JP2002072942A - Advertisement information providing system and advertisement information business method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve an advertisement effect and to realize effective advertisement by making it possible to effectively provide advertisement information in accordance with the will (request) from consumers particularly in the daily living environment. SOLUTION: This advertisement information providing system consists of an information transmission device 10 which is disposed at merchandise or advertisement media and transmits the advertisement related information according to the requests from the users and an information apparatus 20 operated by the users. The information transmission device 10 transmits the advertisement related information relating to the display advertisement or merchandise according to the request signal from the information apparatus 20. The information apparatus 20 receives the transmitted advertisement related information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information providing system and an advertisement information business method using an information transmitting device arranged on a product or an advertisement medium.

[0002]

2. Description of the Related Art In the past, so-called advertising activities have been well known as one of the methods for effectively promoting sales and marketing of products and services (collectively referred to as products) by companies. In recent years, with the variety of products and the demands of consumers (which may be referred to as users or customers) have been diversified, advertising activities have become increasingly important as a factor for successful business.

[0003] Advertising activities include various contents, but usually provide or present advertising information including information on commodities and related information (eg, introduction of a company that supplies commodities). Things.

[0004] As a method of providing (presenting) advertisement information, various methods, systems, devices, and the like have been developed and put into practical use. Typical examples are broadcast advertisements by broadcast media from broadcast stations (television and radio), display advertisements using electric bulletin boards, display advertisements on print media such as newspapers and magazines, and the Internet in recent years. (For example, Banner advertising) using information communication network media. In addition, a system has been developed in which advertisement information is distributed using a satellite communication line or the like, and the advertisement information is displayed on a large display installed in a retail store.

[0005]

As described above, as a method for providing (presenting) advertisement information, various methods, systems, devices, and the like have been conventionally developed and put to practical use. However, the conventional method alone is not always sufficient for advertising activities, and it is highly likely that products provided by companies and information related thereto are not sufficiently transmitted to consumers. In particular, except for the display advertisement using the information communication network medium, the advertisement provider only provides the advertisement unilaterally, basically irrespective of the consumer's intention. Therefore, there is a problem that the appeal to the consumer is insufficient, and the advertisement information cannot always be provided when needed, such as when the consumer purchases the product by referring to the advertisement information. . In the case of a display advertisement using an information communication network medium, it is premised on user access (in other words, user's intention), but it is limited to a special environment called a network space (virtual space).

[0006] Therefore, an object of the present invention is to improve the advertising effect and improve the effectiveness of the advertising by enabling the effective provision of the advertising information based on the intention (request) from the consumer, especially in a daily living environment. The realization of activities. A further object of the present invention is to provide a useful advertisement information business method capable of realizing a new business related to the provision of advertisement information.

[0007]

SUMMARY OF THE INVENTION A first aspect of the present invention is as follows.
The present invention relates to an advertisement information providing system provided on a product or an advertisement medium and mainly including an information transmission device that transmits advertisement-related information in response to a request from a user.

[0008] That is, the present system receives an information transmission device that transmits advertisement-related information related to an advertisement in accordance with a predetermined request procedure, receives the advertisement-related information transmitted from the information transmission device, and converts the advertisement-related information. A storage device for storing the information and an information device including a display device for displaying the advertisement-related information.

The information device is, for example, a multifunctional mobile phone or a mobile information device having a wireless communication function. The information transmitting device is, for example, using a transmission function such as a mobile phone from a user who is interested in advertisement of a product posted on a bulletin board to an information transmitting device provided on the bulletin board. When the transmission is prompted, the advertisement-related information is transmitted. The advertisement-related information means, for example, information (image information, information indicating a store, price information, etc.) related to the advertisement information posted on the bulletin board, and address information for accessing the relevant information, for example, via the Internet. I do.

With such a system, a wide variety of advertisement information can be provided according to the user's intention (request), so that the advertisement effect can be improved. In particular, since a mobile phone or a mobile information device can be used, the user can record the received advertisement-related information and display it as needed.

According to a second aspect of the present invention, as an information device operated by a user, a device provided with a communication means that can be connected to an information providing system via a communication network is assumed, and the information providing system converts the information related to advertisement to information. The present invention relates to an advertisement information providing system having a function of providing corresponding advertisement information.

That is, the present system is provided in a product or an advertisement medium, and transmits information related to advertisement in accordance with a predetermined request procedure, and means for receiving advertisement related information transmitted from the information transmitter. Means for storing information including advertisement-related information, display means for displaying information including advertisement-related information, and communication means for executing communication of information including advertisement-related information with an external system via a communication network. And an information providing system having means for transmitting advertisement information related to the advertisement-related information transmitted from the information device via the communication network to the information device.

In such a system, the information transmission device transmits, for example, code information as advertisement-related information instead of the advertisement information itself (contents) in response to a request from the user. The user can obtain the desired advertisement information from the network by transmitting the received code information to the information providing system using the communication function of the information device. Therefore, the information transmission device does not need to store and transmit the advertisement information having a large amount of information, and can be realized by small and low-cost components having limited storage capacity and communication capacity. Further, various kinds of advertisement information can be provided to the user by using a communication network (in particular, the Internet).

A third aspect of the present invention relates to an advertisement information business model using the above-described advertisement information providing system.

That is, a first model is an advertisement information business method for conducting a business relating to provision of advertisement-related information with an advertisement client, wherein a user receives advertisement-related information by an information device. Is notified to the advertisement requester, and the advertisement requester is charged for the compensation based on the notification or provision of predetermined service information (for example, information corresponding to a discount coupon of a product). A second model is an advertisement information business method for conducting a business related to information provision with a user, and when a request for additional information related to advertisement-related information is received from a user's information device, A procedure for identifying the additional information and transmitting the information to the information device; and a procedure for identifying the user who has requested the additional information based on the identification information of the user and charging the identified user for a fee based on the provision of the additional information. It is a method to have.

With such an advertising information business model, it is possible to construct a useful advertising information-related business with an advertisement client or a user in a new form that has not existed conventionally.

Further, as a specific application of the present invention, address information (URL) for specifying a server on the Internet is provided in the product or advertisement medium together with the advertisement-related information.
An advertisement information providing system using a portable information device (for example, a mobile phone device) provided with a barcode including (for example, printing) and having a reading unit (barcode reader) for reading the barcode is provided.

That is, the present system comprises a portable information device having bar code reading means for reading a bar code provided on a product or an advertising medium, and communication means for connecting to the Internet to transmit and receive information; And an information providing system for providing advertising information to the portable information device via the Internet, the portable information device comprising: Decoding the barcode read by the code reading means, generating address information for accessing the information providing system connected to the Internet and code information corresponding to advertisement-related information, and Means for transmitting the code information to the information providing system via the Internet The information providing system is configured to receive the code information transmitted from the portable information device via the Internet, and provide the portable information device with advertisement information related to the code information. Is an advertisement information providing system configured as described above.

According to such a system, when a user carrying a portable information device is interested in, for example, looking at a poster, the bar code printed on the poster is converted to a bar code of the portable information device. Input using a barcode reader. When the portable information device decodes the barcode, the portable information device can acquire the URL related to the advertisement of the poster included in the barcode. The portable information device connects to the URL server obtained via the Internet, and has the server transmit advertisement information related to the poster advertisement. The user can obtain various types of detailed information related to the advertisement of the poster by viewing the obtained advertisement information on the display screen of the portable information device. The barcode can be easily provided not only on the poster but also on the product itself by printing, so that practical application is relatively easy.

[0020]

Embodiments of the present invention will be described below with reference to the drawings.

(Components of Advertising Information Providing System) FIG. 1
4 to 4 are diagrams showing the configurations of an information transmitting device and an information device, which are components of an advertisement information providing system (described later) related to the embodiment.

As shown in FIG. 1, the information transmitting device 10
It is a component of the information transmission medium 1 of the advertisement information, and specifically, an advertisement medium such as the bulletin board 2 and the poster 3, and a hardware device provided in the product 4. Information transmission device 10
Transmits automatically predetermined advertisement-related information (code information) to a limited range in response to an access (request) from a user, as described later.

On the other hand, the advertisement-related information transmitted from the information transmitting device 10 is a consumer (sometimes referred to as a user).
Is received by the information device 20 operated by the user. Information equipment 2
0 is a mobile phone or a mobile information device, specifically, the information transmitting device 10 based on a predetermined communication protocol.
It has a communication function capable of communicating with the. The mobile information device includes a small video game machine having a communication function.

The information device 20 has a receiving unit 21, a display unit 22, a storage unit 23, and an input operation unit 24 as minimum necessary components. The receiving unit 21 receives the advertisement-related information transmitted from the information transmitting device 10. Display 2
Numeral 2 comprises, for example, a liquid crystal display, and displays the advertisement-related information and various other information. Storage unit 23
Is composed of, for example, a flash EEPROM, and stores the received advertisement-related information and various other information. The input operation unit 24 executes various inputs including an operation of transmitting and receiving advertisement information according to the embodiment.

(Information Transmitting Apparatus) As shown in FIG. 2, the information transmitting apparatus 10 is a small electronic device having an information processing section 11, a transmitting section 12, a receiving section 13, a clock circuit 14, and a sensor 15. It is. The information processing unit 11 includes a microprocessor (MPU) 110 for executing various control operations including information transmission control, a ROM 111 mainly storing a program of the MPU 110, and a RAM 112 functioning as a temporary storage or a work memory. .

The transmission section 12 has a wireless communication circuit for transmitting the advertisement-related information (code information) generated by the information processing section 11 to the outside. For example, an optical transmission circuit (FIG. 3)
See). The receiving unit 13 also includes an optical receiving circuit and an information receiving circuit for connecting to a communication network.
The clock circuit 14 is a circuit for generating a clock signal for mainly generating date information and time information. The sensor 15 is a sensor that detects a weather-related state, and specifically includes a temperature sensor that detects the temperature of the outside environment of the device 10. The sensor 15 may include a proximity sensor that detects that the information device 20 has approached, in addition to the temperature sensor. In addition, the sensor 15 may include a sensor group for generating weather-related information such as wind power, humidity, and atmospheric pressure, in addition to the temperature sensor. In the embodiment, the temperature based on the detection result of the temperature sensor is assumed as the weather-related information.

Here, as shown in FIG. 3, the transmitting section 12 includes an LED driver 30, an LED element (light emitting element) 3
1 and an optical transmission circuit having a directional lens 32. The receiving unit 13 has an optical receiving circuit 33 corresponding to the optical transmitting circuit. Note that an element corresponding to the optical transmission / reception circuit is also provided in the transmission / reception unit of the information device 20 described above.

As shown in FIG. 4, the information device 20 includes a transmission unit 25 and a G unit, in addition to the above-described components (see FIG. 1).
It has a PS (Global Positioning System) processing unit 26, an Internet connection unit 27, and an information processing unit 28. The transmission unit 25 includes the above-described optical transmission circuit, and in the embodiment, transmits a signal instructing the information transmission device 10 to access information. The GPS processing unit 26 executes a position measurement process of the information device 20. The Internet connection unit 27 has a function of connecting to the Internet by a mobile phone function, for example. The information processing unit 28 includes a microprocessor (MPU) 280 for executing operations for performing various controls such as communication control, a ROM 281 mainly storing a program of the MPU 280, and a RAM 282 functioning as a temporary storage or a work memory. . The storage unit (memory) 23 composed of the flash EEPROM described above.
Is an element included in the information processing unit 28. The receiving unit 21 of the information device 20 includes an optical receiving circuit corresponding to the optical receiving circuit 33.

(Advertisement Information Providing System) The advertisement information providing system of the embodiment, together with the information transmitting device 10,
As shown in FIG. 2, the information providing system 51 is connected to the user's information device 20 via the Internet 50 and distributes the advertisement information 500, and the server group 55 of a client company (advertising client or advertiser). The information providing system 51 is a system managed by an advertisement information service provider or an advertisement intermediary (hereinafter referred to as a promoter for convenience) that provides advertisement information (including advertisement-related information) at the request of a client company. The system 51
It has a LAN connected to the Internet 50 via a fire wall (Fire Wall) 52, and has a Web server 53 and a database (DB) server 54 connected to the LAN. The Web server 53 manages communication of information between the user's information device 20 and the client company's server 55 via the Internet 50. D
The B server 54 includes advertisement information created based on distribution source information provided from the server 55 of the client company,
It manages a database including various service information and additional information described below.

(Advertisement Information Transmission / Reception Processing) Referring to the flow chart of FIG. 6 and FIG. 7 together with FIGS. 1 to 5, the transmission processing of the information transmission apparatus 10 of the embodiment and the information equipment 20 operated by the user The receiving process will be described.

The information transmitting apparatus 10 performs an information transmitting process in response to an access (request) from a user and a process of updating internal information and transmission information based on a preset activation factor (including information transmitting conditions). Execute. In this embodiment, as shown in FIG. 1, it is assumed that the information transmission device 10 is provided on a poster 3 displaying and advertising a certain product, for example. The user carrying the information device 20
When the user is interested in the contents of the display advertisement on the poster 3, the user operates the input operation unit 24 of the information device 20 to transmit a signal (optical signal) corresponding to the access request signal from the transmission unit 25 to the information transmission device 10. Send to. The information transmitting device 1
In the case where the information device 20 has a proximity sensor, it may be configured to recognize that an access request has been received by approaching the information device 20.

In the information transmitting device 10, when the receiving unit 13 receives the access request signal from the information device 20, the information processing unit 11 determines that an activation factor related to the transmitting process (information access) has occurred (step S1, step S1). YE of S2
S). The information transmitting device 10 executes a series of information transmitting processes in response to an access request from a user (Step S).
3-S5).

That is, the information processing section 11 includes the clock circuit 1
4 and the information on the current date, time, and temperature based on the output information from the sensor 15 (step S).
3). The information processing section 11 selects transmission information based on the information (time information and temperature information) (step S4). The transmission information is code information for identifying the advertisement information, and is stored in the ROM 111 or the RAM 112. The information processing section 11 transmits the selected transmission information (code information) from the transmission section 12 as advertisement-related information (step S5). The transmission unit 12, as described above,
It has an optical transmission circuit and converts the advertisement-related information into an optical signal and transmits it.

On the other hand, when the information device 20 receives the advertisement-related information (code information) transmitted from the information transmitting device 10 by the receiving unit 21, the information device 20 stores it in the memory 23 and displays it on the display unit 22. With this display, the user can confirm that the advertisement-related information related to the display advertisement on the poster 3 has been acquired. Further, the user makes the Internet connection unit 27 of the information device 20 function, and requests advertisement information corresponding to the advertisement-related information from the information providing system 51 via the Internet 50 as shown in FIG.
Here, the advertisement-related information includes address information (URL) for connecting to the information providing system 51 together with identification information for identifying the advertisement information.

The information providing system 51 transmits the advertisement information corresponding to the code information transmitted from the user to the DB server 54.
And distributed by the Web server 53. Actually, the user sees, on the display unit 22 of the information device 20, a home page on which the advertisement information provided by the information providing system 51 is posted. By operating the information device 20 according to such a procedure, the user acquires the advertisement information specified by the advertisement-related information transmitted from the information transmission device 10, that is, the information related to the display advertisement on the poster 3. be able to.

(Specific Example of Advertising Information) Here, with reference to FIG. 7, a specific example of advertising information that can be obtained by the user by the present system will be described.

For example, the display advertisement on the poster 3 is
It is assumed to be related to restaurants and restaurants.
When the user wants to know detailed information (store location, menu, price, and the like) from the display advertisement, the user acquires the information by the above-described procedure. Here, the information transmission device 10 selects transmission information based on the time information. Specifically, as shown in FIG. 7 (A), according to the time zone accessed by the user, “set meal information”, “store information”,
It is classified as "liquor information".

In short, if the time zone accessed by the user corresponds to, for example, lunch time, the information transmission device 10
Transmits advertisement-related information (code information) related to the “set meal information” as advertisement information. Thereby, the user can obtain “set meal information” such as a list of shops serving lunch set meals in the area where the poster 3 is present as advertisement information from the information providing system 51 via the Internet 50. it can.

Similarly, the information transmitting device 10 selects transmission information based on the date information. Specifically, as shown in FIG. 7B, “cold food information” as a summer pattern is used as advertising information according to the month accessed by the user.
And "warm cooking information", and "cold cooking information" and "warm cooking information" as winter patterns.

In short, when the date when the user accesses corresponds to, for example, August, the information transmitting device 10 transmits, as the advertisement information, the advertisement-related information (code information) of the cooking information related to the summer pattern. I do. Thereby, the user obtains “cooking information” such as a list of shops that serve dishes related to the summer pattern in the area where the poster 3 is present as advertising information from the information providing system 51 via the Internet 50. can do.

In addition to the specific examples described above, for example, the user can obtain, from the information providing system 51 via the Internet 50, advertisement information related to a display advertisement of a new book published on the bulletin board 2 of a bookstore. it can. The advertisement information is detailed information such as a book review and a table of contents of each new book of the display advertisement.

Here, the description returns to the flowchart of FIG. The information transmitting device 10 is provided at regular intervals as an internal factor.
The above-described processing for updating the internal information as the date, time, and temperature information is executed (YES in step S6, S
7). Thereby, the latest date and time information and temperature information (weather-related information) can always be obtained. Although not an internal factor, an external factor other than the access from the user is a transmission information update process (N in step S6).
O, S8). Specifically, the internal memory (the ROM 111 or the RAM 112) of the information transmission device 10 may be internally changed or the internal memory may be replaced. In addition, the information transmitting device 1
0 has a communication function with a communication network,
A method of transmitting update information from the information providing system 51 may be used.

As described above, by using the communication between the information transmitting device 10 and the information device 20, it is possible to provide advertisement information according to the user's intention (request). Information transmission device 1
Since 0 is provided in the advertisement medium or the product itself, the user can obtain desired advertisement information in a daily living environment with good timing.

In this embodiment, the information transmitting device 10
Is a configuration in which code information is transmitted not as advertisement information itself but as advertisement-related information in response to a user's access. The present invention is not limited to this, but may be configured to transmit the advertisement information itself from the information transmitting device 10 if the communication capacity and the storage capacity are sufficient. Of course, in this case, the information providing function using the Internet 50 is not necessarily required.

(First Business Model) FIGS. 8 to 10
, A business model using the advertisement information providing system of the embodiment will be described.

This model uses a promoter that operates the system (assuming that it includes the information providing system 51).
And a client (assuming that the server group 55 is included).
Hereinafter, a specific description will be given.

First, as shown in FIG.
Numeral 5 supplies products (products and services) to a user (supposed to be a consumer and includes the information device 20), and advertises information with the promoter 51 for the purpose of promoting the sales of the product. And a business contract for provision of service information is assumed. As described above, the user 20 acquires the advertisement information 80 on the product of the client 55 based on the advertisement-related information transmitted from the advertisement information transmission medium that is the information transmission device 10. The user 20 can acquire distribution source information (information of the client company 55) along with the content of the advertisement information.

As shown in the flowchart of FIG. 10, the promoter 51 sets the advertisement information accessed by the user 20 and the distribution source as an incentive to provide service information (here, information corresponding to a discount coupon of a product). The content (81) of the information is obtained (step S11). In the promoter 51, the DB server 54 manages a database associating advertisement information, distribution source information, and service information as shown in FIG. The promoter 51 is
Based on the advertisement information and the distribution source information, the DB server 54 searches for service information 82 corresponding to a preset discount coupon of a product, and distributes the service information 82 to the user 20 (steps S12 and S13).

The promoter 51 measures the access frequency of the advertisement information (user's viewing frequency) based on the advertisement information and the distribution source information obtained from the user 20, and reports the measurement result 83 to the client 55 ( Step S1
4). Then, the promoter 51 charges the client 55 for a consideration (charge) set in advance by a contract, and executes a payment process for the payment 84 from the client 55 (step S15).

In the business model described above, the frequency of the advertisement information accessed by the user via the information transmission medium (device 10) is measured, and the value of the advertisement mediation business determined based on the frequency is paid to the client company. Can be charged. In short, when the access frequency of the advertisement information via the information transmission medium (device 10) is high, it can be estimated that the recognition of the product provided by the client company that is the distribution source of the advertisement information has been improved. Therefore, it is possible to establish a business between the promoter 51 and the client 55 based on a fee system based on the advertising effect of the system.

(Second Business Model) Further, FIG.
A second business model using the advertisement information providing system of the embodiment will be described with reference to FIG.

This model relates to a business mechanism between the promoter 51 operating the system and the user 20. Hereinafter, a specific description will be given.

First, as described above, it is assumed that the user 20 requests the advertisement information transmission medium, which is the information transmission device 10, to transmit code information, which is advertisement-related information. At this time, the information transmission device 10 requests output of the ID information 90 for identifying the user 20 (Step S2).
0). This ID information is registered in the database of the promoter 51 in a contract with the user 20. As described above, the information transmitting device 10 transmits the code information 91 that is the predetermined advertisement-related information (Step S21). After transmitting the code information 91, the information transmitting device 10 notifies (transmits) the delivery destination information (including the ID information 90) of the code information 91 to the promoter 51 (step S22).

Here, it is assumed that there is a request for additional information to the promoter 51 via the Internet 50 based on the code information obtained from the user 20 (YES in step S23). The promoter 51 is the user 20
Retrieves the additional information 95 corresponding to the code information transmitted from the user 20 and distributes it to the user 20 (step S2).
4). At this time, the promoter 51 is connected to the information transmitting device 10.
Search the ID information 90 notified from the user, and identify the user 20 who has provided the additional information. And the promoter 51
Transmits to the settlement company (for example, a credit company) 100 billing information 96 for billing the user 20 specified based on the ID information 90 for the usage fee of the additional information (step S25).

In the business model described above, when a user requests paid additional information based on the advertisement-related information accessed by the user via the information transmission medium (device 10), the user is charged for providing the additional information. Build a business that bills users. In this model, the user is not an unspecified person, but together with, for example, a credit card number (in other words, a bill settlement method) together with an I
It is assumed that D information is registered. Further, even when there is no request for additional information from the user, the promoter 51 can recognize the advertising information accessed by the specific user, and thus can execute other business processing such as marketing research (NO in step S23).

(Modification of the Same Embodiment) FIGS. 13 to 16
Is a diagram related to a modified example of the same embodiment.

In this modification, as shown in FIG. 13, a bar code 130 is provided on the advertising medium such as the bulletin board 2 and the poster 3 as the information transmitting medium 1 for the advertising information, and on the product 4 by, for example, printing. I have. This barcode 130
Is a promoter 51 connected to the Internet, which will be described later, in addition to the predetermined advertisement-related information described in the above-described embodiment.
This corresponds to code information indicating address information (specifically, a URL) for specifying (having the Web server 53 and the DB server 54).

Further, in this modification, a portable information device 200 which is a portable telephone or a mobile information device having an Internet connection function is used. Portable information device 200
Has a barcode reader 140 for reading a barcode 130 provided on the bulletin board 2, the poster 3, and the product 4, as shown in FIG. Portable information device 20
0 has basically the same components as the information device 20 described above. Here, the information processing unit 141 is a display unit 2
2, an input operation unit 24, a GPS processing unit 26, an Internet connection unit 27, and an information processing unit 141.

The information processing section 141 is basically a microprocessor (MPU) 142 for executing operations for performing various controls such as communication control, similarly to the information processing section 28.
And the RO mainly storing the program of the MPU 142
M143 and R functioning as temporary storage and work memory
AM144. It also has a nonvolatile memory 145 composed of a flash EEPROM.

The information processing section 141 has a function of processing a barcode which is a feature of the present modified example. Specifically, the information processing section 141 decodes the barcode to generate code information. Further, the information processing section 141 extracts address information (specifically, URL) included in the code information. The Internet connection unit 27 uses the address information (URL) output from the information processing unit 141 to access a specified server (information providing system 51) on the Internet, and executes transmission and reception of information (see FIG. 15). reference).

(Operation of this Modification) The procedure of transmitting and receiving advertisement information according to this modification will be described mainly with reference to the flowchart of FIG.

In the present modification, for example, a bar code 130 is printed on a poster 3 displaying and advertising a certain product, and the user carrying the portable information device 200, for example, a mobile phone, Assume that the user has shown an interest in the contents of the display advertisement on No. 3. The user operates the input operation unit 24 of the portable information device 200 to read the barcode 130 with the barcode reader 140 (step S100).

Information processing section 141 of portable information device 200
Decodes the barcode 130 to generate code information. The information processing section 141 extracts the address information (specifically, the URL) included in the code information, and outputs it to the Internet connection section 27.

Here, the information processing section 141 acquires each information of the current date, time, and position based on the output information from the internal circuit (clock circuit) and the GPS processing section 26 (step S101). The information processing section 141 selects information to be transmitted to a specified server (information providing system 51) on the Internet together with the code information, for example, based on the selection specifying information included in the barcode 130 (step S102). That is, the transmission information is selected from only code information, code information and position information, code information and time information (or date information), code information and time (date), and position information.

The Internet connection unit 27 accesses the specified server (information providing system 51) on the Internet using the address information (URL) output from the information processing unit 141, and executes the code information and the selected information ( Is transmitted (including the case of no) (step S10).
3).

Next, the processing on the server (information providing system 51) side will be described with reference to the flowchart in FIG.

In the present modification, the information providing system 51
As shown in FIG. 15, the function as the promoter 51 similar to that of the above-described embodiment may be used. In this case, the DB server 54 searches for advertisement information (service information) corresponding to the code information transmitted from the user. It is assumed that only service processing to be distributed by the Web server 53 is performed. Here, the advertisement information means a broad concept that should be referred to as service information that includes not only advertisements of products and services but also information on services such as discounts.

When receiving the code information (and the selection information) from the portable information device 200 operated by the user, the information providing system 51 searches the DB server 54 for advertisement information (service information) corresponding to the code information (step). S105). At this time, the DB server 54 searches for advertisement information (service information) related to the selected information (time, date, position) together with the above-described code information. Specifically, the advertisement information related to the display advertisement on the same poster 3 also includes the advertisement information related to the position, for example, by the position information indicating the current position of the user. As a specific example, when a display advertisement related to a product on the poster 3 is printed, the system 51 determines, as the advertisement information to be provided, a predetermined information including, for example, the current position of the user, in addition to the detailed information related to the product. This is a case where information such as a place where the product is sold is included in the range.

The Web server 53 distributes the advertisement information (service information) retrieved by the DB server 54 to the user's portable information device 200 via the Internet (step S106). Upon receiving the advertisement information distributed from the information providing system 51, the portable information device 200 displays the advertisement information on the display unit 22 (Step S1).
07).

In short, the user can use the Internet to display various kinds of advertising information related to the contents displayed and advertised on the poster 3 on the display unit 2 of the portable information device 200.
At 2, you can see. Actually, a homepage (including a moving image) on which advertisement information provided by the information providing system 51 is posted is viewed on the display unit 22, and audio information is reproduced using an audio output function of the mobile phone. .

In such a system, the user:
By simply reading the barcode 130 with the portable information device 200, the advertisement information (service information) associated with the barcode 130 can be acquired almost immediately on the spot. Of course, portable information equipment 2
Since the code information corresponding to the read barcode can be stored using the memory 145 of 00, the advertisement information (service information) can be arbitrarily obtained by the user.

As described above, in the case of the present modification, the portable information device 200 having the barcode 130 provided on the product or the advertisement medium and the barcode reader 140 is used. Although there is a difference in configuration from the embodiment, basically the same effect can be obtained.

[0073]

As described in detail above, according to the present invention, first, in the daily living environment, the will (request) from the consumer is determined.
, Various kinds of advertisement information can be provided. Therefore, an effective advertising activity with an improved advertising effect of the product can be realized. Secondly, it is possible to construct a business related to advertisement information in a new form that does not exist conventionally and useful with an advertisement client or a user.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an information transmitting device and an information device which are components of an advertisement information system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a main part of the information transmission device.

FIG. 3 is a block diagram showing a specific example of a transmission / reception unit of the information transmission device and the information device.

FIG. 4 is an exemplary block diagram showing a main part of the information device.

FIG. 5 is an exemplary block diagram showing the configuration of an advertisement information system according to the embodiment;

FIG. 6 is a flowchart for explaining the operation of the information transmission device.

FIG. 7 is a diagram for explaining advertisement-related information transmitted from the information transmission device.

FIG. 8 shows a first example using a system related to the embodiment.
Block diagram for explaining the business model of FIG.

FIG. 9 is a view for explaining information used in the first business model.

FIG. 10 is a flowchart for explaining a procedure in the first business model.

FIG. 11 is an exemplary block diagram for explaining a second business model using the system related to the embodiment;

FIG. 12 is a flowchart for explaining a procedure in the second business model.

FIG. 13 is an exemplary view for explaining a relationship between a portable information device and a barcode according to a modification of the embodiment.

FIG. 14 is an exemplary block diagram showing a main part of the portable information device according to a modification of the embodiment;

FIG. 15 is an exemplary block diagram showing the configuration of an advertisement information system according to a modification of the embodiment.

FIG. 16 is a flowchart for explaining an operation according to a modification of the embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Information transmission medium 2 ... Bulletin board 3 ... Poster 4 ... Product 10 ... Information transmission device 20 ... Information equipment (user) 27 ... Internet connection unit 50 ... Internet 51 ... Information provision system (promoter) 55 ... Client company server group ( 100) settlement company (credit company) 130 ... barcode 140 ... barcode reader (barcode reading means) 200 ... portable information device

Claims (18)

[Claims] 1. An information transmission device provided on a product or an advertisement medium for transmitting advertisement-related information related to an advertisement according to a predetermined request procedure, and receiving the advertisement-related information transmitted from the information transmission device. And an information device including a storage unit for storing the advertisement-related information and a display unit for displaying the advertisement-related information. 2. The information transmitting device executes a preparation process of transmitting the advertisement-related information in response to approach of the information device or reception of a signal transmitted from the information device as the predetermined request procedure, 2. The advertisement information providing system according to claim 1, further comprising means for transmitting the advertisement-related information within a limited range after the completion of the preparation processing. 3. The information transmitting device includes a unit that generates date and time information indicating a date and a time, generates advertisement-related information based on the date and time information when the information is transmitted, and transmits the advertisement-related information. 2. The advertisement information providing system according to claim 1, further comprising means. 4. The information transmitting device has a sensor for detecting a weather-related state outside the device, and means for generating weather information from a detection result of the sensor, and based on the weather information when transmitting. The advertisement information providing system according to claim 1 or 3, further comprising means for generating advertisement relation information and transmitting the advertisement relation information. 5. An information transmitting apparatus, comprising: means for connecting to an information providing system for the advertisement-related information via a communication network; and means for updating the advertisement-related information based on information transmitted from the information providing system. The advertisement information providing system according to claim 1, further comprising: means for notifying the information providing system that the advertisement-related information has been transmitted in response to a request from the information device. 6. An information transmission device provided on a product or an advertisement medium and transmitting advertisement-related information in accordance with a predetermined request procedure, and means for receiving the advertisement-related information transmitted from the information transmission device, Means for storing information including advertisement-related information, display means for displaying information including the advertisement-related information,
And an information device having communication means for executing communication of information including the advertisement-related information with an external system via a communication network; and related to the advertisement-related information transmitted from the information device via the communication network. An information providing system having means for transmitting the advertising information to be transmitted to the information device. 7. The advertisement-related information includes identification information for identifying the information transmission device, and the information providing system is configured to perform the operation based on the identification information included in the advertisement-related information transmitted from the information device. hand,
7. The advertisement information providing system according to claim 6, further comprising means for specifying advertisement information requested by a user of said information device. 8. A transmitting unit that transmits information to an information device capable of performing information communication based on a predetermined communication protocol; a receiving unit that receives information or a signal transmitted from the information device; and the receiving unit. Control means for specifying advertisement-related information to be transmitted in response to a request signal from the information device, and controlling the advertisement-related information to be transmitted from the transmission means. An advertisement information transmitting device having a structure provided in a product or an advertisement medium. 9. A communication system comprising: means for connecting to an external system via a communication network; and means for notifying the external system that the advertisement-related information has been transmitted in response to a request from the information device. 9. The advertisement information transmitting device according to claim 8, wherein 10. An advertisement information providing system using an information transmission device provided on a product or an advertisement medium and transmitting advertisement-related information in response to a request from a user's information device, and communicating with an advertisement requester. An advertisement information business method for conducting a business related to the provision of advertisement-related information at, by connecting via a communication network to an information device that has received the advertisement-related information from the information transmission device, and from the information device A step of specifying advertisement information and distribution source information of the advertisement information based on the advertisement-related information; a step of determining service information to be provided based on the specified advertisement information and distribution source information; and the determined service information. Delivering the advertisement-related information to the information device by notifying the advertisement requester that the user has received the advertisement-related information by the information device. Advertising information business method characterized by comprising a procedure to charge a fee based on the provision of the service information to the advertisement requester. 11. An information transmission device provided on a product or an advertisement medium, capable of communicating information with a user's information device based on a predetermined communication protocol, and transmitting designated advertisement-related information. An advertisement information business method for performing a business related to information provision with a user by using an advertisement information providing system, wherein the information transmission device transmits advertisement-related information in response to a request from an information device. A step of receiving report information including the identification information of the user transmitted from the information device, and, when receiving a request for additional information related to the advertisement-related information from the information device, identifying the additional information and identifying the information. A procedure for transmitting the additional information to a device; identifying a user who has requested the additional information based on the identification information of the user; and identifying a value based on provision of the additional information. And advertising the user. 12. A bar code reading means for reading a bar code provided on a product or an advertisement medium, a communication means for transmitting and receiving information by connecting to the Internet, and a bar code read by said bar code reading means. Means for decoding, and generating address information for designating a server connected to the Internet from the code information; and the communication means, for a server on the Internet designated by the address information, Portable information characterized by comprising: means for transmitting code information; and means for receiving advertisement-related information transmitted from the server via the Internet by the communication means and displaying the information on a screen. machine. 13. A portable information device having bar code reading means for reading a bar code provided on a product or an advertising medium, and communication means for transmitting and receiving information by connecting to the Internet, and a server connected to the Internet. An advertisement information providing system comprising: an information providing system for providing advertisement information to the portable information device via the Internet, wherein the portable information device is provided by the barcode reading unit. Decoding means for decoding the read bar code and generating code information corresponding to address information and advertisement-related information for accessing the information providing system connected to the Internet; and Configured to transmit information to the information providing system via the Internet. The information providing system is configured to receive code information transmitted from the portable information device via the Internet, and to provide advertisement information related to the code information to the portable information device. An advertisement information providing system, characterized in that: 14. The portable information device has means for generating date and time information indicating a date and time, and transmits the date and time information to the information providing system together with the code information by the communication means. The information providing system is configured to provide the portable information device with advertisement information related to code information and date and time information transmitted from the portable information device. The advertisement information providing system according to claim 13. 15. The portable information device has means for generating position information indicating a current position, and transmits the position information to the information providing system together with the code information by the communication means. The information providing system is configured to provide the portable information device with advertisement information related to the code information and the location information transmitted from the portable information device. Item 14. An advertisement information providing system according to Item 13. 16. The portable information device according to claim 12, wherein the portable information device has a wireless telephone function. 17. The portable information device according to claim 1, wherein the portable information device is a portable telephone device having a wireless telephone function.
The advertisement information providing system according to any one of claims 3 to 15. 18. A portable information device having bar code reading means for reading a bar code provided on a product or an advertising medium, and communication means for transmitting and receiving information by connecting to the Internet, and a server connected to the Internet An advertisement information providing method applied to an advertisement information providing system comprising: an information providing system for providing advertisement information to the portable information device, wherein the portable information device comprises: Decoding means for decoding the bar code read by the reading means, and generating code information corresponding to address information and advertisement-related information for accessing the information providing system connected to the Internet; Transmitting the code information to the information providing system via the Internet according to Receiving the code information transmitted from the portable information device via the Internet, and providing the portable information device with advertising information related to the code information, the portable information device; A device having display means for displaying information, and displaying the advertisement information transmitted from the information providing system via the Internet by the communication means.