JP2012104141A5 - - Google Patents

Description

Content advertising system

The present invention relates to a technology in which a publisher uses content to be published as an advertisement body and directs the content so that a user can easily find and obtain the content on the Internet.

Looking at the current state of information distribution on the Internet, the spread of search engines and their applied technologies has expanded the scope of users' information collection, while the selection load of collected information has also increased. In particular, it is difficult to expect that the probability of public content hitting user searches will increase. In particular, publishers currently do not have effective daily means for introducing and promoting content, and are currently on the verge of expanding their beneficiary opportunities through information disclosure.

Many of the technical proposals related to content search from the user's standpoint are in the direction of expanding and deepening the search scope and search contents. For example, attribute type information and related terms are collected from many homepages, Create a database as a search category, and at the same time prioritize category presentation based on evaluation of homepage characteristics, name recognition, update frequency, etc., and assign the exposure to coordinate axes on the map based on the territory information in the homepage Thus, there is a technique for improving the accuracy together with visual completion of search. (For example, see Patent Document 1)

In addition, a large number of link records are stored in the lowest layer of the hierarchical category, and link information related to the category including the search term input by the user is returned. In addition, if there is no category corresponding to the user input, an alternative category, If there is not, there is a technology that expands the search range of the user and supports the collection of the user's information by displaying the candidate category for each input “word” and returning link information there. (For example, see Patent Document 2.)

Furthermore, content with a high degree of update over a short period of time is collected, characteristic words of the text are extracted in accordance with the category classification, and on the other hand, frequent occurrence of search terms and contents opened from the search terms are collected, and the search terms and categories are collected. There is a technology that displays the relationship between the characteristic words of the content sandwiching the category and the search word and the superimposition on the category circle type screen, and promotes visual selection in conjunction with the language search. (For example, see non-patent literature)

  JP 2000-339330 A   JP 2002-132808 A

  Information acquisition support system focusing on the topicality of the latest information IPSJ: Interaction 2004 Presentations p231-232

The proposal as background technology in the technical literature suggests how publishers and users should understand the problems of categories and keywords in their respective positions and suggest how to devise and deal with them in their own positions. Supports selection decisions according to themes and information needs, and encourages the activation of information distribution.
However, considering that the disclosure and use of information is in a supply-demand relationship between the production and consumption of information, there is a limit in inducing the activation of information distribution only by means of measures in the position of each party. It is necessary to pay attention to the communication environment between the parties.

In particular, many of the contents that are released today are a single advertisement that is waiting for conventional browsing by providing an information processing function that executes and completes many marketing activities such as surveys, advertisements, sales, and settlements on the website. It is considered that the publisher of content is strongly demanding an environment where it can be utilized more effectively by its own initiative.

The present invention has been made in view of the above points, and for a field where the supply and demand relationship of information between the publisher and the user is characteristic, the information classification of the field is registered in the recording means as a hierarchical category. In addition, when the publisher publishes the content, he / she connects to the recording means and selects a category suitable for searching for the content in a category list which is opened in order from the upper hierarchy by the program. As a sequence, a program was written to the storage means for advertisement.

In addition, as a medium-type mechanism that allows content to be positioned as the main body of the advertisement and its introduction, promotion, etc. on the Internet by means of advertisement articles, the publisher himself / herself releases the content and sends a message for the user, As a place to lead direct communication with And materialized.

Specifically, a step in which the publisher considers the user's interests, interests, preferences, etc. with respect to the published content, selects a hierarchical category suitable for the content, and determines an advertisement exposure destination category, the advertisement exposure destination space And exposing the advertisement article of the content together with its own advertisement name, and downloading the content as the advertisement main body to the user's computer by clicking on the advertisement name or advertisement article exposed by the user. It was.
It is also possible for a publisher to direct and advertise one content to a plurality of advertising exposure destinations by selecting different hierarchical categories while keeping the same advertising article and the same exposure period.

In addition, the publisher has a step of selecting an effective advertisement exposure period suitable for the content, a step of referring to the cumulative number of accesses to the content being advertised at any time, and a step of being able to check the content being exposed at any time. It was.

When a plurality of advertisements are exposed in the advertisement display space under the lowermost category, the arrangement is displayed in descending order of the date and time when the publisher of the advertisement has set the advertisement.

According to the present invention, the publisher makes a category selection for a well-known information field along with the content publication, and expects the user to be uncertain about the category selection and lack of rationality for the category by sending advertisement articles with message characteristics. Except for this, the distribution and digestion of information can be completed with a high hit rate that meets the will of the user.

In addition, according to the present invention, a user can select and browse arbitrarily requested content from advertisement articles with information similarity gathered in the advertisement display space bearing the lowest category, and the advertisement expiration date set by the publisher has elapsed. By automatically deleting advertisement articles by, you are free from being bothered by invalid content.

The present invention can be immediately constructed as a system for a field by preparing a category classification suitable for the target information field in a hierarchical structure. This system is not only built as an independent site in the Internet or intranet environment, but also as a subsystem in a website that frequently transmits information in the form of content, and expands the service to customers on the site Can help to improve.

The present invention is not limited to the domestic environment in the Internet environment. It can be configured in a form that can be widely used internationally by devising functions and system structure necessary for word correspondence.

System configuration and operation diagram Advertising operation and program processing diagram Advertisement browsing operation and program processing diagram Top page screen configuration (example) Advertising input form (example) Next-tier category screen for advertisement search (Example) Advertising exposure and content download chart (Example) Advertisement exposure confirmation screen (Example)

Embodiments of the present invention will be described below with reference to FIGS.

FIG. 1 is a diagram for explaining the configuration and operation method of a system. In the figure, 10 is an administrator of the system, 11 is a system server (web, database server) provided by the administrator, 20 is a content publisher, and 21 is a web server to which the publisher uploads content. , 30 and 40 are unspecified users who search and browse contents.

A closed circle in the figure indicates a connection state in normal use of the administrator, the publisher, and the user on the Internet network. In the figure, dotted line 1 indicates connection and operation for setting the content advertisement (displayed as 11A and 11B) by the publisher, and arrow line 2 indicates that the user 30 searches for and selects the advertisement, and clicks on the advertisement text. Operation, arrow line 3 activates the URL already written in the storage means of the system server by the user's previous operation, and the contents of the publisher (A in the figure) in the server 21 are transmitted to the computer of the user 30 through the Internet. Shows the flow of downloading.

FIG. 2 is a program processing explanatory diagram of the publisher operation indicated by the dotted line 1 in FIG. By connecting to this system, the category data is read from the recording medium, a list of upper hierarchical categories is displayed, and the operation for the advertisement is started (started). By entering the publisher's password, the list display is switched to the advertisement setting, the category selection result of the three layers is written to the storage means for advertisement, the general input screen is configured, and the confirmation of the selected category and other various inputs are made on this screen Accepting, writing to the advertisement storage means, displaying all stored data on the advertisement setting screen, receiving a confirmation operation, and determining the valid state as the record for advertising program processing.

FIG. 3 is an explanatory diagram of a user operation program process indicated by an arrow 2 in FIG. By connecting to this system, category data is read from the recording medium and a list of upper hierarchical categories is displayed (start), and the user can immediately enter a category selection for advertisement search.
Note: In the screens after the start of the system in this figure and each hierarchical screen in the advertisement search, the number of advertisements is exposed in each category.
When the category selection in the upper hierarchy (upper hierarchy) and the next hierarchy (middle hierarchy) is finished, the advertisement exposure screen with the next category is displayed, and the set ad text and the advertisement name are displayed on the advertisement screen corresponding to each category. In addition to being exposed in a list format, links to URLs set for each are activated.

Below, the Example of this system between a publisher and a reader (a bookstore, a library, etc. are included) is described based on FIGS.
The publication information is adopted as an example because significant classification by genre and category has been established, and there are many examples of publication introductions by publisher content with substantial content for each point. .

FIG. 4 shows the start screen of this system, showing the upper-level book classification categories corresponding to the major classification, and a total of 104 advertisements (contents) can be searched and browsed by category selection in the next hierarchy and the subsequent hierarchy. Indicates the situation.
Note: The upper level category list shown in the figure is 2,015 in terms of the number of set categories in the following and subsequent layers.
On this start screen, the publisher inputs a password by a predetermined operation, calls an advertisement category selection screen according to this screen (no display of the number of advertisements), and enters category selection while moving the hierarchy.

The advertisement input form in FIG. 5 is displayed when the publisher finishes selecting the categories in the hierarchical order. The combination of the selected categories is displayed on the left part of the screen, and the category selection is added or the selected category selection is deleted. On the right side of the screen, the name of the advertisement registered at the time of password acquisition is exposed, and an entry field for an advertisement text and a content URL input field are displayed. The input may be either manual input, copy / paste, or a combination thereof. A plurality of link (advertisement exposure) periods to the URL in consideration of the advertisement effect are prepared and are selected by a pull-down method. When the input is completed and the confirmation operation is performed, the input data is written in the storage means for advertisement, and the advertisement can be exposed and the content can be downloaded to the user.

FIG. 6 shows an advertisement search next hierarchy category screen, which is displayed following the category selection performed on the upper hierarchy category screen. The case where “Life” is selected in the upper hierarchy category will be shown as an example.

FIG. 7 is an explanatory diagram of an advertisement name and an advertisement text exposure state in an advertisement space under the hierarchy category one after another. A part of all advertisement spaces under the next hierarchical category opened by selecting “Manners / Dating” in the next hierarchical category is shown. In the space under the category, the advertisement set by the publisher is exposed in descending order with the advertising name of ○○○○ ・ □□□□, and the content of the advertisement itself is downloaded to the user who clicked. The state is shown. When the number of advertisements is large in the same space, the space corresponding to the number of advertisements is expanded by the click of the user by the red lighting of the extension sign “more”.

FIG. 8 is an advertisement exposure confirmation screen. When the publisher calls the password entry screen on the upper category screen for advertisement settings and enters the password, all advertisements in the advertisement set with the password are displayed from the first day of the insertion period in the format and content of this figure. Display in descending order. The number of accesses is the cumulative number at the time of confirmation.

Originally, the structure of the website needs to properly share the total amount of information, including the content below the top page, and maintain an accurate information transmission function for user searches. There is a concern that search and guidance functions on the top page will be reduced due to the response to changes in information quality. On the other hand, content is an information medium that has a URL and can be circulated in the Internet as content alone. Therefore, this content is used as an advertising body, and the place of the advertisement is provided on the Internet separately from individual websites. It is an object of the present invention to enable a user to directly search for an advertisement body and use public information immediately by a publisher.

In order for the present invention to be an industrially available Internet environment, it is assumed that the information field to which the information to be distributed can be conceptually defined in a hierarchical category. There are many information fields in which the definition is established in the industrial field, and the industrial use of this system can be improved by expanding the category-corresponding area by categorizing information, adding value to the contents, and contriving content. Further expansion is considered possible. In particular, considering the convenience of functional operation and the advancement of screen display performance in mobile terminals, which have recently become widespread, the advertising world based on content download has few TPO restrictions for publishers and is a cost-minimal advertising world. There is a possibility of widespread use in the future.

1 Advertiser setting arrow line of user 20 2 Selection of advertisement 11A of user 30 and click arrow line 3 Download arrow line of opener 's public content 21A by the same as above 4 Advertisement 11B selection of user 40 and click arrow line 5 By the same as above , Download arrow line 10 of the public contents 21B of the establishment person System administrator 11 The establishment person advertisement 1 read out from the storage means of the system web server 11A operated as above and exposed on the web server
11B Same as above
20 Website openers and content publishers (advertising parties)
Server 21A of 21 uploader's contents upload destination Uploaded contents A
21B Same as above Content B
30 users ( use of advertisements, consumers)
40 Same as above (Same as above)

Claims (5)

The category information (hereinafter referred to as “category” in the present application) adapted to the target information field is stored in a recording medium, and the web page (hereinafter referred to as “publisher” in this application) published by the website creator ( (Hereinafter referred to as “content” in the present application) as an advertising subject on the Internet, connecting to the recording medium via the Internet and entering a password reads out the upper hierarchy category group and displays it on the list screen. When the category suitable for the advertisement is selected in the screen, the screen is moved to the next hierarchy and the next hierarchical category group, and the selected category is stored in the advertisement storage means in the hierarchical order by the same operation in each hierarchy. A content advertising system consisting of programs to write. After writing to the advertisement storage means, the advertisement input form is configured and displayed, the advertisement exposure position according to the selected category is shown to the publisher, the advertisement text data is input, the advertisement exposure period is input, and the content A program that accepts the input of the URL and writes the access counter connection registration linked to the activation of the URL to the advertisement storage means, and the advertisement-related information stored in the advertisement storage means when the exposure period expires Content advertising system consisting of a program that deletes all data. When the publisher inputs a password to confirm and inquire about the advertisement exposure status, all in-advertising data related to the publisher stored in the advertisement storage means is read, and the advertisement start date, advertisement exposure period (days) ), A content advertisement system comprising a program that reads selected categories by category, advertisement text, and cumulative number of accesses, and edits and displays them on a list screen in descending order of advertisement start date. When a person who browses / uses content (hereinafter referred to as a user in the present application) connects to the recording medium via the Internet, the upper hierarchy category group is read out, edited and displayed as an advertisement search list screen, and advertisement storage means The same applies to the screen of the next hierarchy and the next hierarchy category group that is counted as the current number of advertisements for each category of the screen and is moved by the user's subsequent category selection. A content advertisement system comprising a program for displaying the same total value as the current number of advertisements for each category. When a user selects a category in the next hierarchical category group by moving the screen by selecting a category in the advertisement search list screen, an advertisement exposure screen bearing each category name in the next hierarchical level is displayed, and the category is displayed in each screen. The content advertisement system comprising a program that exposes the registered names and advertisement texts of all publishers stored in the storage means for advertisement in the above, and activates links to the respective advertising subjects from the respective advertisement names and advertisement texts.

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