EP2117387A2

EP2117387A2 - Selling system for point-of-sale devices used for identifying and executing customers' wishes

Info

Publication number: EP2117387A2
Application number: EP08715727A
Authority: EP
Inventors: Getz-Ulrich Wittek
Original assignee: Individual
Current assignee: Individual
Priority date: 2007-02-09
Filing date: 2008-02-11
Publication date: 2009-11-18
Also published as: WO2008095734A3; WO2008095734A2

Abstract

Disclosed are an apparatus and a method for providing information on specific properties of products, particularly the scent and/or the flavor that the respective product has, the term "air" below referring to any type of air mixtures. Product information can be represented at the same time as an adversing clip, music, or other acoustic, optical or additional stimuli. Adequate scents are delivered to the viewers or listeners at the same time as specific visual and/or acoustic events are presented.

Description

Sales system for point of sale devices for the recognition and realization of customer requests

The present invention relates to an apparatus and a method for information about certain properties of products. This information includes, in particular, the fragrance and / or aroma that the product in question has.

Whenever "air" is mentioned in the following, it can also mean air mixtures of any kind.

A product information can be presented simultaneously with a small commercial of music or other, acoustic, optical or other stimuli, the spectators or listeners are fed synchronously to the performance of certain, visual and / or acoustic events to matching fragrances.

Such a method and associated devices are described in the patent application PCT / EP92 / 02446 and other applications of the applicant, which have already been licensed in the area of POS (= point of sale, eg a supermarket.), Built and marketed worldwide ,

The request of the flavor of a product (5a.), (Usually products that actually have a flavor or fragrance themselves) is the most important product information for most customers, because if the aroma of the product does not appeal to the customer the other properties mostly uninteresting. One exception may be products with health aspects, e.g. Cod liver oil.

However, as far as the customer a product according to the product flavor request (5a.) Particularly appealing, suddenly changes the nature of this information, because As a result, a purchase impulse (5d.) can then be triggered with the scent information (5b.) and the subsequent decision-making process (5c.).

The possibilities of a product information system are then exhausted at this point, however, because in most outlets, supermarkets, department stores, megastores, etc., the supply is so obvious that the purchase impulse (5d.) Even in nearby shelves or products i.d.R. can not be satisfied.

This is, if at all, only the case, if for the presented products an own stand, as well as a product presenter (also called propagandists.) Is available, which holds the product then also immediately.

But then you really do not need another fragrance device.

But if a separate stand is built for each product, this would, apart from the gigantic costs, the space required grow immeasurably. This possibility is therefore very limited due to the enormous space consumption and the associated high costs and is limited i.d.R. to a few days and very few, mostly only 2-3 products. As a general product information system, this is thus completely unsuitable.

As this general problem of fragrance demonstration devices (ie being able to showcase products but still not being able to sell the products themselves), apparently, one then built the devices in the shelf wall, or in the shelf, to a certain proximity to reach the products.

However, this measure to solve the problem brought no result. As before, after the presentation of the product aroma or scent (5c.), It was usually not possible for the customer to receive the just-acquired and thus desired product with the arrival of a purchase impulse (5d.). So this was usually so that the time after the occurrence of a purchase impulse (5d.) Until the eventual receipt of the product, took so long that the customer then at some point gave up unnerved. Precisely because the customer initially had a purchase impulse (5d.), There was a frustration instead of the joy of having got to know a new, pleasant product.

The scent information thus achieves the opposite of what is intended: Instead of helping the customer to get to know and get the product that is best for him, he may go. empty-handed and frustrated home.

Although this problem has hindered tremendous turnovers because those demonstrations of products that led to a buy impulse (5d.) Repeatedly got stuck in the same place, and although almost all major branded companies worldwide ship several thousand of these POS fragrances, (Point of SaIe devices that were able to show the flavor of products) in the market, and thus used tens of thousands of times, this problem has not been experienced since installation of the first devices (since 1997) worldwide even after more than ten years and tens of thousands of applications to be able to solve.

The scent information on products thus remained a relatively short-term gag, without this becoming generally usable and useful product information.

POS devices with only a fragrance function ultimately turned out to be useless machines.

As a consequence, the possibility of fragrance presentation by POS devices was usually waived, or for a scented product was when, then in the traditional manner each built their own booth with people who demonstrate the product, which is not for everyone. (There are many, especially women, who consciously avoid these stalls. because they do not want to say "no" after a show so as not to offend the seller and on the other hand do not want to get into the pressure to buy something out of friendliness - which is what two shelves often do later is stored somewhere again. )

Information about the aroma or fragrance of a product through a POS device only makes sense, if the device can then very easily and quickly carry out a sale of this product, for example according to the marketing motto: "AIDA" Attention-Interest Desire action.

Otherwise, the demonstration of the flavor, in the "Desire", the purchase impulse (5d) stuck and the customer is indeed thrilled, but without that a purchase can be made, which also satisfies the interest just awakened.

It's sort of like walking past a bakery with tasty fragrant croissants in the morning, but it's closed and stays closed.

Despite the fragrance info, which was initially enthusiastically received, customers were ultimately frustrated and subsequently bought products that they did not actually prefer.

The present invention is therefore based on the object to provide a device and a method which allows both the demonstration, as well as the sale of (mostly novel) products, via an information, decision and sales system (5.), which consists of the following individual components:

5a. Product flavor (od fragrance) request - 5b. Fragrance information about the product -

5c. Decision Process - Information, 5d. Buy Pulse - Decision-u.

5e. Purchase pulse signal button - Ver au ^k ^f s system

5f. Purchase Impulse Signal (s) - ⁽ '

5g. Note pulse signal lamp at any conceivable point of sale to a manageable and easy to handle for the customer process to bring together, the individual components (5a to 5g) in a fast decision making process (5c.) Total can run in a few seconds.

Such a device is set up so that first the fragrance of a product with the product flavor request (5a.) Is retrievable and then after showing the product aroma 5b.) On further points of the information and decision process and the sale of the product the POS fragrance device itself can be done very easily.

This object is achieved by the invention by the devices and methods specified in the independent patent claims.

Preferred embodiments and aspects of the invention will become apparent from the dependent claims, as well as from the description and the drawings.

According to the invention, a method and a device for providing the product fragrance in the vicinity of the respective product, which, as far as the customer wants to buy a demonstrated product, at the same time makes sufficient information about how and where each individual product that has been presented, are exactly acquired can.

Accordingly, a POS device with fragrance module (1.) in the vicinity of the products, eg in a goods shelf (10) is set up, which is preferably equipped with a screen (2), eg with a touch-sensitive ("touch screen ".) Screen (2.). Various goods can be displayed on the screen, the fragrance of which can be demonstrated, for example, by touching certain triggers. In this demonstration, a small commercial film about the goods in which the customer is interested is preferably shown. Insofar as the customer does not like the product by the fragrance information (5b.) After the product flavor request (5a.), In the decision process (5c.) No purchase impulse (5d.) Is usually generated thereby, and thus mostly also the decision against the product or against a product purchase liked. This can lead to the customer instead sniffing other products until he finds the right product.

If, according to the product flavor request (5a.), The customer particularly likes a product through the scent information (5b.), This often generates a purchase impulse (5d.) After a mostly short decision process (5c.).

If the customer now wants to buy the product, he can then communicate this to the device (1.) by means of a purchase impulse signal button (5e.), Whereby the device in turn outputs a purchase impulse signal (5f.), Which in turn depends on the impulse indication. Signal light (5g.) Can be received. This lights up thereby and can show the customer, where he can buy the product, while in the last ten years, the product, which he had just learned to love and love through a flavor presentation, then in the most conspicuous variety of products i.d.R. could not find and could not buy.

In this respect, a problem that has already existed for many years of POS devices with a fragrance function, which even led to devices with a fragrance function ultimately being classified as superfluous, has been solved.

The described buttons for triggering certain actions can also be located outside the POS device (1.) or the screen (2.), eg as buttons in the frame area of the POS device (1.). The triggering commands for the corresponding actions can also be carried out acoustically or otherwise. If the products, after which the customer is now able to buy fragrances after a display of the fragrance, are selling very expensive products, such as perfumes, some retail outlets may fear that some of those who have just been found, and perhaps those who have been hotly requested Products subsequently not paid, but could be stolen.

Therefore it is e.g. Already in some drugstores it is not possible for customers to buy perfumes on their own. Instead, one shop assistant has to be called in each case, which then leads to almost no perfumes being sold there.

In these cases, the vending machine may instead of the product itself e.g. also output a value card representing the product, the product itself e.g. is only issued at the checkout, (as this is now partly handled because of the age restriction in cigarettes.)

In another embodiment, by pressing the "buy me" button, the product can already be provided at the cash desk, or be made available directly via an automatic goods issue. This turns the Pos device into a vending machine ("vending machine") with fragrance demonstration capability.

In order to prevent increased shrinkage, the delivery of the product just advertised with fragrance can also be done in a sealed box, which can only be unlocked at the checkout in order to hand over the product there.

In another embodiment of the invention, the purchase impulse (5d.) Can also be implemented so that the product falls into a virtual or in a real shopping cart, which can be provided for example at the cash register, which is particularly in very bulky, heavy or expensive products can be helpful. If customers are handicapped by age or circumstance and are just such bulky or heavy products, the vending machine may also initiate mechanisms that cause the customer to deliver the product to a particular location, such as his home.

The mentioned ways can also be set in motion, for example, after the product flavor has been demonstrated, if the customer subsequently presses a purchase impulse signal button (5e.), For example with the name "buy me" (5e.).

Overall, the device according to the invention thus has the advantages of simplifying the path between the customer and the desired product, which is often complicated and too long, so that the purchase actually takes place and the customer also gets the product that he really wants.

The present invention provides, inter alia, a method and an apparatus in which a commodity information system, which preferably also can present the fragrance of a product, is integrated into a product sales system.

The goods information system can preferably be equipped with visual or audible indications. As far as it concerns disabled customers, this can also be a system that works with other stimuli or information, such as vibration, cold / heat, as well as confirmation forms and hint possibilities of other kind.

Generally speaking, the invention provides a system for the uncomplicated fulfillment of purchase requests, which are often triggered by a fragrance information, the system can also be connected to a further system for the direct or indirect provision of the corresponding goods. As far as a customer for one of the products, for example, on the screen (2.) of a pos system (1.) are shown, he touches, for example, the presentation of this product on the screen (2.), whereupon he can first perceive the fragrance of this product. If the customer does not like the fragrance of the product, he can use a menu of leaves (18) to show off other products on offer with their fragrance, until he has found what he feels is the right product.

Since in the present time, however, many products offer many different but similar-looking variants, which are hardly distinguishable to the layman, it is often not clear which product on the shelf (10th) is really scented was demonstrated. For example, a shower gel can contain a great many, e.g. 20 different variants are offered which are difficult to distinguish and the large number of shower gels offered by a company can add up to a few meters. If one also sums up the offers of all companies, this can be, for example, in the case of shower gels in a single, well-stocked drugstore already add up to a hundred feet of shower gel and more.

In this way, it is easily possible that the customer finally buys the wrong product despite the perfect product presentation on the fragrance.

To avoid such mis-purchases, the Pos system (1.) is equipped with an information, decision and sales system (5.), followed by e.g. at the same time as the product (5d., 5e.) shown by the Pos device (1) and perfumed, a small impulse indication lamp (5g.) is visible at the location of the shelf (10) in which the product in question.

Such a flashing indicator (8.) can be integrated eg in an electronic price tag (20.), as they are already used for the automatic price labeling of products in some outlets, but it can also as a single sign (8.) or other Characters executed be. In a further exemplary embodiment, this can also be configured in such a way that, instead of an indicator (8), the entire shelf position on which the desired products are placed is visibly illuminated, or in that the products themselves are identified (eg by a laser beamer, Etc.).

The purchase impulse signals (5d.) Can in this case via the purchase impulse signal button (5e.) Through small, hidden cable or preferably by wireless systems (eg wireless, WiFi, Bluetooth, etc ..) to the information signs (8. ). Since the power supply of the signs (8.) in wireless systems i.d.R. by small batteries or Knpfzellen o.Ä.m. is carried out, the indicator (8.) is activated only for a certain period, which experience has shown that the customer needs to get to the marked point on the shelf (about 15 seconds).

As long as no customer operates the device, a Dauerfϊlmschleife with one or different commercials with or without fragrance can be shown, which can then influence the customer to obtain a desired merchandise information or to set up a purchase with the mentioned mechanisms in motion.

Furthermore, a film loop according to the invention can also be arranged in such a way that the products presented are e.g. during or after the presentation of a product advertising film is also automatically notified with the product signals, without the customer must set this by purchase or other signals still in motion.

However, as far as the just sniffed product is not on the shelf (10), in front of which the customer is currently standing, the Pos device (1.) or a sign on the shelf, shelf signal (9.) (eg in 2) also indicate at which point or on which other shelf (14) of the store the product can be purchased. In this case, the shelf in question is first made visibly recognizable by the shelf signal (9. closing there at the same time the indicator (8.) - Alternatively, the note (8.) can also be triggered by the customer, as soon as he has reached the right shelf.

The nature of the orientation of desired products can also be extended to the outside of the business, so that a - preferably mobile - device, (eg a mobile phone (29), PDA or navigation device (30) etc. is enabled, for First, the customer to find a corresponding business, which leads the desired product and then highlights in the store, the corresponding shelf, where the product is to be found, whereupon either there immediately the corresponding Pululshinweis signal light (5g.) Recognizable or there Information, decision and purchase system (5a, 5b, 5c, 5d, 5e, 5f, 5g) can be launched by the customer, so that thereby, so to speak, from the bird's eye view into the sniffed close-up of a product continuous, simple and highly effective customer information is produced.

In this case the shelf can be replaced by an information, decision and sales system (5.) e.g. also be controlled by a mobile phone (29). Likewise, the first, urban orientation upon reaching the store or shelf can then be passed on to the information, decision and sales system (5a, 5b, 5c, 5d, 5e, 5f, 5g) of the shelf by signal first of all, before you buy the product you are looking for, tell it again about its real properties.

If a mobile phone, PDA or navigation device has been enabled, e.g. To control shelves, the corresponding code for this can also be passed from an Internet or other advertising to the mobile phone (29), navigation device (30th) or other mobile units.

If the customer is thus interested in a product that has been advertised on the internet, which has an aroma or fragrance, the corresponding website may also be available to the customer pass on the urban orientation, eg via a code, to his device which, after localizing a business carrying this product, sends the product signal there to the information, decision and sales system (5a, 5b, 5c, 5d, 5e, 5f, 5g). (Figure 2).

Due to the interaction with an information, decision and sales system (Fig. 2) and its information symbol (8), the inventive Pos device (1.) can thus not only refer to the products in the rack in which the Pos device is, but in principle point to the exact location of any product in the business, which is possible in a further embodiment of the invention without built-in fragrance function.

In a further embodiment, on the screen (2.) of the Pos device (1.) also other operations for the desired product can be made, e.g. that this is paid directly at the device, or at a certain place, if necessary, with other products is deposited, or sent as a gift to someone, etc.

If the customer knows only the name and color, manufacturer or form of the product that interests him, he can also call this via an alphabetical and other order functions in the Pos device.

Both the Pos device (1.) according to the invention and the information signs (8.) can be connected to other information and control systems, eg with a merchandise management system. Rising inquiries of fragrances and possibly corresponding purchases that can be registered via the Pos system can thus be evaluated as an early signal for the increasing demand for specific products or product types, and can be reordered automatically in advance or alert the staff or the merchandise information system. Likewise, the Pos devices (1.) according to the invention can be connected to a detection system which evaluates how the queried fragrances of the individual products have each affected the sale of the products.

Thus, for example, with a high correlation between fragrance inquiry and purchase of the product, the indication that the product or its fragrance / aroma has a high or increasing acceptance by the customer, while a low correlation between fragrance inquiry and purchase speaks in favor of it, which also by the Price and more things will be affected.

In a further embodiment according to the invention, a further signal type (5b.) Is set up at the Pos device, which can be triggered between the Pos device (1.) and the information symbol (8.).

In this case, the trigger of the signal (5b.) Is not the Pos device (1) but the flag itself, i. the signal direction is practically reversed from the shelf to the device (8th).

This version is particularly suitable for the following: If a customer is already in front of the product that interests him and he does not know whether this is the right product, which he has already used and now wants to buy again, he can now use the indicator ( 8.), which is executed here as a push-button (12.), to find out if this product really has the desired aroma.

After pressing the push-button (12.), the corresponding product (17.) is now called on the screen (2.), where the customer can now see the aroma of this product by touching the screen (2.) or the product symbol (3.) on the screen or another button or other triggers can trigger. As a result, scent information about the product (17.) is then played on the Pos device (1.), whereupon the customer, by sniffing the associated product scent, can ensure that it is actually the wanted product acts. Various other information about the product can also be shown here, eg about nutrients, manufacturer, country of origin, price, discounts, calories, availability in the store, etc.

By this further reverse signal type (5b.) Between the symbol (8.) and Pos device (1.), the customer can thus on any desired product on the shelf or at another location, the e. connected to the Pos device by radio, etc., to make sure that it is really the right product with the right aroma or scent desired by him again. Furthermore, upon extension of the queryable information, the customer may query any desired or undesired product characteristic, e.g. whether the product contains sugar, egg, gluten, pork, ingredients of hazelnuts, etc.

Since with great interest in the use of the new features described, which brings together the customer and the right, or desired product for the first time in an optimal way, possibly more fragrance seats in Pos device are required, as are available, the existing fragrance places are accordingly to the rented interested branded goods. The branded companies who want to draw attention to their products, thus book the appropriate amount of scented places and associated signs (8), which also the appropriate refinancing of the system and the fragrance costs, etc. is guaranteed.

Branded goods whose products are currently being advertised especially can also book a seat on the welcome screen, which instead of product information can also play a small commercial for the product. The trigger for playing the advertising film and the corresponding product fragrance with subsequent illumination of the indicator (8.) can be triggered automatically or eg by the approach of the customer, for example by a motion detector. In a further exemplary embodiment of the invention, an interaction between the fragrance function of the Pos device (2.) and a customer, or eg his shopping cart can be made so that by a signal on the shopping cart, certain products characterized by the approach of the shopping cart become.

Insofar as the customer agrees, an interest profile of the customer may be indicated on the shopping cart or in a device carried by him. preferred product groups, etc. are read out by a customer card, - chip, RFID, o.ä.m. is read by a reader located on the shopping cart. By appropriate devices, the customer may have his preferred interests e.g. even in his personal information carrier or e.g. into a cell phone, which then interacts with the shelf.

If such an information carrier is also used for payment transactions, a relatively clear shopping profile can be created here, preferably with the consent of the customer, so that the fragrance-only devices can only present a product if the customer could be interested anyway, so that unnecessary product advertising is reliably excluded.

It goes without saying that the possibilities of such profiles always have to be reconciled with the legal provisions applicable in each specific country and the wishes of the customer, so that this is always understood and felt to be a desired service and not an Orwellian effort for the "transparent customer".

Corresponding information or information carriers can also be carried outside the shopping cart, eg by the customer himself as a customer chip, etc., or integrated into a mobile telephone (29), PDA or other devices carried by the customer, which are then connected to the POS device, the shelf or other sales and information devices interact. Such personalized purchases do not always have to be product-related.

Thus, the customer may also enter in his personal profile desired or unwanted or unhealthy product characteristics, e.g. whether the product should or should not contain sugar, salt, gluten, egg, cow's milk, pork, hazelnut ingredients, etc.

These properties may then be e.g. with a system for a "guided purchase with product exclusions (23.), which also works outside a Pos system.

(Any system of this kind, however, also depends on whether the manufacturers actually make completely correct information about the ingredients, which is not always guaranteed.)

Thus, if the customer wishes to have reference to products, e.g. may not contain certain substances, the Pos device according to the invention (1.) and / or the system for a guided purchase (23.) in connection with the signs (8.) or other suitable instructions can enable him to purchase exclusively or in particular, refers to products which do not contain the respective substances or properties to be excluded, even without the customer requesting further information on the Pos device (1.) itself, Fig (4.).

For products that are bulkless without shelves, e.g. are present in the manner of cash-and-carry markets, the corresponding signs (8) can also be attached freely to the products, preferably with a power supply by batteries.

If it is a very large supermarket and there may be several customers with special profiles in front of the same shelf, this may be due to customized signals in different types, colors, shapes etc. for the customer be made distinguishable, which signals are directed to him and which to another customer.

Such customer-specific product management can also be used to exclude substances that can cause serious problems for the customer. Since the customer may rely on this information over time, but never 100% can be ruled out that the staff has put the products in the wrong place on the shelf, this is hardly feasible due to the associated liability problems, because some, very rare allergies eg against certain proteins, can lead to very serious, physical problems. If a product guide is conceivable for the exclusion of real allergies, then only under indication that the customer examines in each case the lack of the problematic substance again on the basis of the product itself or on the basis of own lists.

In a further embodiment of the invention, a special interaction between the customer and the touchscreen monitor of the Pos device (1.) is made possible. Conventional touchscreen monitors have certain disadvantages for confirmation and decision processes, because they give the customer no or only a visual, very rarely an acoustic feedback, whether the desired action is also taking place or has taken place, or whether the desired action from the device also "understood" or accepted ..

However, most, especially the older customers have been used for decades to get a clear, haptic feedback for desired operations, as when pressing a button over a significant resistance point (hereinafter also: "pressure point".) I.d.R. the case is.

In the embodiment of the present invention, a particular special pressure point touch screen monitor (21.) is now attached to the Pos device, now being the entire touch screen monitor (21.) on special pressure point sensors (22.) is hung or stored and thereby is equipped as a whole with a pressure point.

The touch screen (21.) can now be operated on the one hand by loose touch as other touch screen monitors. However, if it is a confirmation or payment process, the touch screen is pressed as if pressed on the appropriate point, e.g. a product icon (3.) or another icon pictured on the screen, around a real button, with the touchscreen as a whole yielding to a point of pressure as if it were a single large button. This allows any point on the touchscreen to be executed as if it were a real button with a pressure point.

In further, unspecified embodiments of the invention various combinations of the described embodiments or parts thereof are composed.

In the following the invention will be further explained with reference to the figures. Show it:

Fig.la information, decision and sales system (5.) = (5a, 5b, 5c, 5d, 5e, 5f, 5g) without purchase impulse

FIG. 1b information, decision and sales system (5a, 5b, 5c, 5d, 5e, 5f, 5g) from FIG. 1a with purchase impulse (5d)

Fig. Ic product sale by: purchase impulse signal button (5e.) Purchase pulse signal (5f.) And Pululshinweis signal light "on" (5g.) Of the information, decision and sales system (5.) in Fig. Ib

Fig.2 A product shelf (10.) with Pos device (1.) with fragrance function, as well as a shelf identifier (9.) Fig.3 A shelf (10.) with product information system and Pos device (1.) with fragrance function

Fig.4 Shelf (26.) with a function for personal, guided shopping (23.) with display function for products that contain certain desired properties / substances, or do not include undesirable properties / substances.

Fig.5 A pressure point touch screen (21.)

Reference numeral list

1. Pos device od. System with fragrance module

2nd screen / screen / touch screen

3. Product symbol 4a. Sniff Me - Button 4b. Buy-Me - button

5. Information, decision and sales system 5 a. Product flavor (od-fragrance) request

5b. Fragrance information about the product

5c. decision-making process

5d. Purchase Pulse

5e. Kaufϊmpuls signal button

5f. Buy impulse signal

5g. Pulse indication signal light "on"

6. Pulse indication signal light "off

7. Product System

8. Note "off

8a. Note-sign / or -key "on"

9. Shelf Signal 10. Shelf

12. Pushbutton / Product Information button

14th additional shelf

15. further signal type

16. scent nozzle

17. Product

18. Scroll function for further product pages 19. Product information

20. Electronic price tag

21. Pressure point touch screen

22. Pressure point switch

23. System for a guided purchase with product exclusions

24. Product detection lamp

25. Product symbol or symbol

26th shelf

27. Decision-making process

28. Product flavor request

29. Mobile phone / PDA with product identification option

30. Nävi with product labeling option

31. Product labeling

Partial figure description, if not already anticipated above

That in the figures: Fig. I a, Fig. Ib and Fig. I c. illustrated embodiment of the invention shows an information, decision and sales system (5.) = (5a, 5b, 5c, 5d, 5e, 5f, 5g), which is e.g. is installed in POS devices (point of sale) and their surroundings.

The device according to the invention makes it possible here, both the demonstration, the aroma / fragrance of a (mostly novel) product, as well as its sale at every conceivable point of sale to a manageable and easy to handle for the customer process on the information, decision and sales System (5.).

The sales system (5) shown in FIG. 1 a and FIG. 1 b is set up in such a way that first the fragrance of a product with the product flavor request (5 a) (eg via a button with the name "sniff me "or" sniff ") about a scent nozzle (16.) is retrievable and then carried out after presentation of the product aroma 5b.) On other points of the information and decision process and the sale of the product by the POS scent device itself very easily can be. After a corresponding decision process (5c.), The customer can then send a purchase impulse (5d.) To the POS device, for example via a purchase impulse signal button (5e.) Eg with the designation "Buy me" or "take".

As a result, a purchase impulse signal (5f.) Generated, which is then sent to a Pululshinweis signal light (5g.), Which is the desired by the fragrance information product for the customer recognizable and he can take this without further questions and buy ,

Claims

claims

1. A method for product information and realization of a purchase impulse, characterized in that products, via which an information was issued, can then be found via a product detection system.

2. The method according to claim 1, characterized in that the given product information is the fragrance / flavor of the product in question.

3. The method according to claim 1, characterized in that the desired product is characterized with an acoustic and / or visual appeal.

4. A method for product information, characterized in that a product over which fragrance or other information is desired, is marked, whereupon the desired information is output via the marking.

5. The method according to claim 4, characterized in that the marking takes place via a push of a button or an optical signal or the like.

6. The method according to claim 4 or 5, characterized in that the information representation is output via a screen or acoustic means.

7. A method for product information, characterized in that products are made with certain properties for the customer.

8. The method according to claim 7, characterized in that products with certain properties for the customer are automatically identified.

9. touchscreen for product or other information, characterized in that the touch screen or other screen, the touch to Product selection or product purchase, confirmed by a haptic feedback.