalization value: the selection item and the intercommunication time of the beixun, and the talk time. The invention can be applied to a wired or wireless environment. - The specific embodiment * 'The communication terminal H 100 is a mobile communication device including a mobile phone, a smart phone, an e-book, or other mobile communication H. The communication network is finely used for voice telephone or video communication; the communication network includes but is not limited to telecommunications Internet and internet. In another embodiment, the communication type m〇〇& computer type such as a notebook computer or a tablet computer provides communication functions by integrating VoIP software (v〇ice ^ Intemet PlOt〇C〇1, VoIP) or Any communication device that supports network power, through the communication network 200 for voice calls or video communications, the communication network 200 includes but is not limited to IP packets or other packet switching networks. In a specific embodiment, the network 300 can use the following communication network types as the transmission/reception data of the overnight device 100: integrated packet radio service technology (GPRS) 'third generation wireless communication technology (3G), global interworking microwave 11 201131494 Access (WiMax), fixed network '3G Long Term Evolution (LTE) and asymmetric digital loop (ADSI^. From the above description, those skilled in the art will appreciate that the special implementation of the present invention The present invention is described for the purpose of illustration only and is not intended to be limiting of the invention. However, the invention may be modified by a person skilled in the art without departing from the spirit and scope of the present invention. There is no restriction on the scope of the patents attached to the Shenqing.

類似結構,且應做最寬廣的詮釋。 【圖式簡單說明】 於通訊裝置廣告之系 統0 第一圖顯示一根據本發明,用 【主要元件符號說明】 通訊端裝置100 資訊單元101 使用者操作介面單元102 資訊控制單元1〇3 儲存單元104 通訊網路200 網路300 資訊系統400 ί ifl處理單元4〇1 儲存單元4〇2 媒合單元403 資料庫單元404 獎勵回饋計算單元405 12Similar structure, and should be the broadest interpretation. [Simple diagram of the system] The system of the communication device advertisement 0 shows a first embodiment of the communication unit according to the present invention, the communication device 100 information unit 101, the user operation interface unit 102, the information control unit 1 〇 3 storage unit 104 communication network 200 network 300 information system 400 ί ifl processing unit 4 〇 1 storage unit 4 〇 2 merging unit 403 database unit 404 reward feedback calculation unit 405 12

Claims (1)

201131494 七、申請專利範圍: 1. 一種通訊裝置上個人化廣告之方法,至少包含下列步 驟: 將使用者資訊輸入一通訊裝置; 利用該通訊裝置中之一常駐程式以偵測該通訊裝置之 通訊狀態; 依據該通訊狀態之轉換,傳送該使用者資訊及該通訊裝 置產生之資訊資料至一資訊系統; • 資訊系統根據該使用者資訊和該資訊資料媒合產生一 個人化加值資訊,可傳輸至通訊裝置; 使用者於該通訊裝置播放該個人化加值資訊,或該個人 化加值資訊進行互動操作; 該通訊裝置記錄關於通訊時間、使用者點選個人化加值 資訊之項目、使用時間之之其中一種或其組合,並將該 記錄傳輸至該資訊系統; 春該貧料系統依據該記錄,計算相關於該通訊之獎勵; 該使用者將該個人化加值資訊傳送給其他通訊裝置之 使用者,作為資訊系統媒合該其他通訊裝置之使用者個 人化加值資訊的用途使用。 2.如申請專利範圍第i項之通訊裝置上個人化廣告之方 法,其中該通訊過程階段係、包含使用I正在進行語音電 話、視訊暨語音電話、或即時傳訊(Instant Mess^)之 13 201131494 3·如申請專利範圍帛i項之通訊裝置上個人化廣告之方 法,其中該常駐程式係為—可背景執行之軟體程式,儲 存於。亥通4 #置’於該常駐程式啟動後,用則貞測該通 訊裝置之通訊狀態;其+通訊狀態之偵測包含偵測通訊 開始的ifU虎、通訊正在進行中的訊號、通訊結束的訊號。 4. 如申請專利範圍第i項之通訊裝置上個人化廣告之方 法,其中該個人化加值資訊包含廣告資料、遊戲、折價 鲁 券、通訊費用折抵、回饋獎金、回饋點數、電子書、影 片之其中一種或其組合。該個人化加值資訊之資料類型 包3文子、圖案、聲音、影片、任何可顯示格式、互動 媒體,或任何上述組合。 5. 如請求項1所述之通訊裝置上個人化廣告之方法,其中 該使用者資訊包含使用者識別碼、使用者電話、使用者 使用者疋義標籤(TAG)、使用者定義興趣類型、 鲁使用者年齡、性別之其中__種或其組合。該通訊裝置產 生之資訊資料包含通話對象之識別碼、通話對象之電話 號碼、通話對象之emai卜通訊裝置透過無線基地台定 =或全球定位系統(GPS )或無線存取點 疋位取得之位置、通讯時間長度、通訊當時的時間之其 中一種或其組合。 八 6·如1求項5所述之通訊裝置上個人化廣告之方法,其中 該資訊系統係依照該使用者資訊、該資訊資料之其中一 14 201131494 種或其組合, 加值資訊。 而篩選媒合產生適合該使用者之該個人化 7.如請求項1所述之通訊裝置上個人化廣告之方法,其中 該通訊裝置產生之該資訊資訊,更包含一通訊對象^電 。舌唬碼或識別碼;該資訊系統根據該電話號碼或識別碼 對應之商業分類屬性、該電話號碼所屬通訊對象名稱、 鲁 或軚籤(TAG),用以篩選媒合產生個人化加值資訊。201131494 VII. Patent application scope: 1. A method for personalizing advertisement on a communication device, comprising at least the following steps: inputting user information into a communication device; using a resident program in the communication device to detect communication of the communication device Transmitting the user information and the information generated by the communication device to an information system according to the conversion of the communication status; • the information system generates a personalized value-added information based on the user information and the information data, and can transmit To the communication device; the user plays the personalized value-added information or the personalized value-added information to perform an interactive operation on the communication device; the communication device records an item about the communication time, the user clicks the personalized value-added information, and uses One of the time or a combination thereof, and transmitting the record to the information system; the spring system calculates a reward related to the communication according to the record; the user transmits the personalized value-added information to other communication a user of the device, as an information system, to mediate the other communication device Those with personal information of value-added purposes. 2. The method for personalizing advertisement on a communication device according to item i of the patent scope, wherein the communication process phase includes the use of I is conducting a voice call, a video and voice call, or an instant messaging (Instant Mess^) 13 201131494 3. A method of personalizing an advertisement on a communication device of the patent application scope item i, wherein the resident program is a software program that can be executed in the background and stored in the program. Haitong 4 #置' After the resident program is started, the communication status of the communication device is measured; the detection of the + communication status includes the ifU tiger detecting the start of the communication, the signal in progress of the communication, and the signal ending the communication. . 4. A method for personalizing advertisements on a communication device of claim i, wherein the personalized bonus information includes advertising materials, games, discount coupons, communication fee discounts, reward bonuses, reward points, e-books One or a combination of the films. The data type of the personalized value-added information includes 3 texts, patterns, sounds, videos, any displayable format, interactive media, or any combination of the above. 5. The method of personalizing an advertisement on a communication device as claimed in claim 1, wherein the user information comprises a user identification code, a user phone, a user user derogatory tag (TAG), a user-defined interest type, Lu users are ages, genders, or combinations thereof. The information generated by the communication device includes the identification code of the call object, the telephone number of the call object, and the location of the emai communication device of the call object through the wireless base station = or the global positioning system (GPS) or the wireless access point. One or a combination of the length of communication time and the time of communication. 8. The method of personalizing an advertisement on a communication device according to claim 5, wherein the information system adds value information according to the user information, one of the information materials, or a combination thereof. And the method of filtering the mediation to generate the personalization of the user. 7. The method for personalizing advertisement on the communication device according to claim 1, wherein the information generated by the communication device further comprises a communication object. a tongue code or an identification code; the information system generates a personalized value-added information according to the business classification attribute corresponding to the phone number or the identification code, the name of the communication object to which the phone number belongs, or the TAG. . 如請求項1所述之通訊裝置上個人化廣告之方法,其^ j獎勵之計算係依據廣告提供者或服務經營者所1 疋’其計算之基準可包含使用者通話時間、通話費用 =析使用者操作個人化加值資訊的互動行為、使用者4 薦行為之其中一種或其組合。 9. 一通訊裝置上個人化廣告之系統,至少包含· 一資訊單元’其包含—常駐程式’用以偵測該通訊裝 之通訊狀態; :使用者操作介面單元,用以提供使用者執行該通訊」 者^作’ ί包含:啟動與結束該f駐程式、輸入使) ,,而透過網路傳送至-資訊系統、播放已接收, 訊、就已接收的個人化加值資訊進行互, 用者點選個人化加值資訊的行為,包含黑 k貝項目或使用時間、推薦個人化加值資訊給其他 15 201131494 使用者; 一資訊控制單元’用以依該通訊狀態之轉換,進行該通 況裝置與該資訊系統間資料之傳輸,並接收該資訊系統 傳送之個人化加值資訊至一儲存單元,且將使用者點選 個人化加值資訊項目和/或使用時間的資訊記錄傳送至 該資訊系統; 其中該儲存單元,係用以儲存資訊,包括個人化加值資 訊、使用者資訊及該通訊裝置所產生之資訊資料; 其中通訊狀態之轉換係指電話開始進行通話的狀態、通 話正在進行中的狀態,或通話結束的狀態之通訊訊號變 換; 其中該資料之傳輸包含將使用者資訊與該通訊裝置產 生資訊傳輸至該資訊系統。 " 10.如請求項7所述之通訊裝置上個人化廣告之裝置,其中The method for personalizing advertisement on the communication device according to claim 1, wherein the calculation of the reward is based on the basis of the calculation by the advertisement provider or the service provider, and the calculation may include the user's talk time and the call charge. The user interacts with the interactive behavior of personalized value-added information, one of the user's 4 recommended actions, or a combination thereof. 9. A system for personalizing advertisements on a communication device, comprising at least one information unit 'including a resident code' for detecting a communication state of the communication device; a user operating interface unit for providing a user to perform the The "communication" is used to "enable and start the program, input and enable", and then transmit to the information system through the network, play the received message, and receive the personalized value-added information received. The user selects the personalized value-added information, including the black k shell item or the use time, and recommends the personalized bonus information to other users of 201131494; an information control unit' is used to convert according to the communication status Transmitting the data between the device and the information system, and receiving the personalized value-added information transmitted by the information system to a storage unit, and transmitting the personalized value-added information item and/or the information record of the use time by the user To the information system; the storage unit is for storing information, including personalized value-added information, user information and information generated by the communication device The conversion of the communication status refers to the state in which the phone starts to make a call, the state in which the call is in progress, or the state in which the call ends. The transmission of the data includes transmitting information between the user information and the communication device. To the information system. " 10. A device for personalizing advertisements on a communication device as claimed in claim 7, wherein 該通訊裝置包含無線行動電話、智慧型手機、固網 封包電話、或整合網路電話軟體(VGIP)而提供通訊功能 之筆記型電腦、平板電腦、個人電腦、電子書等通訊震 置。 11.如請求項7所述之通訊裝置上個人化廣告之裂置,其中 該貧訊單元提及之個人化加值資訊包含廣告資料、遊 ^折價券、通訊費用折抵、回饋獎金、回饋點數之盆 中-種或其組合。呈現方式包含文字、圖案、聲音、影 16 201131494 片、任何可顯示格式、互動媒體,或任何上述組合。The communication device includes a wireless mobile phone, a smart phone, a fixed-line packet phone, or a communication device such as a notebook computer, a tablet computer, a personal computer, or an e-book that provides communication functions. 11. The splitting of the personalized advertisement on the communication device as claimed in claim 7, wherein the personalized value-added information mentioned by the poor communication unit includes advertising materials, travel coupons, communication fee discounts, reward bonuses, and feedback. The number of pots in the number of points or a combination thereof. Presentations include text, graphics, sound, shadows 16 201131494, any displayable format, interactive media, or any combination of the above. 1717
TW99106047A 2010-03-02 2010-03-02 Method and system for personalized advertising on communication device TWI415023B (en)

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Cited By (4)

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TWI452534B (en) * 2012-06-06 2014-09-11 An active advertising method
TWI571817B (en) * 2012-03-27 2017-02-21 梭奎公司 Computer-implemented method, non-transitory computer-readable medium and configured system
US10054933B2 (en) 2012-03-27 2018-08-21 Sirqul, Inc. Controlling distributed device operations
TWI784363B (en) * 2019-12-10 2022-11-21 日商Kpi解決方案股份有限公司 Information processing device, information processing system, method and program

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US8121897B2 (en) * 2000-12-06 2012-02-21 Kuo-Ching Chiang System and method of advertisement via mobile terminal
TW200639730A (en) * 2006-07-31 2006-11-16 Sunfun Info Co Ltd Mutually beneficial management system for website advertisements
US20090259529A1 (en) * 2008-04-11 2009-10-15 Che-Liang Chiu Method for personalized advertising on communication device

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI571817B (en) * 2012-03-27 2017-02-21 梭奎公司 Computer-implemented method, non-transitory computer-readable medium and configured system
US10054933B2 (en) 2012-03-27 2018-08-21 Sirqul, Inc. Controlling distributed device operations
TWI452534B (en) * 2012-06-06 2014-09-11 An active advertising method
TWI784363B (en) * 2019-12-10 2022-11-21 日商Kpi解決方案股份有限公司 Information processing device, information processing system, method and program

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