KR20050018552A - Advertisement system and its method using the uppermost screen - Google Patents

Abstract

The present invention relates to an advertisement system and method using a top-level screen, and more particularly to an advertisement system and method using a top-level screen to allow a client to access a web page linked to a predetermined advertisement display server in order to restore the main character. It is about.

The advertisement system using the inventor's top screen displays the first window on the top of the screen, removes the first window from the screen according to a concealment command from the advertisement server, and displays a guide message for a predetermined web page on the screen. And a client terminal for displaying the first window on the top of the screen according to a restoration instruction from the advertisement server when the web page of the advertisement display server is accessed, and transmitting the concealment command to the advertisement display server. An advertisement server for receiving a connection message of the client terminal to the web page and transmitting the recovery command; and an advertisement display for transmitting the connection message of the client terminal to the advertisement server when the client terminal accesses the web page. Include a server.

Description

Advertising system and method using the top screen {ADVERTISEMENT SYSTEM AND ITS METHOD USING THE UPPERMOST SCREEN}

The present invention relates to an advertisement system and method using a top-level screen, and more particularly to an advertisement system and method using a top-level screen to allow a client to access a web page linked to a predetermined advertisement display server in order to restore the main character. It is about.

Recently, due to the rapid development of information and communication technology and the spread of high-speed communication network and computer system, the number of Internet users is rapidly increasing and it is recognized as a new medium in the information age of the 21st century. We are looking for ways to use the Internet.

Meanwhile, companies are spending huge advertising costs every year on TV, radio, newspapers, magazines, and the Internet to improve sales and brand image of their products. do. The proportion of Internet advertising in the overall advertising market is expected to grow from about 1 to 3% to 10 to 20% within the next five years.

In particular, while conventional advertisements using TV, radio, newspapers, etc. simply provide products and company information to consumers, Internet advertisements link actual websites with their homepages or shopping malls while maintaining the characteristics of existing advertisements. It has a real advertising effect that can be triggered.

In addition, with the rapid development of the Internet technology, the medium of the Internet network has the potential to cause huge demand market, which has led to the active e-commerce of the Internet.

Internet e-commerce refers to a buyer who wants to purchase an internet e-commerce site, for example, an internet shopping mall, by providing a variety of product information to a person who accesses the internet shopping mall in a virtual cyber space using the Internet. It refers to the commerce on the Internet that proceeds with the internet purchasing process by receiving a purchase request from the online shop, and delivers the requested product to the buyer through courier.

In such Internet e-commerce, general services such as the items of goods and product quality are important, and as many people access the shopping malls as possible and increase the number of accesses. It becomes a big issue to influence.

Therefore, various Internet advertising methods have been sought and implemented in order to effectively utilize the advantages of the Internet, and most of them are implemented in the form of banner advertisements.

Banner ads are advertisements that use animated GIFs at specific locations on web pages. This is mixed with the contents of the web page in a web browser and shown to the user, and when the user clicks, the user moves to the advertiser's site.

As a general method of advertising by banner advertising, the following types are used.

That is, the type of banner that is statically placed on the desktop or

게임 a game + banner type that encounters banner ads while playing

유형 The type of advertisement is displayed in the control area at the top of the screen when surfing the Internet.

유형 Types of ads that appear during the loading time of the site move and automatically disappear when the site is accessed.

화살표 As the arrow cursor of the mouse cursor is used, the type of the logo moving when the mouse cursor is moved is used.

In the advertising method according to the related art, only displaying a banner advertisement on a predetermined web page and waiting for a click of an Internet user does not provide an active method of inducing an Internet user to access the corresponding site.

In order to solve this problem, it is an object of the present invention to provide an advertisement system and method using a top screen that actively induces a client to access a web page of a predetermined advertisement display server and increases its connection rate.

In addition, the present invention is to provide an advertising system and method using the top-level screen to be able to effectively display information and / or advertisements to the client by causing the client's desire to recover by concealing the main character to connect to a predetermined web page The purpose.

The advertisement system using the top-level screen of the present invention displays the first window including the main character on the top of the screen, removes the first window from the screen according to the concealment command from the advertisement server, and includes the predetermined window included in the concealment command. Displaying a guide message for the web page of the web page, and displaying the first window on the top of the screen according to a restoration instruction from the ad server when the web page of the advertisement display server is accessed by a client input. An advertisement server for transmitting a concealment command to the client terminal, the client terminal, receiving an access message of the client terminal from the advertisement display server to the web page, and transmitting the recovery command to the client terminal; And the client terminal accesses the web page. And an advertisement display server for transmitting a connection message of the client terminal to an advertisement server.

In this case, the guide message preferably includes the URL of the web page of the advertisement display server.

In addition, the client terminal for the advertisement using the top screen of the present invention is a communication module for communicating with the advertisement server and the advertisement display server on the basis of a predetermined protocol, and the first window including the main character according to the main character image information screen A display module to display at the top of the screen; a data processing module to store characteristic data of the main character; and a concealment command from the advertisement server through the communication module, and cause the screen display module to display the first window. Removing, causing the screen display module to display a guide message for the web page of the advertisement display server included in the concealment command, and when accessing the web page through the communication module by input of a client, the advertisement Receiving a restore command from the server to cause the screen display module to the first win It includes a management module to display the dough on the top of the screen.

In addition, the present invention method using the top-level screen of the present invention, the method comprising the steps of displaying a first window containing the main character on the top of the screen, receiving a concealment command from the advertisement server, the first window according to the concealment command Removing from the screen, displaying a guide message for the predetermined web page included in the concealment command, accessing the web page of the advertisement display server by a client input, and The display server includes transmitting a connection message to the advertisement server, receiving a restore command from the advertisement server, and displaying the first window on the top of the screen according to the restore command.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings and preferred embodiments. However, the scope of the present invention should not be limited by the following description, and the scope of the present invention will be limited only by what is described in the following claims.

1 is a block diagram of an advertisement system using a top screen according to the present invention. As shown in FIG. 1, the advertisement system 1 includes a client terminal 10 used by a client and capable of displaying a predetermined advertisement, and a network 20 for enabling data communication according to a predetermined protocol. The advertisement server 30 transmits predetermined advertisement information data and / or advertisement data while communicating with the client terminal 10 through the network 20, and provides information and / or advertisements in association with a predetermined web page. The advertisement display server 40 requests a server 30 for an advertisement for an event.

The network 20 generally includes a web server when the client terminal 10 is a personal computer such as a desktop and a communication network. When the client terminal 10 is a mobile communication terminal such as a mobile phone, a swap server. It will consist of a WAB server and a corresponding network.

The client terminal 10 accesses a website linked to the advertisement server 30, performs a predetermined member registration procedure, and includes information such as name, gender, birthday, field of interest, address, age, occupation, and the like. Register ID and password (login information). The ad server 30 may use the personal information of such a client.

The client terminal 10 and the advertisement server 30 communicate with each other through general data communication, and the client terminal 10 logs in to the advertisement server 30 automatically through login information or by input of a client, thereby communicating. This becomes possible. Through this login process, the advertisement server 30 may obtain information such as an IP address and / or a port number of the client terminal 10 and transmit specific data to the specific client terminal 10, or the client terminal 10. A unique access number (for example, session id, etc.) of the 3) may be assigned when connecting to the advertisement server 30, thereby identifying the client terminal 10.

In addition, the advertisement server 30 receives an advertisement request for connecting a plurality of clients to a web page linked with the advertisement display server 40 through various means such as wired or wireless. The advertisement request basically includes the URL information of the web page of the advertisement display server 40. In addition, this particular web page may convey information or may be a page for advertisement.

The advertisement server 30 transmits the concealment command of the first window including the predetermined main character to the predetermined client terminal 10. This concealment instruction displays instructions for concealing the first window and a scheme for recovering the concealed main character of the first window (in this embodiment, information for accessing the web page of the advertisement display server 40). It includes a guide message. In addition, when the advertisement server 30 transmits a concealment command, the advertisement server 30 may select and transmit the concealment command according to the member information of the client of the client terminal 10. This selection allows the present invention to be used as a target advertisement.

The client terminal 10 having received the concealment command removes the first window from the screen, and displays a guide message included in the concealment command on the screen. Accordingly, when the client terminal 10 accesses the web page of the advertisement display server 40 by the input of the client, the advertisement display server 40 displays a connection message indicating that the client terminal 10 has connected to its web page. Send to the ad server (30).

The advertisement server 30 transmits a recovery command for the main character to the client terminal 10 according to the information of the client terminal 10 included in the received access message. The client terminal 10 receives the recovery command and displays the first window including the main character that has been removed on the top screen.

2 is a block diagram of the client terminal of FIG. As shown in FIG. 2, the client terminal 10 communicates with the advertisement server 30 through the network 20 based on a predetermined protocol, the main character image information, and the sub character image. Receiving information, the display module 12 for displaying the first window including the main character and the second window including the sub character at the top of the screen, and stores the characteristic data and points of the main character and the sub character The data processing module 13 and the characteristic data of the main character and the sub character are received from the management server 30 through the communication module 11 and stored in the data processing module 13, and the image information of the main character and the sub character is received. Is read from the data processing module 13 and sent to the display module 12, and it is determined whether the main character can capture the sub character, and according to the result. Acquire the point corresponding to the character and transmit it to the data processing module 13, and receives the advertisement information data transmitted from the advertisement server 30 in response to the update request for the acquired point by the operation of the client and the advertisement window for this Is displayed on the screen to update the points corresponding to the allowable credit value corresponding to the advertisement window, and the management module 14 for transmitting the updated points to the data processing module 13. In addition, the client terminal 10 further includes an artificial intelligence module 15 for setting a movement path of the first window and the second window according to the characteristics of the main character and the sub character stored in the data processing module 13. The management module 14 receives data including the movement path from the artificial intelligence module 15 and transmits the data to the screen display module 12, and the screen display module moves the first window and the second window according to the movement path. Let's do it.

In detail, the communication module 11 is for data communication with the advertisement server 30 and is a component that provides a general communication interface.

Next, the screen display module 12 displays and moves windows such as the first window and the second window on a predetermined display device (not shown). Here, the first window including the displayed main character and the second window including the sub character include the main character and the sub character in a general window (for example, a rectangle), and the first window and the second window include Make it appear at the top of the screen. In addition, the display module 12 makes the main character and sub window transparent between the main character and the first window, the first window frame and the sub character, and the second window frame, and the second window frame. It's just the character's own shape.

In addition, the screen display module 12 moves the first window and the second window independently on the screen. This movement also includes moving along the movement path from the artificial intelligence module 15. In addition, the first window may be moved to a predetermined position by an input (for example, dragging) from the client.

Next, the data processing module 13 stores the characteristic data of the main character and the sub character, and the characteristic data are present in each character's stats (for example, HP: close repetition force, energy, EP: approach attack, MP). : Range repetition force, ESP: Ranged attack, ST: Movement speed, Attack repetition (slowing down at full discharge), SP: Sensitivity, etc., etc., and the shape design of the character (for example, Images, animation files, etc.). In addition, the data processing module 13 stores an item possessed by the main character. Such items include a kind of trap or a bomb capable of capturing the second window at a time to suppress the movement of the second window including the sub character. Such an item may be initially provided by the advertisement server 30, and then may be accessed by using the updated point (reserved money) by accessing the web page of the advertisement server 30. In the present invention, the characteristic data of the main character may be stored only in the advertisement server 30 or may be stored together in the data processing module 13 of the client terminal 10. However, considering the capacity of the client terminal 10, it is preferable that only the advertisement server 30 is stored.

In addition, the data processing module 13 additionally stores the login information for the advertisement server 30 and transmits the login information by a request from the management module 14, whereby the management module 14 communicates with the communication module 11. ) To be sent to the ad server 30 to log in. In addition, the data processing module 13 stores predetermined advertisement data. The advertisement data may be stored by periodic communication between the client terminal 10 and the advertisement server 30. This periodic communication may be for stable communication between the client terminal 10 and the advertisement server 30 (for example, a dummy signal), and is to periodically update and store such advertisement data.

In addition, the artificial intelligence module 15 provides a movement path, a movement characteristic (artificial intelligence process), and the like of the first window and the second window. That is, the artificial intelligence module 15 provides the respective movement paths of the first window and the second window, and causes the first window to track the second window when the second window approaches the first window within a predetermined area. Provides movement characteristics. In addition, when the first window and the second window approaches at a predetermined interval to fight for capture, the predetermined battle expression data is transmitted to the management module 14, and the management module 14 displays the screen display module ( It can also be sent to 12) to display the combat expression data to focus the client's eyes.

Next, the management module 14 controls the overall flow while controlling the communication module 11, the screen display module 12, the data processing module 13 and the artificial intelligence module 15, respectively.

First, when the management module 14 first connects to the advertisement server 30, the management module 14 receives the characteristic data of the main character and performs a process of installing the main character. This process is almost identical to installing a general game or software. However, at this time, in the process of installing the main character, the client's command or input (for example, dragging the egg to hit the frame of the screen to hatch the initial shape of the main character) When required, when a predetermined number of commands and inputs have been made, the management module 14 causes the main character to be installed so that the display module 12 displays the first window including the main character that is actually operable. At this time, the initial form of the main character is also displayed in the first window.

Next, the management module 14 causes the display module 12 to display the advertisement data stored in the data processing module 13 automatically or in accordance with an operation by the client or according to an instruction from the advertisement server 30. do. That is, in some cases, such as when the first window moves independently or is dragged by the client to close the frame of the screen, the advertisement data may be displayed near the first window. The advertisement data displayed in this way may include image or text information. Such advertisement data is only displayed for a short time on the screen.

In addition, the management module 14 causes the first window to track the second window according to the movement characteristic from the artificial intelligence module 15 when the independently moving second window approaches the predetermined area of the first window. . The tracking of the second window by the first window is determined based on the characteristic data stored in the data processing module 13, and the management module 14 accesses the second window within a predetermined access distance. At one time, it is determined whether the main character can capture the sub character. The determination at this time is determined by comparing the current main character's capability stored in the data processing module 13 with that of the sub character. If the main character has a superior ability for the sub character, the main character captures the sub character, and acquires points (or mileage) possessed by the sub character. If the opposite is the case, the main character may lose certain points to the sub character. Accordingly, the management module 14 causes the screen display module 12 to remove the second window including the captured sub character from the screen.

In addition, in the capturing process, when the sub character has a higher level of capability than the main character, the management module 14 uses the item (eg, bomb) possessed by the main character at the request of the client to capture the sub character. May be In addition, the management module 14 may install, on the screen, a third window including an item (eg, a trap or a net) that suppresses the movement of the second window among the items possessed by the main character. In this case, when the second window approaches a predetermined area of the third window during the movement, the management module 14 may cause the third window to operate so as to completely stop the second window or slow down its movement speed. have.

In addition, the management module 14 may allow the main character to always capture the sub character according to the characteristics of the sub character (for example, when the sub character is a prize). Such a premium sub-character is a one-sided gift presented by the advertisement server 30 to the client terminal 10, so that the sub-character may be captured at all times, or may be determined as a general sub-character according to the capability value.

In this way, the client terminal 10 can automatically acquire points that can be later cashed by the first window including the main character or by the client's intervention.

In this case, the management module 14 receives a concealment instruction for the first window from the advertisement server 30, and causes the display module 12 to remove the first window from the screen according to the concealment instruction. A display message for restoring the first window is displayed on the screen. When the first window is removed in this way, it is impossible to acquire points which have been made automatically or manually before then, so the client tries to recover the first window including the main character.

Thus, when accessing the web page of the advertisement display server 40 included in the guide message by the input of the client, the advertisement display server 40 from the management module 14 through the communication module 11 to the client terminal 10 ) Information (for example, login information or IP address to the advertisement server 30 stored in the data processing module 13) is obtained, and the information is transmitted to the advertisement server 30. The advertisement server 30 receives the information of the client terminal 10 and transmits a recovery command for the main character to the corresponding client terminal 10.

The management module 14 having received the recovery command through the communication module 11 causes the screen display module 12 to redisplay the first window on the screen so as to resume capture of the sub character.

3 is a flowchart of an advertisement method using a top screen according to the present invention.

In detail, in step S31, the client terminal 10 displays the first window including the main character on the top screen.

In step S32, the advertisement server 30 induces a connection to the web page of the advertisement display server 40 by a request from the advertisement display server 40, the web page information of the advertisement display server 40 Generates a concealment command for the main character, and transmits the concealed command to the selected client terminal 10 according to a predetermined criterion, and the client terminal 10 receives the concealment command.

In step S33, the client terminal 10 removes the first window from the screen according to this concealment command.

In step S34, the client terminal 10 displays the guide message included in the concealment command on the screen.

In step S35, if, by the input of the client, the client terminal 10 accesses the web page of the advertisement display server 40, the flow advances to step S36, otherwise it waits. During this waiting period, the first window is not displayed continuously and points cannot be obtained.

In step S36, when the client terminal 10 accesses the web page of the advertisement display server 40, the advertisement display server 40 informs the client of the connection of the client terminal 10 to the web page. Send to the ad server (30).

In step S37, the advertisement server 30 receives a connection message, and transmits a recovery command to the corresponding client terminal 10, the client terminal 10 receives the recovery command.

In step S38, the client terminal 10 displays the first window including the main character on the top screen according to the recovery command, and continues to capture the sub-character.

4A is a main character and a current screen displayed on the top screen of FIG. 1. As shown in FIG. 4A, a first window including a main character (eg, a spider) is displayed on the current screen, that is, the top screen. The client terminal 10 removes the first window from the screen according to the concealment command and displays it again on the screen according to the recovery command.

4B is an embodiment of a guide message of FIG. 3. As shown in FIG. 4B, the guide message is included in the concealment command and informs the recovery method through access to the web page disclosed as a method for recovering the main character.

The present invention having such a configuration has an effect of actively inducing a client to access a web page of a predetermined advertisement display server and increasing its connection rate.

In addition, the present invention has the effect of causing the client's desire to recover by concealing the main character to connect to a predetermined web page, thereby effectively displaying information and / or advertisements to the client.

In addition, the present invention has the effect of enabling the target advertisement by the advertisement server to provide the advertisement for acquiring the point according to the characteristics of the client.

1 is a block diagram of an advertisement system using a top screen according to the present invention.

2 is a block diagram of the client terminal of FIG.

3 is a flowchart of an advertisement method using a top screen according to the present invention.

4A is a main character and a current screen displayed on the top screen of FIG. 1.

4B is an embodiment of a guide message of FIG. 3.

<Explanation of symbols for the main parts of the drawings>

1: advertising system 10: client terminal

11: communication module 12: display module

13: Data Processing Module 14: Management Module

15: AI module 20: network

30: Ad server 40: Ad display server

Claims (4)

A first window including a main character is displayed on the top of the screen, the first window is removed from the screen according to a concealment command from an advertisement server, and a guide message for a predetermined web page included in the concealment command is displayed. And a client terminal for displaying the first window on the top of the screen according to a restoration instruction from the advertisement server when the web page of the advertisement display server is accessed by a client input. An advertisement server for transmitting a concealment command to the client terminal, receiving an access message of the client terminal from the advertisement display server to the web page, and transmitting the recovery command to the client terminal; And an advertisement display server interworking with the web page and transmitting an access message of the client terminal to the advertisement server when the client terminal accesses the web page. The advertisement system according to claim 1, wherein the guide message includes a URL of a web page of the advertisement display server. A communication module for communicating with an advertisement server and an advertisement display server based on a predetermined protocol; A screen display module configured to display a first window including the main character on the top of the screen according to the main character image information; A data processing module for storing characteristic data of the main character; Receiving a concealment command from the advertisement server through the communication module, causing the screen display module to remove the first window, and guide message for the web page of the advertisement display server included in the concealment command. When the user accesses the web page through the communication module by inputting a client, the user receives the recovery command from the advertisement server and causes the screen display module to display the first window on the top of the screen. Client terminal for advertising using the top screen, characterized in that it comprises a management module to. Displaying a first window including a main character on the top of the screen; Receiving a concealment command from an ad server; Removing the first window from the screen according to the concealment command; Displaying a guide message for a predetermined web page included in the concealment command on a screen; Accessing the web page of the advertisement display server by an input of a client; Transmitting, by the advertisement display server, an access message to the advertisement server; Receiving a restore command from the advertisement server; And displaying the first window on the top of the screen according to the recovery command.