JP2001188737A - Classification identification device - Google Patents

Abstract

(57) [Summary] [Problem] Recognize the access status for each category. SOLUTION: Class-specific address setting means 12 for setting, for each predetermined class, an Internet address 30 (# b-) for receiving a request for disclosure of created electronic information by being accessed via the Internet 2; Internet address 30 via Internet 2
When a disclosure request is made to (# b ~), a corresponding category identification means 13 is provided for identifying and accumulating the category corresponding to the Internet address 30 (# b ~) for which the disclosure request was made.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention classifies advertising media by media such as magazines and newspapers, sets a different Internet address for each category, and records an access record accessing the Internet address for each category. The present invention relates to a classification and identification device for identifying the access of a user.

[0002]

2. Description of the Related Art Products, services, and the like are advertised by means of advertising such as television, radio, newspapers, magazines, hanging advertisements on vehicles, direct mail, signboards, and neon signs.

[0003] Advertisement providers use these various advertising media to appeal products and services to consumers,
Can be tied to purchasing.

[0004]

However, such a conventional advertising method has the following problems.

[0005] In other words, when a consumer purchases a product or service, the advertisement providing side determines which advertisement has motivated the consumer to purchase, in other words, which advertisement among the many advertisement media. I can't tell if it was effective.

[0006] For this reason, when a new advertisement is issued in accordance with the completion of a new product or the start of a new service, the advertisement provider cannot make a strategy of focusing on which advertisement medium to focus on. Based on their experiences, and the same advertising plan for similar services, they decide advertising media.

[0007] As a result, there is a problem that even if an advertisement is produced with a great deal of effort, it may be over-produced or have little effect.

[0008] The present invention has been made in view of such circumstances, and while advertising media such as magazines and newspapers are appropriately classified, each classified advertising media describes an Internet address provided for each classification. It is another object of the present invention to provide a classification identification device that can advertise at the Internet address and identify a corresponding classification from an access record to the Internet address.

[0009]

Means for Solving the Problems In order to achieve the above object, the present invention takes the following measures.

That is, according to the first aspect of the present invention, a class-specific address setting means for setting, for each predetermined class, an Internet address for receiving a request for disclosure of created electronic information by being accessed via the Internet; When a disclosure request is made to an Internet address via the Internet, a corresponding category identification unit is provided for identifying and accumulating the category corresponding to the Internet address for which the disclosure request was made.

Therefore, in the classification and identification device according to the first aspect of the present invention, by taking the above-described means, the electronic information advertisement relating to a certain product or service can be transmitted via the Internet address classified and set for each advertisement medium. Can be disclosed.

As a result, it is possible to recognize which medium is an effective advertisement medium from the record of the accessed Internet address.

According to the second aspect of the present invention, electronic information for registering information to be provided to a large number of persons via the Internet is created, and the created electronic information is registered in a source address. Means, an Internet address for receiving a request for disclosure of electronic information created by the electronic information creation registration means, a classification-specific address setting means for setting for each advertisement medium classification of the provided information,
When a disclosure request is made to the Internet address via the Internet with reference to the advertisement medium, source address recognition means for recognizing a source address corresponding to the Internet address, and source address recognized by the source address recognition means Electronic information return means for extracting electronic information registered at the source address and returning the electronic information to the source of the disclosure request, and corresponding classification identification means for identifying and accumulating the classification of the advertising medium corresponding to the Internet address for which the disclosure request was made And

Therefore, in the classification and identification apparatus according to the second aspect of the present invention, by taking the above-described means, an electronic information advertisement relating to a certain product or service is created / registered, and the registered electronic information advertisement is registered. Can be disclosed through an Internet address classified and set for each advertisement medium. Further, necessary data is extracted from the source address and returned to the disclosure requesting user.

That is, it is not necessary for each Internet address set for each classification to have an electronic information advertisement. For this reason, not only can network resources be used efficiently, but it is also possible to recognize which advertising medium is effective from the record of the accessed Internet address.

According to a third aspect of the present invention, in the classification identification device of the second aspect, the classification attribute data storage means for storing at least one of the type, name, and identification number of each advertising medium as classification attribute data. The classification-specific address setting means sets an Internet address for each advertisement medium based on the classification attribute data stored in the classification attribute data storage means, and the corresponding classification identification means sets the classification stored in the classification attribute data storage means. Based on the attribute data, the advertisement medium corresponding to the Internet address for which the disclosure request has been made is identified.

Therefore, in the classification and identification device according to the third aspect of the present invention, by taking the above means, the contents of the advertisement medium corresponding to the Internet address requested to be disclosed can be stored in the classification attribute data storage means. Can be recognized by referring to the classification attribute data stored in the.

As a result, similarly to the second aspect of the present invention, it is not necessary for each Internet address set for each category to have an electronic information advertisement. For this reason, not only can network resources be used efficiently, but it is also possible to recognize from the record of the accessed Internet address which advertising medium is an effective advertising means.

According to a fourth aspect of the present invention, in the classification and identification device according to the second or third aspect of the present invention, the user who makes a request for disclosure of the electronic information created by the electronic information creation / registration means to an Internet address, The user identification information storage means for storing user identification information for identifying the user in advance is compared with the user identification information input at the time of the electronic information disclosure request and the user identification information stored in the user identification information storage means. And a user recognizing means for recognizing the user of the user.

Therefore, in the classification and identification device according to the fourth aspect of the present invention, by taking the above means, the user identification information (for example, ID number) inputted at the time of access and the user identification information storage means are stored in the user identification information storage means. The user can be recognized by comparing with the user identification information (for example, ID number).

Also, the user is appropriately grouped with reference to the user identification information stored in the user identification information storage means, an Internet address is provided for each grouping, and records accessed there are counted. It can also be applied to marketing research and the like.

According to a fifth aspect of the present invention, in the classification identifying apparatus according to any one of the second to fourth aspects, the electronic information creation / registration means sets the source address in the first server and sets the source address in the first server. The setting means sets an Internet address for receiving a disclosure request for electronic information created by the electronic information creation registration means in a second server different from the first server for each advertisement medium.

Therefore, in the classification and identification device according to the fifth aspect of the present invention, by taking the above means, the server in which the electronic information created by the electronic information creation / registering means is registered and the server set for each category are set. The server to which the Internet address is set is another server.

As a result, it is possible to prevent an excessive load from being applied to the server to which the Internet address for each category is set.

Further, since the server to which the source address is set is not directly accessed by the user, the server is less likely to be attacked by a virus or the like, and the security can be improved.

[0026]

Embodiments of the present invention will be described below with reference to the drawings.

(First Embodiment) A first embodiment of the present invention will be described with reference to FIGS.

FIG. 1 is a configuration diagram showing an example of the overall configuration of the classification and identification device according to the first embodiment.

That is, the classification and identification device 1 according to the present embodiment is composed of a computer such as a workstation connected to the Internet 2 and has an electronic information creation / registration device 11.
A classification-specific address setting device 12, a corresponding classification identification device 13, a source address recognition device 14, an electronic information reply device 15, a user recognition device 16, a classification attribute data storage device 21, a user identification information storage device 22.

A plurality of servers 30 and user terminals 40 are also connected to the Internet 2. Although the server 30 and the user terminal 40 are appropriately provided with a firewall and the like as necessary, their illustration and detailed description are omitted here.

The electronic information creation / registration device 11 creates electronic information to be disclosed via the Internet 2,
The created electronic information is registered in a predetermined server 30 (#a) with a predetermined Internet address. The Internet address where this electronic information is stored is called a source address here.

The classification-specific address setting device 12 determines the Internet address for receiving the electronic information disclosure request registered by the electronic information creation / registration device 11 based on the classification attribute data stored in the classification attribute data storage device 21 described later. And set for each classification. This Internet address is set to a different Internet address from the Internet address on the predetermined server 30 (#a) in which the electronic information has been registered by the electronic information creation / registration device 11.

When the user terminal 40 accesses the Internet address set for each category by the category address setting device 12, the corresponding category identification device 13 identifies the category corresponding to the Internet address.

The source address recognizing device 14 corresponds to the Internet address set by the user terminal 40 when the user terminal 40 accesses the Internet address set for each category by the class-specific address setting device 12. Recognize the source address.

The electronic information return device 15 extracts electronic information from the source address recognized by the source address recognition device 14 and returns the electronic information to the user terminal 40 that has issued the disclosure request.

[0036] The user recognition device 16 includes user identification information input when accessing the Internet address,
The user is recognized by comparing with user identification information stored in a user identification information storage device 22 described later.

The classification attribute data storage device 21 stores the type of advertisement medium (eg, television, radio, newspaper, magazine, hanging advertisement in a vehicle, direct mail, signboard, neon sign, etc.), and the name (magazine name for a magazine). And data such as an identification number (issue number, publication date, etc. for a magazine) and a place of publication (page number, etc. for a magazine) are stored as classification attribute data.

The user identification information storage device 22 stores user identification information which is identification information, data such as name, gender, age, occupation, and the like for a user accessing an Internet address.

Next, the operation of the classification and identification device according to the present embodiment configured as described above will be described.

First, an advertisement creation routine using the classification and identification device according to the first embodiment will be described with reference to FIG.

FIG. 2 is a flowchart showing an advertisement creation routine using the classification and identification device according to the first embodiment.

When an advertisement to be disclosed via the Internet 2 is created, first, electronic information is created by the electronic information creation and registration device 11 (S1), and the electronic information is assigned to a predetermined server 30 with a source address. And register (S2). Here, it is assumed that an advertisement of a personal computer is created as an example, and the electronic information for this advertisement is temporarily stored in the server 30 (#a) as “http: //**.&&.jp.
/ PC ”(*** and && are arbitrary characters).

Note that this source address (http: //
/ ***. &&. jp / personal computer) is called an O-URL.

Next, an advertisement medium for introducing the electronic information is determined (S3). As described above, the advertising media include television, radio, newspapers, magazines, hanging advertisements on vehicles, direct mail, signboards, neon signs, etc. Here, business magazines A, PC magazines B, PC magazines C, It is assumed that the Internet address of this electronic information is written on the advertisement D suspended in the train and the bulletin board E of the station.

As described above, the advertisement medium is classified into the five categories A to E described above, and an Internet address that receives a request for disclosure of electronic information for each classification (these are collectively referred to as C-URLs).
) Is set by the classification-specific address setting device 12 (S4). This work is changed from O-URL to C-URL.
This is called conversion processing. This conversion is performed with reference to the classification information table as described below.

FIG. 3 is a data structure diagram showing an example of the classification information table.

As shown in FIG. 3, the classification information table includes, for each classification, a publication date, a publication location, a publication size,
-Consists of data describing the URL name.

For example, in the case of a hanging advertisement D in a train, the advertisement posting start date is November 1, 1999, the publication place is d train, and the publication size is 5 × 10 (cm). In this case,
Since the same electronic information is used for the business magazine A, the personal computer magazine B, the personal computer magazine C, the hanging advertisement D on the train, and the bulletin board E at the station, the O-URL is the same.

The classification-specific address setting device 12 generates an O-URL (http: //) based on the classification information data stored in the classification attribute data storage device 21 as shown in FIG.
/ ***. &&. jp / PC) Internet address (C
-URL) is set for each classification.

FIG. 4 is a data structure diagram showing an example of a URL table set based on the classification information table.

The C-URL is set for each classification by the classification-specific address setting device 12.

The C-UR set for each classification as described above
L registers in the server 30 (# b-) different from the server 30 (#a) in which the O-URL is registered (S5). At this time, even if all the C-URLs are registered in the same server 30 (#b), each server 30 (#b, #c, #
d, #e, and #f).

Further, the set C-URL is printed on the advertisement medium corresponding to each classification (S6), and the advertisement creation work is completed (S7).

Next, a classification identification method by the corresponding classification identification device 13 will be described.

FIG. 5 is a flowchart showing a routine of a classification and identification method using the classification and identification device according to the first embodiment.

FIG. 6 is a schematic diagram showing an advertisement disclosure method using the classification and identification device according to the first embodiment.

First, the user of the advertisement looks at the advertisement medium,
It knows the C-URL that is the Internet address where the product or service is advertised (S11). For example, when a user reads a business magazine A, an advertisement of the personal computer is placed on one page,
"For more information, see the Internet address" http: //
/ ***. &&. jp / PC A ". Is described, the user can know the C-URL where the advertisement of the personal computer is made.

Then, from the user terminal 40 such as a personal computer of the user, the user accesses the C-URL of the business magazine A “http: // **.
&&. jp / PC A "(S12).

The server 30 in which the C-URL is registered
(#B) does not hold electronic information data relating to this advertisement. However, since the C-URL is set for each category, information unique to each category (for example, "always a business magazine A
Thank you for watching. , Etc.).

The request from the user made via the user terminal 40 is such that the user sees the message as described above.
If the C-URL itself can cope (S13: Yes), the information held by the C-URL is sent to the user terminal 40 (S14), and the information is displayed from the user terminal 40 (S20).

On the other hand, if the request from the user made via the user terminal 40 cannot be handled by the C-URL itself (S13: No), the source address recognition device 14
By referring to the URL table stored in the classification attribute data storage device 21, the O-URL corresponding to the C-URL is recognized. This is called an inverse transformation (S15).

The OU recognized by the inverse transformation
In the RL, processing (eg, browsing of advertisement information, data search, processing, etc.) requested by the user is performed (S16). Also, at this time, the corresponding classification identification device 13 refers to the URL table stored in the classification attribute data storage device 21 to identify which advertisement medium is accessed from the C-URL described in the advertisement medium.

If the electronic information registered in the O-URL alone cannot respond to the request from the user due to lack of data or the like (S17: No), an error message is sent (S19) and the user terminal Displayed from 40 (S
20).

If the electronic information registered in the O-URL can respond to the request from the user (S17: Yes), the electronic information returning device 15 sends the necessary information to the O-URL.
The URL is sent from the URL to the C-URL of the access source (S1).
8), and further displayed from the user terminal 40 (S20).

As described above, in the classification and identification apparatus according to the present embodiment, the user accesses the advertisement information via the C-URL described in which advertisement medium by the above operation. You can know if you have. That is, the effect for each advertising medium can be quantitatively grasped.

As a result, it is possible to make use of effective product planning for new products and services or existing products.

When the user makes an access request to the C-URL, the classification and identification device 1
-Recognize the O-URL corresponding to the URL, and extract the electronic information commonly stored for each C-URL from the O-URL. Electronic information, which is advertisement data, is stored only in the O-URL, and is not stored in the C-URL, which is an Internet address for each category.

That is, since electronic information is centrally managed by the O-URL, when registering newly created electronic information or updating already registered electronic information, the C-URL is used. No work is required for
It only needs to be performed for the O-URL.

As a result, it is possible to easily register and update the electronic information, and to effectively utilize the network resources without storing the electronic information redundantly in a plurality of Internet addresses.

Further, since the server to which the source address is set is not directly accessed by the user, the possibility of being attacked by a virus or the like is reduced, and high security can be maintained. .

(Second Embodiment) A second embodiment of the present invention will be described with reference to FIG.

The classification and identification device according to the second embodiment is
A predetermined C-URL is transmitted to a user who has previously identified user identification information such as an identification number (user ID), name, gender, age, and occupation, and the contents accessed to the C-URL are analyzed. This is useful for marketing planning.

The configuration of the classification and identification device according to the present embodiment is the same as that of the classification and identification device according to the first embodiment. Therefore, the description of the configuration is omitted here, and the operation and effects will be described.

FIG. 7 is a flowchart showing a routine of a classification and identification method using the classification and identification device according to the second embodiment.

The classification identification device according to the present embodiment stores the identification number (user ID) in the user identification information storage device 22 in advance.
D) The user whose name, gender, age, occupation, and the like are registered is notified of the appropriately classified C-URL by direct mail, electronic mail, telephone, or the like by mail or home delivery (S30).

For example, for men, "http: //
/ ***. &&. jp / personal computer M ", and C-URLs of" http: //**.&&.jp/personal computer F "for women, and" h "for users in their thirties.
ttp: // ***. &&. jp / PC 30 ", 4
For users in their 0s, "http: //**.&&.jp
/ PC 40 ".

Further, for a male user in his thirties, "http
p: // ***. &&. jp / PC M30 ”, 40
For teenage female users, "http: //****.&&.j
By further setting the C-URL name as appropriate by combining a plurality of conditions with "p / PC F40" or the like, the classification can be performed in more detail.

In this case as well, electronic information is created in the electronic information creation and registration device 11 and registered in the O-URL, and the C-URL is set for each classification by the classification-specific address setting device 12. Since the routine is as shown in FIG. 1, the description is omitted here.

Next, in step S30, the user who has been notified of the C-URL name accesses the specified C-URL (S31). At this time, each user inputs his or her own identification number (user ID). The information transmitting side authenticates this user based on the identification number (user ID) registered in the user identification information storage device 22 in advance (S32: Yes), and only the authenticated user performs subsequent operation input. Can do it. A user not registered in the user identification information storage device 22 (S32: No) is denied an operation (S40).

It is extremely unlikely that a user who has not been notified of the C-URL name can access the C-URL name. It is also possible to assume that the user has received the authentication and omit the user authentication. In this case, steps S32 and S40 are omitted.

Next, the reverse conversion from the C-URL accessed by the user to the O-URL is performed by the source address recognition device 14 (S33). As described in step S15, this reverse conversion is performed by the source address recognition device 14 by the UR stored in the classification attribute data storage device 21.
This is performed by referring to the L table.

When the inverse conversion is performed as described above, O-UR
The advertisement data registered in L, the questionnaire data created for the advertisement, the user operation reception data, and the like are displayed on the user terminal 40, and the user performs a necessary operation input from the user terminal 40 (S34).

Next, in the O-URL, step S3
The processing corresponding to the operation input made in step 4 is performed (S3).
5). This processing includes, for example, processing for a disclosure request from a user, processing for a search request, and processing for a questionnaire response. These processing results are stored in the user identification information storage device 22 (S36) and sent to the user side. The reply is displayed on the user terminal 40 (S37).

As described above, in the classification and identification apparatus according to the present embodiment, the same effects as those of the first embodiment can be obtained by the above-described operation, and in addition, the identification number, name, Users who know in advance user information such as gender and age are appropriately classified, and different C-URLs are classified for each classification.
, And analyzing the content returned from the user, a marketing survey can be easily performed.

That is, the present invention can be applied to a new product, a new service, an advertisement plan of an existing product, various consumer information surveys, and the like.

As described above, the preferred embodiments of the present invention have been described with reference to the accompanying drawings. However, the present invention is not limited to such a configuration. Within the scope of the technical idea described in the claims, those skilled in the art can come up with various modified examples and modified examples, and these modified examples and modified examples are also within the technical scope of the present invention. It is understood that it belongs to.

[0087]

As described above, according to the present invention,
While advertising media such as magazines and newspapers are appropriately classified, each classified advertising media is described with an Internet address provided for each classification, advertising is performed at the Internet address, and access records to the Internet address are recorded. Thus, it is possible to realize a classification identification device capable of identifying a corresponding classification.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing an overall configuration example of a classification and identification device according to a first embodiment.

FIG. 2 is a flowchart showing an advertisement creation routine using the classification and identification device according to the first embodiment;

FIG. 3 is a data structure diagram showing an example of a classification information table.

FIG. 4 is a data structure diagram showing an example of a URL table set based on classification attribute data.

FIG. 5 is a flowchart showing a routine of a classification and identification method using the classification and identification device according to the first embodiment;

FIG. 6 is a schematic diagram showing an advertisement disclosure method using the classification and identification device according to the first embodiment.

FIG. 7 is a flowchart showing a routine of a classification and identification method using the classification and identification device according to the second embodiment;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Classification identification device, 2 ... Internet, 11 ... Electronic information creation registration device, 12 ... Classification address setting device, 13 ... Corresponding classification identification device, 14 ... Source address recognition device, 15 ... Electronic information reply device, 16 ... User Recognition device, 21: Classification attribute data storage device, 22: User identification information storage device, 30: Server, 40: User terminal

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 15/40 370Z F-term (Reference) 5B049 AA00 AA05 BB11 CC00 CC02 CC31 EE00 EE02 EE05 EE23 FF01 FF02 FF07 GG02 GG04 5B075 KK02 KK13 KK33 KK39 KK43 KK53 ND07 ND23 ND34 NK02 NK12 NK22 NK42 NR05 NR15 PQ02 UU38 5B089 GA11 GA21 HA10 JA40 KB04 KB06 KC34

Claims (5)

[Claims] 1. An address setting means for setting, for each predetermined classification, an Internet address that receives a request for disclosure of created electronic information by being accessed via the Internet, and the Internet address via the Internet. And a corresponding classification identifying means for identifying and accumulating the classification corresponding to the Internet address for which the disclosure request has been made when the disclosure request is made. 2. An electronic information creation / registration means for creating electronic information for disclosing information to be provided to a large number of persons via the Internet, and registering the created electronic information in a source address; A classification-specific address setting means for setting an Internet address for receiving a disclosure request of electronic information created by the information creation registration means for each advertisement medium classification of the provided information; and referring to the advertisement medium, via the Internet When the disclosure request is made to the Internet address, a source address recognition unit for recognizing a source address corresponding to the Internet address, and a source address recognized by the source address recognition unit are registered in the source address. Electronic information that is A classification identification device comprising: child information return means; and corresponding classification identification means for identifying and accumulating the classification of the advertising medium corresponding to the Internet address for which the disclosure request has been made. 3. The classification identification device according to claim 2, further comprising: a classification attribute data storage unit configured to store at least one of a type, a name, and an identification number of each of the advertising media as classification attribute data. The classification address setting means sets the Internet address for each of the advertisement media based on the classification attribute data stored in the classification attribute data storage means, and the corresponding classification identification means is stored in the classification attribute data storage means A classification identification device that identifies the advertisement medium corresponding to the Internet address for which the disclosure request has been made based on the classification attribute data. 4. The classification identification device according to claim 2, wherein a user who makes a request for disclosure of electronic information created by said electronic information creation registration unit to said Internet address is identified. User identification information storing means for storing user identification information for use in advance, and comparing the user identification information input at the time of the electronic information disclosure request with the user identification information stored in the user identification information storage means And a user recognizing means for recognizing the user of the user. 5. The classification identification device according to claim 2, wherein the electronic information creation registration unit sets the source address in a first server, and the classification-specific address setting unit. Sets an Internet address for accepting a request for disclosure of electronic information created by said electronic information creation registration means, for each advertising medium,
And a second server different from the first server.