CN109542297B - Method and device for providing operation guide information and electronic equipment - Google Patents

Method and device for providing operation guide information and electronic equipment Download PDF

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CN109542297B
CN109542297B CN201710867941.9A CN201710867941A CN109542297B CN 109542297 B CN109542297 B CN 109542297B CN 201710867941 A CN201710867941 A CN 201710867941A CN 109542297 B CN109542297 B CN 109542297B
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周政
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Abstract

本申请实施例公开了提供操作引导信息的方法、装置及电子设备,其中,所述方法包括:客户端进行页面展示,所述页面中包括目标数据对象;在所述目标数据对象关联的展示位置处,提供关于操作选项的操作引导信息,所述操作选项用于对所述目标数据对象执行具有预置含义的操作。通过本申请实施例,可以使得操作引导信息的有效性得到提高。

Figure 201710867941

The embodiments of the present application disclose a method, an apparatus, and an electronic device for providing operation guidance information, wherein the method includes: a client displays a page, and the page includes a target data object; At this point, operation guidance information about an operation option is provided, and the operation option is used to perform an operation with a preset meaning on the target data object. Through the embodiments of the present application, the effectiveness of the operation guidance information can be improved.

Figure 201710867941

Description

Method and device for providing operation guide information and electronic equipment
Technical Field
The present application relates to the field of page information processing technologies, and in particular, to a method and an apparatus for providing operation guidance information, and an electronic device.
Background
In internet sales platforms, users are often provided with pages including the home page of some event or channel (e.g., "good," "good appreciation," etc. provided in "catcat" platform), search result list pages, and so on. These pages often provide the user with operation options including options for "collecting" and "entering a shopping cart" while presenting data object information (merchandise object information, store object information, etc.), and these common operation options are not unfamiliar to the user, and the user knows about their specific functions. However, if some new operational options are provided in the page, the user may not know what their specific functionality is, or may even ignore their presence.
For example, in some data object list information pages, each data object may be provided with an operation option for "like" that can be used to "like" if the user feels that a certain data object is good or interested in the certain data object. The system can count the behavior data of the user, and the behavior data can have multiple functions, for example, on one hand, the system can be used for analyzing information such as personalized interest preference of the user and the like so as to recommend a data object which is more in line with the preference of the user to the user; on the other hand, information such as the number of times of being "liked" can be counted from the dimension of the data object, and the information of the number of times of being "liked" can be displayed in the data object information interface, so that the current browser user can know the popularity, the popularity and the like of the corresponding data object through the information, and the information can play a role in helping the user to make shopping decisions and the like.
However, since the "like" operation is not a common function in the conventional data object information interface, there may be some cases where the user does not know the existence of the function or is easily overlooked by the user. Therefore, in the prior art, a bullet-layer type prompting scheme is adopted, that is, when a user enters a certain data object information page, a floating layer is popped up first to prompt the user to execute certain operation through a certain operation option at a certain position so as to achieve a certain purpose. For example, for the aforementioned "like" function, as shown in fig. 1, when the user enters the corresponding page, the following may be prompted in the popup layer: "like commodity like, the commodity recommendation in the future will accord with own liking more and more", etc..
However, the user is generally attracted by a commodity picture and the like in a certain portal page, such as "good goods" and the like, and enters the corresponding data object list information page, so that the first goal of the user is to see the data object information in the portal page in the page, and if the user performs bullet-layer guidance once entering the page, the data object information is often overlooked and even gives a sense of incongruity. In addition, the guiding of the type can only be realized when the user enters the page for the first time in order to avoid excessive interference to the user, and the user is not reminded after closing, so that the user cannot be deeply impressed to a certain extent.
Therefore, how to more effectively prompt the user about the relevant operation options in the page becomes a technical problem to be solved by the technical personnel in the field.
Disclosure of Invention
The application provides a method and a device for providing operation guide information and electronic equipment, which can improve the effectiveness of the operation guide information.
The application provides the following scheme:
a method of providing operation guidance information, comprising:
the client displays a page, wherein the page comprises a target data object;
and providing operation guide information about operation options at the display position associated with the target data object, wherein the operation options are used for executing operations with preset meanings on the target data object.
A method of providing operation guidance information, comprising:
the server receives the page access request, and determines at least a plurality of data object information associated with the page and information of the visitor user;
predicting the interest probability of the visitor user to the data object according to the historical behavior data of the visitor user, and recording a target data object with the interest probability meeting preset conditions;
and returning page data, wherein the page data comprises information of the target data object, so that the client provides operation guide information about operation options at the display position where the target data object is located in the process of providing the page.
An apparatus for providing operation guidance information, applied to a client, includes:
the page display unit is used for displaying a page, and the page comprises a target data object;
an operation guide information providing unit, configured to provide, at a presentation position associated with the target data object, operation guide information regarding an operation option for performing an operation having a preset meaning on the target data object.
An apparatus for providing operation guidance information, applied to a server, includes:
the access request receiving unit is used for receiving a page access request, and determining at least a plurality of data object information related to a page and information of a visitor user;
the prediction unit is used for predicting the interest probability of the visitor user to the data object according to the historical behavior data of the visitor user and recording the target data object of which the interest probability meets the preset conditions;
and the page data returning unit is used for returning page data, wherein the page data comprises the information of the target data object, and the page data is used for providing operation guide information about operation options at the display position where the target data object is located by the client in the process of providing the page.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
displaying a page, wherein the page comprises a target data object;
and providing operation guide information about operation options at the display position associated with the target data object, wherein the operation options are used for executing operations with preset meanings on the target data object.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
by the method and the device, the target data object with the current visitor user interest probability meeting the preset condition can be determined in the page display process, and the operation guide information about the operation option is provided at the display position where the target data object is located. In this way, since the provision of the operation guidance information is associated with the target data object whose probability of interest to the user meets the condition, the validity of the operation guidance information can be improved. In addition, because the target data object does not necessarily appear at the initial display position in the page, the influence on the normal browsing of the user due to the early occurrence of the operation guide information can be avoided.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a schematic illustration of a prior art guidance interface;
FIG. 2 is a schematic diagram of a guidance method provided by an embodiment of the present application;
FIG. 3 is a schematic diagram of a system architecture provided by an embodiment of the present application;
FIG. 4 is a flow chart of a first method provided by an embodiment of the present application;
FIG. 5 is a flow chart of a second method provided by embodiments of the present application;
FIG. 6 is a schematic diagram of a first apparatus provided by an embodiment of the present application;
FIG. 7 is a schematic diagram of a second apparatus provided by an embodiment of the present application;
fig. 8 is a schematic diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In order to make the prompt information more effective and avoid causing excessive interference to normal browsing of the user, in the embodiment of the application, in the process of providing the data object list information to the user, the degree of interest of the user on the data objects in the list can be predicted first, and the target data objects with the degree of interest satisfying the condition are recorded. Then, when the page is scrolled to the position of the target data object, the operation option information is prompted based on the target data object. That is to say, in the embodiment of the present application, instead of directly displaying the prompt information of the operation option in the floating layer when the data object information page is opened, after the page is displayed for a period of time, the prompt is performed at the position of the data object information that may be interested by the user, so that the prompt information is more pertinent, and the data object information that may be interested by the user is prompted, so that the possibility that the user finally operates the operation option is higher, and the validity of the prompt information is improved. The specific manner of providing the prompt information may also be improved, for example, the prompt information may not be prompted in a floating layer manner, but may be directly inserted into the page and located near the position of the target data object. For example, as shown in fig. 2, if the resource bits in the data object list information interface are arranged in a vertical single-column manner, the prompt message may be inserted below the resource bit where the target data object is located, so that the prompt message may become a part of the page message, and the influence on the normal browsing of the user is avoided.
In particular, the data object information page may be various, for example, it may be some active pages, a page of a certain function, or a first page of a certain channel, etc. In a preferred embodiment, the activity page, especially some newly developed activities, or new functions, etc. may be referred to, and for the user who accesses such a page for the first time or the user who accesses such a page for a small number of times, the "new user" belongs to the "new user" for such a page, and the familiarity of the "new user" on the role of the operation options provided in the page, etc. may be lower, and in this case, the "new user" needs to be guided by way of the prompt message.
The data objects which are possibly interested by the user can be predicted for the user according to the behavior data of the user. That is, when the data object list information page is provided, after the data object information that needs to be presented in the page is determined, the degree of interest of the user in each data object may be predicted first according to the historical behavior data of the user and the like. It should be noted that, in the embodiment of the present application, although a "new user" is guided, the "new user" here is only a new user for a current page, and does not belong to the new user for the entire data object information platform, so that historical behavior data about the user, including historical purchase records, browsing records, collection records, records of joining shopping carts, and the like, may be recorded in the system, and through these behavior data, a personalized interest prediction model of the user may be established. Therefore, specifically for a certain 'new user', the behavior data can be extracted from the database, and then the degree of interest of the user in the data object is predicted by using the prediction model.
In a specific implementation, it is not necessary to predict each data object in the page, but prediction may be performed only for a part of the data objects. For example, since the first purpose of a user's entry into a page is typically to browse data objects, the user may be made objectionable if prompted guidance regarding the option function to be operated therein is provided immediately upon entry into the page. For this reason, in the embodiment of the present application, it may be default that no prompt is performed for the first few data objects in the page, for example, the first 10 data objects may not be prompted even if the user has a high interest level in them, and therefore, it is not necessary to predict the interest level of the user in the first 10 data objects. In addition, in the embodiment of the present application, there may be a plurality of predicted target data objects that are interested by the user, and therefore, in the same page, the plurality of target data objects may be respectively prompted, but the content of the prompting information may be the same or substantially the same. However, the user can normally have a relatively deep impression by presenting the presentation information several times, and particularly in the present embodiment, when the target data object is selected, the user can be more deeply impressed, and therefore, it is not necessary to perform prediction and presentation processing on the data objects arranged in the later pages. In an alternative embodiment, the user interest degree may be predicted only for a part of data objects in the middle and relatively in the front of the page, and the target data object with a higher user interest degree may be recorded, so that during the browsing process of the user, when the page scrolls to the target data object, specific prompt information may be provided.
For example, in a specific implementation, the following 10 data objects may be predicted from the 11 th data object, that is, the 11 th to 20 th data objects are predicted respectively for the interest degree of the user, and the target data object with the interest degree meeting the condition is recorded. For example, the 11 th data object is judged to be interesting to the user, and if the interesting degree is larger than a certain threshold (for example, 80%), the data object can be recorded as the target data object. If not, a backward prediction may be made to determine the user's interest level in the 12 th data object, and so on, up to the 20 th data object. In this way, multiple target data objects may be recorded.
It should be noted that the above prediction process may be generally completed in the background, for example, when the server receives a browsing request from the client, after determining page data (which data objects and the like) in the page, the behavior data of the user may be extracted from the database according to the information of the requester user, and then, the degree of interest of the user in 11 th to 20 th data objects is predicted, and the target data object is recorded.
Under the condition that the target data object is determined, particularly in the process of displaying a data object list page to a user, prompt information about functions corresponding to operation options can be provided at the position where the target data object is located, so that the user is guided to operate the operation options under the condition that the target data object is really interested, the system collects operation behavior information of the user, the operation behavior information serves as a basis for subsequently recommending the data object, and information such as the number of times that the user performs corresponding operation on one data object can be counted from the dimension of the data object.
Specifically, when the prompt information is provided at the position of the target data object, the prompt information can be directly inserted into the corresponding position in the page by the server when the page data is provided, and the client can directly display the prompt information. Or, the server may provide the information of the target data object to the client, and the client performs the insertion operation of the prompt information according to the actual display condition of the page. For example, when the page is scrolled to the position of a certain target data object information, the inserting operation is executed, and at this time, the process of the prompt information from the beginning can be observed for the user, so that the prompt information is more easily noticed by the user. In addition, if the user already exits the page without scrolling the page to the target data object, the prompt information insertion operation for the target data object does not need to be executed any more, and waste of resources such as transmission and the like is avoided.
As can be seen from the above description, referring to fig. 3, from the perspective of system architecture, the embodiment of the present application may be divided into a server and a client, where the server is mainly used to predict the probability of interest of a visitor user in a data object, and the client is mainly used to display page data and operation guidance information provided for a target data object. During specific implementation, the operation guidance information may be directly inserted into the page by the server, or may also be inserted by the client during the process of displaying the page, and so on.
The technical solutions provided in the embodiments of the present application are described in detail below from different angles, respectively.
Example one
First, from the perspective of the client, the first embodiment provides a method for providing operation guidance information, and referring to fig. 4, the method may specifically include:
s401: the client displays a page, wherein the page comprises a target data object;
in a specific implementation, the target data object may be a data object whose current visitor user interest probability meets a preset condition. The client may request the server for the page data after receiving the access request of the user, or may obtain the page data from a local cache in the case that the terminal device has the local cache of the page data. In the embodiment of the present application, some specific target data objects are marked in the page, and the so-called target data objects may be one or more data objects for which the interest probability meets a preset condition (for example, above a certain threshold, or below a certain threshold, etc.). In addition, the data objects in the page are also associated with operation options, wherein the so-called operation options are used for executing operations with preset meanings on the target data objects, such as "like" operations and the like. Each operation option may be associated with a data object such that the user performs the corresponding operation on the corresponding data object.
S402: and providing operation guide information about operation options at the display position associated with the target data object, wherein the operation options are used for executing operations with preset meanings on the target data object.
Specifically, when a page is displayed, in the embodiment of the present application, operation guidance information of an operation option is not prompted in a floating layer form when the page is just entered, but the operation guidance information is associated with a target data object with a probability of interest of a user meeting a condition, and relevant operation guidance information is provided at a display position where the target data object is located. Thus, since the target data object itself is the object whose interest probability meets the condition, the information guidance for such data object has higher effectiveness, and is not easy to cause the user's dislike. In addition, the position where such a target data object is located is not necessarily the initial presentation position in the page, and therefore, such operation guidance information "bustling" is also avoided. Of course, in practical applications, in order to better avoid the operation guidance information from appearing too early, the selection of the target data object may be controlled. For example, when predicting the probability of interest of the user to the data object, the server may predict the data object from the data object shown after the mth resource bit in the page, where M may be a positive integer greater than 1, so that the data object associated in at least the first resource bit does not become the target data object, that is, the prompt of the operation guidance information is not performed on the data object associated in the first resource bit, even though the data object is actually the data object with a higher probability of interest to the user. The specific value of M may be determined according to an actual requirement, for example, if M is 10, it means that the operation guidance information does not appear in the first 10 resource bits in the page in the display process. Therefore, after the page is displayed for a period of time, the prompt of the operation guide information is carried out, and the influence of the operation guide information on the normal browsing of the user can be avoided. In addition, there may be a plurality of target data objects, and too much operation guidance information may also affect the normal browsing of the user, and to reduce this effect, the following may be limited: and predicting the user interest probability of the data objects which are arranged behind the Mth resource bit and displayed before the Nth resource bit in the page, wherein N is a positive integer larger than M. For example, if M ═ 10, then N may take 20, and so on. By the mode, the phenomenon that the operation guide information is too early and too much can be avoided, so that the influence on the normal browsing process of a user can be reduced while the effectiveness of the operation guide information is improved.
Specifically, when the operation guidance information is provided, the client may provide the operation guidance information about the operation option at the display position when the page is scrolled to the display position where the target data object is located. For example, specifically, when the target data object is located in the center of the display screen of the terminal device, operation guidance information about operation options may be provided at the presentation position.
In a preferred implementation manner, the page may include a plurality of resource bits, and each resource bit may be arranged in a vertical single column. In this way, when providing operation guidance information on operation options, particularly at the presentation position, the operation guidance information may be inserted between the resource bits of the target data object and the next data object.
In addition, when the operation guide information is inserted, an animation effect in the process of inserting the operation guide information can be provided. For example, the resource bit corresponding to the next data object may be moved downward, and the operation guidance information may be inserted between the resource bits of the target data object and the next data object according to a preset animation special effect manner (e.g., fly-in).
The specific manner of providing the operation guidance information may also be various, for example, the operation guidance information may also be provided in a floating layer manner, or in a more preferred implementation, the operation guidance information about the operation option may be provided directly in the page, so that the operation guidance information becomes a part of the content displayed in the page. Therefore, after the user views the operation guide information, subsequent operations including operation according to the operation guide information or page scrolling operation can be continued without performing operations such as closing the floating layer.
In summary, according to the embodiment of the application, in the process of page display, a target data object with a current visitor user interest probability meeting a preset condition can be determined, and operation guidance information about operation options is provided at a display position where the target data object is located. In this way, since the provision of the operation guidance information is associated with the target data object whose probability of interest to the user meets the condition, the validity of the operation guidance information can be improved. In addition, because the target data object does not necessarily appear at the initial display position in the page, the influence on the normal browsing of the user due to the early occurrence of the operation guide information can be avoided.
Example two
The second embodiment corresponds to the first embodiment, and provides a method for providing operation guidance information from the perspective of a server, referring to fig. 5, where the method may specifically include:
s501: the server receives the page access request, and determines at least a plurality of data object information associated with the page and information of the visitor user;
s502: predicting the interest probability of the visitor user to the data object according to the historical behavior data of the visitor user, and recording a target data object with the interest probability meeting preset conditions;
s503: and returning page data, wherein the page data comprises information of the target data object, so that the client provides operation guide information about operation options at the display position where the target data object is located in the process of providing the page.
In a specific implementation, the probability of interest of the visitor user to the data objects listed after the mth resource bit in the page may be predicted, where M is a positive integer greater than 1. More specifically, the probability of interest of the visitor user to the data object shown after the mth resource bit and before the nth resource bit in the page may be predicted, where N is a positive integer greater than M.
In a specific implementation, before returning page data, operation guidance information may be inserted into a display position where the target data object is located, so that the client provides the operation guidance information at the display position in a process of providing a page.
Or, the identification information of the target data object may also be directly provided to the client, so that when the page is scrolled to the display position where the target data object is located, the client provides operation guidance information about the operation option at the display position.
In addition, in practical application, the server may further determine access frequency information of a visitor user to the page, determine whether the visitor user is a new user related to the page according to the access frequency, and if the visitor user is a new user, trigger execution of the operation of predicting the interest probability and determining the target data object information. That is, the operation guidance can be performed only for the new user.
Moreover, the operation condition of the visitor user on the operation options can be recorded; if the operation option corresponding to the target data object is not operated, the target data object is still recorded when the page is provided for the visitor user again, so that the operation guide information is continuously provided at the display position where the target data object is located. When a page is provided to the same user again, the data objects included in the page and the positions of the data objects are different from those of the previous page, but the operation guidance is still performed according to the method provided in the embodiment of the present application, and the data objects already operated by the user may not be prompted.
For specific implementation of other steps in the second embodiment, reference may be made to the foregoing description, and details are not described here.
Corresponding to the first embodiment, an embodiment of the present application further provides an apparatus for providing operation guidance information, referring to fig. 6, where the apparatus is applied to a client, and includes:
a page display unit 601, configured to display a page, where the page includes a target data object;
an operation guidance information providing unit 602, configured to provide, at the presentation position associated with the target data object, operation guidance information about an operation option for performing an operation with a preset meaning on the target data object.
The target data object may be a data object whose current visitor user interest probability meets a preset condition.
In a specific implementation, the operation guidance information providing unit may be configured to:
when the page is scrolled to the display position of the target data object, providing operation guide information about operation options at the display position.
The page comprises a plurality of resource bits, and the resource bits can be arranged in a longitudinal single-column mode;
the operation guidance information providing unit is specifically configured to: inserting the operation guidance information between the resource bits of the target data object and the next data object.
In addition, the operation guidance information providing unit may be further configured to, when the operation guidance information is inserted:
and providing animation effect in the operation guide information insertion process.
Specifically, when the animation effect is provided, the operation guidance information providing unit may be specifically configured to:
and moving the resource bit corresponding to the next data object downwards, and inserting the operation guide information between the resource bits of the target data object and the next data object according to a preset animation special effect mode.
Specifically, the operation guidance information providing unit may be configured to: and when the target data object is positioned in the center of the display screen of the terminal equipment, providing operation guide information about operation options at the display position.
In addition, in another implementation manner, the operation guidance information providing unit may be specifically configured to:
and providing operation guide information about operation options at a display position where the target data object is located in the page.
In a specific implementation, the target data object is a data object that is shown after the mth resource bit in the page, where M is a positive integer greater than 1.
Wherein the target data object is a data object shown before the Nth resource bit in the page, where N is a positive integer greater than M.
Corresponding to the second embodiment, an embodiment of the present application further provides an apparatus for providing operation guidance information, referring to fig. 7, where the apparatus is applied to a server and includes:
an access request receiving unit 701, configured to receive a page access request, determine at least a plurality of pieces of data object information associated with a page, and information of a visitor user;
a predicting unit 702, configured to predict, according to historical behavior data of the visitor user, an interest probability of the visitor user with respect to the data object, and record a target data object whose interest probability meets a preset condition;
the page data returning unit 703 is configured to return page data, where information of the target data object is included, so that the client provides operation guidance information about an operation option at a display position where the target data object is located in a process of providing a page.
In a specific implementation, the prediction unit may specifically be configured to:
predicting a probability of interest of the visitor user for a data object that is shown after an Mth resource bit within the page, wherein M is a positive integer greater than 1.
Further, the prediction unit may specifically be configured to:
predicting the interest probability of the visitor user to the data objects which are shown after the Mth resource bit and before the Nth resource bit in the page, wherein N is a positive integer larger than M.
In a specific implementation, the apparatus may further include:
and a guiding information inserting unit, configured to insert operation guiding information at a display position where the target data object is located before returning the page data, so that the client provides the operation guiding information at the display position in a process of providing a page.
In addition, the method can also comprise the following steps:
and the identification information providing unit is used for providing the identification information of the target data object to the client when page data is returned, so that the client provides operation guide information about operation options at a display position when the page is scrolled to the display position where the target data object is located.
In a specific implementation, the access request receiving unit may specifically be configured to:
determining access frequency information of a visitor user to the page, and determining whether the visitor user is a new user related to the page according to the access frequency;
the apparatus may further include:
and the triggering unit is used for triggering the operation of predicting the interest probability and determining the target data object information if the user is a new user.
In addition, the apparatus may further include:
the recording unit is used for recording the operation condition of the visitor user on the operation options; if the operation option corresponding to the target data object is not operated, the target data object is still recorded when the page is provided for the visitor user again, so that the operation guide information is continuously provided at the display position where the target data object is located.
In addition, an embodiment of the present application further provides an electronic device, including:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
displaying a page, wherein the page comprises a target data object;
and providing operation guide information about operation options at the display position associated with the target data object, wherein the operation options are used for executing operations with preset meanings on the target data object.
Where fig. 8 illustrates an architecture of an electronic device, for example, device 800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and the like.
Referring to fig. 8, device 800 may include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814, and communication component 816.
The processing component 802 generally controls overall operation of the device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 802 may include one or more processors 820 to execute instructions to complete generating a traffic compression request when a preset condition is met in the video playing method provided in the technical solution of the present disclosure, and sending the traffic compression request to the server, where the traffic compression request records information for triggering the server to acquire a target attention area, and the traffic compression request is used to request the server to preferentially ensure a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is all or part of the video file obtained by carrying out code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.
The memory 804 is configured to store various types of data to support operation at the device 800. Examples of such data include instructions for any application or method operating on device 800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power component 806 provides power to the various components of the device 800. The power components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 800.
The multimedia component 808 includes a screen that provides an output interface between the device 800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 800 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 804 or transmitted via the communication component 816. In some embodiments, audio component 810 also includes a speaker for outputting audio signals.
The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 814 includes one or more sensors for providing various aspects of state assessment for the device 800. For example, the sensor assembly 814 may detect the open/closed state of the device 800, the relative positioning of components, such as a display and keypad of the device 800, the sensor assembly 814 may also detect a change in the position of the device 800 or a component of the device 800, the presence or absence of user contact with the device 800, orientation or acceleration/deceleration of the device 800, and a change in the temperature of the device 800. Sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
Communications component 816 is configured to facilitate communications between device 800 and other devices in a wired or wireless manner. The device 800 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 816 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the device 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions, for example, the memory 804 includes instructions, which are executable by the processor 820 of the device 800 to perform generating a traffic compression request when a preset condition is met in a video playing method provided in the technical solution of the present disclosure, and sending the traffic compression request to a server, where the traffic compression request records information for triggering the server to obtain a target attention area, and the traffic compression request is used to request the server to preferentially guarantee a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is obtained by performing code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The method, the apparatus, and the electronic device for providing operation guidance information provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims (19)

1.一种提供操作引导信息的方法,其特征在于,包括:1. a method for providing operation guidance information, is characterized in that, comprises: 客户端进行页面展示,所述页面中包括目标数据对象,所述目标数据对象为当前访问者用户感兴趣概率符合预置条件的数据对象;The client displays a page, the page includes a target data object, and the target data object is a data object whose probability of interest to the current visitor and user meets a preset condition; 在所述目标数据对象关联的展示位置处,提供关于操作选项的操作引导信息,所述操作选项用于对所述目标数据对象执行具有预置含义的操作。At the display position associated with the target data object, operation guidance information about an operation option is provided, and the operation option is used to perform an operation with a preset meaning on the target data object. 2.根据权利要求1所述的方法,其特征在于,所述在所述目标数据对象关联的展示位置处,提供关于操作选项的操作引导信息,包括:2 . The method according to claim 1 , wherein, at the display position associated with the target data object, providing operation guidance information about operation options, comprising: 3 . 在所述页面滚动至所述目标数据对象所在的展示位置处时,在所述展示位置处提供关于操作选项的操作引导信息。When the page is scrolled to the display position where the target data object is located, operation guidance information about the operation option is provided at the display position. 3.根据权利要求2所述的方法,其特征在于,所述页面中包括多个资源位,各资源位按照纵向单列的形式进行排列;3. The method according to claim 2, wherein the page includes a plurality of resource bits, and each resource bit is arranged in the form of a vertical single column; 所述在所述展示位置处提供关于操作选项的操作引导信息,包括:The providing operation guidance information about operation options at the display position includes: 在所述目标数据对象与下一个数据对象的资源位之间,插入所述操作引导信息。The operation guidance information is inserted between the resource bits of the target data object and the next data object. 4.根据权利要求3所述的方法,其特征在于,所述插入所述操作引导信息时,还包括:4 . The method according to claim 3 , wherein when inserting the operation guidance information, the method further comprises: 5 . 提供所述操作引导信息插入过程中的动画效果。Provides animation effects during the insertion of the operation guidance information. 5.根据权利要求4所述的方法,其特征在于,所述提供所述操作引导信息插入过程中的动画效果,包括:5. The method according to claim 4, wherein the providing an animation effect during the insertion of the operation guidance information comprises: 将所述下一个数据对象对应的资源位进行向下移动,并将所述操作引导信息按照预置的动画特效方式插入到所述目标数据对象与下一个数据对象的资源位之间。The resource bit corresponding to the next data object is moved downward, and the operation guidance information is inserted between the target data object and the resource bit of the next data object according to a preset animation special effect. 6.根据权利要求3所述的方法,其特征在于,所述在所述页面滚动至所述目标数据对象所在的展示位置处时,在所述展示位置处提供关于操作选项的操作引导信息,包括:6 . The method according to claim 3 , wherein when the page is scrolled to the display position where the target data object is located, the operation guidance information about the operation option is provided at the display position, 6 . include: 在所述目标数据对象位于终端设备显示屏中央时,在所述展示位置处提供关于操作选项的操作引导信息。When the target data object is located in the center of the display screen of the terminal device, operation guidance information about operation options is provided at the display position. 7.根据权利要求1所述的方法,其特征在于,所述在所述目标数据对象关联的展示位置处,提供关于操作选项的操作引导信息,包括:7. The method according to claim 1, wherein the providing operation guidance information about operation options at the display position associated with the target data object, comprising: 在所述页面内所述目标数据对象所在的展示位置处,提供关于操作选项的操作引导信息。At the display position where the target data object is located in the page, operation guidance information about the operation option is provided. 8.根据权利要求1至7任一项所述的方法,其特征在于,所述目标数据对象为所述页面内排在第M个资源位之后展示的数据对象,其中,M为大于1的正整数。8. The method according to any one of claims 1 to 7, wherein the target data object is a data object displayed after the Mth resource position in the page, wherein M is greater than 1 positive integer. 9.根据权利要求8所述的方法,其特征在于,所述目标数据对象为所述页面内排在第N个资源位之前展示的数据对象,其中,N为大于M的正整数。9 . The method according to claim 8 , wherein the target data object is a data object displayed before the Nth resource bit in the page, wherein N is a positive integer greater than M. 10 . 10.一种提供操作引导信息的方法,其特征在于,包括:10. A method for providing operation guidance information, comprising: 服务端接收页面访问请求,确定页面关联的至少多个数据对象信息,以及访问者用户的信息;The server receives the page access request, and determines the information of at least a plurality of data objects associated with the page, as well as the information of the visitor user; 根据所述访问者用户的历史行为数据,预测所述访问者用户对所述数据对象的感兴趣概率,并对感兴趣概率符合预置条件的目标数据对象进行记录;According to the historical behavior data of the visitor user, predict the probability that the visitor user is interested in the data object, and record the target data object whose interest probability meets the preset condition; 返回页面数据,其中包括所述目标数据对象的信息,以用于客户端在提供页面的过程中,在所述目标数据对象所在的展示位置处提供关于操作选项的操作引导信息。The page data is returned, including the information of the target data object, so that the client can provide operation guidance information about the operation option at the display position where the target data object is located during the process of providing the page. 11.根据权利要求10所述的方法,其特征在于,所述预测所述访问者用户对所述数据对象的感兴趣概率,包括:11. The method according to claim 10, wherein the predicting the probability that the visitor user is interested in the data object comprises: 预测所述访问者用户对所述页面内排在第M个资源位之后展示的数据对象的感兴趣概率,其中,M为大于1的正整数。Predict the probability that the visitor user is interested in the data object displayed after the Mth resource position in the page, where M is a positive integer greater than 1. 12.根据权利要求11所述的方法,其特征在于,所述预测所述访问者用户对所述页面内排在第M个资源位之后展示的数据对象的感兴趣概率,包括:12. The method according to claim 11, wherein the predicting the probability of interest of the visitor user to the data object displayed after the Mth resource position in the page comprises: 预测所述访问者用户对所述页面内排在第M个资源位之后、第N个资源位之前展示的数据对象的感兴趣概率,其中,N为大于M的正整数。Predict the probability that the visitor user is interested in the data objects displayed after the Mth resource position and before the Nth resource position in the page, where N is a positive integer greater than M. 13.根据权利要求10所述的方法,其特征在于,所述返回页面数据之前还包括:13. The method according to claim 10, wherein before returning the page data, it further comprises: 在所述目标数据对象所在的展示位置处插入操作引导信息,以用于所述客户端在提供页面的过程中,在所述展示位置处提供所述操作引导信息。Inserting operation guide information at the display position where the target data object is located, so that the client provides the operation guide information at the display position during the process of providing the page. 14.根据权利要求10所述的方法,其特征在于,所述返回页面数据时还包括:14. The method according to claim 10, wherein the returning page data further comprises: 将所述目标数据对象的标识信息提供给所述客户端,以便所述客户端在所述页面滚动至所述目标数据对象所在的展示位置处时,在所述展示位置处提供关于操作选项的操作引导信息。The identification information of the target data object is provided to the client, so that when the page scrolls to the display position where the target data object is located, the client provides information about the operation options at the display position. Operation guide information. 15.根据权利要求10所述的方法,其特征在于,所述确定访问者用户的信息,包括:15. The method according to claim 10, wherein the determining the information of the visitor user comprises: 确定访问者用户对所述页面的访问次数信息;Determine the number of visits to the page by the visitor user; 根据所述访问次数确定所述访问者用户是否为关于所述页面的新用户;determining whether the visitor user is a new user about the page according to the number of visits; 所述方法还包括:The method also includes: 如果是新用户,则触发执行所述预测感兴趣概率并确定目标数据对象信息的操作。If the user is a new user, the operations of predicting the probability of interest and determining target data object information are triggered. 16.根据权利要求10所述的方法,其特征在于,还包括:16. The method of claim 10, further comprising: 对所述访问者用户对所述操作选项的操作情况进行记录;Record the operation of the operation option by the visitor and user; 如果未对所述目标数据对象对应的所述操作选项执行操作,则再次向该访问者用户提供该页面时,仍对该目标数据对象进行记录,以用于继续在该目标数据对象所在的展示位置处提供所述操作引导信息。If no operation is performed on the operation option corresponding to the target data object, when the page is provided to the visitor user again, the target data object is still recorded, so as to continue the display where the target data object is located The operation guidance information is provided at the location. 17.一种提供操作引导信息的装置,其特征在于,应用于客户端,包括:17. A device for providing operation guidance information, characterized in that, applied to a client, comprising: 页面展示单元,用于进行页面展示,所述页面中包括目标数据对象,所述目标数据对象为当前访问者用户感兴趣概率符合预置条件的数据对象;a page display unit, configured to display a page, the page includes a target data object, and the target data object is a data object whose probability of interest to the current visitor and user meets a preset condition; 操作引导信息提供单元,用于在所述目标数据对象关联的展示位置处,提供关于操作选项的操作引导信息,所述操作选项用于对所述目标数据对象执行具有预置含义的操作。The operation guide information providing unit is configured to provide operation guide information about operation options at the display position associated with the target data object, and the operation options are used to perform an operation with a preset meaning on the target data object. 18.一种提供操作引导信息的装置,其特征在于,应用于服务端,包括:18. A device for providing operation guidance information, characterized in that, applied to a server, comprising: 访问请求接收单元,用于接收页面访问请求,确定页面关联的至少多个数据对象信息,以及访问者用户的信息;an access request receiving unit, configured to receive a page access request, and determine at least a plurality of data object information associated with the page, as well as visitor user information; 预测单元,用于根据所述访问者用户的历史行为数据,预测所述访问者用户对所述数据对象的感兴趣概率,并对感兴趣概率符合预置条件的目标数据对象进行记录;a prediction unit, configured to predict the probability of interest of the visitor user in the data object according to the historical behavior data of the visitor user, and record the target data object whose interest probability meets the preset condition; 页面数据返回单元,用于返回页面数据,其中包括所述目标数据对象的信息,以用于客户端在提供页面的过程中,在所述目标数据对象所在的展示位置处提供关于操作选项的操作引导信息。A page data return unit, configured to return page data, including the information of the target data object, so that the client can provide the operation about the operation option at the display position where the target data object is located in the process of providing the page guide information. 19.一种电子设备,其特征在于,包括:19. An electronic device, characterized in that, comprising: 一个或多个处理器;以及one or more processors; and 与所述一个或多个处理器关联的存储器,所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时,执行如下操作:A memory associated with the one or more processors, the memory is used to store program instructions, and the program instructions, when read and executed by the one or more processors, perform the following operations: 进行页面展示,所述页面中包括目标数据对象,所述目标数据对象为当前访问者用户感兴趣概率符合预置条件的数据对象;Displaying a page, the page includes a target data object, and the target data object is a data object whose probability of interest to the current visitor and user meets a preset condition; 在所述目标数据对象关联的展示位置处,提供关于操作选项的操作引导信息,所述操作选项用于对所述目标数据对象执行具有预置含义的操作。At the display position associated with the target data object, operation guidance information about an operation option is provided, and the operation option is used to perform an operation with a preset meaning on the target data object.
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