JP5826990B2 - Advertisement server, game machine, and advertisement system - Google Patents

Description

  The present invention relates to an advertisement server, a game machine, and an advertisement system.

  2. Description of the Related Art Conventionally, in online games using the Internet, an advertising system that notifies advertising information to users who use the game has been proposed (for example, Patent Document 1).

Japanese Patent Application Laid-Open No. 2004-77691

The advertising system described in Patent Document 1 displays an advertisement attached to a character used by a user in a game because the user has selected a sponsor. And, when the user selects a sponsor in advance, the user can play for free, while an advertiser such as a company that becomes a sponsor can pay a certain amount or an amount corresponding to the number of sponsored teams as an advertising fee, It was to pay the game operator.
However, the advertising system has no advertising effect unless the user plays. For this reason, it has been unclear for advertisers the relationship between advertising fees and advertising effectiveness.

  An object of the present invention is to provide an advertisement server, a game machine, and an advertisement system that can clarify the relationship between an advertisement fee and an advertisement effect.

  The present invention solves the above problems by the following means. In addition, in order to make an understanding easy, although the code | symbol corresponding to embodiment of this invention is attached | subjected and demonstrated, it is not limited to this. In addition, the configuration described with reference numerals may be improved as appropriate, or at least a part thereof may be replaced with another configuration.

The first invention is an advertisement server (1, 201) connected to a game machine (3, 203) having a play screen (36) via a communication network (5), and identifies an advertiser. The game machine transmits the advertisement-attached character to which the advertising data including the advertiser information is attached, on the condition that the advertisement-attached character that is a character operated by the player of the game machine is displayed on the play screen for a predetermined time. An advertising billing receiving unit (12) that receives advertising billing data including the advertiser information, and the advertiser specified by the advertising billing data on condition that the advertising billing data is received from the advertising billing reception unit A billing unit (13) for billing for the advertisement server.
According to a second aspect of the present invention, in the advertisement server (1, 201) of the first aspect, an addition storage unit (23) that stores the time information, which is information related to the time, and the addition amount in association with each other, and the addition storage unit Referring to the advertiser, when the date and time condition for receiving the advertisement billing data by the advertisement billing receiving unit (12) matches the time information, the additional amount corresponding to the time information is given to the advertiser. And an additional billing unit (14) for billing.
A third invention is an advertisement server characterized in that, in the advertisement server (1, 201) of the second invention, the time information is time zone information.
In a fourth aspect of the present invention, in any one of the advertisement servers (1, 201) from the first aspect to the third aspect, the advertisement charge receiving unit (12) identifies the player together with the advertisement charge data. An advertisement server comprising: a privilege grant unit (15) that receives identification data and grants a privilege to the player specified by the player identification data received by the advertisement billing reception unit.
According to a fifth invention, in any one of the advertisement servers (1, 201) from the first invention to the fourth invention, an advertisement storage unit (21, 221) for storing the advertisement data, and an advertisement storage unit An advertisement transmission control unit (11, 211) that transmits the stored advertisement data to the game machine every time the game machine (3, 203) is played and at least at a predetermined time interval. And an advertisement server.
According to a sixth aspect of the present invention, in the advertisement server (1) of the fifth aspect, the advertisement storage unit (21) is attached to a background of the play screen (36) when the game machine (3) plays. Background advertisement data having information related to the advertisement data is stored in association with the advertisement data, and the advertisement transmission control unit (11) uses the background advertisement data stored in the advertisement storage unit as the advertisement. An advertisement server characterized by transmitting data to the game machine.
According to a seventh aspect of the present invention, in the advertising server (201) of the fifth aspect, the background advertisement data to be added to the background of the play screen (36), the time zone and the place of the game machine (203) when the play progresses. A background advertisement storage unit (224) that associates and stores incidental information that is information specifying at least one of the information, and the advertisement transmission control unit (211) is stored in the background advertisement storage unit; The advertisement server is characterized in that the background advertisement data for generating a background that matches at least one of the play start time and the installation location of the game machine is transmitted in association with the supplementary information.

The eighth invention is a game machine (3, 203) connected to an advertisement server (1, 201) via a communication network (5), and includes a play screen (36) and an input operated by the player. A display control unit (32, 232) for displaying, on the play screen, an advertisement-attached character in which advertisement data including advertiser information for identifying the advertiser is attached to the character operated by the input unit; , Including the advertiser information, on the condition that the play progression unit (33, 233) that advances the play by the character with advertisement and the display control unit displays the character with advertisement for a predetermined time. A game machine comprising: a transmission control unit (34) for transmitting advertisement billing data for billing to the advertisement server.
According to a ninth aspect, in the game machine (3, 203) according to the eighth aspect, the advertising character displayed by the display control unit (32, 232) is at least the predetermined time before the start of play and after the end of play. The game machine is characterized in that it is displayed and the transmission control unit (34) satisfies a condition for transmitting the advertisement billing data.
A tenth aspect of the invention is the game machine (3, 203) of the eighth aspect or the ninth aspect, further comprising a reception control unit (31, 231) for receiving a plurality of the advertisement data from the advertisement server, The display control unit (32, 232) displays the advertisement-attached character in which each of the received plurality of advertisement data is attached to the character, and the play progression unit (33, 233) displays the input unit ( The play by the selected character with advertisement is advanced on the condition that one of the plurality of characters with advertisement displayed by the display control unit is selected by the operation of the player from 37). The game machine characterized by the above.
In an eleventh aspect of the present invention, in any one of the game machines (203) from the eighth aspect to the tenth aspect, background advertisement data attached to the background of the character with advertisement and a time zone corresponding to the background advertisement data And a reception control unit (231) that receives incidental information that is information specifying at least one of the locations, and the play progression unit (233) includes at least one of a play start time and a location where the game machine is installed. And determining the background advertisement data corresponding to the supplementary information to generate a background image, the display control unit (232), the background image generated by the play progression unit (233), It is a game machine characterized by displaying on the said play screen (36).

  The twelfth invention is an advertising system (100, 200) in which a game machine (3, 203) having a play screen (36) and an advertisement server (1, 201) are connected via a communication network (5). The advertisement server includes advertiser information for identifying an advertiser, an advertisement storage unit (21, 221) for storing advertisement data attached to a character operated by a player of the game machine, and the advertisement storage unit An advertisement transmission control section (11, 211) for transmitting the advertisement data stored in the game machine to the game machine, and an advertisement charge reception section (12) for receiving advertisement charge data including the advertiser information from the game machine And a charging unit (13) for charging the advertiser specified by the advertisement charging data on condition that the advertisement charging data is received from the advertisement charging receiving unit. The game machine includes a reception control unit (31, 231) that receives the advertisement data from the advertisement server, and a character with an advertisement that the advertisement data received by the reception control unit is attached to the character. A display control unit (32, 232) to be displayed on the screen, a play progression unit (33, 233) in which the player advances the play with the advertisement character by operating the input unit (37), and the display control unit A transmission control unit (34) for transmitting the advertisement billing data to the advertisement server on the condition that the character with advertisement is displayed for a predetermined time.

According to the present invention, the following effects can be obtained.
(1) In the present invention, the game machine transmits the advertisement billing data on condition that the character with the advertisement data operated by the player is displayed for a predetermined time on the play screen of the game machine. Then, the advertisement server charges the advertiser by receiving the advertisement billing data. Therefore, the advertisement can be displayed on the play screen of the game machine in such a manner that the advertising effect is produced for the player, and the advertiser can be charged. Further, it is possible to provide an advertising system in which the relationship between the advertising fee and the advertising effect is clear for the advertiser.

(2) In the present invention, when the date and time when the advertisement billing data is received matches the timing information stored in the addition storage unit, the advertiser is charged for the added amount corresponding to the timing information. The time information refers to, for example, a time zone, a specific day such as the end of the month, or a day of the week. Therefore, for example, when setting an advertising fee for a game machine installed in an amusement facility, considering the time when there are many visitors to the facility and a large number of people seeing the play screen of the game machine, etc. An advertising fee can be set according to the advertising effectiveness.

(3) The present invention gives a privilege to the player specified by the received player identification data. Therefore, by attaching advertisement data to the character operated by the player and playing the game machine, a privilege is given to the player, so that the player can be prompted to play with the advertisement data attached to the character. As a result, it can be beneficial to both the player and the advertiser.
(4) Since the advertisement data is transmitted to the game machine according to the present invention, the advertisement data used in the game machine can be updated. And, when the advertiser rewrites the advertisement data used at the time of play by making the update time at least one of the timings after the game machine is played and after a predetermined time interval In addition, the advertisement data can be reflected on the game machine.

(5) The present invention has information related to the advertisement data, and transmits background advertisement data attached to the background of the play screen to the game machine together with the advertisement data when the play on the game machine progresses. Therefore, background advertisement data related to the advertisement data can be attached to the background of the play in which the advertisement data is attached to the character. As a result, the area and timing of the play screen for displaying the same type of advertisement are increased, so that the advertisement effect can be further enhanced.
(6) The present invention transmits the background advertisement data attached to the background of the play screen and the accompanying information, which is information specifying at least one of the time zone and the location, to the game machine when the game machine is played. . Therefore, in the game machine, background advertisement data that matches the supplementary information can be attached to the background of the play in which the advertisement data is attached to the character. For example, local advertisements related to the location of game machines installed in amusement facilities and advertisements tailored to the customer base of people who visit the facilities during the time of play can be displayed on the background of the play screen. , The advertising effect can be further increased.

(7) According to the present invention, if the character with advertisement is displayed for at least a predetermined time before the start of play and after the end of play, the condition for transmitting the advertisement billing data is satisfied, so that the advertisement effect is uniformly exhibited to the player. It can be displayed in a manner and charged to the advertiser. Therefore, the billing conditions for the advertisement can be made easy for the advertiser. Further, since the advertisement is displayed before the start of the play and after the end of the play, when the player is not enthusiastic about the play, the advertisement can be concentrated on the player.
(8) In the present invention, each of the plurality of advertisement data is attached to the character and displayed, so that it is easy for the player to select the advertisement data by visually displaying it easily. Since the player can operate the original character with the advertisement data selected by himself / herself, the motivation for playing can be improved. Each advertiser must create advertisement data so that the player is more interested than other advertisers so that the player can select advertisement data. It is possible to improve the motivation for the advertiser's advertisement, such as improving the update frequency.

It is a figure which shows the whole structure of the advertising system which concerns on 1st Embodiment, and the function structure of an advertisement server and a game machine. It is a flowchart of the play process of the advertising system which concerns on 1st Embodiment. It is a figure which shows the advertisement memory | storage part which concerns on 1st Embodiment, a pay sticker memory | storage part, and a player memory | storage part. It is a figure which shows the example of a screen displayed on the display part which concerns on 1st Embodiment. It is a figure which shows the example of a screen displayed on the display part which concerns on 1st Embodiment. It is a figure which shows the example of a screen displayed on the display part which concerns on 1st Embodiment. It is a flowchart of the billing process of the advertisement server according to the first embodiment. It is a figure which shows the accounting memory | storage part and addition memory | storage part which concern on 1st Embodiment. It is a figure which shows the whole structure of the advertisement system which concerns on 2nd Embodiment, and the function structure of an advertisement server and a game machine. It is a figure which shows the advertisement memory | storage part and background advertisement memory | storage part which concern on 2nd Embodiment. It is a flowchart of the play process of the advertising system which concerns on 2nd Embodiment.

(First embodiment)
Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.
FIG. 1 is a diagram illustrating an overall configuration of an advertisement system 100 according to the first embodiment and functional configurations of an advertisement server 1 and a game machine 3.
In the advertisement system 100, an advertisement server 1 and a plurality of game machines 3 are connected via a communication network 5.

The advertisement server 1 is a computer having a function of charging an advertiser for an advertisement displayed on the game machine 3. The advertisement server 1 includes a control unit 10, a storage unit 20, a display unit 16, an input unit 17, and a communication I / F unit 19 (I / F: interface).
Here, the computer in the present invention refers to an information processing apparatus including a storage device, a control device, and the like, and the advertisement server 1 is an information processing device including the storage unit 20, the control unit 10, and the like. Included in the concept of computers.

The control unit 10 is a central processing unit (CPU) that performs calculation and processing of information, and controls the entire advertising server 1. The control unit 10 reads and executes various programs stored in the storage unit 20 as appropriate, thereby realizing various functions according to the present invention in cooperation with the hardware of the advertisement server 1.
The control unit 10 includes an advertisement transmission control unit 11, an advertisement charging receiving unit 12, a charging unit 13, an additional charging unit 14, and a privilege granting unit 15.

The advertisement transmission control unit 11 is a control unit that transmits advertisement data to the game machine 3.
The advertisement billing receiving unit 12 is a control unit that receives advertisement billing data from the game machine 3.
The charging unit 13 is a control unit that charges the advertiser based on the advertisement charging data.
The addition billing unit 14 is a control unit that bills the advertiser for the amount added according to the conditions.
The privilege granting unit 15 is a control unit that grants points (privileges) that play the role of in-game currency that can be used in the game, for example, to the player of the game machine 3 that uses the advertisement data.

The display unit 16 is a monitor that allows the administrator of the advertisement server 1 to refer to the billing amount of the advertiser.
The input unit 17 is an input device that receives an operation by an administrator of the advertisement server 1.
The communication I / F unit 19 is, for example, a network adapter for transmitting / receiving data to / from each game machine 3 connected via the communication network 5.

The storage unit 20 stores various programs such as the advertisement processing program 29 and various data. The storage unit 20 may include a memory used for executing the program in combination with the control unit 10.
As what implement | achieves the memory | storage part 20, you may include what implement | achieves electrically, magnetically, optically, and electromagnetically. More specifically, a semiconductor memory device including a random access memory (RAM), a read only memory (ROM), a magnetic disk, and the like are included. The concept includes a magnetic tape that can be externally connected to the advertisement server 1, an optical disk including a CD-ROM, a CD-R / W, and a DVD, and an auxiliary storage device such as a memory card.

In addition to the advertisement processing program 29, the storage unit 20 includes an advertisement storage unit 21, a billing storage unit 22, an addition storage unit 23, a player storage unit 25, and a pay sticker storage unit 26.
The advertisement storage unit 21 is a storage area for storing advertisement data to be displayed on the game machine 3.
The billing storage unit 22 is a storage area for storing a billing amount for each advertiser.
The addition storage unit 23 is a storage area that stores day and time zone information and an addition amount in association with each other. For example, the addition storage unit 23 is referred to at the time of billing, and an addition amount corresponding to the day of the week and time zone information is extracted.
The player storage unit 25 is a storage area that stores the amount of points for each player.
The paid sticker storage unit 26 is a storage area that stores the amount of usable points and sticker data in association with each other.
The advertisement processing program 29 is a program for realizing each process of the control unit 10 described above.

  In addition, there is no restriction | limiting in the number of hardware which comprises the advertisement server 1. You may comprise by 1 or multiple as needed. In addition, the hardware of the advertisement server 1 may be configured to include various servers such as a database (DB) server and an application server as necessary, or may be configured as a single server or a separate server. It may be configured.

  The game machine 3 is a device that a player actually operates to play. The game machine 3 is, for example, a large commercial game machine installed in a store such as a game center. In the present embodiment, the game machine 3 is described as a game machine that performs a car racing game in which a player operates a car (character) to compete for time and ranking. In addition, the game machine 3 may be any game as long as the player operates the character. For example, the game machine 3 may be a game of sports such as soccer, baseball, or golf, a fighting game, or a role playing game (RPG).

The game machine 3 includes a control unit 30, a storage unit 35, a display unit 36 (play screen), an input unit 37, and a communication I / F unit 39.
Here, the computer in the present invention refers to an information processing apparatus including a storage device, a control device, and the like, and the game machine 3 is an information processing device including a storage unit 35, a control unit 30, and the like. Included in the concept of computers.

The control unit 30 is a CPU that performs calculation and processing of information similarly to the control unit 10 of the advertisement server 1, and controls the entire game machine 3.
The control unit 30 includes a reception control unit 31, a display control unit 32, a play progression unit 33, and a transmission control unit 34.

The reception control unit 31 is a control unit that receives advertisement data from the advertisement server 1.
The display control unit 32 is a control unit that displays an advertisement paint car (character with advertisement) with advertisement data attached to a car operated by the player.
The play advancing unit 33 is a control unit that advances play on the game machine 3.
The transmission control unit 34 is a control unit that transmits advertisement billing data to the advertisement server 1.

The storage unit 35 may include a memory used for processing in the control unit 30. As what implement | achieves the memory | storage part 35, you may include what implement | achieves electrically, magnetically, optically, and electromagnetically. More specifically, a semiconductor storage device including a RAM, a ROM, etc., a magnetic disk, etc. are included.
The storage unit 35 includes a game program 35a and a sticker data storage unit 35b.
The game program 35a is a program that executes each process of the control unit 30 described above.
The sticker data storage unit 35b is a storage area for storing advertisement data that is a free sticker to which an advertisement is attached and sticker data that is a charged sticker. The advertisement data is stored in the advertisement storage unit 21 of the advertisement server 1, the pay sticker data is stored in the pay sticker storage unit 26 of the advertisement server 1, and any data is received from the advertisement server 1.

The display unit 36 is a display device such as a liquid crystal display device (LCD) that outputs a play image.
The input unit 37 is an input device that accepts input by the player, and may include, for example, a pedal, a handle, a shift lever, a start button, and the like.
The communication I / F unit 39 is, for example, a network adapter for transmitting / receiving data to / from the advertisement server 1 connected via the communication network 5.
The communication network 5 is a communication network such as the Internet for performing communication between the advertisement server 1 and the game machine 3.

Next, the play of the game machine 3 in the advertising system 100 will be described.
FIG. 2 is a flowchart of the play process of the advertising system 100 according to the first embodiment.
FIG. 3 is a diagram illustrating the advertisement storage unit 21, the pay sticker storage unit 26, and the player storage unit 25 according to the first embodiment.
4 to 6 are diagrams showing examples of screens displayed on the display unit 36 according to the first embodiment.

  First, in step S1 of FIG. 2, the control unit 30 of the game machine 3 starts processing of the game machine 3 by receiving a play fee and authenticating the player, for example. For example, when the player inserts a coin into a coin slot (not shown) of the game machine 3, an optical sensor (not shown) that detects the coin provided inside the coin slot is Is detected, a detection signal is output to the control unit 30, and the control unit 30 receives the detection signal. Further, the player is authenticated by, for example, causing the card reader (not shown) of the game machine 3 to read a play card including a player ID (ID: identifier), so that the control unit 30 causes the control unit 10 of the advertisement server 1 to play the player. The ID is transmitted, and the control unit 10 identifies and authenticates the player ID.

In step S2, the control unit 30 (display control unit 32) selects and determines a car operated by the player. Specifically, the control unit 30 displays a vehicle body setting screen (not shown) on the display unit 36. A plurality of cars are displayed on the body setting screen. The control unit 30 determines the vehicle selected by the operation of the input unit 37 as the vehicle operated by the player.
In step S <b> 3, the control unit 10 (advertisement transmission control unit 11) of the advertisement server 1 extracts the advertisement data stored in the advertisement storage unit 21 and transmits it to the game machine 3 via the communication I / F unit 19. . In addition, the control unit 10 extracts and transmits background advertisement data stored in the advertisement storage unit 21 in association with the advertisement data. Further, the control unit 10 refers to the player storage unit 25 based on the authenticated player ID among the sticker data stored in the pay sticker storage unit 26, and provides sticker data that can be purchased with the player's points. Extracted from the pay sticker storage unit 26 and transmitted.

Here, the advertisement storage unit 21, the pay sticker storage unit 26, and the player storage unit 25 will be described with reference to FIG.
The advertisement storage unit 21 illustrated in FIG. 3A stores advertisement data for each advertisement, and includes an advertiser ID 21a, an advertisement data ID 21b, an advertisement data 21c, and background advertisement data 21d.
The advertiser ID 21a stores a symbol (advertiser information) for identifying the advertiser.
The advertisement data ID 21b stores a symbol for identifying the advertisement. When an advertisement of a certain advertiser (company) covers a plurality of products and the like, a plurality of advertisement data IDs exist for one advertiser ID.
The advertisement data 21c stores advertisement data. The advertisement data is sticker image data for decorating a car. Since the sticker is affixed to the side surface, front surface, top surface, etc. of the automobile, a plurality of advertisement data is stored in the advertisement data 21c according to the affixing position.
As described later, the background advertisement data 21d stores background advertisement data for displaying an advertisement on the background of the play progress screen being played. The background advertisement data 21d stores background advertisement data to be displayed on fixed advertisement units 62 and 72 (see FIGS. 5 and 6) described later. A plurality of pieces of data may be stored in the background advertisement data 21d according to the place where the advertisement is displayed.

The pay sticker storage unit 26 shown in FIG. 3B stores sticker data for each type of sticker, and includes a sticker ID 26a, sticker data 26b, and a use point 26c.
The sticker ID 26a stores a symbol that uniquely determines the decoration of the sticker.
The sticker data 26b stores sticker data. Similarly to the advertisement data, the sticker data 26b also stores a plurality of sticker data.
In the use point 26c, a point used for purchasing the sticker data is stored.

The player storage unit 25 shown in FIG. 3C stores the player ID and the player's possession points in association with each other, and has a player ID 25a and a possession point 25b.
3B and 3C, for example, the player with the player ID “U001” has the owned point “23”, and the use point “15” with the sticker ID “A018” in the pay sticker storage unit 26. Therefore, it is possible to purchase a sticker whose sticker ID is “A018”. However, the player with the player ID “U002” cannot purchase the sticker with the sticker ID “A018” because the owner point is “11” and the sticker ID is “A018” less than the use point “15”. Therefore, the control unit 10 transmits the sticker data corresponding to the sticker ID “A018” to the player having the player ID “U001”, but does not transmit the sticker data to the player having the player ID “U002”.

  Returning to FIG. 2, in step S <b> 4, the control unit 30 (reception control unit 31) of the game machine 3 receives the advertisement data transmitted by the advertisement server 1 via the communication I / F unit 39. Then, the control unit 30 stores the received advertisement data in the sticker data storage unit 35 b of the storage unit 35. In addition, the control unit 30 receives the background advertisement data transmitted from the advertisement server 1 and stores it in the storage unit 35. Furthermore, when the data transmitted from the advertisement server 1 includes sticker data, the control unit 30 receives the data and stores it in the sticker data storage unit 35b.

Thus, since the advertisement server 1 transmits the advertisement data to the game machine 3, the advertisement data used in the game machine 3 can be updated. Then, the advertisement server 1 transmits the advertisement data to the game machine 3 when the advertiser rewrites the advertisement data by setting the transmission timing of the advertisement server 1 every time the game machine 3 is played. Thus, the game machine 3 can immediately reflect the advertisement data.
In step S <b> 5, the control unit 30 (display control unit 32) displays the sticker select screen 50 on the display unit 36.

An example of the sticker select screen 50 is shown in FIG. The sticker select screen 50 is a screen that is displayed on the display unit 36 of the game machine 3 and determines the type of sticker that is a decoration applied to the automobile by the player. The sticker select screen 50 includes a vehicle body 51, a sticker selection unit 52, and an operation explanation unit 57.
The vehicle body 51 is the body of the automobile operated by the player determined in step S <b> 2 described above, and is displayed at the center of the sticker select screen 50.

  The sticker selection unit 52 is displayed at the upper part of the sticker selection screen 50 and includes sticker candidates 53 to 55. The sticker candidates 53 to 55 are display frames for displaying sticker candidates. In the game machine 3, a paid sticker and a free sticker are prepared in advance in step S4 of FIG. The paid sticker does not include an advertisement and is displayed when the sticker data is received. The free sticker is a sticker on which an advertisement is posted. This sticker is generated by the advertisement data stored in the sticker data storage unit 35b and displayed on the sticker candidates 53 to 55. The control unit 30 (display control unit 32) applies the sticker indicated by the candidate sticker 53 located at the center of the sticker selection unit 52 to the vehicle body 51 and displays the sticker selection screen 50.

  The operation explanation unit 57 is displayed in the lower right portion of the sticker select screen 50 and includes a selection operation explanation unit 58 and a determination operation explanation unit 59. The selection operation explanation unit 58 displays a handle diagram. The player operates a handle as the input unit 37 to change the sticker candidates displayed on the sticker candidates 53 to 55, thereby changing the sticker to be applied to the vehicle body 51. By rotating the handle to the right, the control unit 30 shifts the stickers displayed on the sticker candidates 53 to 55 to the right, and displays new sticker candidates on the sticker candidates 53 to 55. Similarly, by rotating the handle to the left, the control unit 30 changes the stickers displayed on the sticker candidates 53 to 55 to the left. The determination operation explanation unit 59 displays a start button. The player operates the start button as the input unit 37 to determine the sticker displayed on the candidate sticker 53 as a sticker to be used in play.

Thus, since each of the plurality of advertisement data is attached to the vehicle body 51 and displayed, it is possible to make it easier for the player to select the advertisement data by displaying it visually and easily. Since the player can operate the original vehicle body 51 with the advertisement data selected by the player, the player's willingness to play can be improved. Further, the advertiser must devise and create advertisement data so that the player can select it, and motivation for the advertisement can be improved.
In addition, the player operates the input unit 37 that is a handle according to the selection operation explanation unit 58, and the control unit 30 attaches each of the plurality of advertisement data to the vehicle body 51 in order, and displays the sticker selection screen 50. The operation method, such as displaying, can be displayed visually intelligibly.

  Then, the control unit 30 (display control unit 32) rotates, for example, one turn in the left-right direction so that the player can visually recognize the paint car, which is the vehicle body 51 with the determined sticker. Hereinafter, a paint car with an advertisement sticker attached is referred to as an advertisement paint car. The control unit 30 rotates the advertising paint car once in the left-right direction in this way, so that the game machine 3 can show the advertising painting car to the player. Note that the time for displaying the advertisement paint car on the sticker select screen 50 is a condition for billing the advertisement as the time for viewing the advertisement selected by the player.

Returning to FIG. 2, in step S <b> 6, the control unit 30 (play progression unit 33) starts the progression of play by the paint car with the sticker determined in step S <b> 5. Since the player can operate the original advertisement paint car with the advertisement data selected by the player, the advertisement system 100 can improve the player's willingness to play.
In step S7, when the player selects a sticker with an advertisement, the control unit 30 (play progression unit 33) generates a background image so that the same advertisement is used as the background. The background image is generated using the background advertisement data stored in association with the advertisement data in the sticker data storage unit 35b. And control part 30 (display control part 32, play progress part 33) displays a generated background image, and advances play.

FIG. 5 is a diagram showing a play progress screen 60 when playing with an advertisement paint car. The play progress screen 60 displays a vehicle body 61, a fixed advertisement unit 62, a background advertisement 63, and other cars 64.
The vehicle body 61 is advanced by a player's operation. The vehicle body 61 is an advertisement paint car decorated with a sticker with advertisement.
The fixed advertisement unit 62 is a frame that is provided on the upper right side of the play progress screen 60 and displays an advertisement. Here, an advertisement similar to that of the vehicle body 61 is displayed.
A plurality of background advertisements 63 are provided on the course, and an advertisement similar to that of the vehicle body 61 is displayed.
The other automobiles 64 are competitor players (including virtual players) who play the same play, and have stickers selected by the respective players.

  Thus, at the time of play, the player can only see his advertising paint car from the rear. However, the advertisement server 1 transmits background advertisement data having information related to the advertisement data to the game machine 3 together with the advertisement data, and makes the background image the same advertisement as the advertisement paint car operated by the player. Therefore, it is possible to increase the area and timing at which the player can see the advertisement with the background image, and the advertising system 100 can further enhance the advertising effect. Further, since the advertisement paint car operated by the player, the fixed advertisement unit 62, and the background advertisement are the same advertisement, the player can enjoy a sense of unity while playing.

Returning to FIG. 2, in step S8, the control unit 30 (play progression unit 33) determines whether or not the play is finished. For example, when the play is ended due to time over (step S8: YES), the control unit 30 moves the process to step S9. On the other hand, when the play has not ended (step S8: NO), the control unit 30 moves the process to step S7 and continues to play.
In step S <b> 9, the control unit 30 (display control unit 32) displays a post-play play result screen 70 on the display unit 36.

FIG. 6 is a diagram showing the play result screen 70. 6 (1) and 6 (2) are switched to each other and the play result screen 70 is displayed on the display unit 36 for a predetermined time (for example, about 8 seconds).
The play result screen 70 of FIG. 6 includes a vehicle body 71 and a fixed advertisement unit 72, and both display advertisements selected by the player.

Thus, by displaying the play result screen 70 on the game machine 3, the player visually recognizes the advertisement paint car, so that the advertising effect by the advertisement can be exhibited. When the display condition of the advertisement necessary for charging is, for example, “cumulative display 10 seconds, display area 10%, display angle 55 degrees”, the display time and play on the sticker select screen 50 before the start of play Depending on the time combined with the display time on the play result screen 70 after the end, it is possible to charge so that the above-mentioned conditions are always satisfied regardless of the play operation conditions and the play results. Therefore, the billing conditions for the advertisement can be made easy for the advertiser.
Further, since the advertisement is displayed before the start of the play and after the end of the play, when the player is not enthusiastic about the play, the advertisement can be concentrated on the player.

  Further, for example, by displaying an advertisement on the game machine 3 in the result screen such as the play result screen 70 when the sticker select screen 50 before the start of the play is set and after the play is finished, for example, a screen for the advertisement is displayed. Without any special provision, the advertisement can be shown to the player while smoothly playing. Therefore, the advertising system 100 having more advantages in the commercial game machine 3 that increases the profit by advancing play even as fast as 1 second, shortening the play time on the game machine 3 and increasing the rotation rate of the game machine 3. Can provide.

Returning to FIG. 2, in step S <b> 10, the control unit 30 determines whether or not the automobile operated by the player is an advertisement paint car. If it is an advertisement paint car (step S10: YES), the control unit 30 moves the process to step S11. On the other hand, when it is not an advertisement paint car (step S10: NO), the control part 30 complete | finishes this process.
In step S <b> 11, the control unit 30 (transmission control unit 34) transmits advertisement billing data to the advertisement server 1. Advertising billing data is data for billing an advertiser and includes an advertiser ID. Further, the control unit 30 transmits a player ID (player identification data) to the advertisement server 1. Then, the control part 30 complete | finishes this process.
In step S12, the control unit 10 of the advertisement server 1 performs a billing process described below, and ends this process.

  In this way, the game machine 3 displays advertisement billing data to the advertisement server 1 on the condition that the advertisement paint car to which the advertisement data is attached and operated by the player is displayed for a predetermined time on the display unit 36 of the game machine 3. Send. Then, the advertisement server 1 charges the advertiser by receiving the advertisement billing data. Therefore, the advertisement can be displayed on the display unit 36 of the game machine 3 in such a manner that the advertising effect is produced for the player, and charging can be generated. In addition, it is possible to provide the advertising system 100 in which the relationship between the advertising fee and the advertising effect is clear for the advertiser.

Next, the billing process of the advertisement server 1 will be described.
FIG. 7 is a flowchart of the billing process of the advertisement server 1 according to the first embodiment.
FIG. 8 is a diagram illustrating the billing storage unit 22 and the addition storage unit 23 according to the first embodiment.
First, in step S <b> 20 of FIG. 7, the control unit 10 (advertisement billing reception unit 12) determines whether or not advertisement billing data has been received from the game machine 3. When the advertisement billing data is received (step S20: YES), the control unit 10 moves the process to step S21. On the other hand, when the advertising billing data is not received (step S20: NO), the control unit 10 ends this process. The case where the advertisement charging data is not received is a case where the game machine 3 does not transmit the advertisement charging data. That is, it is a case where the game machine 3 is played in a car that is not an advertisement paint car, for example, a play by a paint car using a pay sticker or a case where the car is played without painting.

In step S21, the control unit 10 (charging unit 13) performs charging execution processing. Specifically, the control unit 10 reads the advertiser ID included in the advertising billing data, and adds a uniform amount (for example, 5 yen) to the billing amount corresponding to the corresponding advertiser ID in the billing storage unit 22. . As shown in FIG. 8A, the billing storage unit 22 is a storage area in which an advertiser ID and a billing amount are associated with each other. And the control part 10 memorize | stores in the accounting memory | storage part 22 by making into the accounting amount the money which the advertiser specified by advertiser ID pays.
Thus, by selecting and playing the advertisement paint car on the game machine 3, the control unit 10 can uniformly charge the advertiser corresponding to the advertisement of the advertisement paint car. That is, the control part 10 can charge according to the frequency | count of play.

When the billing amount is paid by the advertiser, that is, when the advertising cost is paid, for example, the operator of the advertisement server 1 inputs the payment amount from the input unit 17 and starts from the corresponding billing amount. Reduce payments.
The advertising expense paid by the advertiser becomes the income of the operator of the advertisement server 1, that is, the operator of this advertising system 100.

Returning to FIG. 7, in step S <b> 22, the control unit 10 determines whether or not the conditions of the date and day of the week when the advertisement billing data is received in step S <b> 20 match the addition conditions stored in the addition storage unit 23. . If they match (step S22: YES), the control unit 10 moves the process to step S23. On the other hand, when they do not match (step S22: NO), the control unit 10 moves the process to step S24.
In step S23, the control unit 10 (additional charging unit 14) adds the amount corresponding to the addition condition to the charging amount corresponding to the corresponding advertiser ID in the charging storage unit 22.
Here, the addition storage unit 23 shown in FIG. 8B indicates the time zone in the horizontal (row) direction and the day of the week in the vertical (column) direction, and the numerical value indicates the amount of addition (yen in the corresponding day and time zone). ). For example, if a play is performed at 17:00 on Saturday, it corresponds to (1) in the figure, so that “+2” yen is added as an additional amount in the play.

  As described above, when the date and time when the advertisement billing data is received matches the day of the week and the time zone stored in the addition storage unit 23, the advertisement server 1 sets the added amount corresponding to the day of the week and the time zone to the advertiser. Charge for it. Therefore, it is possible to set an advertising fee according to the advertising effect in consideration of the time when many people see the display unit 36 of the game machine 3 installed in the store.

Returning to FIG. 7, in step S <b> 24, the control unit 10 (privilege granting unit) grants, for example, 1 point to the player. The given points are stored by adding 1 to the value of the possessed points 25b corresponding to the player ID 25a of the player in the player storage unit 25 as shown in FIG.
Each time the player plays using the advertisement paint car, the control unit 10 adds 1 point to the point corresponding to the player ID of the player. Thus, the control unit 10 can transmit paint data that can be decorated with the player's points at the time of transmitting the advertisement data (step S3 in FIG. 2). The player can apply the sticker to his / her car by selecting a paying sticker that can be purchased with points at the time of the sticker selection (step S5 in FIG. 2). Then, the control part 10 complete | finishes this process.

Thus, the advertisement server 1 gives points to the player specified by the received player identification data. Therefore, when the player operates the advertisement paint car and plays with the game machine 3, points are given to the player, and the player can be prompted to play with the advertisement data attached to the vehicle body. As a result, it is possible to provide the advertising system 100 that is beneficial to both the player and the advertiser.
In addition, for example, by preparing a rare sticker according to the points in the advertisement server 1, the player tries to obtain a rare sticker. Therefore, the advertisement server 1 can cause the player to select and operate an advertisement paint car.

(Second Embodiment)
Next, a second embodiment to which the present invention is applied will be described.
In the second embodiment, an advertisement in consideration of the installation location of the game machine and the play time zone is displayed as a background image of the play progress screen of the game machine.
Note that, in the following description and drawings, the same reference numerals or the same reference numerals are given to portions that perform the same functions as those in the first embodiment described above, and overlapping descriptions will be omitted as appropriate.
FIG. 9 is a diagram illustrating the overall configuration of the advertisement system 200 according to the second embodiment and the functional configurations of the advertisement server 201 and the game machine 203.
FIG. 10 is a diagram illustrating the advertisement storage unit 221 and the background advertisement storage unit 224 according to the second embodiment.

The advertisement transmission control unit 211 provided in the control unit 210 of the advertisement server 201 illustrated in FIG. 9 corresponds to the advertisement data stored in the advertisement storage unit 221 and the background advertisement data stored in the background advertisement storage unit 224 as supplementary information. Send with attachment.
Further, the storage unit 220 of the advertisement server 201 newly includes a background advertisement storage unit 224.
Here, FIG. 10A shows the advertisement storage unit 221 and FIG. 10B shows the background advertisement storage unit 224 as an example.
The advertisement storage unit 221 includes an advertiser ID 221a, an advertisement data ID 221b, and an advertisement data 221c. These are the same as the advertisement storage unit 21 excluding the background advertisement data 21d shown in FIG.
The background advertisement storage unit 224 stores background advertisement data 224a and incidental information 224b in association with each other. In this example, the incidental information 224b stores information on the location where the game machine 203 such as “East Japan” and “West Japan” is installed, and information indicating a time zone such as “day” and “night”.

The reception control unit 231 included in the control unit 230 of the game machine 203 is a control unit that receives advertisement data, background advertisement data, and corresponding incidental information from the advertisement server 201.
The display control unit 232 is a control unit that displays the background image generated from the background advertisement data on the display unit 36.
The play advancing unit 233 is a control unit that extracts supplementary information that matches the play start time and the installation location of the game machine 203, determines background advertisement data corresponding to the extracted supplementary information, and generates a background image.

Next, the play process will be described.
FIG. 11 is a flowchart of the play process of the advertising system 200 according to the second embodiment. Steps S1 and S2, steps S5 and S6, and steps S8 to S12 are the same as those in FIG.
In step S <b> 203, the control unit 210 (advertisement transmission control unit 211) of the advertisement server 201 extracts advertisement data stored in the advertisement storage unit 221 and transmits it to the game machine 203 via the communication I / F unit 19. . Further, the control unit 210 extracts the background advertisement data stored in the background advertisement storage unit 224 and the associated supplementary information, and transmits it to the game machine 203.

In step S <b> 204, the control unit 230 (reception control unit 231) of the game machine 203 receives the advertisement data transmitted from the advertisement server 201 via the communication I / F unit 39. Then, the control unit 230 stores the received advertisement data in the sticker data storage unit 35 b of the storage unit 35. In addition, the control unit 230 receives the background advertisement data transmitted from the advertisement server 201 and the associated additional information and stores the received background advertisement data in the storage unit 35.
In step S207, the control unit 230 (play progress unit 233) extracts information that matches the installation position of the game machine 203 and the play time zone from the auxiliary information stored in the storage unit 35, and from the corresponding background advertisement data. Generate a background image. And the control part 230 (the display control part 232, the play progress part 233) displays the produced | generated background image, and progresses a play.

  As described above, the advertisement server 201 uses the background advertisement data attached to the background of the display unit 36 during the progress of the play on the game machine 203 and the supplementary information that is information specifying at least one of the time zone and the place as the game. To the machine 203. Therefore, in the game machine 203, background advertisement data matching the incidental information can be used as the background of play by the advertisement paint car. For example, since the local advertisement regarding the place where the game machine 3 is installed and the advertisement according to the customer base of the time zone to play can be displayed on the background of the display unit 36, the advertising effect can be further enhanced. .

  As mentioned above, although embodiment of this invention was described, this invention is not limited to embodiment mentioned above. In addition, the effects described in the embodiments are merely a list of the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the embodiments. In addition, although embodiment mentioned above and the deformation | transformation form mentioned later can also be used in combination as appropriate, detailed description is abbreviate | omitted.

(Deformation)
(1) In the embodiment, the example in which the addition amount is stored in the addition storage unit corresponding to the time zone and the day of the week has been shown, but the embodiment is not limited thereto. For example, you may memorize | store the addition rate with respect to the amount charged by one play. In addition to the player, any method may be used as long as the billing amount can be changed in consideration of a time zone that is inevitably seen by people in the amusement facility.

(2) In the embodiment, the example in which the transmission timing of the advertisement data from the advertisement server to the game machine is shown every time of play is shown, but the present invention is not limited to this. For example, the advertisement data may be periodically transmitted from the advertisement server to the game machine. By doing in this way, the advertisement server can change the advertisement data used at the time of play regularly.

(3) In the second embodiment, the advertisement server transmits the background image data to the game machine and the game machine extracts the background image data. However, the present invention is not limited to this. For example, the advertisement server 1 has information on the installation location of the game machine, and the advertisement server determines the installation location of the game machine and transmits only the background advertisement data that matches the installation location of the game machine. Good.

  DESCRIPTION OF SYMBOLS 1,201 ... Advertising server, 3,203 ... Game machine, 5 ... Communication network, 10, 30, 210, 230 ... Control part, 11, 211 ... Advertisement transmission control part, 12 ... Advertisement billing reception part, 13 ... Billing part , 14 ... addition charging unit, 15 ... privilege granting unit, 20, 35, 220 ... storage unit, 21 221 ... advertisement storage unit, 23 ... addition storage unit, 25 ... player storage unit, 31 231 ... reception control unit, 32,232 ... Display control unit, 33,233 ... Play progress unit, 34 ... Transmission control unit, 36 ... Display unit, 37 ... Input unit, 50 ... Sticker selection screen, 51,61,71 ... Car body, 52 ... Select sticker 62, 72 ... fixed advertisement part, 63 ... background advertisement, 100, 200 ... advertisement system, 224 ... background advertisement storage part

Claims (7)

A game machine connected to an advertisement server via a communication network,
Play screen,
An input unit operated by the player;
A display control unit that displays on the play screen a character with an advertisement in which advertisement data including advertiser information for identifying an advertiser is attached to the character operated by the input unit;
A play progression unit for proceeding with the play with the advertisement character;
With
The display control unit displays the character with advertisement for at least a predetermined time before the start of play by the play progress unit and after the end of play,
A transmission control unit that transmits advertisement billing data including the advertiser information and billing the advertiser to the advertisement server in response to the display of the character with advertisement by the display control unit for the predetermined time. Providing
A game machine characterized by The game machine according to claim 1,
The display control unit displays the advertisement-attached character on the play screen so that the player can select an advertisement-attached character to be used for play before the play is started by the play progression unit. Displaying the advertising character with the result on the play screen;
A game machine characterized by In the game machine according to claim 1 or 2,
A reception control unit for receiving a plurality of the advertisement data from the advertisement server;
The display control unit displays the advertisement-attached character with each of the received advertisement data attached to the character on the play screen,
The play advancing unit selects the advertisement with the selected advertisement on the condition that one of the plurality of characters with advertisement displayed by the display control unit is selected by the operation of the player from the input unit. Proceeding with play by the character,
A game machine characterized by In the game machine according to any one of claims 1 to 3,
The display control unit displays a fixed display frame at a predetermined position on the play screen, and displays an advertisement of the same advertiser and the same content as the character with advertisement in the fixed display frame;
A game machine characterized by In the game machine according to any one of claims 1 to 4,
The play progression unit is an advertisement of the same advertiser and content as the character with advertisement, and generates a background image using background advertisement data attached to the background of the character with advertisement.
The display control unit displaying the background image generated by the play progression unit on the play screen;
A game machine characterized by The game machine according to any one of claims 1 to 5,
A reception control unit that receives background advertisement data attached to the background of the character with advertisement and incidental information that is information specifying at least one of a time zone and a location corresponding to the background advertisement data;
The play progression unit generates a background image by determining the background advertisement data corresponding to the supplementary information based on at least one of a play start time and an installation location of the game machine,
The display control unit displaying the background image generated by the play progression unit on the play screen;
A game machine characterized by An advertisement system in which a game machine having a play screen and an advertisement server are connected via a communication network,
The advertising server
An advertisement storage unit that includes advertiser information for identifying an advertiser and stores advertisement data attached to a character operated by a player of the game machine;
An advertisement transmission control unit that transmits the advertisement data stored in the advertisement storage unit to the game machine;
An advertisement billing receiving unit for receiving advertisement billing data including the advertiser information from the game machine;
A billing unit that charges a certain amount to the advertiser specified by the advertisement billing data when the advertisement billing receiving unit receives the advertisement billing data;
With
The game machine
A reception control unit for receiving the advertisement data from the advertisement server;
A display control unit that displays on the play screen a character with an advertisement attached to the character with the advertisement data received by the reception control unit;
A play progression unit that advances play by the character with advertisement by operating the input unit by the player;
With
The display control unit of the game machine displays the character with advertisement for at least a predetermined time before the start of play by the play progression unit and after the end of play,
A transmission control unit that transmits the advertisement billing data to the advertisement server in response to the display of the character with advertisement by the display control unit of the game machine for the predetermined time;
An advertising system characterized by

Images