MX2008010255A - Clamshell package for holding and displaying consumer products - Google Patents

Abstract

A clamshell package (10) is provided for holding and displaying a consumer product that comprises a bottle (17) and a cap (19) . The clamshell package comprises a first clamshell side and a second clamshell side, wherein at least a portion of the first and second clamshell sides are affixed together to hold the consumer product between the first and second clamshell sides. The clamshell package further comprises an aperture (15) through which at least a portion of the cap of the consumer product extends from the clamshell package. The clamshell package is therefore able to hold and display the consumer product, while allowing a consumer to access the cap of theproduct in order to smell or to sample the product. A clamshell package is further provided for holding and displaying a consumer product comprising liquid composition contained in a tottle.

Description

PACKAGING IN THE SHAPE OF MARINE SHELL TO STORE AND DISPLAY CONSUMER PRODUCTS FIELD OF THE INVENTION The present invention relates to a package used to store and display consumer products, as well as to the packaging known as a shell consisting of two sides generally made of a thermoplastic material and sealed together, used for the purpose of storing a consumer product .

BACKGROUND OF THE INVENTION Shell or bubble wrap packaging is a well-known type of packaging used in a wide variety of consumer products, such as electric or electronic products such as portable compact disc players, cassette recorders, players and other portable audio and video products. Often these packages are designed to be resistant to theft, allowing in turn to clearly display the design and characteristics of the product to the consumer in commerce. However, it is not common to use such packaging to store and display personal care or household cleaning products. including perfumed products such as hair conditioners, liquid body soaps, skin lotions, deodorants, detergents and fabric softeners and the like. In stores, consumers tend to interact with products used for personal care and cleaning the home smelling, for example, their perfume. Unfortunately, marine-shaped packages tend to isolate the consumer from the product, thus preventing this type of interaction. Frequently a consumer product can be packaged in an inverted container, also called a tottle. Some examples include products used in the shower, such as shampoo, hair conditioner and body wash. A disadvantage of the inverted containers used in the packaging of these products is that, if the lid has not been closed firmly, they can cause losses and spillage of the product in the counters of the stores. For this reason, the need arose to develop a package in the shape of a seashell that can store and effectively exhibit the product, especially a perfumed consumer product, allowing the consumer to interact with the product, such as by smelling it without having to open the packaging in the shape of a marine shell. An attempt was also made to develop a secondary packaging capable of storing and exhibiting the product packaged in an inverted container and also avoiding spills on store counters.

BRIEF DESCRIPTION OF THE INVENTION The present invention relates to a package used to store and display consumer products packaged in bottles with a lid. The shell-shaped packaging comprises a first side in the form of a marine shell and a second side in the form of a marine shell, further characterized in that at least a part of the first and second side in the form of a marine shell are joined to store the shell. consumer product between the first and the second side in the form of a seashell. This type of packaging also has an opening through which a small part of the lid of the consumer product is extended, from the packaging in the form of a marine shell. In this way, the product can be stored and displayed, making it easier for the consumer to access the bottle cap. This is how the consumer is allowed to open said lid and smell or taste the product. The present invention also relates to a shell-shaped package used to store and display a consumer product comprising an inverted container containing a liquid composition. The shell-shaped packaging comprises a first side in the form of a marine shell and a second side in the form of a marine shell, further characterized in that at least a part of the first and second side in the form of a marine shell are joined to store the shell. product and prevent leakage of the liquid composition of the packaging in the form of a marine shell. In this way, an inverted container containing a composition can be displayed in the Store counters without the worry of a possible loss of the product. The shell-shaped packaging can be used to store and display several products in a single package.

BRIEF DESCRIPTION OF THE FIGURES FIG. 1 corresponds to the perspective view of one of the embodiments of the shell-shaped packaging of the present invention. FIG. 2 corresponds to the front view of the shell-shaped package of FIG. 1. FIG. 3 corresponds to the view of the base of the shell-shaped package of FIG. 1. FIG. 4 corresponds to the side view of the shell-shaped package of FIG. 1. FIG. 5 corresponds to the flat view of the template corresponding to the shell-shaped package of FIG. that has been manufactured in a single piece of thermoplastic material and whose sides have not yet been sealed. FIG. 6 corresponds to the perspective view of the shell-shaped package of FIG. 1 that, in this case, stores and exhibits two consumer products, and each consumer product comprises an inverted container.

DETAILED DESCRIPTION OF THE INVENTION As used herein, the term "shell" is intended to include those thermoformed packages called, generally, marine or bubble shell packages. For this very reason, the term "shell-shaped packaging", as used herein, also includes bubble-type packaging. As used herein, the term "inverted container" refers to a bottle whose lid is designed so that said bottle can rest on it. Many shampoos, hair conditioners, shaving lotions, liquid body soaps, body moisturizers for showering and other products used in the shower or bathtub are stored in inverted containers. In one aspect of the present invention, the shell-shaped package comprises a first side shell-shaped side and a second side shell-shaped side, further characterized in that at least a portion of the first and second laterally shaped of seashell are attached to store the consumer product between the first and the second side in the form of a seashell. The sides of said packaging can be sealed by means of different processes or materials known in the industry, among which we can mention the thermostatic seal, the adhesive seal or by friction, for example, through the use of fastening tabs adapted to the friction when connecting the male element with the female element.

The shell-shaped package preferably further comprises an opening through which at least a portion of the product cap extends over the shell-shaped package. The lid can be raised, screwed, pressurized, or similar. Preferably, the lid should be raised because it allows the consumer to open it easily to smell the perfume or interact with the product in some other way, without having to open the package in the form of a seashell. Preferably, at least one side of the shell-shaped package has a molded support area with sufficient space to store and display the inverted bottle or container of the consumer product. The bottle or inverted container of the product are usually made of plastic. Examples of suitable plastic materials include high density polyethylene ("HDPE"), low density polyethylene ("LDPE"), polyethylene terephthalate ("PET"), its acronym in English), polypropylene ("PP", for its acronym in English), polyvinyl chloride, polycarbonate, nylon and fluorinated ethylene propylene. The bottle can be manufactured by various processes known in the industry, such as blow molding, injection molding and similar processes. Preferably, the bottles used in the present invention are made of HDPE or PP by an extrusion-blow molding process, or PET by an injection-blow molding process.

The shell-shaped packaging used in the present invention is generally made of a thermoplastic material. Some examples of thermoplastic materials are: acrylonitrile butadiene styrene (ABS), acrylic, celluloid, cellulose acetate, ethylene vinyl alcohol (E / VAL), fluoro plastics (polytetrafluoroethylenes (PTFE), including fluorinated ethylene propylene (FEP), perfluoroalkoxide (PFA), chlorotrifluoroethylene (CTFE), ethylene-chlorotrifluoroethylene (ECTFE), ethylene-tetrafluoroethylene copolymer (ETFE), ionomer, liquid crystal polymer (LCP), polyacetal (POM or acetal), polyacrylate (acrylic), polyacrylonitrile (PAN or acrylonitrile), polyamide (PA or nylon), polyamide-imide (PAI), polyaryletherketone (PAEK or ketone), polybutadiene (PBD), polybutylene (PB), polybutylene terephthalate (PBT), polyethylene terephthalate (PET), dimethyl polycyclohexylene terephthalate (PCT), polycarbonate (PC), polyketone (PK), polyester, polyethylene, polyetheretherketone (PEEK), polyetherimide (PEI), polyethersulfone (PES), colored polyethylene (PEC), polyimide (Pl), polymethylpentene (PMP) , rust of polyphenylene (PPO), polyphenylene sulfate (PPS), polyphthalamide (PPA), polypropylene (PP), polystyrene (PS), polysulfone (PSU), polyvinyl chloride (PVC), and mixtures thereof. Preferred thermoplastic materials mentioned herein include polyvinyl chloride, polyethylene terephthalate and polypropylene. The thermoplastic material should preferably be transparent, especially transparent polyvinyl chloride. A second aspect of the present invention relates to the shell-shaped package that contains and exhibits a product of consumption that comprises an inverted container In this aspect, the packaging in the form of a marine shell has no opening and both sides of said package are preferably joined by means of some method that seals them, such as the thermostatic seal so that, of this In this way, the packaging retains any leakage of the product and prevents it from dripping off the counter. Although this method does not facilitate the interaction between the consumer and the product, it prevents any leakage that occurs over the counter. In one of the embodiments of the present invention, the shell-shaped package is a package in the form of a triptych shell comprising a first and second side plus a base. The part corresponding to the base is joined to the first side by a first hinge and the second side by a second hinge. Both the two sides, as well as the optional part of the base, of the shell-shaped packaging can be made from a single continuous piece of thermoplastic material, or they can be made of different pieces of thermoplastic material that will then be thermo-sealed or bonded in some other way. The shell pack can also store perforations that go through one or more of the sides allowing the package to hang on the hooks located on the counter. The marine shell-shaped packages mentioned in the present invention can be used to store and display a variety of personal care products such as hair conditioners, shaving lotions, body wash, moisturizers body for shower and other similar products. Non-exclusive examples of shampoos are described in U.S. Pat. num. RE34,584, 5,932,203, and 5,935,561. Non-exclusive examples of hair conditioners are described in U.S. Pat. num. 4,387,090 and 4,705,681. Non-exclusive examples of shaving lotions are described in U.S. Pat. num. 5,248,495, 5,451, 396, and 6,682,726. Non-exclusive examples of liquid body soaps are found in U.S. Pat. num. 5,885,948, 6,080,707, and 6,194,364. Non-exclusive examples of body moisturizers for showering are found in U.S. Pat. num. 6, 699,488, 6,645.51 1, 2003/0049282 A1, and 2003/0054019 A1. The shell packages to which the present invention relates can be used to store and display a wide variety of household products such as dishwashing detergents, laundry detergents, fabric softeners, revitalizers for spray clothes and others. similar products. In one embodiment, the present package in the form of a marine shell contains and exhibits products that have a visual appearance conformed by several phases. Said products are composed of at least two phases, wherein the phases are visually different and form a pattern such as swirling, streaking, marbling and other geometric patterns. Non-exclusive examples of products that have visually distinct phases are included in U.S. Pat. num. 2004/0057920 A1 and 2004/0092415 A1. The shell-shaped packaging made in A transparent thermoplastic material is especially suitable for storing and displaying products that contain a visual pattern, since the appearance of the product can be observed by the consumer at a 360 ° angle. In another embodiment, the present package in the shape of a marine shell allows to store and exhibit a perfumed consumer product; that is, a product comprising perfume. The shell-shaped package mentioned in the present invention can further store a label comprising the distinguishing marks of the product such as graphics, words, logos, trademarks and other characteristics. Said label may be attached to the package or may be printed on said package, especially for advertising or promotional purposes. The shell-shaped packaging can store and display a variety of products. Said packaging can be used, for example, to store and display two products, the same or different, especially for promotional purposes or for sale in wholesale stores, also known as wholesale self-services, which sell the products in bulk or in large quantities compared to those traditional stores. This marine shell packaging contains and also exhibits complementary products, such as: a shampoo and hair conditioner, body wash and body moisturizers for the shower, a liquid laundry detergent and a fabric softener. When the shell-shaped packaging marine contains several products, the package in the form of a marine shell will comprise a plurality of openings through which the covers of the products will be extended; with what the consumer will be able to interact with the products in the packaging in the form of a marine shell. One embodiment of the present invention is illustrated in FIG. 1-6. The marine shell pack 10 of FIGS. 1-6 is designed to store and display two inverted containers, 18 each of which contains a perfumed cleaning product for the body, such as liquid body soap or shampoo. The shell-shaped packaging 10 shown in the FIG. 1-4 is the packaging itself, without showing the inverted containers 18 of the product that is intended to be displayed and displayed on it. In this embodiment said package 10 is a package in the form of a triptych shell comprising: a first side 11, a second side 12 and a base 13. This packet in the form of a marine triptych 10 is constructed from a single piece of polyvinyl chloride transparent. The base 13 is attached to the first side 11 and the second side 12 by means of two hinges. The base 13 also contains two openings by means of which the lids 19 of the inverted packages 18 extend, once the inverted packages 18 are located inside the package. The first side 11 and the second side 12 are folded thanks to the hinge 14 which is attached to the base 13 The first side 11 and the second side 12 are joined by means of several fixing flanges 16, which are adapted fixing flanges to friction. The male element of each fastening tab 16 is it is molded on the first side 11 while the female element of each fixing flange is molded on the second side 12. The first side 11 and the second side 12 contain a support area 17. Each support area 17 is molded according to to the shape of the inverted containers 18 so that they are contained and exposed in the packaging in the shape of a marine shell. In FIG. 5 there is shown a template of the shell-shaped package 10 made in a single piece of transparent chloride before the sides 11 and 12 have been folded by the hinges attached to the base 13 to form said package 10. FIG. 6 illustrates the shell-shaped package 10 of FIGS 1-4 which, in this case, contains and exposes two inverted packages 18 and each one includes a lid 19. Each inverted package is held by the sides 11 and 12 of the container. shell-shaped packaging, in the corresponding support area 17. Each inverted container contains a cover 19 that extends through the opening 15 of the base 13. This is why each of the covers 9 is accessible from the outside of the package, while each inverted container remains within the support area 17 of the package. Each cover 19 is of the draw type. The consumer can then open the lid 19 of each of the inverted containers 18 in order to be able to smell the perfume of the product or to interact with it in any other way. The shell-shaped packaging 10 can be stored on the shelves of the wholesale stores by supporting it on the covers 19 of the inverted containers 18.

The dimensions and values set forth herein are not to be construed as strictly limited to the exact numerical values mentioned. Instead, unless otherwise specified, each of these dimensions will mean both the aforementioned value and a functionally equivalent range that encompasses that value. For example, a dimension expressed as "40 mm" will be understood as "approximately 40 mm". All documents cited in the Detailed Description of the invention are incorporated, in the pertinent part, by reference herein; the mention of any document shall not be construed as an admission that it is an industry precedent with respect to the present invention. To the extent that any meaning or definition of a term in this written document contradicts any meaning or definition of the same term in a document incorporated as reference, the meaning or definition assigned to that term in this document shall prevail. While particular embodiments of the present invention have been illustrated and described, it will be apparent to those skilled in the industry that various changes and modifications can be made without departing from the spirit and scope of the invention. It has been intended, therefore, to cover in the appended claims all changes and modifications that are within the scope of the invention.

Claims (12)

NOVELTY OF THE INVENTION CLAIMS

1. A shell-shaped packaging used to store and display a consumer product comprising a bottle and a lid, the shell-shaped package comprises a first shell-shaped side shell and a second seashell shell shell, wherein at least a part of the first and second side in the form of a marine shell are joined to contain the consumer product between the first and the second side in the form of a marine shell; furthermore, the shell-shaped package comprises an opening through which at least part of the lid of the consumer product is extended from the shell-shaped packaging.

2. The shell-shaped package according to claim 1, further characterized in that the lid is of the draw-off type.

3. The shell-shaped package according to any of the preceding claims, further characterized in that the lid can be opened without opening the package.

4. The shell-shaped package according to any of the preceding claims, further characterized in that the consumer product further comprises a perfumed composition contained in the bottle.

5. The shell-shaped package according to any of the preceding claims, further characterized in that the bottle is an inverted container.

6. The shell-shaped package according to any of the preceding claims, further characterized in that the consumer product comprises a liquid composition.

7. A shell-shaped package used for storing and displaying a consumer product comprising a lid and an inverted container containing a liquid composition, wherein the shell-shaped package comprises a first shell-shaped side shell and a second side in the form of a marine shell, where at least a part of the first and second laterals in the shape of a marine shell join to contain the consumer product between the first and the second side in the form of a marine shell to prevent leakage of the liquid composition of the packaging in the form of a marine shell. The shell-shaped package according to claim 7, further characterized in that at least one of the two shell-shaped laterals comprises a support area for containing at least a part of the consumer product. 9. The shell-shaped package according to any of claims 6-8, further characterized in that the liquid composition can be a product used for personal care, preferably a liquid composition for washing the body, or More preferred is a multifaceted composition for washing the body comprising a first phase and a second phase wherein the first and second phases form a visual pattern. 10. The shell-shaped package according to any of the preceding claims, further characterized in that the shell-shaped package further comprises a hole that allows the package to hang on the hooks located on the counter. 11. The shell-shaped package according to any of the preceding claims, further characterized in that at least one of the two shell-shaped laterals is transparent. 12. The shell-shaped package according to any of the preceding claims, further characterized in that the shell-shaped packaging allows to contain and display a plurality of consumer products.