KR20090109153A - Order, payment and delivery system through IP-based detailed region information and advertisement and its processing method - Google Patents

Abstract

According to the present invention, a corresponding central server operated by different IP TV main operators may display a database of businesses and regional information up to the minimum administrative unit by category and display it on the Internet screen. By searching and connecting to the local content server, you can purchase and pay the specific services you want, so that viewers can use various products and purchase services in real time through IP TV-based channels and PIP windows (data broadcasting). Since the customized local information in the walkable residential area of the area is provided, it has the advantage of maximizing the convenience of living accordingly.

Description

System for order, payment and delivery throuth information and advertising to each local area in detile by IP TV and processing method for the same}

The present invention relates to a system for ordering, payment and delivery through the provision of detailed regional information and advertisements based on IP TV, and a method of processing the same. DB-based local information is displayed on the Internet screen by category, and when a viewer requests a specific service, IP TV-based detailed regional information for searching and connecting to the content server of the region corresponding to the viewer to purchase and settle the desired service. And ordering, payment, and delivery systems through advertising and how to process them.

In general, an IP (internet) TV service refers to a service that provides a variety of information, video content, and broadcasting to a television using high-speed Internet. In addition, such an IP TV service is a type of digital convergence in that it is a convergence of the Internet and television. In addition, if the IP TV is different from the existing Internet TV, it uses a television instead of a computer monitor and uses a remote controller instead of a mouse. In order to use the IPTV service, a television and a set-top box must be provided, and an Internet line must be connected to the set-top box. In other words, you need to connect a set-top box or a dedicated modem to your television and turn it on just as you would turn on the television.

Therefore, the above-mentioned IP TV can be provided with various contents and additional services provided by the Internet such as watching internet, watching movies, home shopping, home banking, online games, MP3, etc. by using a remote control, even for those who are not familiar with computers. have. In addition, the IPTV service as described above does not differ from general cable broadcasting or satellite broadcasting in that it provides broadcasting contents including video, but it is a big difference from general cable broadcasting or satellite broadcasting that bidirectionality is added. .

In other words, unlike general public broadcasting, cable broadcasting or satellite broadcasting, the IPTV service allows viewers to watch only the programs they want to watch at a convenient time.

Then, referring to FIG. 1, an example of the conventional IP TV as described above, includes a data broadcasting system 71 including a transmission server 70;

A set top box mounted receiver 72 for processing and displaying a data signal received from the data broadcasting system 71;

It comprises a communication network device 73 composed of a satellite network or a cable network connecting the transmission server 70 and the receiver 72 of the data broadcasting system 71.

Meanwhile, referring to the operation of the conventional IP TV as described above, first, the data broadcasting system 71 uses the communication network 73 composed of a satellite network or a cable network through a transmission server 70 to each multicasting channel ( 74, 75) combines video / audio broadcasting with interlocking and auxiliary data information and transmits them in MPEG2 TS format. On the other hand, the transmitting server 70 transmits the independent data information without the general broadcasting program in the form of MPEG2 TS through the multicasting channel 76.

Then, the receiving device 72 that is integrated in the set-top box or the receiver receives a signal loaded on the corresponding channel by tuning the channel selected by the user through an internal tuner 77 and received through the demux 78. The video and audio information and data information are classified in the signal. In addition, the receiving device 72 decompresses the classified video information, the audio information, and the signal of each of the data information through the decoder 79, and then restores the original signal to display the screen on the display 80. The viewer can watch the normal IP TV video screen.

However, the conventional IP TV broadcasting system as described above provides viewers with a regional broadcasting system for a wide-area region, which is a national and several “old” administrative districts, through airwave TV and local cable TV. Instead of providing information that is useful for real life, it provides general and general information, so that detailed local information of the minimum administrative units such as “dong” administrative districts and lower blocks and advertisements of the sellers can be displayed. Since the viewer is unknown, the usability of the IP TV is significantly reduced.

Therefore, the present invention has been invented to solve the above-mentioned problems of the prior art, and provides viewers with detailed local information and advertisements in blocks of minimum administrative area and blocks to viewers through IP TV operating in an Internet environment. In addition, it aims to provide convenience to local advertisers and to provide ordering, payment and delivery systems and processing methods through IP TV-based detailed regional information and advertisements that provide quality services to viewers via IP TV.

Another object of the present invention is to allow the IP TV viewers to use various products and purchase services in real time through IP TV-based channels and PIP windows (data broadcasting), so that the viewers can easily customize customized local information in their own pedestrian residential area. It is to provide ordering, payment and delivery system through IP-based detailed regional information and advertisement that can be provided and its processing method.

Another object of the present invention is that when the viewer makes a landline call to the telephone number displayed on the IP TV screen, the customer service for the corresponding telephone number is confirmed in the integrated call center, and the order information is transmitted to the management server of the corresponding vendor. It is to provide ordering, payment and delivery system and processing method through providing IP region based detailed region information and advertisement that seller's server can execute ordering service immediately according to ordering information.

In order to achieve the above object, the present invention provides a MAC address that enables the STB (set-top box) provided therein to grasp the viewing area of the current minimum administrative unit via the Internet network and the IP TV media center. An IP TV system for transmitting;

Based on the MAC address transmitted from the IPTV of the IPTV system, the geographical detailed location is searched up to the minimum administrative unit of the IP TV, and based on the searched IP address, the local advertisement, the local information, and the geographic information of the region are calculated and combined. A specific region matching content server system for providing local area indication information to the viewer by initial value through an IP TV media center;

The wired or wireless telephone number entered in the input window of the IP TV in order to select a specific service or to order or purchase a specific product among the proximity area indication information displayed on the IP TV is checked through the wired or wireless telephone subscriber information server. Recognizing subscriber information through and reconfirming customer's order and payment information using the entered phone number, and then sending and recording the order and payment details to the order / payment information management system of the company advertising the selected product or service Telephone number based ordering system;

Viewers (Owners) provided from the specific regional matching content server system acquires specific information through the local information channel, and the information provider who advertises to each local channel based on the web log record and the local information selection record ordering products and services. Provides the order, payment and delivery system through IP TV-based detailed regional information and advertisement provision, which includes an advertisement settlement system for calculating and processing advertisement charge calculation data to be transmitted to advertisers.

Another feature of the present invention is the MAC address (MAC) that STB equipped with the IP TV system can automatically grasp the viewing area of the current minimum administrative unit as a specific region matching content server system via the Internet network and the IP TV media center. address) transmitting an address;

After the address transmission step, the specific local matching content server system determines the detailed viewing area of the corresponding IP TV via the DHCP server based on the MAC address transmitted from the STB of the viewer through the IP address DB server and the viewer address based on the subscriber's address. Viewing position determining step;

After the viewing position identification step, a specific region matching content server system searches for local advertisements, region information, and geographic information of the region based on the identified region information, combines them, and then displays the IP TV screen through the IP TV media center. An information combining display step of displaying on the display;

An information checking step of displaying a categorized down-distributed list when a viewer selects local information and an advertisement for a required field after the information combining display step;

After selecting the necessary information from the local information and advertisement information of the area where the user lives on the screen of the IP TV after the above information checking step, the IP TV system confirms the selection by wired or wireless telephone through the integrated call center and the final result is serviced. Provides the processing method of the order, payment and delivery system by providing detailed information and IP-based regional information and IP TV based on the order execution step to transmit the order execution to the company's management system.

In the present invention as described above, the central server operated by different IP TV main operators subjects the business and local information up to the minimum administrative level into DBs on the Internet screen, and the viewer requests a specific service. By searching and connecting to the content server of the relevant region, you can purchase and pay the specific service you want, so that viewers can use various products and purchase services in real time through IP TV-based channels and PIP windows (data return). Viewers are provided with customized local information in their own pedestrian residential area has the advantage of maximizing the convenience of living accordingly.

In addition, according to the present invention, when the viewer makes a landline call with the telephone number displayed on the IP TV screen, the integrated call center checks the customer information for the corresponding telephone number and then transfers the order information to the management server of the corresponding vendor. Since the vendor's server executes the ordering service immediately according to the order information, the distribution of goods is also greatly improved.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

In the present invention, as shown in FIG. 2, the STB 410 provided therein transmits a MAC address capable of identifying a viewing area of the current minimum administrative unit via the Internet network and the IP TV media center 100. An IP TV system 400;

Based on the MAC address transmitted from the IPTV system 420 of the IPTV system 400, the geographical detail location is searched up to the minimum administrative unit of the IP TV system 420, and based on the searched IP address, A specific region matching content server system 300 for calculating local advertisements, region information and geographic information, combining them, and then providing proximity region indication information to viewers through IP TV media center 100 at an initial value;

The wired or wireless telephone number of the wired or wireless telephone number input in the input window of the IP TV 420 in order for the viewer to select a specific service or to order or purchase a specific product among the proximity area indication information displayed on the IP TV 420. After recognizing the subscriber information through the check through the subscriber information server 220 and reconfirming the order and payment information of the customer with the entered telephone number, the order / payment information management system of the company advertising the selected product or service (900) A wired / wireless telephone number based ordering system 200 for recording and transmitting orders and payment details;

The viewer (Owner) provided from the specific local matching content server system 300 acquires specific information through the local information channel, and advertises the respective local channels based on the web log record and the local information selection record for ordering goods and services. And an advertisement settlement system 500 for calculating and processing advertisement charge calculation data to be transmitted to information providers and advertisers.

The specific region matching content server system 300 searches the geographical detailed location up to the minimum administrative unit of the IP TV 420 based on the MAC address transmitted from the IP TV 420 of the IPTV system 400. And an IP address DB server 340 for storing the matched result;

The local advertisement DB 310 stored in each administrative region and the regional advertisement DB 320 stored in each administrative region are searched for to process and output data in association with the viewing area of the IP TV 420. Information DB server 360,

A geographic information server that provides geographic information on the viewing position of the current IP TV 420 based on the MAC address up to a minimum administrative unit, for example, to a detailed area of the same unit level or less ( 330),

After combining the local advertisement, the local information and the geographic information of the region calculated by the IP address DB server 340, the information DB server 360 and the geographic information server 330 through the IP TV media center 100 Local ad / information / geographic information combination server 350 that provides the proximity information to the viewer to the initial value is configured.

Here, the local advertisement DB 310 and the local information DB 320 of the information DB server 360 are periodically updated by each management system.

The information DB server 360 is a real estate, academy of the district by block unit of the minimum administrative unit, for example, "city, county (county), east (ri)" and "dong" level based on the administrative district It is necessary to manage the DB that can be arranged by interconnecting various industries such as information database processed in a customized way related to hospitals, hospitals, finance, health, used trade, public offices, and the above mentioned real estate in the area. In case of authentication, the relevant information is transmitted.

In addition, the specific region matching content server system 300 is based on the DHCP (Dynamic Address) based on the MAC address (MAC address) transmitted from the viewer STB 410 through the IP address DB server 340 and the viewer address based on the subscriber directory Host setting communication protocol) characterized in that to grasp the detailed viewing area of the IP TV 420 via the server 370

In addition, the specific region matching content server system 300 comprises a categorized down-distributed list of regional information and advertisements for the necessary fields displayed on the proximity region display screen displayed on the IP TV 420. It is done.

In addition, the IPTV system 400, the web log tracking analysis system 700 for storing the web log information from the beginning of the local information screen to the viewer's movement in the category, the final information selection and using the information later in the advertising fee calculation It is provided.

Here, the wired / wireless telephone number-based ordering system 200, if the viewer enters his or her own wired or wireless telephone number in the input window displayed on the screen of the IP TV 420, the information is registered wired Or a wired / wireless telephone subscriber information server 220 for authenticating subscriber information against the radio telephone number data;

And a telephone number based payment system unit 210 for executing a telephone number based payment service using subscriber information authenticated by the wired / wireless telephone subscriber information server 220.

In addition, the advertisement settlement system 500 includes a web log record and a local information selection record in which a viewer (Owner) provided from a specific region matching content server system 300 acquires specific information through a local information channel and orders goods and services. An advertisement fee calculation system unit 520 for calculating advertisement fee calculation data to be transmitted to information providers and advertisers who have advertised on each regional channel based on the above;

The advertising charges calculated by the advertisement fee calculation system unit 520 after the set period in connection with the order / payment information management system 900 that contains the number of sales, sales, etc. It is configured to further include a settlement system unit 510.

In this case, between the wired and wireless telephone subscriber information server 220 and the advertisement settlement system 500, the information data regarding the number of consecutive calls and sales amount generated in the corresponding company that provided the advertisement or the local information to the IP TV system 400 is managed and stored. Order / payment information management system 900 is provided.

Next, the method of the present invention having the above configuration will be described.

The method of the present invention proceeds from the initial state S1 to the address transmission step S2 as shown in FIG. 3 so that the STB provided in the IP TV automatically matches the specific region matching content via the Internet network and the IP TV media center. The server system transmits the MAC address that can identify the current viewing area of the smallest administrative unit.

Then, after the address transmission step (S2) proceeds to the viewing position identification step (S3) based on the viewer address based on the Mac address and the subscriber address transmitted from the STB of the viewer through the IP address DB server specific local matching content server system Identify the detailed viewing area of the IP TV through the DHCP server.

In addition, after the viewing position identification step (S3) proceeds to the information combination display step (S4) by searching the local advertising, regional information and geographic information of the region on the basis of the corresponding region information content matching system identified by the specific region Combine them and display them on the screen of the IP TV via the IP TV media center.

Furthermore, after the information combination display step (S4) to proceed to the information verification step (S5) to display the regional information and advertisements for the required field in a categorized down-dispersion list when the viewer selects.

On the other hand, after the information checking step (S5) proceeds to the order execution step (S6) to select the necessary information from the local information and advertising information of the area where you live displayed on the screen of the IP TV IP TV system through the integrated call center The selection is confirmed by wired or wireless telephone and the final result is sent to the service provider's management system to execute the order.

In addition, after the order execution step (S6), the viewer (Owner) stores the web log record of obtaining specific information through the local information channel and the local information selection record selected through the local information channel and storing the local information selection record. It further includes an information utilization step applied to the calculation of the advertising fee paid by the information providers and advertisers advertising the channel.

Here, in the information combining display step (S4), when the viewer selects a local information icon of a remote control or a specific channel for transmitting a local information broadcast, the pop-up window displays the adjacent region information and advertisement of the corresponding region on the screen of the IP TV. It further comprises a pop-up display step of displaying.

In other words, first, when the IP TV 420 is turned on, the STB 410 provided in the IP TV 420 automatically matches the specific region matching content server system 300 via the Internet network and the IP TV media center 100. IP address database 340). Then, the IP address DB server 340 of the specific area matching content server system 300 is MAC address as shown in "D1" of FIG. 4 transmitted from the STB 410 of the IP TV 420. Based on this, the current viewing area can be identified up to the same level or block level.

At this time, the IP address DB server 340 is a MAC address recorded on the LAN card (not shown) in the STB (set-top box) of the viewer to match the region where the viewer resides as shown in FIG. And based on the IP address assigned to the MAC address of the corresponding area in the IP address DB server 340 via the DHCP (Dynamic Host Configuration Protocol) server 370 based on the viewer address based on the subscriber directory. Add claims)

At this time, when the detailed viewing area of the IP TV 420 is identified by the IP address DB server 340 as described above, the STB 410 prompts the IP TV 420 when local information and advertisement contents near the corresponding area are called by the viewer. It is in the standby state so that it can be displayed.

Meanwhile, when the STB 410 is in the standby state via the Internet network and the IP TV media center 100 as described above, and the viewer sets the channel desired by the remote controller 430, the IP TV media center 100 ) Transmits the broadcast signal of the desired channel to the STB 410 via the Internet network. Then, the STB 410 processes the received broadcast signal in the usual manner and displays it on the IP TV 420 so that the viewer can watch the desired channel broadcast.

At this time, the specific region matching content server system 300, as described above, the MAC address (MAC) as shown in "D2" of FIG. 4 transmitted from the STB 410 of the viewer through the IP address DB server 340 The detailed viewing area of the IP TV 420 is identified through the DHCP (Dynamic Host Configuration Protocol) server 370 based on the address and the viewer's address based on the subscriber's address, and then the information is obtained using the identified area information. The local advertisement DB 310 of the DB server 360 selects the local advertisement of the corresponding region and searches the corresponding region information through the region information DB 320. In addition, the specific region matching content server system 300 calculates geographic information of the corresponding region, for example, the minimum administrative unit, through the regional advertisement, the region information, and the geographical information server 330 of the corresponding region searched as described above. Through 350, these geography (location), local advertisements, and local information are automatically arranged and transmitted to the IP TV media center 100. Then, the IP TV media center 100 transmits data including geography, local advertisements, and local information input from the specific region matching content server system 300 to the STB 410 by putting the data including the currently transmitted broadcast signal on the currently transmitted broadcast signal. .

Of course, the local advertisement DB 310 and the local information DB 320 of the information DB server 360 is periodically updated by each management system unit (not shown).

In this case, when the viewer selects a local information icon displayed on the remote controller 430 or a specific channel button for transmitting a local information broadcast, the STB 410 is located near the received region on the screen of the IP TV 420. Information and advertisements are displayed on a full screen as shown in "A" of "D3" of FIG. 5 or in a pop-up window form as shown by "P".

In this case, the proximity area display screen displayed on the IP TV 420 searches for a viewer on a categorized down-distributed list of local information and advertisements for a required field as shown in “D4” of FIG. 5. If the user selects the necessary information during the search with the remote control 430, the STB 410 is connected to the specific local matching content server system 300 on the IP TV 420, such as specific area information or "D5" of FIG. The final menu screen informing the specific local business is displayed, and the viewer checks the content. In this process, the web log tracking analysis system 700 performs the process from the beginning of the local information screen to the viewer's movement in the category and the final information selection. Weblog information is stored and the information is later used to calculate advertising fees.

Meanwhile, when the viewer selects a specific service or orders / purchases a specific product from the proximity display screen displayed on the IP TV 420 during the process, pressing the specific button of the remote controller 430 causes the STB 410 to be wired or wireless. After accessing the telephone number-based ordering system 200 to receive an initial value, an input window for inputting wired and wireless telephone numbers is displayed on the screen of the IP TV 420.

At this time, when the viewer enters his or her wired and wireless telephone number in the input window displayed on the screen of the IP TV 420 and confirms this information, the information is transmitted to the wired / wireless telephone number based ordering system 200 and the wired / wireless After recognizing the subscriber information through the wired and wireless telephone subscriber information server 220 of the telephone number-based ordering system 200, the wired / wireless telephone-based ordering system 200 uses the telephone number entered by the viewer (order). After confirming the call (or sending a confirmation text message), the customer reconfirms the order and confirms the payment through the telephone number-based payment system 210 and orders the payment and payment details to the company that advertises the selected product or service. Transfer to and record the payment information management system 900. Then, the order / payment information management system 900 visits the goods and services to the viewer (order) through the company that received the corresponding details, delivers and delivers.

On the other hand, as described above, the web log record in which the viewer (order) obtains specific information through the local information channel and orders goods and services is recorded in the web log tracking analysis system 700. Also, the local information selection record selected by the viewer through the local information channel is also recorded in the web log tracking analysis system 720 and then transmitted to the advertisement fee calculation system unit 520.

In addition, the logo record as described above is used to calculate the advertising fee paid by the information providers and advertisers who advertise on each local channel.

Here, the web log tracking analysis system containing the fact that the viewer watched the specific information (construction company sales information, financial institution interest rate information, real estate for sale information, hospital medical information, school entrance information, ceremony hall menu, etc.) The part 700 may include the number of consecutive events occurring in the relevant company when the viewer uses the goods and services of a specific advertisement company (food delivery order, laundry collection order, super article order, home repair estimate order, etc.), The advertisement fee settlement system 510, which is settled after a specific period of time, passes through the advertisement fee calculation system 520 in connection with the order / payment information management system 900 containing the sales, etc. to settle the advertisement fee with the corresponding establishment. .

As described above, the present invention effectively provides by providing a database of local information and local advertisers in a region geographically close to the viewer by using a real-time interactive medium providing personalized multimedia information and additional services, such as IP TV, This is very useful when applied to the IP TV system field or purchase system because the viewer can conveniently utilize the information around the residence and can execute secure transactions with the verification system unit through the wired / wireless phone authentication request and call center.

1 is a diagram illustrating a conventional IPTV broadcast data transmission system.

Figure 2 is an explanatory diagram illustrating an order, payment and delivery system through the IP TV-based detailed region-specific information and advertisements of the present invention.

3 is a flowchart of the present invention.

4 is an explanatory diagram of initial value setting through IP address matching with a viewer's residential area according to the present invention.

5 is an explanatory diagram for moving and selecting a directory from an initial value of local proximity information according to the present invention;

6 is an explanatory diagram of order / payment and advertisement fee settlement according to the information and advertisement selection of the present invention.

*** Explanation of symbols for important parts of drawing ***

100: IP TV media center 200: wired and wireless telephone number based ordering system 210: telephone number based payment system unit 220: wired and wireless telephone subscriber information server

300: specific local matching content server system 310: local advertising DB

320: Regional Information DB 330: Geographic Information Server

340: IP address DB server 350: Local advertising / information / geographic information combined server

360: Information DB server 400: IP TV system

410: set-top box (STB) 420: IP TV

430: remote controller 500: advertising payment system

510: advertising fee calculation system unit 520: advertising fee calculation system unit

700: Web logo tracking analysis system part 900: Order / payment information management system part

Claims (13)

An IP TV system in which a STB (set-top box) provided therein transmits a MAC address capable of identifying a viewing area of the current minimum administrative unit via an internet network and an IP TV media center; Based on the MAC address transmitted from the IPTV of the IPTV system, the geographical detailed location is searched up to the minimum administrative unit of the IP TV, and based on the searched IP address, the local advertisement, the local information, and the geographic information of the region are calculated and combined. A specific region matching content server system for providing local area indication information to the viewer by initial value through an IP TV media center; The wired or wireless telephone number entered in the input window of the IP TV in order to select a specific service or to order or purchase a specific product among the proximity area indication information displayed on the IP TV is checked through the wired or wireless telephone subscriber information server. Recognizing subscriber information through and reconfirming customer's order and payment information using the entered phone number, and then sending and recording the order and payment details to the order / payment information management system of the company advertising the selected product or service Telephone number based ordering system; Viewers (Owners) provided from the specific regional matching content server system acquires specific information through the local information channel, and the information provider who advertises to each local channel based on the web log record and the local information selection record ordering products and services. Ordering, payment, and delivery system through the provision of IP TV-based detailed regional information and advertisements, comprising an advertisement settlement system for calculating and processing advertisement charge calculation data to be transmitted to advertisers. The method of claim 1, wherein the specific region matching content server system searches the geographical detail location up to the minimum administrative unit of the IP TV based on the MAC address transmitted from the IP TV of the IPTV system, and searches the matched result. IP address DB server to store, An information DB server for processing and outputting data in association with a viewing area of IP TV by searching for a local advertisement DB where the local advertisement is stored for each administrative region, and a regional information DB for which national regional information is stored for each administrative region; A geographic information server providing geographic information on the current viewing position of an IP TV based on the Mac address to a detailed area of a minimum administrative unit and the lower; Local advertisement which combines local advertisement, local information and geographical information calculated by the IP address DB server, information DB server and geographic information server, and then provides proximity information to viewers through IP TV media center as initial value Ordering, payment, and delivery system through the provision of IP TV-based detailed regional information and advertising, characterized in that comprises a / information / geographic information combined server. The system of claim 2, wherein the local advertisement DB and the local information DB of the information DB server are periodically updated. According to claim 3, wherein the area information DB is the regionally processed data associated with real estate, academy, hospital, finance, health, second-hand sales, public offices of each block unit of the minimum administrative unit and below, the local advertising DB is an order, payment and delivery system through the IP TV-based detailed regional information and advertisements, characterized in that the various industries located in the region are connected to each other in an interactive relationship. The detailed viewing area of the specific TV according to claim 1, wherein the specific region matching content server system is based on a MAC address transmitted from a viewer's STB through an IP address DB server and a viewer address based on a subscriber address. Order, payment and delivery system through the IP TV-based detailed regional information and advertisements, characterized in grasping the. The method of claim 1, wherein the specific area matching content server system comprises a categorized down-distributed list of area information and advertisements of a required field displayed on a proximity area display screen displayed on the IP TV. Order, payment and delivery system through IP TV-based detailed regional information and advertisements. According to claim 1, wherein the IPTV system is provided with a web log tracking analysis system unit for storing the web log information from the beginning of the local information screen to the viewer's movement in the category, the final information selection and later use the information in the advertising fee calculation Ordering, payment and delivery system through IP TV-based detailed regional information and advertising provided. The wired / wireless telephone number-based ordering system of claim 1, wherein when the viewer inputs his or her wired or wireless telephone number in an input window displayed on the screen of the IP TV and “confirms” the information, the information is pre-registered wired or wireless. A wired / wireless telephone subscriber information server for authenticating subscriber information against telephone number data; IP TV-based detailed region-specific information and orders provided by the advertisement, characterized in that it comprises a phone number-based payment system for executing a phone number-based payment service using the subscriber information authenticated by the wired and wireless telephone subscriber information server, Payment and delivery system. The system of claim 1, wherein the advertisement settlement system includes a web log record and a local information selection record in which a viewer (Owner) provided from a specific local matching content server system acquires specific information through a local information channel and orders goods and services. An advertisement fee calculation system that calculates advertisement fee calculation data to be transmitted to information providers and advertisers who have advertised in each regional channel; The advertisement fee calculation system calculated by the advertising fee calculation system unit in connection with the order / payment information management system containing the number of sales, sales, etc. that occur to the relevant company further includes an advertising fee settlement system unit to settle after the set period; Order, payment and delivery system through the IP TV-based detailed regional information and advertising provided, characterized in that the configuration. The order / payment information according to claim 1, wherein the wired / wireless telephone subscriber information server and an advertisement settlement system manage and store information data on the number of calls and sales generated in a company that provided advertisements or regional information to an IP TV system. Ordering, payment and delivery system through the IP TV-based detailed regional information and advertising provided, characterized in that the management system is provided. STB, which is equipped with IP TV system, automatically transmits MAC address that can identify the current viewing area of the smallest administrative unit to a specific local matching content server system via the Internet network and IP TV media center. ; After the address transmission step, the specific local matching content server system determines the detailed viewing area of the corresponding IP TV via the DHCP server based on the MAC address transmitted from the STB of the viewer through the IP address DB server and the viewer address based on the subscriber's address. Viewing position determining step; After the viewing position identification step, a specific region matching content server system searches for local advertisements, region information, and geographic information of the region based on the identified region information, combines them, and then displays the IP TV screen through the IP TV media center. An information combining display step of displaying on the display; An information checking step of displaying a categorized down-distributed list when a viewer selects local information and an advertisement for a required field after the information combining display step; After selecting the necessary information from the local information and advertisement information of the area where the user lives on the screen of the IP TV after the above information checking step, the IP TV system confirms the selection by wired or wireless telephone through the integrated call center and the final result is serviced. Method of processing the order, payment and delivery system by providing detailed information and IP-based regional information and IP TV-based, characterized in that it comprises an order execution step to transmit the order execution to the management system of the company. 12. The method of claim 11, wherein after the order execution step, the viewer (Owner) stores the web log record of obtaining specific information through the local information channel and the local information selection record selected through the local information channel. The method of processing the order, payment and delivery system by providing detailed regional information and advertisements based on IP TV, characterized by further comprising an information utilization step applied to the calculation of the advertising fee paid by the information provider and the advertiser who advertises the local channel. . 12. The method of claim 11, wherein in the information combining display step, when a viewer selects a local information icon of a remote control or a specific channel for transmitting a local information broadcast, a pop-up window displays adjacent area information and advertisement of the corresponding region on the screen of the IP TV. The processing method of the order, payment and delivery system through the IP TV-based detailed regional information and advertising provided further comprising a pop-up display step of displaying in the form.

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