CN111523954A - Information processing method, information display method and device - Google Patents

Abstract

The embodiment of the application provides an information processing method, an information display method and an information display device. Determining a target object related to the service request; acquiring subject information of the target object; providing a plurality of file information of the target object; determining a target user of the target object; according to the user characteristics of the target user, matching the plurality of file information to obtain target file information matched with the user characteristics; and merging and displaying the main body information of the target object and the target file information. The technical scheme provided by the embodiment of the application reduces the work load of the filing information and improves the accuracy of the filing information.

Description

Information processing method, information display method and device

technical field

The embodiments of the present application relate to the technical field of computer applications, and in particular, to an information processing method, an information display method, and an apparatus.

Background technique

At present, many data processing platforms can provide objects for users to interactively process. For example, online trading platforms provide commodities for users to purchase online.

Taking an online trading platform as an example, the relevant content including pictures and other main commodity information is usually displayed to the user, and the user can decide whether to purchase the commodity according to the relevant content of the commodity. In order to further improve users' willingness to purchase, corresponding copy information is often generated based on the benefits of the product, such as 50% discount for the top 100, snap-up in the last 10 hours, time-limited full discount, buy one get one free, etc. It is displayed in combination with the main product information, and the copy information can motivate users to purchase products, so as to improve the purchase conversion rate.

In the prior art, most of the copywriting information is provided by merchants according to their own needs and chooses different timings for delivery. The operation is cumbersome, the workload is heavy, and the delivery of copywriting information may be inaccurate.

SUMMARY OF THE INVENTION

Embodiments of the present application provide an information processing method, an information display method, and an apparatus, which are used to solve the technical problems in the prior art that the operation of textual information delivery is cumbersome and the delivery accuracy is low.

In a first aspect, the embodiments of the present application provide an information processing method, including:

Determine the target object related to the business request;

Obtain the subject information of the target object;

providing a plurality of copy information of the target object;

determining the target user of the target object;

According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics;

The subject information of the target object and the target copy information are combined and displayed.

In a second aspect, the embodiments of the present application provide an information display method, including:

sending a service request to the server, so that the server can determine the target object related to the service request;

Acquire the main body information and target copy information of the target object sent by the server; wherein, the target copy information is the information obtained by the server according to the user characteristics of the target user of the target object. as determined in the individual copy information;

The subject information of the target object and the target copy information are combined and displayed.

In a third aspect, an embodiment of the present application provides an information processing apparatus, including:

The object determination module is used to determine the target object related to the business request;

an information acquisition module for acquiring the subject information of the target object;

an information providing module for providing a plurality of copy information of the target object;

a user determination module for determining the target user of the target object;

an information matching module, configured to obtain target copy information matching the user characteristics from the plurality of copy information information according to the user characteristics of the target user;

The information display module is configured to combine and display the subject information of the target object and the target copy information.

In a fourth aspect, an embodiment of the present application provides an information processing apparatus, including:

a request sending module, configured to send a service request to a server, so that the server can determine a target object related to the service request;

An information receiving module, configured to obtain the subject information and target copy information of the target object sent by the server; wherein, the target copy information is the server according to the user characteristics of the target user of the target object, from Determined from multiple pieces of copy information of the target object;

The display module is configured to combine and display the main body information of the target object and the target copy information.

In a fifth aspect, an embodiment of the present application provides an electronic device, including a processing component and a storage component;

The storage component stores one or more computer instructions; the one or more computer instructions are used to be invoked by the processing component for execution;

The processing components are used to:

Determine the target object related to the business request;

Obtain the subject information of the target object;

providing a plurality of copy information of the target object;

determining the target user of the target object;

According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics;

The subject information of the target object and the target copy information are combined and displayed.

In a sixth aspect, the embodiments of the present application provide an electronic device, including a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are used for The processing component invokes and executes;

The processing components are used to:

sending a service request to the server, so that the server can determine the target object related to the service request;

Acquire the main body information and target copy information of the target object sent by the server; wherein, the target copy information is the information obtained by the server according to the user characteristics of the target user of the target object. as determined in the individual copy information;

A display interface is provided by the display component, in which the main body information of the target object and the target copy information are displayed in combination.

In the embodiment of the present application, the target object related to the service request is determined; the subject information of the target object is obtained; the multiple copy information of the target object is provided; the target user of the target object is determined; feature, and obtain the target copy information matching the user characteristics from the multiple copy information information; combine and display the subject information of the target object and the target copy information, and determine the target copy information by combining the user characteristics, It makes the delivery of target copy information targeted, improves the accuracy of copy information delivery, and automatically matches the copy information and delivers it when a business request is received, without the need for manual triggering of execution, reducing the workload of copy information delivery, and further Improve the accuracy of copy information delivery.

These and other aspects of the present application will be more clearly understood in the description of the following embodiments.

Description of drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the following will briefly introduce the accompanying drawings used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description These are some embodiments of the present application. For those of ordinary skill in the art, other drawings can also be obtained based on these drawings without any creative effort.

1 shows a flowchart of an embodiment of an information processing method provided by the present application;

2a to 2b respectively show schematic diagrams of main body pictures in a practical application of the embodiments of the present application;

FIG. 3 shows a flowchart of another embodiment of an information processing method provided by the present application;

FIG. 4 shows a flowchart of an embodiment of an information display method provided by the present application;

FIG. 5 shows a flowchart of another embodiment of an information display method provided by the present application;

FIG. 6 shows a schematic diagram of information processing interaction in a practical application according to an embodiment of the present application;

FIG. 7 shows a schematic structural diagram of an embodiment of an information processing apparatus provided by the present application;

FIG. 8 shows a schematic structural diagram of an embodiment of a server provided by the present application;

FIG. 9 shows a schematic structural diagram of an embodiment of an information display device provided by the present application;

FIG. 10 shows a schematic structural diagram of an embodiment of a terminal provided by the present application.

Detailed ways

In order to make those skilled in the art better understand the solutions of the present application, the following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the accompanying drawings in the embodiments of the present application.

In some processes described in the specification and claims of the present application and the above-mentioned drawings, a plurality of operations appearing in a specific order are included, but it should be clearly understood that these operations may not appear in the order in which they appear herein. For execution or parallel execution, the sequence numbers of the operations, such as 101, 102, etc., are only used to distinguish different operations, and the sequence numbers themselves do not represent any execution order. Additionally, these flows may include more or fewer operations, and these operations may be performed sequentially or in parallel. It should be noted that the descriptions such as "first" and "second" in this document are used to distinguish different messages, devices, modules, etc., and do not represent a sequence, nor do they limit "first" and "second" are different types.

The technical solutions of the embodiments of the present application are mainly applicable to the delivery scenario of object copy information. The copy information may refer to the content that motivates the user to interactively process the object or decides to interactively process the object or advertise the object or perform the interactive activities that the object participates in. The information content of the propaganda, the information composed of text, images or other media, the object refers to a kind of data provided by the data processing platform that can be selected and processed by the user, which is usually provided by the object provider. In a practical application, the data processing platform may refer to an online trading platform, and the object may refer to commodities or commodity collections provided by the online trading platform. It can be understood that the commodities or commodity collections provided by the online trading platform are all virtual objects, which are essentially different types of data. In an online trading platform, interactive processing of objects may refer to operations such as purchasing, adding, collecting, or sharing commodities, and the object provider also refers to the commodity provider, that is, the merchant.

As mentioned in the background art, most of the current copy information is provided and delivered by the object provider in combination with its own needs. The operation is cumbersome, and since the object provider decides when to deliver which copy information, the subjectivity is relatively strong, so the copy The delivery of information is not necessarily accurate. Among them, the delivery of copy information refers to the combined display with the subject information of the object.

In order to improve the accuracy of copywriting information delivery and reduce the complexity of copywriting information delivery, the inventor proposes the technical solution of the present application after a series of studies. main information of the target object, and determine the user characteristics of the target user of the target object, so that the target copy information that matches the user characteristics can be selected from the multiple copy information information of the target object in combination with the user characteristics, and then you can The main body information of the target object and the target copy information are combined and displayed. In the embodiment of the present application, the target copy information is determined in combination with user characteristics, so that the delivery of the target copy information is targeted instead of the same copy information for all users, which improves the accuracy of the copy information delivery, and then receives business requests. When the copywriting information is automatically matched and placed, there is no need to manually trigger the execution, which reduces the workload of copying information placement and further improves the accuracy of copying information placement.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work fall within the protection scope of the present application.

FIG. 1 is a flowchart of an embodiment of an information processing method provided by this application, and the method may include the following steps:

101: Determine the target object related to the service request.

Wherein, the technical solution of this embodiment may be implemented by a server or a client, or an all-in-one device that has a demand for posting copywriting information, or the like.

Optionally, when the technical solution of this embodiment is executed by the server, the service request sent by the client may be received, and the target object related to the service request may be determined.

The service request refers to a corresponding request that can trigger object display, so the target object related to the service request can be determined.

In an optional manner, the service request may be a content display request for a target object, and the content display request includes an object identifier. For example, in an online transaction scenario, there is a user operation to view the product details of a certain target product. At this time, a content display request for the target product can be generated and sent to the server. The content of the product details refers to the content of the product including the main information of the product, the price of the product, the name of the product, and the introduction information of the product, etc., so that the user can fully understand the product.

Therefore, determining the target object related to the service request includes:

According to the object identifier in the service request, the corresponding target object is determined.

As another optional manner, the service request may be a search request, that is, the data processing platform may provide a search function, such as object search. The search request may include at least one keyword. In the online transaction scenario, a product search function can be provided, and the product search can include searching for all products, or searching for products provided by a certain merchant.

Therefore, determining the target object related to the service request may include:

According to at least one keyword in the search request, a target object matching the at least one keyword is determined.

As another optional manner, the service request is a page output request;

The determining the target object related to the service request may include:

determining the target page corresponding to the page output request;

A target object to be displayed on the target page is determined.

For example, in an online transaction scenario, the target page may refer to a shopping cart page, a product collection page, a home page of a store where the product is located, etc., at least one object will be associated with such pages, and the relevant content of the object will be displayed on the page. Therefore, when there is a page output request, it is possible to find out whether the target page is associated with the target object.

As another optional manner, the service request is an object display request, and the object display request is initiated for a target service that has an object display requirement;

Determining the target object related to the service request includes:

determining the target service corresponding to the object display request;

A target object corresponding to the target service is determined.

For a target business with object display requirements, when the target business is triggered to execute, an object display request will be initiated.

For example, in an online transaction scenario, the target business may be an object recommendation business, and the recommended objects are displayed on the home page of the client. When the user opens the home page, the execution of the object recommendation service will be triggered, and thus an object display request will be initiated, and the server may use the recommended object determined by the object recommendation service as the target object to be displayed.

102: Acquire subject information of the target object.

Since the service request is used to trigger the display of the relevant content of the target object, the relevant content includes the subject information of the target object.

Optionally, the subject information of the target object may refer to a picture of the target object. When there are multiple pictures of the target object, the subject information of the target subject may specifically refer to the subject image of the target object, and the subject image may be preset. .

103: Provide multiple copy information of the target object.

Wherein, the copy information may include basic information and additional information of the target object;

The additional information includes one or a combination of the following: time, scene, and points of interest of the target object.

A plurality of copy information of the target object may be provided in advance by the object provider.

In addition, the basic information in the copy information remains unchanged, and the additional information can be generated in combination with changes in time, scene or point of interest. Therefore, optionally, the multiple copy information for providing the target includes:

Provides multiple copy information generated based on changes in time, scene or point of interest.

That is, the additional information in the multiple pieces of copy information is generated according to changes in time, scene or point of interest.

For example, taking the target object as a commodity, for example, the basic information may refer to commodity price, and/or commodity theme, etc. For example, when the commodity is a dress, the commodity theme may be "temperament, versatile and slimming", etc. The additional information includes one or more of time, scene or point of interest. For example, the scene may refer to the promotional activities that the product participates in, such as "Mid-year promotion", "Christmas promotion", etc. The time may refer to the time of the promotional activity, Or countdown information from the start time of the event or the end time of the event, etc. Benefit points may refer to commodity-related preferential information, which may include various types of benefits, such as price, red envelopes, free shipping, gifts, speed, and full discounts. For example, the benefit point corresponding to the price can be: the original price is 998, and the benefit point can be reduced by 300; the benefit point corresponding to the red envelope can be: collection and receive a red envelope of 10 yuan; the benefit point corresponding to the free shipping can be: free shipping over 100; The benefit point can be: send a mysterious gift when you reach 500; the benefit point corresponding to the speed can be: 50% off the top 100;

In this embodiment of the present application, corresponding copy information may be automatically generated according to changes in time, scene, or point of interest.

104: Determine the target user of the target object.

105: According to the user characteristics of the target user, obtain target copy information matching the user characteristics by matching from the plurality of copy information information.

106: Combine and display the subject information of the target object and the target copy information.

The service request may include a user identifier, and a corresponding target user may be determined based on the user identifier.

Optionally, the user feature may include a copy preference type, and according to the copy types of the plurality of copy information, copy information whose copy type is the same as the copy preference type may be determined as the target copy information.

In combination with the above description, since the basic information in the multiple copy information of the target object is the same, the copy type can be determined according to the additional information, and the additional information can include one or more of time, scene, and point of interest. Optionally, the copy Types may include time type, scene type, and benefit type, and the specific division of the benefit type may refer to the above description.

In some scenarios, the additional information includes at least the scenario, and may also include time or points of interest. In this case, the type of copy may include the type of time and the type of interest.

Therefore, the target copy information can be determined according to the type of copy preferred by the user. Therefore, optionally, obtaining the target copy information matching the user characteristics from the plurality of copy information according to the user characteristics of the target user may include:

According to the user characteristics of the target user, target copy information corresponding to the additional information matching the copy preference type is obtained by matching from the plurality of copy information information.

Wherein, if the user's copy preference type includes multiple types, therefore, if there are multiple copy information types matching the user's copy preference type, any one of the copy information information can be selected as the target decision information.

Because the same copy information has different effects on different users, that is, different users have different sensitivities to different copy information. For example, some users are more sensitive to the copy information of the red envelope type, and they are more inclined to purchase the related display red envelope type decision. information on goods. And some users may be more sensitive to price type copy information. In the prior art, since the copy information is provided by the object provider, the copy information seen by different users is the same, which further leads to inaccurate delivery of decision-making information, thereby affecting the object conversion. In this embodiment, the target copy information is determined in combination with the user characteristics of the target object, so that the delivery of the target copy information is targeted instead of the same copy information for all users, which improves the accuracy of the delivery of copy information, and then receives When the business request arrives, the copy information is automatically matched and placed, without manual triggering of execution, which reduces the workload of copy information delivery and further improves the accuracy of copy information delivery.

Wherein, as an optional manner, the user characteristics may be obtained by combining the historical behavior data of the target user with statistics.

Wherein, the historical behavior data may refer to the copy type of the copy information displayed in combination with the subject information of the object that the user interacts with historically. Through statistical analysis, the copy type of the copy information corresponding to the object with the largest number of historical interactions can be used as the user's copy change type, that is, the user characteristic.

In an online transaction scenario, the historical behavior data may include the copy type of the copy information corresponding to the historically purchased products, the copy type of the copy information corresponding to the historically browsed products, and/or the copy type of the copy information corresponding to the historically collected products etc., through statistical analysis, for example, the copy type of the copy information corresponding to the product with the most historical purchases, the copy type of the copy information corresponding to the product with the most historical views, or the copy type of the copy information corresponding to the product with the most historical favorites As a user feature, or selected to appear from the copy type of the copy information corresponding to the product with the most historical purchases, the copy type of the copy information corresponding to the product with the most historical views, and the copy type of the copy information corresponding to the product with the most historical favorites The most frequent type of copywriting as user characteristics, etc.

As another optional manner, the obtaining target copy information matching the user characteristics from the plurality of copy information according to the user characteristics of the target user may include:

Determine the group in which the target user belongs;

According to the group characteristics of the target users, target copy information matching the group characteristics is obtained by matching from the plurality of copy information information.

The group characteristic may refer to a copy preference type.

Users can be divided into different groups in advance according to the type of copywriting preference, and the group characteristics are the type of copywriting preference corresponding to users belonging to the same group. Therefore, according to the group characteristics, the target copywriting information can be obtained.

The determination of the copy preference type, the determination of the copy type of the copy information, and the matching process can refer to the previous optional method, and details are not repeated here.

Of course, as other optional manners, the user feature may also be selected or provided by the target user.

In some embodiments, the combined display of the subject information of the target object and the copy of the target information may include:

Layering the subject information and the target copy information, the subject information is located at the subject layer, and the target information copy is located at the copy information layer;

The copywriting information layer and the main body layer are superimposed and displayed.

That is to say, the main information and the target copy information can be located in different layers to achieve superimposed display.

Optionally, the subject information and the target copy information may be sent to the client, and the client will perform layered and superimposed display.

Among them, the copy information layer can be superimposed on a specific position of the main body layer, such as a peripheral position, so as not to affect the display of the main body information in the main body layer.

In some embodiments, the combined display of the subject information of the target object and the copy of the target information may include:

The subject information and the target copy information are combined into a target image for display.

The subject information may refer to a picture of the target object, and combining the subject information and the target copy information may refer to adding the target copy information to the image of the target object to obtain the target image and display the target image.

Optionally, the target copy information may be added to a specific position in the picture of the target object, such as a surrounding position, so as not to affect the display of the picture content and the like.

Optionally, the main body information and the target information copy may be combined into a target picture and sent to the client for display by the client.

For ease of understanding, Figure 2a shows a schematic diagram of a picture of a target object, and Figure 2b is a schematic diagram of the picture after synthesizing copywriting information in the picture shown in Figure 2a. Combined with Figure 2a and Figure 2b, in Figure 20 The copy information 21 can be synthesized in the text to realize the combined display of the copy information 21 and the main picture 20 .

In addition, combining and displaying the subject information of the target object and the copy of the target information may include:

Determine the target picture for merging the target copy information from a plurality of pictures corresponding to the main body information for merging different copy information;

Display the target image.

Optionally, the target image may be sent to the client for display by the client.

Because in the prior art, the copy information is synthesized into the main information, such as adding copy information to the picture, it needs to be manually edited and obtained by professionals of the object provider, and then placed, because the copy information will be updated frequently, especially the time type. Copywriting information will be updated in time as needed, resulting in a huge workload for the object provider. However, in the embodiment of the present application, the target copy information can be automatically determined, so the picture synthesis can be automatically performed, the workload of the object provider is reduced, and the complexity of the copy information delivery is further reduced.

It can be seen from the above description that the target picture can be selected from the pre-synthesized pictures to be suitable for devices with weak real-time computing power, so as to ensure the performance of the device. devices, thereby reducing the consumption of computing resources.

As can be seen from the above description, the copy information can be generated according to changes in time, scene or point of interest.

Wherein, for the copywriting information generated according to the time change, the corresponding copywriting information may be generated according to the time difference between different moments from the activity start time or the activity end time.

The different times are different copy-triggered generation times, which may be determined according to the service request time, or preset, or the like.

The multiple copy information may be generated according to the time difference between the triggering generation time of different copy and the activity start time or the activity end time.

For example, it can be judged whether the trigger generation time of the copy reaches the start time of the activity;

If not, the decision information will be generated based on the start time of the activity. For example, if the start time of the activity is 0:00 on November 11, the copy information can be “Buy at 0:00 on November 11”;

If yes, calculate the time difference between the trigger time of copywriting generation and the deadline of the activity, and generate countdown information;

Based on the countdown information, target decision-making information is generated. If the countdown information is 2 hours, the target decision-making information may be "last 2 hours, panic buying" and the like.

For the scene and the point of interest, corresponding copy information can be automatically generated according to the scene or point of interest updated by the object provider.

Additionally, in some embodiments, the service request may be a search request;

The obtaining target copy information matching the user characteristics from the plurality of copy information according to the user characteristics of the target user includes:

Determine the user characteristics of the target user according to at least one search keyword in the search request;

According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics;

The combining and displaying of the subject information of the target object and the copy of the target copy information includes:

In the search result, the subject information of the target object and the copy of the target copy information are combined and displayed.

Among them, the user feature is the type of copywriting preference, and the user characteristics are determined according to at least one search keyword. For example, if at least one search keyword includes "free shipping", it can be determined that the copywriting preference type is the free shipping type, and at least one of the search keywords contains "free shipping". Including "red envelopes", it can be determined that the type of copy preference is the red envelope type, etc.

In a practical application, the embodiments of the present application may be applied to an online transaction scenario, and the object may refer to a commodity or a commodity collection or the like.

Taking the object as a commodity as an example, in the information processing method shown in Figure 3, the method may include the following steps:

301: Determine the target commodity related to the business request.

302: Acquire main body information of the target commodity.

303: Provide multiple copy information of the target product.

304: Determine the target user of the target commodity.

305 : According to the user characteristics of the target user, obtain target copy information matching the user characteristics by matching from the plurality of copy information information.

306: Combine and display the subject information of the target product and the target copy information.

The operations of the steps shown in FIG. 3 can be referred to those described in the above embodiments, and the difference from the above embodiments is only that the object is specifically a commodity, and other identical or similar operations will not be repeated here.

4 is a flowchart of an embodiment of an information display method provided by an embodiment of the present application. This embodiment may be executed by a client, and the method may include the following steps:

401: Send a service request to a server, so that the server can determine a target object related to the service request.

402: Acquire the subject information and target copy information of the target object sent by the server; wherein, the target copy information is the information obtained by the server from the target object according to the user characteristics of the target user of the target object. of multiple copy information.

The specific manner of determining the target copy information may refer to the embodiment shown in FIG. 1 , which will not be repeated here.

403: Combine and display the subject information of the target object and the target copy information.

As an optional manner, the combined display of the subject information of the target object and the target copy information may include:

Layering the subject information and the target copy information copy, the subject information is located at the subject layer, and the target information copy is located at the copy information copy layer;

The copy information copy layer and the main body layer are superimposed and displayed.

As another optional method, the obtaining the subject information and target copy information of the target object sent by the server may include:

obtaining a target image sent by the server and formed by combining the subject information and the target information copy;

The target image is displayed.

In some embodiments, the sending the service request to the server includes:

In response to the search operation, obtain at least one keyword input by the user;

Send a search request including the at least one keyword to the server, so that the server finds a target object that matches the at least one keyword;

Combining and displaying the subject information of the target object and the target copy information may include:

In the search result, the subject information of the target object and the target copy information are combined and displayed.

In some embodiments, the sending the service request to the server may include:

In response to the content display operation for the target object, a content display request is sent to the server.

In some embodiments, the sending the service request to the server may include:

In response to the object display operation for the target business, send an object display request to the server;

In some embodiments, the sending the service request to the server may include:

In response to a page output operation for the target page, a page output request is sent to the server.

The specific processing operations of the server on the content display request, the object display request, the page output request, and the search request can be referred to above.

In a practical application, the embodiments of the present application may be applied to an online transaction scenario, and the object may refer to a commodity or a commodity collection or the like.

Taking the object as a commodity as an example, in the information display method shown in Figure 5, the method may include the following steps:

501: Send a service request to a server, so that the server can determine a target commodity related to the service request;

502: Acquire the main body information and target copy information of the target commodity sent by the server; wherein, the target copy information is the information obtained by the server from the target object according to the user characteristics of the target user of the target product. determined from multiple copy information.

503: Combine and display the subject information of the target object and the target copy information.

The operations of each step shown in FIG. 5 can be referred to as described in the embodiment shown in FIG. 4 . The only difference from the embodiment shown in FIG. 4 is that the object is specifically a commodity, and other identical or similar operations will not be repeated here.

In an optional way, the main information of the target product may refer to the product image, and the target copy information may be superimposed or synthesized in the product image for display. Therefore, in the interactive schematic diagram shown in FIG. 6, for the same target product, different The user sends a service request to the server 602 through the respective client 601. The service request is used to trigger the display of the product image of the target product in the client. The server can combine the user characteristics of different users and return to synthesize different targets in the product image. The target picture 603 formed by the copy information, as shown in Figure 6, user A is a time-sensitive user, then the feedback target picture is synthesized with time-type decision-making information "crazy in the last hour"; user B is a speed-sensitive user, then the feedback The target picture of speed type is synthesized with decision information of "top 2000 10% off", and user C is a price-sensitive user, then the main picture of the feedback is synthesized with decision information of price type "original price 998, immediate discount of 300".

The client obtains the target image fed back by the server and displays the target image, which can prompt the user for the target copy information synthesized in the target image, so as to motivate the user and help the user decide whether to purchase the product.

FIG. 7 is a schematic structural diagram of an embodiment of an information processing apparatus provided by an embodiment of the present application, and the apparatus may include:

The object determination module 701 is used to determine the target object related to the service request;

an information acquisition module 702, configured to acquire subject information of the target object;

an information providing module 703, configured to provide a plurality of copy information of the target object;

a user determination module 704, configured to determine the target user of the target object;

An information matching module 705, configured to obtain target copy information matching the user characteristics from the plurality of copy information according to the user characteristics of the target user;

The information display module 706 is configured to combine and display the subject information of the target object and the target copy information.

In some embodiments, the copy information includes basic information and additional information of the target object;

The additional information includes one or a combination of the following: time, scene, and points of interest of the target object.

In some embodiments, the information providing module is specifically configured to provide multiple pieces of copy information generated according to changes in time, scene or point of interest.

In some embodiments, the user characteristic includes a type of copywriting preference;

The information matching module is specifically configured to obtain, according to the user characteristics of the target user, target copy information corresponding to the additional information matching the copy preference type from the plurality of copy information by matching.

In some embodiments, the information matching module is specifically configured to determine the group to which the target user belongs; and according to the group characteristics of the target user, matching from the plurality of copy pieces of information is obtained to match the group characteristics target copy information.

In some embodiments, the information display module is specifically configured to layer the subject information and the target copy information, the subject information is located at the subject layer, and the target information copy is located at the copy information layer; The text information layer and the main body layer are superimposed and displayed.

In some embodiments, the information display module is specifically configured to combine the subject information and the target copy information into a target picture for display.

In some embodiments, the subject information is a picture of the target object; the target copy information is information including content that motivates the user to interactively process the target object.

In some embodiments, the service request is a search request;

The information matching module is specifically configured to determine the user characteristics of the target user according to at least one search keyword in the search request;

According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics;

The information display module is specifically configured to display the main body information of the target object and the text of the target text information in a combined display in the search result.

In some embodiments, the object determination module is specifically configured to determine a target object matching the at least one search keyword.

The information processing apparatus shown in FIG. 7 may execute the information processing method described in the embodiment shown in FIG. 1 or FIG. 3 , and the implementation principle and technical effect thereof will not be described again. The specific manner in which each module and unit of the information processing apparatus in the above embodiment performs operations has been described in detail in the embodiment of the method, and will not be described in detail here.

In a practical application, the object may refer to a commodity in an online transaction scenario. In this case, the object determination module is specifically used to determine the target commodity related to the business request; the information acquisition module is specifically used to acquire the target commodity The information providing module is specifically used to provide a plurality of copy information of the target commodity; the user determination module is specifically used to determine the target user of the target commodity; the information display module is specifically used to The main information of the target product is displayed in combination with the target copy information.

In a possible design, the information processing apparatus of the embodiment shown in FIG. 7 may be implemented as an electronic device. In a practical application, the electronic device may be a server. As shown in FIG. 8 , the electronic device may include a storage component 801 and a processing component 802;

The storage component 801 stores one or more computer instructions, wherein the one or more computer instructions are invoked and executed by the processing component 802 .

The processing component 802 is used to:

Determine the target object related to the business request;

Obtain the subject information of the target object;

providing a plurality of copy information of the target object;

determining the target user of the target object;

According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics;

The subject information of the target object and the target copy information are combined and displayed.

Optionally, the subject information of the target object and the target copy information may be sent to the client, and the client will display them in combination.

Alternatively, the electronic device may further include a display component;

Specifically, in the display interface provided by the display component, the main body information of the target object and the target copy information are displayed in combination.

The processing component 802 may include one or more processors to execute computer instructions to complete all or part of the steps in the above-mentioned methods. Of course, the processing components can also be one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs) , controller, microcontroller, microprocessor or other electronic component implementation for performing the above method.

The storage component 801 is configured to store various types of data to support operations in the electronic device. The storage components can be implemented by any type of volatile or non-volatile storage devices or combinations thereof, such as Static Random Access Memory (SRAM), Electrically Erasable Programmable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

Of course, the electronic device may also include other components, such as input/output interfaces, communication components, and the like. The input/output interface provides an interface between the processing component and a peripheral interface module, and the above-mentioned peripheral interface module may be an output device, an input device, or the like. The communication component is configured to facilitate wired or wireless communication, and the like, between the server and other devices.

Embodiments of the present application further provide a computer-readable storage medium storing a computer program, and when the computer program is executed by a computer, the information processing method of the embodiment shown in FIG. 1 or FIG. 3 can be implemented.

FIG. 9 is a schematic structural diagram of an embodiment of an information display apparatus provided by an embodiment of the present application, and the apparatus may include:

A request sending module 901, configured to send a service request to a server, so that the server can determine a target object related to the service request;

The information receiving module 902 is configured to obtain the subject information and target copy information of the target object sent by the server; wherein, the target copy information is the user characteristics of the target user of the target object according to the server, determined from multiple copy information of the target object;

The display module 903 is configured to combine and display the subject information of the target object and the target copy information.

In some embodiments, the display module is specifically configured to layer the subject information and the target copy information copy, the subject information is located at the subject layer, and the target information copy is located at the copy information copy layer; The copy information copy layer and the main body layer are superimposed and displayed.

In some embodiments, the display module is specifically configured to acquire a target picture sent by the server and formed by combining the subject information and the target information copy, and display the target picture.

The information processing apparatus shown in FIG. 9 may execute the information display method described in the embodiment shown in FIG. 4 or FIG. 5 , and the implementation principle and technical effect thereof will not be described again. The specific manner in which each module and unit of the information display apparatus in the above embodiment performs operations has been described in detail in the embodiments of the method, and will not be described in detail here.

In a possible design, the information display apparatus of the embodiment shown in FIG. 9 may be implemented as an electronic device. As shown in FIG. 10 , the electronic device may include a storage component 1001, a processing component 1002, and a display component 1003;

The storage component 1001 stores one or more computer instructions, wherein the one or more computer instructions are invoked and executed by the processing component 1002 .

The processing component 1002 is used to:

sending a service request to the server, so that the server can determine the target object associated with the service request;

Acquire the main body information and target copy information of the target object sent by the server; wherein, the target copy information is the information obtained by the server according to the user characteristics of the target user of the target object. as determined in the individual copy information;

A display interface is provided by the display component, in which the main body information of the target object and the target copy information are displayed in combination.

The processing component 1002 may include one or more processors to execute computer instructions to complete all or part of the steps in the above-mentioned methods. Of course, the processing components can also be one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs) , controller, microcontroller, microprocessor or other electronic components implemented for performing the above method.

The storage component 1001 is configured to store various types of data to support operations in the electronic device. The storage components can be implemented by any type of volatile or non-volatile storage devices or combinations thereof, such as Static Random Access Memory (SRAM), Electrically Erasable Programmable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

The display assembly 1003 may be an electroluminescence (EL) element, a liquid crystal display or a microdisplay having a similar structure, or a retinal direct display or similar laser scanning type display.

Of course, the terminal may also include other components, such as input/output interfaces, communication components, and the like.

The input/output interface provides an interface between the processing component and a peripheral interface module, and the above-mentioned peripheral interface module may be an output device, an input device, or the like.

The communication components are configured to facilitate wired or wireless communication, among other things, between the electronic device and other devices.

Embodiments of the present application further provide a computer-readable storage medium storing a computer program, and when the computer program is executed by a computer, the information display method of the embodiment shown in FIG. 4 or FIG. 5 can be implemented.

Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working process of the system, device and unit described above may refer to the corresponding process in the foregoing method embodiments, which will not be repeated here.

The device embodiments described above are only illustrative, wherein the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in One place, or it can be distributed over multiple network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution in this embodiment. Those of ordinary skill in the art can understand and implement it without creative effort.

From the description of the above embodiments, those skilled in the art can clearly understand that each embodiment can be implemented by means of software plus a necessary general hardware platform, and certainly can also be implemented by hardware. Based on this understanding, the above-mentioned technical solutions can be embodied in the form of software products in essence or the parts that make contributions to the prior art, and the computer software products can be stored in computer-readable storage media, such as ROM/RAM, magnetic A disc, an optical disc, etc., includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the methods described in various embodiments or some parts of the embodiments.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present application, but not to limit them; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: it can still be The technical solutions described in the foregoing embodiments are modified, or some technical features thereof are equivalently replaced; and these modifications or replacements do not make the essence of the corresponding technical solutions deviate from the spirit and scope of the technical solutions in the embodiments of the present application.

Claims (17)

1. an information processing method, is characterized in that, comprises: Determine the target object related to the business request; Obtain the subject information of the target object; providing a plurality of copy information of the target object; determining the target user of the target object; According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics; The subject information of the target object and the target copy information are combined and displayed. 2. The method according to claim 1, wherein the copy information includes basic information and additional information of the target object; The additional information includes one or a combination of the following: time, scene, and points of interest of the target object. 3. The method according to claim 2, wherein the providing a plurality of copy information of the target comprises: Provides multiple copy information generated based on changes in time, scene or point of interest. 4. The method of claim 2, wherein the user characteristic comprises a copywriting preference type; The obtaining target copy information matching the user characteristics from the plurality of copy information according to the user characteristics of the target user includes: According to the user characteristics of the target user, target copy information corresponding to the additional information matching the copy preference type is obtained by matching from the plurality of copy information. 5 . The method according to claim 1 , wherein, according to the user characteristics of the target user, obtaining the target copy information matching the user characteristics from the plurality of copy information information by matching comprises: 6 . Determine the group in which the target user belongs; According to the group characteristics of the target users, target copy information matching the group characteristics is obtained by matching from the plurality of copy information information. 6. The method according to claim 1, wherein the combining and displaying the subject information of the target object and the copy of the target information comprises: Layering the subject information and the target copy information, the subject information is located at the subject layer, and the target information copy is located at the copy information layer; The copywriting information layer and the main body layer are superimposed and displayed. 7. The method according to claim 1, wherein combining and displaying the subject information of the target object and the copy of the target information comprises: The subject information and the target copy information are combined into a target image for display. 8 . The method according to claim 1 , wherein the subject information is a picture of the target object; and the target copy information is information including content that motivates a user to interactively process the target object. 9 . 9. The method according to claim 1, wherein the service request is a search request; The obtaining target copy information matching the user characteristics from the plurality of copy information according to the user characteristics of the target user includes: Determine the user characteristics of the target user according to at least one search keyword in the search request; According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics; The combining and displaying of the subject information of the target object and the copy of the target copy information includes: In the search result, the subject information of the target object and the copy of the target copy information are combined and displayed. 10. The method according to claim 9, wherein the determining the target object related to the service request comprises: Target objects matching the at least one search keyword are determined. 11. A method for displaying information, comprising: sending a service request to the server, so that the server can determine the target object related to the service request; Acquire the main body information and target copy information of the target object sent by the server; wherein, the target copy information is the information obtained by the server according to the user characteristics of the target user of the target object. as determined in the individual copy information; The subject information of the target object and the target copy information are combined and displayed. 12 . The method according to claim 11 , wherein the combining and displaying the subject information of the target object and the target copy information comprises: 12 . Layering the subject information and the target copy information copy, the subject information is located at the subject layer, and the target information copy is located at the copy information copy layer; The copy information copy layer and the main body layer are superimposed and displayed. 13. The method according to claim 11, wherein the acquiring the subject information and target copy information of the target object sent by the server comprises: obtaining a target image sent by the server and formed by combining the subject information and the target information copy; The target image is displayed. 14. An information processing device, comprising: The object determination module is used to determine the target object related to the business request; an information acquisition module for acquiring the subject information of the target object; an information providing module for providing a plurality of copy information of the target object; a user determination module for determining the target user of the target object; an information matching module, configured to obtain target copy information matching the user characteristics from the plurality of copy information information according to the user characteristics of the target user; The information display module is configured to combine and display the subject information of the target object and the target copy information. 15. An information display device, comprising: a request sending module, configured to send a service request to a server, so that the server can determine a target object related to the service request; An information receiving module, configured to obtain the subject information and target copy information of the target object sent by the server; wherein, the target copy information is the server according to the user characteristics of the target user of the target object, from Determined from multiple pieces of copy information of the target object; The display module is configured to combine and display the main body information of the target object and the target copy information. 16. An electronic device, comprising a processing component and a storage component; The storage component stores one or more computer instructions; the one or more computer instructions are used to be invoked by the processing component for execution; The processing components are used to: Determine the target object related to the business request; Obtain the subject information of the target object; providing a plurality of copy information of the target object; determining the target user of the target object; According to the user characteristics of the target user, matching the plurality of copy information to obtain target copy information matching the user characteristics; The subject information of the target object and the target copy information are combined and displayed. 17. An electronic device, comprising a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are for the processing component to call and execute; The processing components are used to: sending a service request to the server, so that the server can determine the target object related to the service request; Acquire the main body information and target copy information of the target object sent by the server; wherein, the target copy information is the information obtained by the server according to the user characteristics of the target user of the target object. as determined in the individual copy information; A display interface is provided by the display component, in which the main body information of the target object and the target copy information are displayed in combination.

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