CN108985431B

CN108985431B - Anti-counterfeit label and method for detecting and identifying genuine goods of registered trademark

Info

Publication number: CN108985431B
Application number: CN201810719437.9A
Authority: CN
Inventors: 赵国贵; 赵宏坚; 於冬梅
Original assignee: Individual
Current assignee: Individual
Priority date: 2017-10-13
Filing date: 2018-06-30
Publication date: 2021-09-03
Anticipated expiration: 2038-06-30
Also published as: CN108985431A

Abstract

The invention provides an anti-counterfeiting label and a method for detecting and identifying the genuine product of a registered trademark based on the Internet. A two-dimensional code anti-counterfeiting label is installed on the product, or an RFID anti-counterfeiting label is installed, or a one-dimensional code B representing the factory serial number is pasted at the same time. Or two-dimensional code B, or add an activation code in the computer server, and improve the existing anti-counterfeiting technology by verifying the activation code, handing over and detecting the authority of the product and setting the website. Or the enterprise collects the face image of the consumer who purchases the product, and confirms that the consumer provides the detection and identification conclusion through the comparison and identification. So that consumers in different regions and languages can easily and quickly participate in the detection and identification of whether the purchased products are genuine products with registered trademarks, so as to boycott products with counterfeit registered trademarks, and restrict the participation of insiders in the enterprise and even sales in genuine product sales channels. Products that counterfeit registered trademarks.

Description

Anti-counterfeit label and method for detecting and identifying genuine goods of registered trademark

Technical Field

The invention relates to an anti-counterfeiting product and a using method thereof, in particular to an anti-counterfeiting label and a method for detecting and identifying the genuine goods of registered trademarks based on the Internet.

Background

There are many commodities of counterfeit registered trademarks in the market trade, which impairs the interests of consumers and enterprises that produce and/or sell the commodities of registered trademarks, and has a negative impact on the harmonious development of national economy all the time.

Chinese patent application No.: 2015106756356 patent application discloses a kind retail anti-counterfeiting and anti-fleeing method based on mobile internet, which comprises the steps of obtaining two-dimensional code data of a product packaging bag to be delivered and a corresponding delivery address, and storing the two-dimensional code data and the corresponding delivery address into a database; receiving, identifying and recording a packaging bag identification number string, an access sending address and access time carried in the two-dimensional code access information; judging whether the packaging bag identification number string stored in the database is matched with the packaging bag identification number string carried in the two-dimensional code access information or not; if not, marking the checked product as a fake product, generating fake feedback information and sending the fake feedback information to the WeChat server; if the product is matched with the delivery address, marking that the checked product belongs to a genuine product, and judging whether the access sending address is the same as the delivery address or not; if not, marking the checked product channel conflict, generating channel conflict feedback information and sending the channel conflict feedback information to the WeChat server; and if so, marking the checked product as a genuine product of the regular channel, generating feedback information of the genuine product of the regular channel and sending the feedback information to the WeChat server. Is an anti-counterfeiting and anti-channeling detection for seed sale. The technical scheme has the defect that when the packaging bag is repeatedly used for selling commodities serving as a counterfeit registered trademark, the technical scheme cannot solve the problem that the two-dimensional code data on the packaging bag is repeatedly inquired, and wrong judgment is made to mislead a consumer.

Chinese patent application No.: 2004100800041 patent application discloses a product network anti-counterfeiting method based on internet, the system comprises an internal anti-counterfeiting management website, a plurality of manufacturer websites, a plurality of distributor websites and official websites, the steps include: the manufacturer network points register in the anti-fake management network station, input basic information and generate authorized manufacturer identity data database; the manufacturer runs a coding subprogram, randomly generates a unique feature code, forms a product information code together with a product code, a production date and the like, inputs a product brand name and stores the product information code and the product brand name into a product information code database; reading the code of the product information code database and printing the code on the medium in a specific form; fourthly, the dealer outlets are on line in real time, when the commodities are sold, the product information codes are read through the input tool, compared with the host computer, and the results are fed back; official website publishes all the relevant registration data of registered manufacturers, which is convenient for the supervision among the industry and commerce departments and various manufacturers. The anti-counterfeiting management website designed by the technical scheme does not have a program for verifying and admitting the registered trademark and quality supervision of the entering manufacturer website or/and distributor website, and the internal architecture of the website is not set with classification and clear path, so that a consumer cannot quickly find a specific manufacturer website or distributor website which can be completely trusted on the large website; in addition, the technical scheme can not meet the requirement that the consumer carries out detection and identification on site and in real time when using the commodity.

Chinese patent application No.: 2013105669474 patent application discloses a logistics anti-counterfeiting label, which is formed by mutually laminating three layers of laminated structures which are laminated in pairs, wherein each three layer of laminated structures which are laminated in pairs comprises a protective layer which is an outer surface layer, a second printing layer which is an inner layer and a first printing layer which is a middle layer, the protective layer is provided with a laser anti-counterfeiting label 101, the second printing layer is provided with a two-dimensional code 201, and the first printing layer is provided with a one-dimensional code 301; the hierarchical mark and anti-counterfeiting design are convenient to read the mark, the anti-counterfeiting information is not easy to be stolen by illegal personnel, and the guarantee of the quality goods of the label is enhanced. The laser anti-counterfeiting label 101, the two-dimensional code 201 and the one-dimensional code 301 in the technical scheme have no mutual linkage structural relationship in the anti-counterfeiting meaning, and do not embody a new anti-counterfeiting function.

Chinese patent application No.: 201610060716X patent application, discloses a method for preventing counterfeiting of a product, wherein claim 1 comprises the following steps: a. before a product is sold, a manufacturer or a manufacturer authorizes a relevant intermediate merchant or a manufacturer authorizes a sales merchant or a sales merchant to print a two-dimensional code, or paste a two-dimensional code label, or paste an RFID electronic label, or embed an RFID electronic label in the package, wherein the two-dimensional code is a website containing an ID1 code, a two-dimensional code or a two-dimensional code of an ID1 code, the RFID electronic label stores an ID1 code, the ID1 code corresponds to a unique ID in a website or a database of the product, namely corresponds to the product ID, and the product ID corresponds to relevant information of the product stored in the website or the database; b. in the stage of selling the product to the consumer: a manufacturer or a manufacturer authorizes a selling merchant or a selling merchant to scan the two-dimension code or the two-dimension code label on the product package through authorization equipment to carry out product selling activation or reads the ID1 code in the RFID electronic label through RFID authorization equipment to carry out selling activation, and the website or the database server records selling activation information such as selling time or information of the seller or information registered or authorized to be registered by the seller; after the two-dimensional code or the ID1 code on the RFID tag on the product package is scanned or read by an authorization device or an RFID authorization device through the manufacturer, the sales merchant, or the authorized sales merchant by the manufacturer to perform a sales activation operation, the two-dimensional code or the ID1 on the RFID tag on the product package is scanned by a consumer through the relevant device or is read by the relevant RFID device to perform a network query, so that the sales activation information is included at least. The technical scheme of the invention has the following defects: 1. the authorization equipment for carrying out the scanning or reading of the sale activation on different sale network points and different batches of commodities has no distinguishing characteristics, so that the anti-counterfeiting means has an undesirable effect on the restraint effect of the counterfeiting activities participated by people with internal counterfeiting, and the specific implementation scheme and the significance for realizing the sale activation are not disclosed; 2. the two-dimensional code label or the RFID electronic label is printed or adhered on the outer surface of a packaging body of a product or embedded in the packaging body, and if the product is separated from the packaging body and sold, the anti-counterfeiting means is invalid; 3. the function of selling counterfeit products by using two-dimensional code labels or RFID electronic label ID1 codes for counterfeit products is not restricted.

In the market, some lawbreakers often purchase packages such as bottles, boxes and the like of high-grade wine which is used by users and still perfectly stuck with an anti-counterfeiting label at a high price, and sell the packages after the bottles, the boxes and the like are reloaded with low-grade wine, which is a problem that the anti-counterfeiting means in the prior art cannot solve the good sale of commodities imitating registered trademarks. Another outstanding problem is that some consumers do not inquire, detect and identify the anti-counterfeit labels of purchased commodities when consuming commodities with genuine registered trademarks, and lawless persons timely collect the anti-counterfeit information of the anti-counterfeit labels of the commodities with the genuine registered trademarks, which are not detected and identified; even if lawbreakers entice some consumers and directly buy the anti-counterfeiting information of the anti-counterfeiting label which is not subjected to inquiry detection and identification in the commodity sales of some real registered trademarks from hands of the consumers, the anti-counterfeiting information of the commodities of the real registered trademarks is imitated into the anti-counterfeiting label of the real registered trademarks to be pasted on the fake commodities of the registered trademarks for sale, so that the fake commodities of the registered trademarks can obtain the detection and identification conclusion of the real commodities by the inquiry, detection and identification systems of the commodities of the real registered trademarks in a prate way, and the rest consumers are hurt. And the information amount on the internet is huge and looks dazzlingly, a lawless person sets up a plurality of very similar queries, websites and websites for detecting and identifying the commodities which are counterfeited with the genuine registered trademarks and are hard to distinguish by common consumers on the internet, so that the consumers are confused and misled to enter the queries, the websites and the websites for detecting and identifying the commodities which are counterfeited with the genuine registered trademarks and are produced or/and sold by the consumers according to the set of ways designed by the consumers, and the wrong identification conclusion is obtained, so that the commodities which are counterfeited with the registered trademarks are sold successfully.

The existing anti-counterfeiting technology means are mostly guaranteed by the advanced manufacturing technology of the anti-counterfeiting label and also guaranteed by a sales channel, and practice proves that the method is not always effective. The anti-counterfeit label making technology which is continuously advanced is generally mastered and used by enterprises or individuals who produce or/and sell commodities imitating registered trademarks very quickly, and the commodities imitating the registered trademarks are usually sold in a selling channel which is operated and disguised by insiders, so that the market urgently needs a more effective anti-counterfeit technical scheme which breaks through the prior art.

Disclosure of Invention

The invention aims to provide a two-dimensional code anti-counterfeiting label or an RFID anti-counterfeiting label and a method for detecting and identifying the commodity authenticity of a registered trademark based on the Internet, so that a common consumer can participate in detecting and identifying whether the commodity exchanged on the market is the commodity authenticity of the registered trademark, and the consumer can conveniently, quickly and correctly judge and resist the production or/and sale of the commodity imitating the registered trademark. By applying the technical scheme of the invention, the consumer and the enterprise producing or/and selling the commodities with the registered brands carry out end-to-end direct connection through the Internet to carry out mutual communication on the detection and identification information of the purchased commodities so as to obtain the detection and identification conclusion whether the commodities are the authentic commodities of the registered brands. The enterprise producing or/and selling the registered trademark commodities and the consumers on the market establish an instant interactive hot line between the end and the end which are connected in a line by two points, which hits the information and the action of the commodities imitating the registered trademark, so that the consumers are stimulated to actively find and actively provide the dynamic information of the commodities producing or/and selling the fake registered trademark on the market, and the enterprise and the consumers on the market are very helpful to form the resultant force of the actions of hitting the commodities imitating the registered trademark in all aspects of society. The technical scheme of the invention solves the difficult problems that the anti-counterfeit label and the detection and identification in the prior art are often indiscriminately used and counterfeited by enterprises or individuals producing or/and selling commodities imitating registered trademarks, particularly the invention is concerned with the insiders of enterprises producing or/and selling commodities imitating registered trademarks and the chronic diseases of selling commodities imitating registered trademarks in the sales channel of commodities imitating registered trademarks, and generates better market purification effect.

In order to achieve the above object, the present invention provides an anti-counterfeit label, comprising a two-dimensional code printed anti-counterfeit label mounted on a commodity, wherein the two-dimensional code information representing the commodity on the two-dimensional code printed anti-counterfeit label is unique, or a two-dimensional code printed anti-counterfeit label is mounted on a package of the commodity, a removable film or a scratch-off coating is attached to the anti-counterfeit label, and the film or the coating covers the two-dimensional code image on the anti-counterfeit label; the method comprises the steps that two-dimension code information of a commodity is stored in a computer server of an enterprise for producing or/and selling the commodity of a registered trademark, the computer server records or/and memorizes a mobile phone number of a smart phone device of a consumer or a WeChat tool login account number of the WeChat tool, so that the computer server can perform detection and authentication services on the commodity once or repeatedly for the smart phone device of the mobile phone number of the consumer with detection and authentication authority or the WeChat tool of the WeChat tool login account number; the mobile phone number of the smart mobile phone equipment of the consumer or the WeChat tool login account number of the WeChat tool are the mobile phone number of the smart mobile phone equipment or the WeChat tool login account number of the WeChat tool of the computer server, wherein after the consumer purchases the commodity, the consumer uncovers a film or scrapes off a coating on the anti-counterfeiting label, detects and identifies the two-dimensional code anti-counterfeiting label on the commodity or on a package of the commodity for the first time, and reports the two-dimensional code anti-counterfeiting label to the computer server to obtain the two-dimensional code information; or when the consumer purchases the commodity, the sales terminal of the enterprise producing or/and selling the registered trademark commodity uses computer equipment to input the mobile phone number of the smart phone equipment of the consumer or the WeChat tool login account number of the WeChat tool of the consumer of the computer server.

In an optional embodiment, the computer server records or/and memorizes a new mobile phone number after the consumer applies for changing the mobile phone number of his smart mobile phone device or a new WeChat tool login account after the consumer applies for changing the WeChat tool login account of his WeChat tool, so that the computer server performs the detection and authentication service for the commodity once or repeatedly for the changed smart mobile phone device with the new mobile phone number or WeChat tool login account with the new WeChat tool login account with the detection and authentication authority; the new mobile phone number of the intelligent mobile phone device is determined after the consumer uses the intelligent mobile phone device with the mobile phone number with the detection authentication authority before changing to apply for changing to a computer server of the enterprise on the internet and is approved to change by the computer server, or the new WeChat tool login account number of the WeChat tool is determined after the consumer uses the WeChat tool login account number with the detection authentication authority before changing to apply for changing to the computer server of the enterprise on the internet and is approved to change by the computer server.

In order to achieve the above object, the present invention also provides an anti-counterfeit label, comprising an anti-counterfeit label printed with a two-dimensional code or an RFID anti-counterfeit label mounted on a commodity, the two-dimension code information representing the commodity on the anti-counterfeiting label printed with the two-dimension code is unique, the ID code representing the commodity in the RFID anti-counterfeiting label is unique, two-dimensional code information or an ID code of a registered trademark commodity is stored in a computer server of an enterprise that produces or/and sells the commodity, sticking a one-dimensional code B or a two-dimensional code B which records the factory serial number of the commodity on the commodity, the one-dimensional code B or the two-dimensional code B has a one-to-one correspondence relationship with the two-dimensional code information on the anti-counterfeit label printed with the two-dimensional code on the commodity, or the one-dimensional code B or the two-dimensional code B has a one-to-one correspondence relationship with the ID codes in the RFID anti-counterfeit labels on the commodities.

In an optional embodiment, the one-dimensional code B or the two-dimensional code B is one and is adhered to the commodity; or the one-dimensional code B or the two-dimensional code B are the same and are respectively stuck on the commodity and the inner package of the commodity; or the three one-dimensional codes B or the three two-dimensional codes B are respectively stuck on the commodity, the inner package of the commodity and the outer package of the commodity.

In an optional implementation manner, the one-dimensional code B or the two-dimensional code B is stored in a computer server of an enterprise producing or/and selling registered trademark commodities, an activation code is attached to the one-dimensional code B or the two-dimensional code B, the activation code is determined by the enterprise for commodities in batches according to anti-counterfeiting or/and management requirements, and each activation code is in a corresponding relation with the one-dimensional code B or the two-dimensional code B of the commodity in the batch; the activation code is not attached to the one-dimensional code B or the two-dimensional code B which is pasted on the commodity or/and the inner package of the commodity or/and the outer package of the commodity; the one-dimensional code B or the two-dimensional code B pasted on the commodity or the inner package of the commodity or the outer package of the commodity is scanned by a reader-writer device of the sales terminal of the enterprise to obtain and attach an activation code and report the activation code to a computer server of the enterprise, or the sales terminal of the enterprise uses a computer to report the one-dimensional code B or the two-dimensional code B attached to the commodity and the activation code attached to the computer server so that when the computer server compares the activation code with the one-dimensional code B or the two-dimensional code B of the commodity stored in the computer server and the attached activation code and matches each other, the detection and identification service function of the computer server is activated to fulfill the detection and identification service of the commodity; the activation codes reported by the sales terminals together are notified to the sales terminals when the enterprises send the commodities corresponding to the commodities to the sales terminals.

In an optional implementation manner, the identification code of the reader-writer device used by the sales terminal is an activation code appended to the one-dimensional code B or the two-dimensional code B corresponding to a batch of times stored in the computer server, the sales terminal uses the reader-writer device of the identification code to scan and obtain the one-dimensional code B or the two-dimensional code B pasted on the commodity or on the inner package of the commodity or on the outer package of the commodity, and reports the one-dimensional code B or the two-dimensional code B to the computer server of the enterprise, and when the one-dimensional code B or the two-dimensional code B of the commodity stored in the computer server and the activation code appended to the reported one-dimensional code B or the two-dimensional code B and the identification code of the reader-writer device used by the sales terminal displayed at the same time are compared and matched with each other, the detection and authentication service function of the computer server is activated, to perform a detection authentication service for the item.

In an optional embodiment, the computer server records or/and memorizes a mobile phone number of a smart phone type device of a consumer or a WeChat tool login account number of a WeChat tool of the consumer, so that the computer server performs detection and authentication services on the commodity once or repeatedly for the smart phone type device of the mobile phone number of the consumer with detection and authentication authority or the WeChat tool login account number of the WeChat tool login account number; wherein, the mobile phone number of the intelligent mobile phone type device of the consumer or the micro-message type tool login account number of the micro-message type tool of the consumer is input into the computer server by the sales terminal of the enterprise or by using the reader-writer type device of the enterprise or by using a computer.

In an optional embodiment, the computer server records or/and memorizes the mobile phone number of a smart phone type device of a consumer or the WeChat tool login account number of a WeChat tool of the consumer, so that the computer server performs detection and identification services for the commodity once or repeatedly for the WeChat tool of the smart phone type device with the mobile phone number of the consumer having the detection and identification authority or the WeChat tool login account number of the WeChat tool of the consumer; the mobile phone number of the smart phone device of the consumer or the wechat tool login account number of the wechat tool of the consumer is that the smart phone device of the mobile phone number of the consumer or the wechat tool login account number of the wechat tool of the consumer uses the smart phone device of the mobile phone number of the consumer or the wechat tool login account number of the consumer to scan the one-dimensional code B or the two-dimensional code B pasted on the inner package or the outer package of the commodity after the consumer purchases the commodity, the mobile phone number of the smart phone device of the consumer or the wechat tool login account number of the wechat tool of the consumer is reported to the computer server when the consumer scans the two-dimensional code anti-counterfeit label on the commodity by using the smart phone device of the mobile phone number or the wechat tool login account number of the wechat tool or reads the RFID anti-counterfeit label on the commodity to the counter when the consumer first detection and identification are performed on the commodity And the computer server reports the mobile phone number of the smart mobile phone equipment or the WeChat tool login account number of the WeChat tool.

In order to achieve the above object, the present invention further provides an anti-counterfeit label, including an RFID anti-counterfeit label mounted on a piece of merchandise, wherein an ID code representing the merchandise in the RFID anti-counterfeit label is unique, an activation code is attached to the ID code of the merchandise stored in a computer server of an enterprise producing or/and selling the merchandise of a registered trademark, the activation code is determined by the enterprise for merchandise in batches according to anti-counterfeit or/and management requirements, and each activation code corresponds to the ID code in the RFID anti-counterfeit label of the merchandise in the batch; when the computer server compares and matches the ID code and the additional corresponding activation code of the commodity stored in the computer server with the ID code and the activation code in the RFID anti-counterfeiting label of the commodity reported by the sales terminal of the enterprise, the computer server is activated to fulfill the detection and identification service of the commodity; the sales terminal of the enterprise reads the RFID anti-counterfeit label of the commodity by using a reader-writer device of the enterprise and reports the ID code inside the RFID anti-counterfeit label to the computer server together with an activation code, or reports the ID code inside the RFID anti-counterfeit label of the commodity to the computer server together with an activation code by using a computer, wherein the activation code reported by the sales terminal is the activation code corresponding to the ID code of the commodity, which is notified to the sales terminal by the enterprise when the commodity is sent to the sales terminal.

In an optional embodiment, the computer server records or/and memorizes a mobile phone number of a consumer smart phone device or a WeChat tool login account of a WeChat tool, so that the computer server performs detection and authentication services on the commodity once or repeatedly for a plurality of times for the smart phone device with the mobile phone number or the WeChat tool login account with the detection and authentication authority; the mobile phone number of the smart phone device of the consumer or the WeChat tool login account number of the WeChat tool of the consumer is the mobile phone number of the smart phone device of the computer server ID code used for detecting and identifying the commodity for the first time and reporting the RFID anti-counterfeit label of the commodity to the computer server or the WeChat tool login account number of the WeChat tool of the computer server ID code used for scanning the RFID anti-counterfeit label of the commodity and reporting the RFID anti-counterfeit label of the commodity to the computer server ID code.

In an optional embodiment, the computer server records or/and memorizes a mobile phone number of a smart phone type device of a consumer or a WeChat tool login account number of a WeChat tool of the consumer, so that the computer server performs detection and authentication services on the commodity once or repeatedly for the smart phone type device of the mobile phone number of the consumer with detection and authentication authority or the WeChat tool login account number of the WeChat tool login account number; the mobile phone number of the intelligent mobile phone equipment of the consumer or the WeChat tool login account number of the WeChat tool are input into the computer server by using the reader-writer equipment or the computer by the sales terminal of the enterprise when the consumer purchases the commodity.

In order to achieve the above object, the present invention further provides an anti-counterfeit label, including an anti-counterfeit label printed with a two-dimensional code, where the two-dimensional code information representing the commodity on the anti-counterfeit label printed with the two-dimensional code is unique, or an anti-counterfeit label printed with the same two-dimensional code is further mounted on a package of the commodity, an activation code is attached to the two-dimensional code information of the commodity stored in a computer server of an enterprise producing or/and selling registered trademarks of the commodity, where the activation code is determined by the enterprise in batches according to anti-counterfeit or/and management requirements, and each activation code corresponds to the two-dimensional code information in the two-dimensional code anti-counterfeit label of the commodity in the batch; the computer server is activated to fulfill the detection and authentication service of the commodity when the two-dimension code information stored in the computer server and the additional activation code are compared and matched with the two-dimension code information and the activation code of the commodity reported together by the sales terminal; the method comprises the steps that a sales terminal of an enterprise scans a two-dimensional code anti-counterfeiting label on a commodity or a package of the commodity by using a reader-writer device of the enterprise to attach an activation code to two-dimensional code information and report the activation code to a computer server or uses a computer to attach an activation code to the two-dimensional code information of the two-dimensional code anti-counterfeiting label on the commodity and report the activation code to the computer server, wherein the activation code which is reported by the sales terminal is the activation code which is used by the enterprise to inform the sales terminal of the two-dimensional code information corresponding to the commodity when the commodity is sent to the sales terminal.

In an optional embodiment, the computer server records or/and memorizes a mobile phone number of a smart phone type device of a consumer or a WeChat type tool login account of a WeChat type tool, so that the computer server performs detection and authentication services on the commodity once or repeatedly for the smart phone type device of the mobile phone number of the consumer with detection and authentication authority or the WeChat type tool login account of the WeChat type tool login account; the mobile phone number of the smart mobile phone equipment of the consumer or the WeChat tool login account number of the WeChat tool are the mobile phone number of the smart mobile phone equipment or the WeChat tool login account number of the WeChat tool, which are used for scanning the two-dimensional code anti-counterfeiting label on the commodity or the package of the commodity and reporting the two-dimensional code information to the computer server by the consumer for the first detection and identification.

In order to achieve the above object, the present invention also provides an anti-counterfeit label, comprising an anti-counterfeit label printed with a two-dimensional code and mounted on a commodity, or an RFID anti-counterfeiting label is arranged, the two-dimension code information which represents the commodity on the anti-counterfeiting label printed with the two-dimension code is unique, the ID code which represents the commodity in the RFID anti-counterfeiting label is unique, or an anti-counterfeiting label printed with the same two-dimensional code is also arranged on the package of the commodity, different activation codes are attached to the two-dimensional code information of each commodity stored in the computer server of an enterprise for producing or/and selling the commodities with registered trademarks or different activation codes are attached to the stored ID codes of each commodity, the different activation codes are determined by the enterprise for each commodity due to anti-counterfeiting or/and management requirements; the computer server compares the two-dimensional code information stored in the computer server with an additional corresponding activation code or the stored ID code and the stored additional corresponding activation code with the two-dimensional code information and the activation code of the commodity reported by a consumer together or compares the ID code and the activation code of the commodity reported together with the consumer together to be activated when the two-dimensional code information and the activation code are matched with each other, so that the detection and identification service of the commodity is performed once or repeatedly by aiming at the smart phone equipment with the mobile phone number of the consumer having the detection and identification authority or a WeChat tool of the WeChat tool login account number of the consumer; wherein the activation code reported by the consumer together with the computer server is the activation code added by the activation code or the ID code added by the two-dimensional code information corresponding to the commodity, which is notified to the consumer by the enterprise when the consumer purchases the commodity of the enterprise, the mobile phone number of the smart phone type device of the consumer or the WeChat tool login account number of the WeChat tool of the consumer, which is aimed at by the computer server, is recorded or/and memorized by the computer server when the consumer scans the two-dimensional code anti-counterfeit label on the commodity or the package of the commodity or reads the RFID anti-counterfeit label of the commodity with the smart phone type device of the mobile phone number of the consumer or the WeChat tool login account number of the WeChat tool of the consumer and reports the two-dimensional code anti-counterfeit label to the computer server.

In order to achieve the above object, the present invention further provides an anti-counterfeit label, including an anti-counterfeit label printed with a two-dimensional code, or an RFID anti-counterfeit label, where information of the two-dimensional code representing the merchandise on the anti-counterfeit label printed with the two-dimensional code is unique, an ID code representing the merchandise in the RFID anti-counterfeit label is unique, the two-dimensional code information of the merchandise or the ID code of the merchandise is stored in a computer server of an enterprise that produces or/and sells the merchandise with a registered trademark, a mobile phone number of a smart phone device of a consumer that purchases the merchandise or a wechat tool login account number of the consumer that corresponds to the two-dimensional code information or to the ID code is also stored in the computer server, and the computer server is directed to the smart phone device or the wechat tool login account number of the consumer that has the mobile phone number of the consumer that detects an authentication right The WeChat tool of the WeChat tool login account of the consumer fulfills the detection and identification service of the commodity once or repeatedly for many times; wherein the cell phone number of the consumer's smart phone device or the WeChat tool login account number of the consumer's WeChat tool is reported to the enterprise's computer server by the consumer when the consumer purchases the good.

In order to achieve the above object, the present invention also provides an anti-counterfeit label, comprising an anti-counterfeit label printed with a two-dimensional code and mounted on a commodity, or an RFID anti-counterfeiting label is arranged, the two-dimension code information representing the commodity on the anti-counterfeiting label printed with the two-dimension code is unique, the ID code representing the commodity in the RFID anti-counterfeiting label is unique, the two-dimensional code information of the commodity or the ID code of the commodity is stored in a computer server of an enterprise producing or/and selling the commodity of the registered trademark, the computer server also stores a facial image file of a consumer who purchases the commodity corresponding to the two-dimension code information or the ID code, the computer server fulfills the detection and identification service for the commodity once or repeatedly for the consumers with the detection and identification authority; wherein, the file of the face image of the consumer stored in the computer server is collected by the sales terminal of the enterprise when the consumer purchases the commodity, and is attached with the two-dimensional code information of the commodity or the ID code of the commodity and is reported to the computer server; the computer server collects the face image of the consumer in a human-computer real-time video which is carried out by the consumer through the internet connection and the computer server, compares the face image with the stored face image file of the consumer, identifies and confirms that the face image file conforms to the stored face image file of the consumer, and then implements detection and identification services for the commodity once or repeatedly.

In order to achieve the above object, the present invention further provides a method for detecting and authenticating a genuine commodity of a registered trademark based on the internet, which is suitable for detecting and authenticating whether the commodity is the genuine commodity of the registered trademark by using an anti-counterfeit label, wherein the anti-counterfeit label printed with a two-dimensional code is mounted on the commodity or an RFID anti-counterfeit label is mounted on the commodity, information of the two-dimensional code representing the commodity on the anti-counterfeit label printed with the two-dimensional code is unique, and an ID code representing the commodity in the RFID anti-counterfeit label is unique, the method comprising: setting a website which is used for enterprises producing or/and selling registered trademarks to cooperate with consumers to detect and identify the true goods of the registered trademarks by using an anti-counterfeiting label on the Internet, adding a computer server used by the enterprises producing or/and selling the registered trademarks into the website through an interface on the Internet, carrying out access check and control on the enterprises which want to add into the website according to the state authoritative registered trademarks or/and the management of the quality of the goods or/and the information published by a supervision department, and enabling the consumers to operate smart phone type equipment or a WeChat type tool to log in the website on the Internet to realize the end-to-end direct connection of the instant communication between the consumers and the information of the enterprise detecting and identifying goods producing or/and selling the goods corresponding to the registered trademarks, the website has no function of detecting and identifying, and the activity of detecting and identifying the genuine products of the registered trademarks by the cooperation of the enterprises producing or/and selling the registered trademarks and the consumers by using the anti-counterfeiting label is not performed on the website.

In an optional embodiment, the method further comprises: the website sets a joining threshold, and an interface for connecting and communicating a computer server and a consumer of an enterprise which produces and/or sells the registered trademark commodities is temporarily prevented from joining the website or temporarily quits the website when the enterprise investigates before joining or investigates and verifies and confirms that the illegal competitive behavior is suspected after being reported.

In an optional embodiment, the method further comprises: collecting the websites arranged on the internet for classifying commodities into a comprehensive big website for serving enterprises producing or/and selling commodities of registered trademarks to detect and identify the true commodities of the registered trademarks by using an anti-counterfeiting label, wherein the websites arranged on the classified commodities are classified as sub-websites of the comprehensive big website; the website and the comprehensive big website are provided with connection interfaces of different languages and are mutually butted, and a computer server of an enterprise producing or/and selling commodities of registered trademarks also has connection interfaces of different languages and characters butted with the connection interfaces of different languages and characters of the website on the Internet; and the consumer operates a smart phone device or a WeChat tool to log in the comprehensive large website or the website on the Internet and searches and connects with the computer server of the enterprise producing or/and selling the commodities of the corresponding brand registered trademark according to the commodity category to realize the end-to-end instant communication of information for detecting and identifying whether the commodities are true commodities of the registered trademark.

In an optional embodiment, the method further comprises: the two-dimension code information on the two-dimension code anti-counterfeiting label of the commodity or the ID code on the RFID anti-counterfeiting label of the commodity is stored in the computer server of the enterprise for producing or/and selling the commodity of the registered trademark, and a consumer operates a smart phone type device or a WeChat type tool to log in the comprehensive large website or the website on the Internet and searches and connects a user connection interface of an interface of the computer server of the enterprise for producing or/and selling the commodity of the corresponding registered trademark according to the commodity category; the consumer scans the two-dimensional code anti-counterfeiting label or reads the RFID anti-counterfeiting label on the to-be-purchased or purchased commodity, the computer server receives the two-dimension code information on the two-dimension code anti-counterfeiting label on the commodity which is detected and scanned by the consumer, or after receiving the ID code of the RFID anti-counterfeiting label on the commodity sent by the consumer, receiving a request for identifying whether the commodity is a registered trademark commodity genuine product sent by the consumer, and the computer server of the enterprise producing or/and selling the commodities corresponding to the brand registered trademark searches and compares whether the two-dimension code information or the ID codes of the stored commodities are matched with each other from the database of the computer server, so as to obtain an authentication conclusion whether the commodities are the commodities of the registered trademark, and directly sends the authentication conclusion to the consumer.

In an optional embodiment, the method further comprises: the consumer operates smart phone equipment or WeChat tools to log in the comprehensive large website or the website on the Internet and searches and connects a user connection interface of an interface of a computer server of an enterprise producing or/and selling the commodities of the registered trademark according to the commodity category, the smart phone equipment or WeChat tools of the consumer are directly connected with the computer server end and the computer server end of the enterprise producing or/and selling the commodities of the registered trademark, the consumer sends an order for purchasing the commodities sold by the enterprise to the computer server, and the enterprise sells the commodities to the consumer.

In an optional embodiment, the method further comprises: the consumer and an enterprise producing or/and selling commodities corresponding to the brand registered trademark cooperate to detect and identify whether the commodities purchased by the consumer are authentic commodities of the registered trademark; the consumer resists the enterprise or the individual who produces or/and sells the commodities imitating the registered trademark, the enterprise producing or/and selling the commodities corresponding to the brand registered trademark initiates actions of fighting against the enterprise or the individual counterfeiting of the commodities imitating the registered trademark according to the information of the commodities imitating the registered trademark, which is provided by the consumer, and a marketized dynamic purifying closed loop with definite directionality is formed to inhibit the production or/and the sale of the commodities imitating the registered trademark; the enterprise provides consumer identity information or/and provides a sales invoice and commodities of commodities imitating registered trademarks, or/and provides evidence complexity grading of enterprises or personal information of enterprises or individuals producing or/and selling commodities imitating registered trademarks, and gives out unequal rewards to the consumers providing information according to different grades of the grading so as to encourage the consumers to actively search and report the information of the commodities imitating registered trademarks on the market.

The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.

Drawings

Fig. 1 is a schematic view of a structural relationship of an anti-counterfeit label for detecting and authenticating a genuine commodity of a registered trademark based on the internet.

Fig. 2 is a schematic view of a structural relationship between an anti-counterfeit label and a one-dimensional code B or a two-dimensional code B adhered to a commodity according to the present invention.

Fig. 3 is a flow chart of a method for detecting and authenticating the genuine goods of the registered trademark by the anti-counterfeit label based on the internet.

Description of reference numerals:

1-commodity 2-antifake label 3-film

4-consumer 5-buy 6-install

7-continuous 8-operation 9-smart phone equipment

11-Login 12-Website 13-computer Server

14-addition of 15-direct end to end connection

16-Enterprise 17 for producing and/or selling registered trade marks

18-issuing 19-enterprises producing or/and selling commodities imitating registered trademarks

20-resist 21-strike 22-one-dimensional code B

23-paste 24-one-to-one corresponding relation 32-two-dimensional code B

33-coating 37-coating 39-WeChat type tools.

Detailed Description

First embodiment

As shown in fig. 1, the present embodiment provides an anti-counterfeit label, which includes a piece of merchandise 1 on which an anti-counterfeit label 2 printed with a two-dimensional code is mounted 6, and two-dimensional code information representing the merchandise 1 on the anti-counterfeit label 2 printed with the two-dimensional code is unique, or a package of the merchandise 1 on which an anti-counterfeit label 2 printed with the same two-dimensional code is further mounted 6. The anti-counterfeiting label 2 is attached 7 with a removable film 3 or coated 37 with a scratch-off coating 33, and the film 3 or the coating 33 covers the two-dimensional code image on the anti-counterfeiting label 2. According to the technical scheme, the film 3 is made of a fragile material or/and is designed into a fragile structure, so that the film 3 is damaged after being uncovered and cannot be recovered and then the anti-counterfeiting label 2 is attached to the film 7; or the coating 33 has the appearance of a floral pattern, the original coherent and complete pattern cannot be restored after the coating 33 is scraped off, and the security label 2 is then applied 37. The two-dimensional code information of the commodity 1 is stored in a computer server 13 of an enterprise 16 for producing or/and selling registered trademark commodities, the computer server 13 records or/and memorizes a mobile phone number of a smart phone type device 9 of a consumer 4 or a WeChat type tool login account number of a WeChat type tool 39, so that the computer server 13 can perform detection and authentication services on the commodity 1 once or repeatedly for a plurality of times aiming at the smart phone type device 9 with the mobile phone number of the consumer 4 having detection and authentication authority or the WeChat type tool 39 of the WeChat type tool login account number. The film 3 and the coating 33 are both opaque, wherein the cell phone number of the smart phone device 9 of the consumer 4 or the wechat tool login account number of the wechat tool 39 is that after the consumer 4 purchases 5 the commodity 1, the consumer 4 uncovers the film 3 or scrapes the coating 33 on the anti-counterfeit label 2, and detects and identifies the two-dimensional code anti-counterfeit label 2 on the commodity 1 or on the package of the commodity 1 for the first time, and reports the two-dimensional code information to the computer server 13, wherein the cell phone number of the smart phone device 9 of the two-dimensional code information or the wechat tool login account number of the wechat tool 39; optionally, when the consumer 4 purchases 5 the commodity 1, or a sales terminal of the enterprise 16 that produces or/and sells a registered trademark commodity uses a computer-like device to input the mobile phone number of the smart phone-like device 9 of the consumer 4 or the wechat-like tool registration account number of the wechat-like tool 39 of the computer server 13. In the application example of the technical scheme of the embodiment, a certain enterprise 16 that produces or/and sells a registered trademark drug commodity installs 6 a two-dimensional code anti-counterfeit label 2 on a certain drug commodity 1 for sale, and in the process of displaying the drug commodity 1 on a shelf of a retail store of the drug commodity 1, a browsed person can randomly scan the anti-counterfeit label 2 on the drug commodity 1 by using a smart phone device 9 or a wechat tool 39, so that misdetection of the commodity 1 can be generated, and even an enterprise that is mentally detected can be generated, or an individual steals the two-dimensional code information on the anti-counterfeit label 2 and then counterfeits the registered trademark drug commodity sale; according to the technical scheme of the embodiment, a peelable film 3 is attached to the anti-counterfeit label 2 of the drug commodity 1 in a connecting manner 7 or a layer of scratch-off coating 33 is coated on the anti-counterfeit label 2 in a coating manner 37, the film 3 or the coating 33 covers the two-dimensional code image on the anti-counterfeit label 2, and the film 3 or the coating 33 is opaque, so that the result that the two-dimensional code anti-counterfeit label 2 on the drug commodity 1 is falsely detected or sold as a registered drug commodity after being copied by enterprises who are consciously aware of detection or individuals who steal the two-dimensional code information on the anti-counterfeit label 2 is avoided. Second example of application of the technical solution in this embodiment, a computer server 13 of an enterprise 16 that produces or/and sells a registered trademark records or/and memorizes a mobile phone number of a smart phone device 9 of a consumer 4 that detects and authenticates a commodity 1 for the first time or a wechat tool login account number of a wechat tool 39 of the consumer 4, so that the computer server 13 performs detection and authentication services on the commodity 1 once or repeatedly for the smart phone device 9 having the mobile phone number with detection and authentication authority or the wechat tool login account number of the wechat tool login account number 39; if a person who purchases 5 submits to the computer server 13 of the enterprise 16 after the sale of a counterfeit registered trademark commodity which is copied with the two-dimensional code information of the genuine two-dimensional code anti-counterfeiting label 2 of the commodity 1 of the enterprise 16 for producing or/and selling the registered trademark commodity is identified by the person who purchases 5, the computer server 13 compares the mobile phone number of the smart phone device 9 of the person or the micro-messaging tool login account number of the micro-messaging tool 39 of the smart phone device 9 of the person reported during the detection with the mobile phone number of the smart phone device 9 of the consumer 4 which is recorded or/and memorized in the computer server 13 and corresponds to the two-dimensional code information of the two-dimensional code anti-counterfeiting label 2 for purchasing 5 the commodity 1, and the mobile phone number of the smart phone device 9 of the micro-messaging tool 39 are not matched with each other, the computer server 13 of the enterprise 16 sends out that the commodity is not produced or/or sold by the enterprise 16 and corresponds to the registered trademark Or the computer server 13 sends out part of characteristic information of the cell phone number of the smart phone type device 9 or the WeChat type tool login account number of the WeChat type tool 39 of the consumer 4 which is recorded or/and memorized in the computer server 13 and corresponds to the two-dimensional code information of the anti-counterfeiting label 2 to the buyer 5 of the genuine commodity 1, which does not exceed the privacy disclosure range, and the other people give a warning, thereby effectively fighting against the production or sale of the commodity of the anti-counterfeiting information of the genuine commodity 1 of the copied registered trademark and the counterfeit registered trademark. The detection authentication authority of the consumer 4 has such an application in each embodiment of the present invention, and is not described in detail in each embodiment.

Optionally, the customer 4 uses the smartphone-like device 9 with the phone number for detecting authentication authority or the wechat-like tool 39 of the wechat-like tool registration account to apply for changing the record or/and remembering the phone number of the smartphone-like device 9 as a new phone number or applying for changing the wechat-like tool registration account of the wechat-like tool 39 as a new wechat-like tool registration account to the computer server 13 of the enterprise 16, the computer server 13 receives and approves the change proposed by the customer 4, the computer server 13 records or/and remembers the change proposed by the customer 4, and the computer server 13 of the enterprise 16 performs one or more repeated inspections on the item 1 for the smartphone-like device 9 with the new phone number for detecting authentication authority or the wechat-like tool 39 of the new wechat-like tool registration account And testing and identifying service.

The technical scheme of the invention avoids stealing the two-dimension code information of the two-dimension code anti-counterfeiting label 2 on the commodity 1 in the logistics process, ensures that the consumer 4 can obtain the detection and identification authority of the commodity 1, and the consumer 4 can obtain the detection and identification service of the computer server 13 on the commodity 1 for a plurality of times for a long time; and the consumer 4 may hand over the right to the detection authentication of the article 1 to another person while transferring the property right of the article 1 to another person. The technical scheme of the embodiment of the invention has practicability, and is novel and creative compared with the existing anti-counterfeiting technical scheme.

Second embodiment

As shown in fig. 2, the present embodiment provides an anti-counterfeit label, which includes a piece of merchandise 1, and a piece of anti-counterfeit label 2 printed with a two-dimensional code is mounted 6 on the piece of merchandise 1, or a piece of RFID anti-counterfeit label 2 is mounted 6 on the piece of merchandise 1, where two-dimensional code information representing the merchandise 1 on the anti-counterfeit label 2 printed with the two-dimensional code is unique, and an ID code representing the merchandise 1 in the RFID anti-counterfeit label 2 is unique. The two-dimensional code information or the ID code of the commodity 1 is stored in a computer server 13 of an enterprise 16 for producing or/and selling registered trademarked commodities, 23 one-dimensional code B22 or two-dimensional code B32 for recording the factory serial number of the commodity 1 is pasted on the commodity 1, the one-dimensional code B22 or the two-dimensional code B32 has a one-to-one correspondence 24 with the two-dimensional code information on the anti-counterfeiting label 2 printed with the two-dimensional code on the commodity 1, or the one-dimensional code B22 or the two-dimensional code B32 has a one-to-one correspondence 24 with the ID code in the RFID anti-counterfeiting label 2 on the commodity 1. The enterprise 16, which produces and/or sells the commodities of the registered trademark, transmits the commodity 1 to a down-grade sales channel according to the one-dimensional code B22 or the two-dimensional code B32, and goes through to a sales terminal. The one-dimensional code B22 or the two-dimensional code B32 may be printed on a sticker and then affixed 23 to the merchandise 1.

The one-dimensional code B22 or the two-dimensional code B32 is one and is attached to the product 1, or two of the same are attached to the product 1 and the inner package of the product 1, respectively, or three of the same are attached to the product 1, the inner package of the product 1, and the outer package of the product 1, respectively. The one-dimensional code B22 or the two-dimensional code B32 is pasted 23 on the commodity 1 or/and the inner package or/and the outer package without a specific position, the pasted 23 position is striking and convenient to use, the 16 organizations of the enterprise are convenient to send goods, and the detection and identification of the consumer 4 are convenient.

As shown in fig. 1, the one-dimensional code B22 or the two-dimensional code B32 is stored in the computer server 13 of the enterprise 16 that produces or/and sells the registered trademark commodities, the stored one-dimensional code B22 or the stored two-dimensional code B32 is attached with an activation code, the activation code is determined by the enterprise 16 for the commodities 1 in batches according to the anti-counterfeiting or/and management needs, and each activation code is in a corresponding relationship with the one-dimensional code B22 or the two-dimensional code B32 on the commodities 1 in the batch. The one-dimensional code B22 or the two-dimensional code B32 pasted 23 on the commodity 1 or/and the inner package of the commodity 1 or/and the outer package of the commodity 1 is not added with the activation code. The sales terminal of the enterprise 16 scans and obtains the information of the one-dimensional code B22 or the two-dimensional code B32 pasted 23 on the commodity 1, or on the inner package of the commodity 1, or on the outer package of the commodity 1 by using a reader-writer device thereof, and the activation code is attached by the sales terminal of the enterprise 16 and reported to the computer server 13 of the enterprise 16, or the sales terminal of the enterprise 16 reports the activation code attached to the one-dimensional code B22 or the two-dimensional code B32 pasted 23 on the merchandise item 1 to the computer server 13 using a computer, when the computer server 13 matches it with the one-dimensional code B22 or the two-dimensional code B32 of the merchandise 1 stored in the computer server 13 and the attached activation code, the function of the test and authentication service of the computer server 13 is activated, and the computer server 13 fulfills the test and authentication service of the item 1. The activation code attached to the point-of-sale terminal when reported together is that which the enterprise 16 notifies the point-of-sale terminal when sending the merchandise 1 to the point-of-sale terminal.

The activation code is either a character string, or the identification code of the reader/writer device used by the sales terminal set by the enterprise 16 is an activation code appended to a batch of the one-dimensional code B22 or the two-dimensional code B32 stored in the computer server 13. For example, the enterprise 16 sets the reader-writer-like device used by each sales terminal of its sales network as a smart phone, and particularly sets the specific phone number of the smart phone used by each sales terminal as the activation code used by the sales terminal when the sales terminal sells the commodity. When the sales terminal scans and obtains the one-dimensional code B22 or the two-dimensional code B32 pasted with 23 on the product 1, the inner package of the product 1, or the outer package of the product 1 by using the smartphone with the specific phone number of the sales terminal, and reports the obtained result to the computer server 13 of the enterprise 16, when the computer server 13 checks that the one-dimensional code B22 or the two-dimensional code B32 of the product 1 stored in the computer server 13 and the additional activation code are matched with the specific phone number of the smartphone reported by using the sales terminal through scanning and the reported one-dimensional code B22 or the two-dimensional code B32 through comparison, the detection and authentication service function of the computer server 13 is activated, and the detection and authentication service of the product 1 is performed.

In the process of selling the commodities of the registered trademark, there is a problem of sales management of the enterprise 16 for preventing the channel conflict, for example, the enterprise 16 sends a batch of the commodities 1 to a certain sales terminal of a sales network of the enterprise, and the sales terminal verifies and activates the detection and authentication service function of the computer server 13 of the enterprise 16 on the commodities 1 one by using an activation code attached to the one-dimensional code B22 or the two-dimensional code B32 of the batch of the commodities 1 which the enterprise knows and stores in the computer server 13, so that the commodities 1 of the batch enter a to-be-sold state, the sales of the channel conflict commodities are restricted, and a lawless person cannot steal the detection and authentication authority of the commodities 1 in the logistics link of the commodities 1. Compared with the prior anti-counterfeiting technology which only allows the consumer 4 to distinguish whether the goods are the channel conflict goods, the technical scheme of the invention has better implementation effect, especially controls the problems that the inside people participate in the operation and the goods counterfeit registered trademarks are sold in a genuine goods selling channel in a mixed way, and further compresses the operable space for the anti-counterfeiting label imitating the genuine goods anti-counterfeiting information to sell the goods counterfeited with the registered trademarks. The technical scheme of the invention has practicability, novelty and creativity.

Third embodiment

As shown in fig. 1 and 2, the sales terminal of the enterprise 16 that produces and/or sells the registered trademark product requests the consumer 4 to check whether or not the acceptance is the genuine registered trademark product 1 when the consumer 4 purchases 5 the product 1. If some consumers 4 need to obtain the identification conclusion that the purchased commodity 1 is genuine in a prolonged period of time, the sales terminal agrees that the some consumers 4 firstly scan the one-dimensional code B22 or the two-dimensional code B32 pasted 23 on the commodity 1 or the inner package or the outer package by using the smart phone type device 9 or the WeChat type tool 39, and simultaneously log on the computer server 13 of the enterprise 16 which produces or/and sells the commodity 1 corresponding to the brand registered trademark; the one-dimensional code B22 or the two-dimensional code B32 has a one-to-one correspondence relationship 24 with the two-dimensional code information or the ID code on the product 1, and the computer server 13 automatically records or/and memorizes the mobile phone number of the smart phone device 9 of the consumer 4 or the wechat tool login account of the wechat tool 39 of the consumer 4, so that the computer server 13 performs detection and authentication service once or repeatedly for the product 1 represented by the one-to-one two-dimensional code information or the ID code corresponding to the one-dimensional code B22 or the two-dimensional code B32 for the smart phone device 9 having the mobile phone number with the detection and authentication authority or the wechat tool login account 39 of the wechat tool login account of the consumer 4. Optionally, or an anti-counterfeit label 2 printed with the same two-dimensional code is further mounted 6 on the package of the commodity 1, the computer server 13 automatically records or/and memorizes the smartphone device 9 of the mobile phone number of the consumer 4 or the WeChat tool 39 of the logging account number of the WeChat tool of the consumer 4, so that the computer server 13 performs detection and authentication services on the commodity 1 once or repeatedly for the smartphone device 9 of the mobile phone number with detection and authentication authority or the WeChat tool 39 of the logging account number of the WeChat tool; the smartphone device 9 with the mobile phone number of the consumer 4 or the wechat tool 39 with the wechat tool login account number of the consumer 4 is the smartphone device 9 with the mobile phone number of the consumer 4 or the wechat tool 39 with the wechat tool login account number of the consumer 4, which is reported to the computer server 13 by the consumer 4 after purchasing 5 the commodity 1, when detecting and identifying the commodity 1 for the first time, the consumer uses the two-dimensional code anti-counterfeit label 2 on the commodity 1 or on the packaging material of the commodity 1 or reads the RFID anti-counterfeit label 2 on the commodity 1, and the smartphone number of the smartphone device 9 or the wechat tool login account number of the wechat tool 39 is reported to the computer server 13.

Optionally, when a consumer 4 purchases 5 a commodity 1, the sales terminal of the enterprise 16 producing or/and selling the registered trademark commodity 1 inputs the mobile phone number of the smart phone device 9 of the consumer 4 or the WeChat tool login account number of the WeChat tool 39 of the computer server 13 by using a reader-writer device thereof; or the sales terminal of the enterprise 16 uses a computer to input the mobile phone number of the smart phone device 9 of the consumer 4 or the wechat tool login account number of the wechat tool 39 of the computer server 13; the computer server 13 records or/and memorizes the mobile phone number of the smart phone device 9 of the consumer 4 or the WeChat tool login account number of the WeChat tool 39 of the consumer 4, so that the computer server 13 performs detection and authentication services on the commodity 1 once or repeatedly for the smart phone device 9 of the mobile phone number of the consumer 4 with anti-counterfeiting detection authentication authority or the WeChat tool login account number of the WeChat tool login account number.

In this embodiment, the computer server 13 of the enterprise 16 that produces or/and sells the product 1 corresponding to the brand registered trademark records or/and memorizes the mobile phone number of the smart phone device 9 of the consumer 4 or the WeChat tool registration account of the WeChat tool 39, and locks that only the smart phone device 9 of the mobile phone number of the consumer 4 or the WeChat tool registration account of the WeChat tool registration account 39 has the right to detect and authenticate the product 1. Even if an enterprise producing or/and selling a commodity imitating a registered trademark obtains the anti-counterfeiting information of the genuine product anti-counterfeiting label 2 by extreme means and the anti-counterfeiting label 2 imitating the commodity 1 imitating the registered trademark sells the commodity imitating the registered trademark, the computer server 13 of the enterprise 16 producing or/and selling the commodity corresponding to the registered trademark cannot issue a detection and identification conclusion that the commodity is genuine to the commodity purchasing the fake registered trademark. The technical scheme of the invention skillfully restricts the production or/and sale enterprises or individuals applying or imitating the anti-counterfeiting information on the anti-counterfeiting label 2 of the commodity of the genuine registered trademark to make and sell the fake. In an application example of the technical solution of this embodiment, a sales terminal of a certain batch of commodities 1 of the enterprise 16 is a supermarket, and when the commodities 1 are placed on a shelf opened in the supermarket, a browsed person can scan or read the anti-counterfeit label 2 at will by using a smart phone device 9 or a wechat tool 39, so that a result of false detection of the commodities 1 and even a result of counterfeit sale of a registered trademark after the two-dimensional code information or ID code on the anti-counterfeit label 2 is stolen by an enterprise or a person who is conscious of detecting the commodities 1 is generated; by implementing the technical solution of this embodiment, the enterprise 16 producing or/and selling the registered trademark commodities can set the identification code of the barcode scanner at the cashier of the supermarket as the activation code of the batch of commodities 1, and set the barcode scanner at the cashier of the supermarket when the supermarket scans the commodities 1 purchased by the consumer 4 before the cashier of the supermarket scans the one-dimensional code B22 or the two-dimensional code B32 on the commodities 1 produced or/and sold by the scanning, and when the supermarket collects the cash to the consumer 4, the entered mobile phone number one on the membership card of the consumer 4 is sent to the computer server 13 of the enterprise 16 producing or/and selling the registered trademark commodities for recording or/and memorizing, the supermarket realizes the function of activating the computer server 13 of the enterprise 16 to detect and authenticate the commodities 1 by the identification code of the barcode scanner instead of the activation code, and the enterprise 16 which produces or/and sells the registered trademark commodity is handed over to the consumer 4 to detect and authenticate the commodity 1; the technical scheme of the embodiment is implemented to make it impossible for the fake registered trademark commodities after the anti-counterfeiting information of the anti-counterfeiting label 2 of the genuine commodity 1 stolen from the supermarket is copied to obtain the detection and identification conclusion that the detection and identification of the genuine commodity 1 of the registered trademark is the true commodity of the registered trademark by the computer server 13 of the enterprise 16 producing or/and selling the registered trademark commodities.

Optionally, the consumer 4 uses the computer server 13 of the enterprise 16 that has been used to produce or/and sell the goods corresponding to the brand registered trademark to record or/and memorize the smartphone type device 9 with the mobile phone number having the detection authentication authority or the wechat type tool 39 of the wechat type tool login account number to apply for change record or/and memorization to the enterprise 16 for the mobile phone number of its smartphone type device 9 or the wechat type tool login account number of its wechat type tool 39, after receiving and approving the change through the computer server 13 of the enterprise 16, the computer server 13 of the enterprise 16 only fulfills the detection and authentication service of the item 1 for the recorded or/and memorized smartphone-like device 9 with the new mobile phone number and the new wechat-like tool login account number with the detection and authentication authority of the consumer 4.

In each embodiment of the technical scheme of the invention, the consumer 4 who has the detection and identification authority for the commodity 1 purchases 5 the commodity 1; or the smart phone device 9 of the mobile phone number of the consumer 4 approved by the computer server 13 or the wechat tool 39 of the wechat tool login account; or the smart phone type device 9 of the mobile phone number of the consumer 4 or the wechat type tool 39 of the wechat type tool login account applies for change to the computer server 13 and obtains the smart phone type device 9 of the new mobile phone number or the wechat type tool 39 of the new wechat type tool login account number which the computer server 13 agrees to change. The authority to have a check authentication for a certain product 1 is unique and can be changed by making an application to the computer server 13.

By applying the technical scheme of the invention for example, the commodity 1 sold to the retail large family (non-end consumer 4) by the sales terminal of the enterprise 16 is also recorded on the computer server 13 of the enterprise 16 after scanning the one-dimensional code B22 or the two-dimensional code B32 on the commodity 1 by using the smart phone type device 9 of the mobile phone number of the retail large family or the wechat type tool 39 of the wechat type tool login account; or the sales terminal uses the reader-writer equipment or the computer to input the mobile phone number of the smart phone equipment 9 of the retail user or the WeChat tool login account number of the WeChat tool 39 corresponding to the buyer of the commodities to the computer server 13. For example, restaurants in the sale of wine commodities and four-S shops in the sale of automobile accessories are all locked by the computer server 13 with the anti-counterfeiting information of the anti-counterfeiting labels 2 corresponding to the commodities 1 in the incoming goods of the retail households, so that the anti-counterfeiting information of the commodities 1 can only flow directionally through the retail households. That is to say, the computer server 13 of the enterprise 16 does not accept the detection and authentication request of the commodity 1 whose incoming path is unknown, and in case that the anti-counterfeiting information of the commodity 1 corresponding to the locked one-dimensional code B22 or two-dimensional code B32 shows that the commodity representing the counterfeit registered trademark is sold on the market and reported, the enterprise 16 can quickly and conveniently find out the true phase along with the vine in a narrow range in the market of the marine fishing needle and penalize the responsible person, so that the retail households participate in the applying of the anti-counterfeiting information of the anti-counterfeiting label 2 of the locked commodity 1, and the behavior of selling the commodity representing the counterfeit registered trademark by the counterfeit anti-counterfeiting label 2 is restricted.

The technical scheme of the invention improves the anti-counterfeiting technical scheme in the prior art from a new angle, and especially plays a very good restriction effect against two stubborn diseases that inside people participate in the selling process of commodities with counterfeit registered trademarks mixed in a genuine commodity selling channel. Particularly, two new anti-counterfeiting control means are added in the control means of the existing anti-counterfeiting technology, one new means is to verify an activation code, and the other new means is to hand over the anti-counterfeiting detection authentication authority of the commodity 1 to the consumer 4 in a one-to-one and oriented handover mode, so that the anti-counterfeiting measures are rigorous and reliable. In each embodiment of the technical solution of the present invention, the two measures may be applied separately or together, and are not described in detail in each embodiment.

The consumer 4 who purchases 5 the commodity 1 may store the commodity 1 for a period of time and then use the commodity, and may need to check the authentication commodity 1 on the spot where the commodity 1 is used, and may give away others or trade the commodity 1 with others, so that there is a problem that the consumer 4 needs to delay checking the authentication commodity 1, or/and a new owner of the commodity 1 needs to check whether the commodity 1 is a genuine registered trademark commodity or a fake registered trademark commodity, and the technical scheme of the present invention successfully solves the problems. Particularly, if the commodity 1 is a valuable commodity, the method has the guarantee of long-term value measurement, and provides a means for confirming the value of the valuable commodity 1 as an investment. The technical scheme of the invention extends the time limit of the anti-counterfeiting service of the enterprise 16 and expands the anti-counterfeiting service range to a new property right owner who can transfer the property right of the commodity 1 by the consumer 4, and sets a vulnerability which can be used by the commodity imitating the registered trademark and is prevented from being blocked in a step-by-step manner, thereby exceeding the application effect of the existing anti-counterfeiting technology. The transaction process of the commodity 1 is no longer just a payment in the traditional sense, and the enterprise 16 producing or/and selling registered trademarked commodities provides the consumer 4 with the handover of the detection authentication authority that the commodity 1 is a genuine product guarantee, and is a long-term guarantee of brand reputation as well as new content of brand services of the enterprise 16. The technical scheme of the invention is realistic, novel and creative.

The wechat tools 39 in the embodiments of the present invention include internet tools such as APP, wechat applet, etc. having a function of detecting the genuine product of the registered trademark; the WeChat tool login account is a WeChat account or a micro signal, or a login number which reflects the identity of the consumer 4 on an applet or an APP; the mobile phone number of the smart phone type device 9 in each embodiment of the technical scheme of the present invention includes identity information embodied by the smart phone type device 9 on which the SIMeID sticker card is mounted. The two-dimensional code anti-counterfeiting label in each embodiment of the technical scheme comprises a three-dimensional code anti-counterfeiting label developed on the basis of a two-dimensional code technology. The RFID anti-counterfeit labels in the embodiments of the technical scheme of the invention comprise anti-counterfeit labels containing chips, such as NFC anti-counterfeit labels.

Fourth embodiment

As shown in fig. 1, the present embodiment provides an RFID anti-counterfeit label, which includes an RFID anti-counterfeit label 2 mounted 6 on a piece of merchandise 1, wherein an ID code representing the merchandise 1 in the RFID anti-counterfeit label 2 is unique, and a computer server 13 of an enterprise 16 that produces and/or sells a registered trademark merchandise adds an activation code to the ID code of the RFID anti-counterfeit label stored in the computer server 13 of the merchandise 1 that is distributed and sold in batches. The activation codes are determined by the enterprise 16 for batch commodities 1 according to anti-counterfeiting or/and management requirements, and each activation code is corresponding to the ID code in the RFID anti-counterfeiting label 2 of the commodity 1 in the batch. The sales terminal of the enterprise 16 uses a reader-writer device to read the RFID anti-counterfeit label 2 on the commodity 1 and then attaches an activation code to the ID code of the RFID anti-counterfeit label 2 to be reported to the computer server 13 of the enterprise 16 which produces or/and sells the registered trademark commodity, or uses a computer to attach an activation code to the ID code in the RFID anti-counterfeit label 2 of the commodity 1 to be reported to the computer server 13, and when the ID code and the additional corresponding activation code of the commodity 1 stored in the computer server 13 are compared with the ID code and the activation code of the RFID anti-counterfeit label on the commodity 1 reported by the sales terminal of the enterprise 16 and matched with each other, the computer server 13 is activated to perform the detection and identification service function of the commodity 1 and perform the detection and identification service of the commodity 1. The activation code reported by the point-of-sale terminal together is the activation code of the ID code corresponding to the merchandise 1 that the enterprise 16 notifies the point-of-sale terminal when sending the merchandise 1 to the point-of-sale terminal. For example, if the activation code reported by the sales terminal of the enterprise 16 activates the function of the detection and authentication service for the commodity 1 by the computer server 13, and the detection and authentication service for the commodity 1 is performed, after the identification conclusion that the fake information of the fake-product anti-counterfeit label 2 copied by the diamond drill is false to the commodity of the registered trademark and the genuine commodity of the registered trademark 1 is obtained, the consumer 4 who purchased the genuine commodity 1 of the registered trademark 5 cannot obtain the identification conclusion of the genuine commodity 1 of the registered trademark when detecting and authenticating the genuine commodity 1 again, and the enterprise 16 can easily find the production or/and sale or/and the coming and going of the detection and authentication of the fake commodity of the registered trademark from the mobile phone number of the detection and authentication after the complaint of the consumer 4 is received, the technical scheme is applied to all embodiments of the invention, and the detailed description is omitted in all embodiments.

Optionally, the activation code reported by the sales terminal is an identification code of a reader-writer device used by the sales terminal, or the reader-writer device used by the sales terminal of the enterprise 16 is a smart phone, and the activation code is a phone number of the smart phone.

The RFID anti-counterfeiting label in the prior art has the advantages of obvious effect, convenient and fast realization of non-contact detection and identification, but the RFID anti-counterfeiting label is also an anti-counterfeiting loophole. In the logistics process of commodity 1, firstly, detection and authentication are not needed in a contact manner, so that false detection is possible, and secondly, a counterfeiter carrying the detection and authentication may be given opportunity to some people who make the detection and authentication of the subscriber identity module, so that the authority of detection and authentication on commodity 1 is easily stolen illegally. In the technical scheme of the embodiment, the activation code is added to the ID code stored in the computer server 13, and the activation code is verified to activate the program of the detection and identification service function of the computer server 13 for the commodity 1, so that the permission that the commodity 1 provided with the RFID anti-counterfeit label 2 is stolen for detection and identification in the logistics process is avoided, and the consumer 4 is ensured to be capable of obtaining the permission for detection and identification and obtaining a correct detection and identification conclusion. The technical scheme of the invention has practical feasibility, novelty and creativity.

Fifth embodiment

As shown in fig. 1, the computer server 13 of the commodity enterprise 16 for producing or/and selling registered trademarks records or/and memorizes the mobile phone number of the smart phone device 9 of the consumer 4 or the wechat tool login account number of the wechat tool 39 of the consumer 4, which is used for detecting and authenticating the commodity 1 for the first time by the consumer 4, reading the ID code of the RFID anti-counterfeit label 2 of the commodity 1 for the first time, so that the computer server 13 fulfills the detection and authentication service for the commodity 1 once or repeatedly for the smart phone device 9 with the mobile phone number having the detection and authentication authority or the wechat tool 39 of the wechat tool login account number.

After a consumer 4 purchases 5 an article 1, the article 1 is under the control of the consumer 4, the consumer 4 legally is an applicant who first detects the article 1 and makes an authentication request to the computer server 13 of the enterprise 16 which produces or/and sells a registered trademark article, or a detection authenticator which is entrusted by the consumer 4, and the computer server 13 of the enterprise 16 fulfills detection and authentication services for the article 1 once or repeatedly for a smartphone-like device 9 which first detects and authenticates the mobile phone number of the article 1 or a wechat-like tool 39 which registers an account number of the wechat-like tool. The technical scheme of the embodiment excludes the permission of detecting and authenticating the commodity 1 by the smart phone device 9 of other mobile phone numbers except the mobile phone number or the micro-message tool 39 of other micro-message tool login accounts except the micro-message tool login account, which are used for detecting and submitting the authentication request for the first time, so that even the commodity of a fake registered trademark sold by imitating the anti-counterfeiting information of the anti-counterfeiting label 2 of the commodity 1 cannot obtain the detection and authentication conclusion of the fake commodity from the computer server 13 of the enterprise 16 for producing or/and selling the commodity of the registered trademark.

The technical scheme of this embodiment ensures that after the sales terminal of the enterprise 16 is handed over to the consumer 4 and the commodity 1, the consumer 4 obtains the legal authority for detecting and authenticating the commodity 1, and is exclusive, so that the counterfeiting of commodities imitating registered trademarks and applying anti-counterfeiting information of anti-counterfeiting labels of genuine commodities are further restricted to obtain the authentication conclusion that the computer server 13 gives to genuine commodities. The technical scheme of the embodiment has the advantages of practicability, novelty and creativity.

Sixth embodiment

As shown in fig. 1, when a consumer 4 purchases 5 an article 1, the activation code verified sales terminal of the enterprise 16 inputs a cell phone number of a smart phone device 9 of the consumer 4 or a wechat tool login account number of a wechat tool 39 to the computer server 13 by using a reader/writer device thereof, or inputs a cell phone number of a smart phone device 9 of the consumer 4 or a wechat tool login account number of a wechat tool 39 to the computer server 13 by using a computer, so that the computer server 13 records or/and memorizes the cell phone number of the smart phone device 9 of the consumer 4 or the wechat tool login account number of the wechat tool 39 and fulfills the requirements of the smart phone device 9 of the consumer 4 or the wechat tool login account number of the consumer 4 which is transferred to the cell phone number of the consumer 4 for detecting authentication authority or the wechat tool 39 of the wechat tool login account number of the consumer 4 The product 1 is subjected to a detection authentication service once or repeatedly.

Optionally, the computer server 13 receives and agrees to the customer 4 to apply for the change of the smartphone-like device 9 of the new phone number or the wechat-like tool 39 of the new wechat-like tool login account number transferred to the detection authentication authority, and performs the detection authentication service for the item 1 once or repeatedly for many times.

According to the technical scheme of the embodiment of the invention, the right of detection and identification of the commodity 1 is handed over to the consumer 4 or the consumer 4 continuously to a new property owner of the commodity 1 in a one-to-one and directional handover mode through the sales terminal of the enterprise 16, so that the consumer 4 or the new property owner of the commodity 1 can obtain a detection and identification conclusion that the commodity 1 is a genuine commodity, and the time limit and the space of detection and identification services of the enterprise 16 to the consumer 4 are extended. The fourth, fifth and sixth embodiments of the technical scheme of the invention are a program for verifying the activation code and an operation program for handing over the detection and authentication authority of the commodity 1, and the technical scheme of the invention has practicability and feasibility, and is novel and creative compared with the existing anti-counterfeiting technical scheme.

Seventh embodiment

As shown in fig. 1, the embodiment provides an anti-counterfeit label, which includes a two-dimensional code anti-counterfeit label 2 mounted 6 on a piece of merchandise 1, or an anti-counterfeit label 2 printed with the same two-dimensional code is further mounted 6 on a package of the merchandise 1, and two-dimensional code information representing the merchandise 1 on the two-dimensional code anti-counterfeit label 2 is unique. The two-dimensional code information of the commodity 1 stored in the computer server 13 of the enterprise 16 for producing or/and selling the registered trademark commodity is added with the activation codes, the activation codes are determined by the enterprise 16 for the commodity 1 in batches according to the anti-counterfeiting or/and management requirements, and each activation code has a corresponding relation with the two-dimensional code information in the two-dimensional code anti-counterfeiting label 2 of the commodity 1 in the batch. The sales terminal of the enterprise 16 scans the two-dimensional code anti-counterfeit label 2 on the commodity 1 or on the package of the commodity 1 by using a reader-writer device thereof to obtain the two-dimensional code information and attaches an activation code to report to the computer server 13, or uses a computer to attach an activation code to the two-dimensional code information of the two-dimensional code anti-counterfeit label 2 on the commodity 1 and report to the computer server 13, wherein the activation code that is reported by the sales terminal is the activation code that is notified to the sales terminal by the enterprise 16 when the commodity 1 is sent to the sales terminal and corresponds to the two-dimensional code information of the commodity 1. The computer server 13 is activated when the two-dimensional code information of the commodity 1 stored in the computer server 13 and the attached activation code are compared and matched with the two-dimensional code information and the activation code of the commodity 1 reported together by the sales terminal, so as to perform the detection and authentication service on the commodity 1. Optionally, the activation code reported by the sales terminal is an identification code of a reader-writer device used by the sales terminal.

Optionally, when the consumer 4 detects and authenticates the article 1 for the first time, the computer server 13 records or/and memorizes the mobile phone number of the smartphone-type device 9 or the wechat-type tool login account 39 used by the consumer 4 to scan the two-dimensional code anti-counterfeit label 2 on the article 1 or on the package of the article 1 and report the two-dimensional code information to the computer server 13, so that the computer server 13 performs the detection and authentication service on the article 1 one or more times for the smartphone-type device 9 having the mobile phone number of the consumer 4 with the detection and authentication authority or the wechat-type tool 39 of the wechat-type tool login account.

Alternatively, when the consumer 4 purchases 5 the product 1, the sales terminal of the enterprise 16 inputs the mobile phone number of the smart phone device 9 of the consumer 4 or the WeChat tool login account number of the WeChat tool 39 of the consumer 4 by using the reader-writer device or the computer of the computer server 13, the computer server 13 records or/and memorizes the smartphone-like device 9 of the mobile phone number of the consumer 4 having the detection authentication authority or the wechat facility 39 of the wechat facility login account number, so that the computer server 13 fulfills the detection and authentication service of the item 1 once or repeatedly for a plurality of times for the smartphone-like device 9 of the mobile phone number of the consumer 4 or the wechat-like tool 39 of the wechat-like tool login account.

Optionally, the computer server 13 receives and agrees to apply for changing the mobile phone number of the smart phone device 9 to be a new mobile phone number or for changing the wechat tool login account number of the wechat tool 39 to be a new wechat tool login account number proposed by the consumer 4, the computer server 13 records or/and memorizes the above change proposed by the consumer 4, and performs detection and authentication service on the item 1 once or repeatedly for the smart phone device 9 with the new mobile phone number having detection and authentication authority or the wechat tool 39 with the new wechat tool login account number. The technical solution of this embodiment has such applications in the embodiments of the present invention, and is not described in detail in each embodiment.

According to the technical scheme of the invention, through the program of verifying the activation code by the sales terminal of the enterprise 16 and the permission of detection and identification of the commodity 1 to the consumer 4 or the consumer 4 to continue handing over the new property owner of the commodity 1 in a one-to-one and directional handing-over mode, the problems in the real anti-counterfeiting technologies are solved: 1. the commodity 1 provided with 6 the two-dimensional code anti-counterfeiting label 2 or the RFID anti-counterfeiting label 2 is stolen with two-dimensional code information or an ID code counterfeit anti-counterfeiting label in the logistics process to sell commodities imitating registered trademarks, but the two-dimensional code information or the ID code counterfeit anti-counterfeiting label 2 of the commodity 1 is verified without an activation code, so that the detection and identification service of the computer server 13 of the enterprise 16 producing or/and selling the commodities imitating registered trademarks cannot be obtained; 2. the commodity 1 sold by channel conflict has no corresponding activation code to provide the detection and identification service which can not be verified by the computer server 13, and if the enterprise 16 uses the identification code of the reader-writer equipment of each sales terminal as the activation code for verification, the sale of the channel conflict commodity is limited; 3. even if the insiders of the enterprise 16 grasp the two-dimensional code information of the two-dimensional code antifalsification label 2 of the commodity 1 or the ID code of the RFID antifalsification label 2 and the corresponding activation code information, selling the commodities imitating the registered trademark by the anti-counterfeiting label imitating the anti-counterfeiting information of the genuine commodities and obtaining the identification conclusion that the computer server 13 replies the commodities imitating the registered trademark, the genuine commodities of the commodities 1 stolen with the two-dimensional code information or the ID code cannot be identified and replied by the computer server 13 to the identification conclusion that the commodities 1 are the commodities imitating the registered trademark, the genuine product 1 cannot be sold, or the computer server 13 finds out the commodities with the same anti-counterfeiting information and fake registered trademarks in the early stage from the big data in the process of deceiving and selling the genuine product 1, and the commodities are sold on the market and traced back to the party who manufactures and sells the fake; 4. after an individual consumer 4 purchases 5 a commodity 1, the two-dimensional code information or ID code of the commodity 1 is illegally provided without detection and identification by the consumer 4, and the fake registered trademark is sold by a fake producer, since the sales fraud is a profit that must be maintained in a certain amount, the "consumer 4" providing the true two-dimensional code information or the true ID code and the distributed receivers of the commodities of the counterfeit registered trademark need to transfer the authority of detection authentication by the smartphone-like device 9 or the wechat-like tool 39 of the mobile phone number of the few sales fraud users to the login account number, the smartphone device 9 or the WeChat tool 39 of the abnormal cell phone number registered in the account is attacked by the report of the receiver of the commodity imitating the registered trademark or by the abnormal cell phone number found in the big data calculated by the computer server 13. In the technical scheme of the invention, the reason that the computer server 13 of the enterprise 16 does not fulfill the service of detecting and authenticating the commodity 1 for the smartphone-like device 9 without the mobile phone number of the detection and authentication authority or the wechat-like tool 39 of the wechat-like tool login account number is that the enterprise 16 does not have the obligation and need to have the detection and authentication service for anyone other than the consumer 4 who purchases 5 the commodity 1, that is to say, the enterprise 16 does not need to fulfill the detection and authentication service for the requirement of detecting and authenticating the commodity 1 by any person in the market. The technical scheme of the invention has the advantages of solving the problems, verifying the program of the activation code and transferring the operation program of the detection and authentication authority, and has practicability and feasibility.

Optionally, in each embodiment of the technical solution of the present invention, the enterprise 16 sets an operation program for the sales terminal to verify the activation code of the commodity 1 in batch by using a computer, but the verification process needs to be that each commodity 1 activates the detection and authentication service function of the computer server 13 for the commodity 1 through verifying the activation code one by one. Optionally, the two-dimensional code anti-counterfeit label 2 or the RFID anti-counterfeit label 2 in the embodiments of the present application includes information tracing from the raw material to the finished product.

Eighth embodiment

As shown in fig. 1, the present embodiment provides an anti-counterfeit label, which includes a piece of merchandise 1, and a piece of anti-counterfeit label 2 printed with a two-dimensional code is mounted 6 on the piece of merchandise 1, or a piece of RFID anti-counterfeit label 2 is mounted 6 on the piece of merchandise 1, where two-dimensional code information representing the merchandise 1 on the anti-counterfeit label 2 printed with a two-dimensional code is unique, an ID code representing the merchandise 1 in the RFID anti-counterfeit label 2 is unique, or a piece of anti-counterfeit label 2 printed with the same two-dimensional code is further mounted 6 on a package of the merchandise 1. The computer server 13 of the enterprise 16 that produces or/and sells the registered trademark commodities stores the two-dimensional code information of each commodity 1 and is attached with a different activation code or stores the ID code of each commodity 1 and is attached with a different activation code that the enterprise 16 determines for each commodity 1 due to the need of forgery prevention or/and management. When a consumer 4 purchases 5 the product 1 of the enterprise 16, the enterprise 16 notifies the consumer 4 of a corresponding activation code attached to the two-dimensional code information of the product 1 stored in the computer server 13 or a corresponding activation code attached to the stored ID code of the product 1. The consumer 4 scans and obtains the two-dimensional code information of the two-dimensional code anti-counterfeiting label 2 on the commodity 1 or the package of the commodity 1 by using the smart phone device 9 with the mobile phone number of the consumer 4 or uses the WeChat tool 39 with the WeChat tool login account number of the consumer 4 to attach the corresponding activation code or read and obtain the ID code of the RFID anti-counterfeiting label 2 on the commodity 1 and attach the corresponding activation code to report to the computer server 13, the computer server 13 compares the two-dimensional code information of the commodity 1 stored in the computer server 13 with the additional corresponding activation code or compares the stored ID code of the commodity 1 with the two-dimensional code information and the activation code of the commodity 1 reported together with the consumer 4 when the two-dimensional code information and the activation code are matched with each other or compares the ID code and the activation code of the commodity 1 reported together with the consumer 4 with each other, the computer server 13 is activated and returns to the consumer 4 an authentication conclusion that the commodity 1 is the genuine commodity of the commodity 1 of the registered trademark of the corresponding brand; the computer server 13 performs detection and authentication service for the item 1 once or repeatedly for a smartphone-like device 9 having the mobile phone number of the consumer 4 with detection and authentication authority or a wechat-like tool 39 of the wechat-like tool login account. The cell phone number of the smart phone device 9 of the consumer 4 or the wechat tool login account number of the wechat tool 39 of the consumer 4 is recorded or/and memorized by the computer server 13 when the consumer 4 scans the two-dimensional code anti-counterfeit label 2 on the commodity 1 or on the package of the commodity 1 or reads the RFID anti-counterfeit label 2 of the commodity 1 with the smart phone device 9 of the cell phone number of the consumer 4 or with the wechat tool 39 of the wechat tool login account number of the consumer and reports the two-dimensional code anti-counterfeit label to the computer server 13 to verify the activation code reported together by the consumer 4. Optionally, the computer server 13 receives and agrees to the customer 4 to apply for the change of the smartphone-like device 9 of the new phone number or the wechat-like tool 39 of the new wechat-like tool login account number transferred to the detection authentication authority, and performs the detection authentication service for the item 1 once or repeatedly for many times.

The technical scheme of the embodiment is simple and clear, is simple and convenient to operate, has reliable detection and identification conclusions, is suitable for being applied to small enterprises 16, is suitable for being applied to direct marketing enterprises 16 sold in a centralized mode, and is suitable for being applied to the enterprises 16 selling commodities 1 through an e-commerce platform.

Ninth embodiment

As shown in fig. 1, the embodiment provides an anti-counterfeit label, which includes a piece of merchandise 1, on which a 6 piece of anti-counterfeit label 2 printed with a two-dimensional code is mounted, or a 6 piece of RFID anti-counterfeit label 2 is mounted, where two-dimensional code information representing the merchandise 1 on the two-dimensional code printed anti-counterfeit label 2 is unique, and an ID code representing the merchandise 1 in the RFID anti-counterfeit label 2 is unique; the computer server 13 of the enterprise 16 that produces and/or sells the product 1 of the registered trademark stores therein the two-dimensional code information of the product 1 or stores therein the ID code of the product 1. When purchasing 5 the product 1 of the enterprise 16, the consumer 4 reports to the computer server 13 the cell phone number of the smart phone type device 9 of the consumer 4 or the wechat type tool login account number of the wechat type tool 39 of the consumer 4, the computer server 13 records or/and memorizes the two-dimensional code information corresponding to the commodity 1 or the ID code corresponding to the commodity 1, the mobile phone number of the smart phone type device 9 of the consumer 4 who purchases 5 the commodity 1 or the WeChat type tool login account number of the WeChat type tool 39 of the consumer 4, the computer server 13 fulfills the detection and authentication service of the item 1 once or repeatedly for a plurality of times for the smartphone-like device 9 of the mobile phone number of the consumer 4 having the detection and authentication authority or the wechat-like tool 39 of the wechat-like tool login account. Optionally, the computer server 13 receives and agrees to the customer 4 to apply for the change of the smartphone-like device 9 of the new phone number or the wechat-like tool 39 of the new wechat-like tool login account number transferred to the detection authentication authority, and performs the detection authentication service for the item 1 once or repeatedly for many times.

Tenth embodiment

As shown in fig. 1, the present embodiment provides an anti-counterfeit label, which includes a piece of merchandise 1, and a piece of anti-counterfeit label 2 printed with a two-dimensional code is mounted 6 on the piece of merchandise 1, or a piece of RFID anti-counterfeit label 2 is mounted 6 on the piece of merchandise 1, where two-dimensional code information representing the merchandise 1 on the anti-counterfeit label 2 printed with the two-dimensional code is unique, and an ID code representing the merchandise 1 in the RFID anti-counterfeit label 2 is unique. The computer server 13 of the enterprise 16 that produces and/or sells the registered trademark product stores therein the two-dimensional code information of the product 1 or stores therein the ID code of the product 1. When the sales terminal of the enterprise 16 sells the commodity 1, the sales terminal collects 5 a face image of a consumer 4 who purchases the commodity 1, and reports the two-dimensional code information on the two-dimensional code anti-counterfeiting label 2 of the commodity 1 or the ID code of the RFID anti-counterfeiting label 2 attached with the face image of the consumer 4 to the computer server 13 for archiving, and the computer server 13 performs detection and authentication services on the commodity 1 once or repeatedly for many times aiming at the consumer 4 with detection and authentication authority. When the consumer 4 detects the item 1 and provides the computer server 13 with a certificate identifying whether the item 1 is a genuine item of a registered trademark of a corresponding brand, the consumer 4 is connected with the computer server 13 through the internet and reports that the computer server 13 detects and scans the two-dimensional code information of the two-dimensional code anti-counterfeiting label 2 of the commodity 1 or reads the ID code of the RFID anti-counterfeiting label 2 of the commodity 1, the computer server 13 and the human-computer real-time video of the consumer 4 acquire the human face image of the consumer 4 in the human-computer real-time video, and compares the two-dimension code information or ID code of the consumer 4 and the corresponding commodity 1 with the stored face image file of the consumer 4, the computer server 13 replies to the consumer 4 that the item 1 is the genuine item of the registered brand. It will be understood by those skilled in the art that the elements of face image recognition of the present embodiment may be modified into iris recognition elements, fingerprint recognition elements or equivalent substitutions without departing from the spirit and scope of the present invention. The embodiment of the scheme of the invention has practicability. Compared with the prior anti-counterfeiting technology, the anti-counterfeiting method has novelty and creativity.

Eleventh embodiment

In order to achieve the above object, as shown in fig. 3, the present invention also provides a method for detecting whether an authenticated commodity 1 is a registered trademark genuine commodity based on the internet, which is adapted to detect whether the authenticated commodity 1 is the registered trademark genuine commodity using an antifalsification label 2. The method comprises the steps that an anti-counterfeit label 2 printed with a two-dimensional code is installed 6 on a commodity 1, two-dimensional code information representing the commodity 1 on the anti-counterfeit label 2 printed with the two-dimensional code is unique, or an RFID anti-counterfeit label 2 is installed 6 on the commodity 1, and an ID code representing the commodity 1 in the RFID anti-counterfeit label 2 is unique. The method comprises that an enterprise 16 producing or/and selling registered trademark commodities or a selling terminal of the enterprise 16 hands over the authority of detecting and authenticating the commodities 1 when selling the commodities 1 to a consumer 4, and the enterprise 16 and the consumer 4 cooperate to detect whether the commodities 1 are authentic registered trademark commodities by using an anti-counterfeiting label 2. The method also comprises the steps that a website 12 which is used for a company 16 which produces or/and sells the commodities of the registered trademark to detect and authenticate the commodities of the registered trademark by cooperating with a consumer 4 through an anti-counterfeiting label 2 is arranged on the Internet, the company 16 which produces or/and sells the commodities of the registered trademark uses a computer server 13 which is used for detecting and authenticating 17 to join 14 the website 12 into the website 12 through an interface on the Internet, and the website 12 conducts access checking and clearance on the company 16 which produces or/and sells the commodities of the registered trademark and is to join 14 the website 12 according to the registered trademark which is authoritative in China or/and commodity quality management or/and information published by a supervision department. The consumer 4 operates 8 the smart phone device 9 or the WeChat tool 39 to log 11 on the website 12 on the Internet, and the end-to-end direct connection 15 is realized, wherein the consumer 4 and the enterprise 16 which produces or/and sells the commodities with the corresponding brand registered trademarks can detect and authenticate the information of the commodity 1 and communicate with each other instantly on the Internet. The website 12 does not participate in the detection and identification of whether the commodity 1 is the genuine commodity of the registered trademark, the website 12 does not have the function of detection and identification, the enterprise 16 producing or/and selling the commodity of the registered trademark cooperates with the consumer 4 to detect the activity of identifying the genuine commodity of the registered trademark by using the anti-counterfeiting label 2 and does not perform on the website 12, and the interface of the computer server 13 for anti-counterfeiting detection and identification by using one registered trademark of 17 for the connection of the computer server for anti-counterfeiting detection and identification 13 with the consumer 4 on the website 12 to perform the connection of the interface for detecting and identifying information communication connection consists of one or more different language characters. On the internet, the web sites 12 are arranged in categories according to categories of goods, such as automobile parts, electric tools, clothes, cosmetics, medicines, seeds, foods and others, or in detailed subclasses, such as cigarettes, teas, handbags, men's clothing, shoes and others; the internal structure of the website 12 is one layer or multiple layers, and the multiple layers of structures are that small categories are subdivided layer by layer in large categories of commodities; the website 12 for classifying commodities is provided with an interface of the computer server 13 for anti-counterfeiting detection and identification of the enterprise 16 for producing or/and selling the commodities of the registered trademark of the category name series and the like on the internet, so that the consumer 4 can conveniently and quickly seek and connect the computer server 13 for detecting and identifying the commodity 1 of the enterprise 16 for producing or/and selling the commodities of the corresponding registered trademark of the brand.

The website 12 in the technical solution of this embodiment is beneficial to the consumer 4 not to be confused or misled, and the website 12 plays a very correct and very convenient guiding role for the consumer 4. The website 12 does not have a function of detecting and authenticating whether or not the product 1 is a genuine product of a registered trademark, nor does the website 12 detect and authenticate whether or not the product 1 is a genuine product of a registered trademark. Optionally, the enterprises 16 joining the website 12 that produce or/and sell the registered trademark commodities use a common software tool for detecting and identifying the genuine registered trademark commodities by using an anti-counterfeit label, which is very beneficial to installing limited anti-counterfeit detection and identification programs in the smart phone type devices 9 or the WeChat type tools 39 of the consumers 4, and is beneficial to the convenient and skilled use of the consumers 4. The technical scheme of the method for detecting and identifying the genuine commodities of the registered trademarks based on the Internet is practical, novel and creative.

Twelfth embodiment

As shown in fig. 3, the method for detecting and authenticating the genuine product of the registered trademark based on the internet further includes: the website 12 sets a threshold for joining 14, and when an enterprise 16, which investigates and checks before joining 14 or after being reported, confirms that goods of registered trademark are produced or/and sold, has a wrong competitive behavior suspicion listed in the wrong competitive law (there is a wrong competitive behavior suspicion of the second chapter of the revised version of the 2017 republic of the people's republic of China), an interface for connecting and communicating the computer server 13 and the consumer 4 must not join 14 the website 12 temporarily or quit the website 12 temporarily.

The unique name, package and decoration of the commodity of the known registered trademark are the result of creative labor, and in the using process, the manpower and financial resources are put into propaganda to ensure that the common commodity becomes the known commodity. The method is characterized in that an agent (enterprise or individual) uses names, packages and decorations similar to commodities of known registered trademarks to confuse the commodities of the known registered trademarks, purchasers mistakenly think the commodities of the known registered trademarks to form illegal competitive behaviors, and the method aims to promote own commodities or obtain other illegal benefits by utilizing good commodity reputation and popularity of the commodities of the known registered trademarks, and comprises behaviors of guiding consumers to mistakenly think the commodities of other people by confusing famous marks, quality certification, origin, registered trademarks, production or/and sales enterprise names. It is a reality in the market that several confusing actions are always generated around many goods known as registered trademarks, and other actions that may cause misunderstanding by consumers. However, the effects of the investigation and legal action of the confusion behavior are mostly not ideal, so that the pursuit of the confusion behavior for the improper benefit of the actors is the edge-wiping ball which attacks the laws of the policy of counterfeit and shoddy products, and many legal disputes of commodities entangled with famous registered trademarks are continuously appeared. The technical scheme of the embodiment avoids that some enterprises 16 producing or/and selling the commodities of the known brand and registered trademark and/or individuals with confusion behaviors in the website 12 are entangled around the enterprises 16 producing or/and selling the commodities of the known brand and registered trademark to confuse and mislead consumers by complaints of the enterprises 16 producing or/and selling the commodities of the known brand and registered trademark and/or investigation and verification of the website 12 through the investigation program added with the 14 and the improved threshold constraint condition.

An unfair competitive act such as a confusion act is an implicit act of producing and/or selling a commodity that is counterfeit with a registered trademark. In the technical scheme of the embodiment, the website 12 sets a threshold for entering the website 14, an enterprise 16 for carrying out investigation and verification on the products of the registered trademark and/or selling the products has a suspected illegal competitive behavior, so that the online interface of the computer server 13 can not be temporarily connected to the website 14 or temporarily quits the website 12, a firewall is set at the periphery of the consumer 4 and the enterprise 16 for producing or/and selling the products of the brand registered trademark, the consumer 4 can successfully detect and identify the true products of the registered trademark, and the phenomenon that the consumer 4 is confused and misled to detect and identify is reduced.

Thirteenth embodiment

As shown in fig. 3, the method for detecting and authenticating the genuine product of the registered trademark based on the internet further includes: the websites 12 set for categorizing commodities on the internet are grouped into a comprehensive website for detecting and identifying the genuine commodities of the registered trademarks by an enterprise 16 serving for producing or/and selling the commodities of the registered trademarks by using an anti-counterfeit label 2, and the websites 12 set for categorizing commodities are listed as sub-websites of the comprehensive website. The website 12 and the comprehensive big website are provided with connection interfaces of different languages and are mutually connected, and the computer server 13 of the enterprise 16 for producing or/and selling the commodities with registered trademarks is also provided with connection interfaces of different languages and characters connected with the website 12 on the internet. The consumer 4 operates 8 a smart phone device 9 or a WeChat tool 39 to log 11 the comprehensive large website or website 12 on the Internet, and the consumer 4 easily realizes end-to-end direct connection 15 with the enterprise 16 producing or/and selling the commodities of the corresponding brand registered trademark on the Internet according to the commodity category and the circulation path and detects and identifies whether the commodity 1 is the information of the genuine commodity of the registered trademark to exchange end-to-end timely.

At present, the trade of enterprises is mostly international trade, thousands of products, thousands of manufacturers and sales merchants, countless counterfeit and inferior commodities, thousands of consumers, and vast commodities in the five lakes, the four seas and all sides for 24 hours every day are traded, so the vast commodity trading market is formed. The enterprise 16 which serves to produce or/and sell the registered trademark commodity uses the anti-counterfeiting label 2 to detect and identify the website 12 of the registered trademark commodity genuine product and the comprehensive big website, so that the enterprise 16 which produces or/and sells the corresponding registered trademark commodity is connected with the comprehensive big website of different language and character connection interfaces according to the commodity type radial direction conveniently and quickly in different countries and consumers 4 using different languages, and the enterprise can detect and identify whether the commodity 1 is the registered trademark genuine product or not based on the internet, thereby being capable of judging and rejecting the counterfeit registered trademark commodity in time and correctly, and the consumers 4 have no confusion of using language, purchasing region and detecting and identifying time. The technical proposal of the embodiment is convenient for the consumer 4 to quickly and correctly connect with the enterprises 16 which produce or/and sell the registered trademark commodities of the corresponding brands on the vast commodity transaction market, the fisheye mixed bead commodity transaction market and the great world commodity transaction market; the consumer 4 can use a universal software tool for detecting and identifying the genuine commodities of the registered trademarks by the anti-counterfeiting label to complete the detection and identification of various commodities in time. The comprehensive large website obtains more and more trust and favor of consumers in competition of market economy due to good management, good reputation and large scale, the website has more and more large scale and higher popularity, more and more types of computer servers 13 of enterprises 16 producing or/and selling registered trademark commodities are added, and paths of computer servers 13 for detecting and authenticating the enterprises 16 producing or/and selling the corresponding brand registered trademark searched and connected by the consumers 4 in the comprehensive large website are clear, convenient, fast and safe. The technical scheme of the invention has practicability, novelty and creativity.

Fourteenth embodiment

As shown in fig. 3, the method for detecting and authenticating the genuine product of the registered trademark based on the internet further includes: the computer server 13 of the enterprise 16 for producing or/and selling the registered trademark commodities stores two-dimensional code information on a two-dimensional code anti-counterfeiting label 2 of the commodity 1 or stores an ID code on an RFID anti-counterfeiting label 2 of the commodity 1, a detection authentication path 1 is detected, a consumer 4 operates 8 a smart phone type device 9 or a WeChat type tool 39 to scan the two-dimensional code anti-counterfeiting label 2 on the commodity 1 for purchasing 5 or read the RFID anti-counterfeiting label 2 on the commodity 1, the computer server 13 of the enterprise 16 for producing or/and selling the commodities corresponding to the registered trademarks receives the two-dimensional code information which is sent by the consumer 4 for detection scanning or the ID code which is sent by the consumer 4 for detection reading, and after receiving a request which is sent by the consumer 4 for identifying whether the commodity 1 is a genuine commodity of the registered trademark, the computer server 13 searches a database of the computer server 13 according to the information and compares the stored commodity information with the database of the stored merchant Whether the two-dimensional code information or the ID code of the product 1 matches each other or not is judged whether the product 1 is a genuine product of a registered trademark or not, and the judgment result is directly sent to the consumer 4. The processing and reply of the authentication request of the product 1 purchased 5 by the consumer 4 by the enterprise 16 producing or/and selling the product corresponding to the brand registered trademark is automatically processed by the computer server 13, is an instant response and is an instant communication.

Optionally, the method for detecting and authenticating the genuine goods of the registered trademark based on the internet further comprises: detecting an authentication path 2, and a user 4 operating 8 a smart phone device 9 or a WeChat tool 39 to log 11 on the comprehensive big website or the website 12 on the Internet and searching and connecting a user connection interface of an interface of the computer server 13 of the enterprise 16 for producing or/and selling the commodities of the corresponding brand registered trademark according to the commodity category; the consumer 4 scans the two-dimensional code anti-counterfeit label 2 or reads the RFID anti-counterfeit label 2 on the commodity 1 of the corresponding brand to be purchased 5 or purchased 5, the computer server 13 receives the two-dimensional code information on the two-dimensional code anti-counterfeit label 2 scanned on the commodity 1 sent by the consumer 4, or receives the ID code for reading the RFID anti-counterfeit label 2 on the commodity 1 sent by the consumer 4, and after receiving the request for identifying whether the commodity 1 is the genuine commodity of the registered brand sent by the consumer 4, the computer server 13 of the enterprise 16 producing or/and selling the commodity of the corresponding brand registered brand searches and compares the stored two-dimensional code information or the ID code of the commodity 1 with each other from the database to draw the identification conclusion whether the commodity 1 is the genuine commodity of the registered brand, and sending the authentication conclusion directly to the consumer 4, whereupon the consumer 4 checks the authentication conclusion to decide whether to purchase 5 the item 1.

The above two paths for detecting whether or not the product 1 is a genuine product of a registered trademark are different: the path 1 is that the consumer 4 starts to detect and authenticate the anti-counterfeit label 2 of the purchased commodity 1; the path 2 is that the consumer 4 searches and connects the user connection interface of the computer server 13 interface of the enterprise 16 which produces or/and sells the commodity of the corresponding brand registered trademark according to the commodity category and then starts to detect and authenticate the anti-counterfeiting label 2 of the commodity 1 according to the track from the comprehensive large website or the website 12 which logs in 11 on the internet, and the path 2 is more suitable for the consumer 4 which is used to identify the brand to purchase the commodity and the counterfeit anti-counterfeiting label or/and counterfeit website misleading of the enterprise 19 which avoids the production or/and selling of the commodity which is counterfeited with the registered trademark.

Optionally, in the above two paths for detecting and authenticating the genuine commodity of the registered trademark, the program for setting the verification activation code can be selected to ensure that the authority for detecting and authenticating the commodity 1, namely the authority for detecting and authenticating the anti-counterfeiting label 2, is not counterfeited or stolen by the enterprise 19 or an individual who produces or/and sells the commodity imitating the registered trademark; the consumer 4 can perform detection and identification on the commodity 1 once or repeatedly; optionally, the consumer 4 may also apply to the computer server 13 for the permission of the modified smartphone-like device 9 requiring a new phone number or the wechat-like tool 39 of a new wechat-like tool login account to authenticate the detection of the item 1. In the implementation of the technical scheme of the invention, the commodity of the fake registered trademark represented by the false proof label 2 of the genuine commodity cannot obtain the identification conclusion about the genuine commodity from the computer server 13 without the detection and identification authority of the false proof label 2, and the consumer 4 does not need to replace the commodity 1 purchased and owned by the consumer with the commodity of the fake registered trademark to detect and identify whether the commodity is the genuine commodity or not. The two paths for detecting the authenticity of the registered trademark are applicable to the embodiments of the technical solution of the present invention, and are not described in detail in the embodiments. By applying the technical scheme of the embodiment for example, in the current society, such commodities with counterfeit registered trademarks are sold, for example, 1, when a consumer 4 purchases 5 the commodities, the detection of the anti-counterfeit label on the commodities with counterfeit registered trademarks according to the prompt on the commodities obtains the detection and identification conclusion that the commodities are fraudsters of commodities with corresponding brand registered trademarks; for example, 2, there are many websites on the internet which confuse brands of registered trademarks or/and names of businesses, and the consumer 4 is misled to enter the websites of businesses or individuals which counterfeit the commodities of registered trademarks, so that the consumer 4 is deceived to detect and authenticate the websites to draw the result of authenticating the commodities which are counterfeited as the registered trademarks, and the sale of the commodities which are counterfeited as the registered trademarks by the consumer 4 is almost impossible to prevent, and every time the consumer 4 cannot avoid being cheated. The website 12 in the technical solution of the present invention is a reliable, branded, country-authorized registered trademark or/and product quality management or/and user interface set of computer servers 13 of enterprises 16 approved by supervision departments without unreasonable competition confusion suspicion, which is examined and verified by a special organization and many very specialized persons with a lot of time and all necessary means, and particularly, the website 12 is an aggregated website 12 formed by a group of computer servers 13 of many such enterprises 16, which does not require 4 consumers to examine and verify each enterprise 16 purchasing 5 products or/and selling products corresponding to a brand registered trademark when purchasing 5 products 1 for detection and identification each time, thereby facilitating consumers 4, and more importantly, the technical solution of the present invention sets up a technical solution of cross-detection and identification of products 1, the consumer 4 is not detected and identified according to the prompting method on the commodity purchased 5, and the consumer 4 is not detected and identified according to the detection and identification mechanism (website ) proposed by the person selling the commodity, but the prompt crossing the commodity of the purchase 5 and the offer crossing the sales merchant of the purchase 5 are operated 8 by the consumer 4 to log 11 the own smartphone-like device 9 or the WeChat-like tool 39 on the website 12 on the internet and connected to the user of the interface of the computer server 13 of the enterprise 16 producing or/and selling the commodity of the corresponding brand registered trademark to detect and authenticate the commodity 1, so that a reliable and correct detection and authentication conclusion can be obtained, and the phenomenon that the consumer 4 is misled by the prompt on the fake registered trademark commodity or the false detection and authentication by the set of the mechanism proposed by the sales merchant imitating the registered trademark commodity is avoided. The technical scheme of the invention is not available in the prior art.

Further, the technical scheme of the invention considers that in a plurality of anti-counterfeiting technical schemes, the enterprise 16 for producing or/and selling the commodities with the registered trademarks is very economic, very timely, very convenient and very accurate as an authenticator of the commodities with the registered trademarks. The method for detecting whether the two-dimensional code information or the ID code on the commodity 1 reported by the consumer 4 is matched with the two-dimensional code information or the ID code stored in the computer server 13 is also very original, very simple and reliable when being applied to detection and identification, has very low cost, and is very suitable for popularization in the market. It is most appropriate and most viable that the enterprise 16 producing or/and selling the registered trademark commodities acts as the subject against counterfeit registered trademark commodities. The problem of counterfeit registered trademarked goods occurring in the market is mainly solved by the market method and is one of the best solutions. The first criterion for evaluating whether the anti-counterfeit solution is excellent is that the consumer 4 can purchase the genuine product of the registered trademark conveniently and correctly.

It should be noted that, in the existing anti-counterfeit technology, there is a simple procedure for detecting and identifying the commodity 1: the consumer 4 operates 8 the smart phone device 9 or the WeChat tool 39 to detect and scan the two-dimensional code on the two-dimensional code anti-counterfeit label 2 on the commodity 1 or read the ID code on the RFID anti-counterfeit label 2 on the commodity 1, and obtains a simple detection and identification conclusion whether the commodity 1 is the genuine commodity of the registered trademark, wherein the simple detection and identification conclusion only reflects the prompt that the genuine commodity is shown on the anti-counterfeit label actually, and the simple detection and identification conclusion is easy to be counterfeited. This simple procedure for detection and identification is not described in detail in each embodiment.

The technical scheme of the invention enables the consumer 4 and the enterprise 16 producing or/and selling the commodities corresponding to the registered trademark to realize seamless butt joint in the time, the area and the method means of detecting and identifying whether the commodity 1 is the genuine commodity of the registered trademark, meets the timeliness and the accuracy required by the consumer 4, greatly improves the efficiency, the accuracy and the success rate of fighting against counterfeiting the commodities of the registered trademark, and has the practicability, the novelty and the creativity.

Fifteenth embodiment

As shown in fig. 3, the method for detecting and authenticating the genuine product of the registered trademark based on the internet further includes: the consumer 4 operates 8 the smart phone type device 9 or the WeChat type tool 39 to log 11 on the comprehensive big website or the website 12 on the internet and searches and connects a user connection interface of an interface of a computer server 13 of an enterprise 16 which produces or/and sells the registered trademark commodities according to commodity types, the smart phone type device 9 or the WeChat type tool 39 of the consumer 4 is directly connected 15 with the computer server 13 end and the end of the enterprise 16 which produces or/and sells the registered trademark commodities, the consumer 4 sends an order for purchasing the commodity 1 sold by the enterprise 16 to the computer server 13, and the enterprise 16 sells the commodity 1 to the consumer 4.

In practice, the consumer 4 will experience the comprehensive website or website 12 logged 11 on the internet to detect whether the commodity 1 is a registered trademark commodity, conveniently and quickly, especially will experience the accuracy of the detection and identification conclusion, will experience the confusion and misleading of the enterprise 19 or the individual who produces or/and sells the fake registered trademark commodity, and will generate the sense of trust and stickiness of the consumer 4 to the comprehensive website or website 12. The computer server 13 of the enterprise 16 producing or/and selling registered trademark commodities sets a function of selling the commodities 1 to the consumer 4 at a user interface of an internet interface connected to the comprehensive large website or the website 12, the consumer 4 becomes a habit of purchasing commodities through this channel, the consumer 4 conveniently and quickly purchases the commodities 1 through this channel, and detects and identifies the purchased commodities 1 using an anti-counterfeit label and a method for identifying the genuine commodities of the registered trademarks based on internet detection. The embodiment of the technical scheme of the invention has the advantages of practicability, novelty and creativity.

Sixteenth embodiment

As shown in fig. 3, the method for detecting and authenticating the genuine product of the registered trademark based on the internet further includes: the consumer 4 cooperates with the enterprise 16 producing or/and selling the corresponding brand registered trademark commodity to detect and identify whether the commodity 1 purchased 5 by the consumer 4 is the registered trademark commodity genuine product, the consumer 4 resists 20 the enterprise 19 or/and the individual producing or/and selling the fake registered trademark commodity, the enterprise 16 producing or/and selling the corresponding brand registered trademark commodity initiates 21 an action of accurately striking the fake of the fake enterprise 19 or the individual producing or/and selling the registered trademark commodity according to the information of the fake registered trademark commodity 1 provided by the consumer 4, and a definite direction of the consumer 4, the enterprise 16 producing or/and selling the registered trademark commodity and the enterprise 19 or the individual producing or/and selling the fake registered trademark commodity is formed, A dynamic purging closed loop that inhibits the marketization of the production or/and sale of commodities that counterfeit registered trademarks. An enterprise 16 producing or/and selling commodities corresponding to a brand registered trademark, a hierarchical rating of detection information of a counterfeit registered trademark commodity 1 provided by a consumer 4 to provide identity information of the consumer 4 or/and a sales invoice and commodity providing the counterfeit registered trademark commodity 1 or/and a complexity rating of evidence of personal information 19 providing the production or/and sale of the counterfeit registered trademark commodity, and issuing 18 unequal rewards to the information providing consumer 4 according to different levels of the rating to encourage the consumer 4 to actively find and report information of the counterfeit registered trademark commodity on the market, the consumer 4 obtaining the reward of issuing 18 by the enterprise 16 producing or/and selling commodities corresponding to the brand registered trademark, and the enterprise 16 producing or/and selling commodities corresponding to the brand registered trademark by fighting against the production or/and sale of the counterfeit registered trademark The commodity improvement and enterprise benefit obtaining incentive positively stimulates the normal operation and the accelerated operation of the closed ring, so that the market has the kinetic energy of spontaneously purifying the production or/and the sale of commodities imitating registered trademarks.

According to the technical scheme, the sales terminal of the enterprise 16 and the consumer 4 applying the verification activation code in the detection and identification process of the commodity 1 are voluntarily used for detecting and identifying a mobile phone number of the smart phone equipment 9 or a WeChat tool login account number of the WeChat tool 39 and other elements, so that the enterprise 19 producing or/and selling commodities imitating and registering the registered trademark can be restricted to steal anti-fake information of the genuine commodity 1 of the registered trademark for making and selling fake by multiple means, and the enterprise 16 can guarantee that the consumer 4 can realize detection and identification service for detecting whether the commodity 1 is the genuine commodity of the registered trademark or not for one time or multiple times. Alternatively, the enterprise 16 may also satisfy the requirement that the consumer 4 need not detect the authentication of the item 1; or the detection and identification that whether the commodity 1 is the genuine commodity 1 of the registered trademark is observed and accepted on site when the consumer 4 purchases 5 the commodity 1 at the sales terminal of the enterprise 16; or the enterprise 16 can also set that the sales terminal uses a smart phone device 9 with a certain specific mobile phone number or a WeChat tool 39 of a certain specific WeChat tool login account number to represent some consumers 4 to support the detection and identification authority of the commodity 1; or the sales terminal of the enterprise 16 can also agree that the consumer 4 designates that other people use the smart phone type device 9 of the mobile phone number of other people or the wechat type tool 39 of the wechat type tool login account number to replace the consumer 4 to hold the detection authentication authority of the commodity 1; it should be understood by those skilled in the art that these are all within the protection scope of the technical solution of the present invention, and are not described in detail in each embodiment. By implementing the technical scheme of the embodiment, the effect that the authority of detecting and authenticating the commodity 1 for purchasing 5 by the consumer 4 is utilized by the commodity imitating the registered trademark can not occur after the consumer 4 does not need the authority of detecting and authenticating the commodity 1.

The technical scheme of the invention has the advantages of practicability, novelty and creativity.

Finally, it should be noted that: although the present invention has been described in detail with reference to the preferred embodiments, it will be understood by those skilled in the art that various changes may be made and equivalents may be substituted for elements thereof without departing from the spirit and scope of the present invention.

Claims

1. An anti-counterfeiting label, comprising an anti-counterfeiting label (2) printed with a two-dimensional code installed (6) on a commodity (1), and the anti-counterfeiting label (2) printed with the two-dimensional code is The two-dimensional code information representing the product (1) is unique, or an anti-counterfeiting label (2) printed with the same two-dimensional code is also installed (6) on the packaging of the product (1), The anti-counterfeiting label (2) is continuously attached (7) with a peelable film (3) or coated (37) with a scratch-off coating (33), the film (3) or The coating (33) covers the two-dimensional code image on the anti-counterfeiting label (2); it is characterized in that: the computer server (13) of the enterprise (16) that produces or/and sells the registered trademark commodity stores all The two-dimensional code information of the commodity (1), the computer server (13) records or/and memorizes the mobile phone number of the smartphone device (9) of the consumer (4) or the WeChat tool of the WeChat tool (39). Login account, so that the computer server (13) can log in the account's WeChat tool (9) or the WeChat tool ( 39) Perform the detection and identification service for the product (1) one or more times; wherein, the mobile phone number of the consumer (4)’s smartphone device (9) or the information of the WeChat tool (39) The login account of the WeChat tool is that after the consumer (4) purchases (5) the commodity (1), the consumer (4) uncovers the film (3) or the film (3) on the anti-counterfeiting label (2). The coating (33) is scraped off, and the first detection and identification of the commodity (1) is used to scan the two-dimensional code anti-counterfeiting label (2) on the commodity (1) or on the packaging of the commodity (1) and report it Give the computer server (13) the mobile phone number of the smart phone device (9) of the two-dimensional code information or the WeChat tool login account of the WeChat tool (39); or in the consumer (4) ) When purchasing (5) the commodity (1), the sales terminal of the enterprise (16) that produces or/and sells the commodity (1) with the registered trademark uses a computer-like device to input the consumption of the computer server (13) The mobile phone number of the smartphone device (9) of the person (4) or the WeChat tool login account of the WeChat tool (39).

2. The anti-counterfeiting label according to claim 1, characterized in that: after the consumer (4) applies for changing the mobile phone number of his smart phone device (9), the computer server (13) records or/and memorizes it. the new mobile phone number or the new WeChat-type tool login account after the consumer (4) applies for changing the WeChat-type tool login account of his WeChat-type tool (39), so that the computer server (13) can The smart phone type device (9) of the new mobile phone number with the detection and identification authority or the WeChat type tool (39) of the new WeChat type tool login account performs the detection and identification service for the product (1); wherein, The new mobile phone number of the smart phone type device (9) is that the consumer (4) surfs the Internet to the enterprise ( 16) The computer server (13) of the computer server (13) applies for modification and is determined after the computer server (13) agrees to the modification, or the new WeChat-type tool login account of the WeChat-type tool (39) is the consumer ( 4) The WeChat-type tool (39) using the WeChat-type tool login account with the detection and authentication authority before the modification applies to the computer server (13) of the enterprise (16) for modification on the Internet, and the computer server (13) ) determined after agreeing to the changes.

3. An anti-counterfeiting label, comprising installing (6) an anti-counterfeiting label (2) printed with a two-dimensional code on a commodity (1), or installing (6) an RFID anti-counterfeiting label (2), so that The two-dimensional code information representing the commodity (1) on the anti-counterfeiting label (2) printed with the two-dimensional code is unique, and the ID code representing the commodity (1) in the RFID anti-counterfeiting label (2) It is unique, and is characterized in that: a one-dimensional code B (22) or a two-dimensional code B (32) recording the serial number of the product (1) is pasted (23) on the product (1). There is a one-to-one correspondence between the code B (22) or the two-dimensional code B (32) and the two-dimensional code information on the anti-counterfeiting label (2) printed with the two-dimensional code on the commodity (1). (24), or the one-dimensional code B (22) or the two-dimensional code B (32) has a one-to-one correspondence with the ID code in the RFID anti-counterfeiting label (2) on the commodity (1) relation(24);

The one-dimensional code B ( 22 ) or the two-dimensional code B ( 32 ) is stored in the computer server ( 13 ) of the enterprise ( 16 ) that produces or/and sells the registered trademark, and the one-dimensional code B ( 22 ) or The two-dimensional code B (32) is attached with an activation code, the activation code is determined by the enterprise (16) in batches of commodities (1) due to anti-counterfeiting or/and management needs, and each activation code is associated with the batch. There is a corresponding relationship between the one-dimensional code B (22) or the two-dimensional code B (32) of the product (1); on the product (1) or/and on the inner package of the product (1) or/and the product The one-dimensional code B (22) or the two-dimensional code B (32) pasted on the outer package of (1) (23) does not have the activation code attached; wherein, the product (1) or the product ( 1) The one-dimensional code B (22) or the two-dimensional code B (32) pasted (23) on the inner packaging of the commodity (1) or the outer packaging of the commodity (1) or by the sales terminal of the enterprise (16) Use its reader-writer device to scan and obtain and report it to the computer server (13) of the enterprise (16) together with the activation code, or the sales terminal of the enterprise (16) uses a computer to transfer the commodity (1) The one-dimensional code B ( 22 ) or the two-dimensional code B ( 32 ) pasted on ( 23 ) is reported to the computer server ( 13 ) together with the activation code, so that the computer server ( 13 ) can send it to the computer server ( 13 ). When the one-dimensional code B ( 22 ) or two-dimensional code B ( 32 ) of the commodity ( 1 ) stored in the computer server ( 13 ) and the additional activation code are compared and matched, make the computer The detection and identification service function of the server (13) is activated to perform the detection and identification service for the commodity (1); the activation code reported by the sales terminal together is the one corresponding to the enterprise (16) when sending the goods. Notify the sales terminal when the product (1) is delivered to the sales terminal.

4. The anti-counterfeiting label according to claim 3, characterized in that: the one-dimensional code B (22) or the two-dimensional code B (32) is one, and is pasted (23) on the commodity (1); Alternatively, the one-dimensional code B ( 22 ) or the two-dimensional code B ( 32 ) are the same two, and are respectively pasted ( 23 ) on the commodity ( 1 ) and the inner package of the commodity ( 1 ); Or, the one-dimensional code B ( 22 ) or the two-dimensional code B ( 32 ) are the same three, which are respectively pasted ( 23 ) on the commodity ( 1 ), on the inner package of the commodity ( 1 ) and on the outer packaging of the commodity (1).

5. The anti-counterfeiting label according to claim 3, wherein the identification code of the reader-writer device used by the sales terminal corresponds to the one-dimensional code B (22) or the two-dimensional code B (32 ) activation code, the sales terminal uses the reader-writer device of the identification code to scan and obtain the commodity (1) or the inner packaging of the commodity (1) or the outer packaging of the commodity (1). The one-dimensional code B ( 22 ) or the two-dimensional code B ( 32 ) pasted on ( 23 ) is reported to the computer server ( 13 ) of the enterprise ( 16 ), and the computer server ( 13 ) sends the computer server (13) One-dimensional code B (22) or two-dimensional code B (32) of the commodity (1) stored in the store and the additional activation code and the reported one-dimensional code B (22) or two-dimensional code B (22) When the code B (32) and the identification code of the reader-writer device used by the sales terminal displayed at the same time match, the detection and identification service function of the computer server (13) is activated to perform the matching Testing and identification services for the product (1).

6. The anti-counterfeiting label according to claim 3, characterized in that: the computer server (13) records or/and memorizes the mobile phone number of the smartphone-like device (9) of the consumer (4) or the mobile phone number of the consumer (4) The WeChat-type tool of the WeChat-type tool (39) is used to log in to the account, so that the computer server (13) can target the smartphone-type device (9) or any other mobile phone number of the consumer (4) with the detection and authentication authority. The WeChat-type tool (39) of the WeChat-type tool login account performs the detection and identification service for the product (1) one or more times; The mobile phone number or the WeChat tool login account of the WeChat tool (39) of the consumer (4) is the sales terminal of the enterprise (16) or the input of the user's reader-writer device. of the computer server (13) or input to the computer server (13) using a computer.

7. The anti-counterfeiting label according to claim 3, characterized in that: the computer server (13) records or/and memorizes the mobile phone number of the smartphone-like device (9) of the consumer (4) or the mobile phone number of the consumer (4) The WeChat-type tool of the WeChat-type tool (39) logs in the account, so that the computer server (13) targets the smartphone-type device (9) or the consumer with the mobile phone number of the consumer (4) with the detection and authentication authority (4) The WeChat-type tool (39) of the login account of the WeChat-type tool performs the detection and identification service for the product (1) once or repeatedly; among which, all the information on the smartphone-type device (9) of the consumer (4) is performed. The mobile phone number or the WeChat-type tool login account of the consumer (4)’s WeChat-type tool (39) is the mobile phone number used by the consumer (4) after purchasing the product (1) in (5) The smart phone device (9) or the WeChat tool (39) that uses the WeChat tool to log in to the account, scan the product (1) or the inner package of the product (1) or the product (1). ) of the one-dimensional code B (22) or the two-dimensional code B (32) pasted (23) on the outer packaging of ) and report to the computer server (13) of the smartphone-like device (9) when surfing the Internet The mobile phone number or the WeChat-type tool login account of the WeChat-type tool (39); or the first detection and identification of the commodity (1) by the consumer (4) after purchasing (5) the commodity (1) ) to scan the QR code anti-counterfeiting label (2) on the product (1) using the smartphone-like device (9) with the stated mobile phone number or the WeChat-based tool (39) using the WeChat-based tool to log in to the account Or read the mobile phone number of the smartphone device (9) or the WeChat tool (39) reported by the RFID anti-counterfeiting label (2) on the commodity (1) to the computer server (13). ) of the WeChat tool to log in to your account.

8. An anti-counterfeiting label, comprising an RFID anti-counterfeiting label (2) mounted (6) on a commodity (1), and an ID code representing the commodity (1) in the RFID anti-counterfeiting label (2) is unique, characterized in that: the ID code of the commodity (1) stored in the computer server (13) of the enterprise (16) that produces or/and sells the registered trademark commodity is appended with an activation code, and the activation code is Determined by the enterprise (16) in batches of commodities (1) due to anti-counterfeiting or/and management needs, each activation code corresponds to the RFID anti-counterfeiting label (2) of the commodity (1) in this batch The ID code inside is in a corresponding relationship; the computer server (13) associates the ID code and the additional activation code of the commodity (1) stored in the computer server (13) with the enterprise (16) When the ID code in the RFID anti-counterfeiting label (2) of the commodity (1) reported by the sales terminal matches the activation code, the computer server (13) is activated to perform the detection and identification of the commodity (1). service; wherein, the sales terminal of the enterprise (16) or use its reader device to read the RFID anti-counterfeiting label (2) of the commodity (1) and encode the ID in the RFID anti-counterfeiting label (2) The activation code is attached and reported to the computer server (13), or the ID code in the RFID anti-counterfeiting label (2) of the commodity (1) is reported to the computer server (13) together with the activation code. ), the activation code reported by the sales terminal together is the code corresponding to the product (1) notified to the sales terminal by the enterprise (16) when sending the product (1) to the sales terminal. of the activation code.

9. The anti-counterfeiting label according to claim 8, characterized in that: the computer server (13) records or/and memorizes the mobile phone number or WeChat tool (39) of the smartphone device (9) of the consumer (4). ) of the WeChat tool login account, so that the computer server (13) can log in to the account for the smart phone device (9) of the mobile phone number with the detection and authentication authority or for the WeChat tool login account with the detection and authentication authority. The WeChat-type tool (39) performs the detection and identification service for the commodity (1) once or repeatedly; wherein, the mobile phone number of the smartphone-type device (9) of the consumer (4) or the WeChat-type tool ( The login account of the WeChat tool in 39) is the first time that the consumer (4) detects and identifies the commodity (1) to read the RFID anti-counterfeiting label (2) of the commodity (1) and report it to the computer The mobile phone number of the smart phone type device (9) encoded by the server (13) or the RFID anti-counterfeiting label (2) used to scan the commodity (1) and reported to the computer server (13) ID-encoded WeChat The WeChat tool of tool (39) is used to log in to the account.

10. The anti-counterfeiting label according to claim 8, characterized in that: the computer server (13) records or/and memorizes the mobile phone number of the smartphone-like device (9) of the consumer (4) or the mobile phone number of the consumer (4) The WeChat-type tool of the WeChat-type tool (39) is used to log in to the account, so that the computer server (13) can target the smartphone-type device (9) or any other mobile phone number of the consumer (4) with the detection and authentication authority. The WeChat-type tool (39) of the WeChat-type tool login account performs the detection and identification service for the product (1) one or more times; The mobile phone number or the WeChat-type tool login account of the WeChat-type tool (39) is the sales terminal of the enterprise (16) when the consumer (4) purchases (5) the commodity (1) or It is input to the computer server (13) using its reader-writer device or input to the computer server (13) using a computer.

11. An anti-counterfeiting label, comprising an anti-counterfeiting label (2) printed with a two-dimensional code installed (6) on a commodity (1), wherein the anti-counterfeiting label (2) printed with the two-dimensional code The two-dimensional code information representing the product (1) is unique, or an anti-counterfeiting label (2) printed with the same two-dimensional code is also installed (6) on the packaging of the product (1). It is characterized in that: the two-dimensional code information of the commodity (1) stored in the computer server (13) of the enterprise (16) that produces or sells the registered trademark commodity is appended with an activation code, and the activation code is the enterprise (16) Determined in batches of commodities (1) due to anti-counterfeiting or/and management needs, each activation code is associated with the two-dimensional code in the anti-counterfeiting label (2) of the two-dimensional code of the commodities (1) in this batch. The two-dimensional code information has a corresponding relationship; the computer server (13) stores the two-dimensional code information and the additional activation code stored in the computer server (13) together with the product (1) reported by the sales terminal When the two-dimensional code information of the enterprise (16) matches the activation code, it will be activated to perform the detection and identification service of the product (1); wherein, the sales terminal of the enterprise (16) or use its reader-writer device to scan the The two-dimensional code anti-counterfeiting label (2) on the product (1) or on the packaging of the product (1) reports the two-dimensional code information together with the activation code to the computer server (13) or use a computer The two-dimensional code information of the two-dimensional code anti-counterfeiting label (2) on the commodity (1) is reported to the computer server (13) together with the activation code, and the activation code reported by the sales terminal is the same. The enterprise (16) notifies the sales terminal of the activation code corresponding to the product (1) when sending the product (1) to the sales terminal.

12. The anti-counterfeiting label according to claim 11, characterized in that: the computer server (13) records or/and memorizes the mobile phone number or WeChat tool (39) of the smartphone device (9) of the consumer (4). ) of the WeChat-type tool login account, so that the computer server (13) can log in the account for the smartphone-type device (9) or the WeChat-type tool of the mobile phone number of the consumer (4) with the detection and authentication authority The WeChat-type tool (39) of the consumer (39) performs the detection and identification service for the commodity (1) one or more times; wherein, the mobile phone number or WeChat-type tool of the smartphone-type device (9) of the consumer (4) The login account of the WeChat tool of (39) is the first time the consumer (4) detects and identifies the product (1) to scan the product (1) or the packaging of the product (1). The mobile phone number of the smartphone-like device (9) or the WeChat-like tool of the WeChat-like tool (39) on the two-dimensional code anti-counterfeiting label (2) and the two-dimensional code information reported to the computer server (13) Log in to your account.

13. The anti-counterfeiting label according to claim 11, characterized in that: the computer server (13) records or/and memorizes the mobile phone number of the smartphone-like device (9) of the consumer (4) or the mobile phone number of the consumer (4) The WeChat-type tool of the WeChat-type tool (39) is used to log in to the account, so that the computer server (13) can target the smartphone-type device (9) or any other mobile phone number of the consumer (4) with the detection and authentication authority. The WeChat-type tool (39) of the WeChat-type tool login account performs the detection and identification service for the product (1) one or more times; The mobile phone number or the WeChat-type tool login account of the WeChat-type tool (39) is the one used by the sales terminal of the enterprise (16) to purchase (5) the product (1) at the consumer (4). At times, it is either input to the computer server (13) using its reader-writer device or input to the computer server (13) using a computer.

14. An anti-counterfeiting label, comprising installing (6) an anti-counterfeiting label (2) printed with a two-dimensional code on a commodity (1), or installing (6) an RFID anti-counterfeiting label (2), The two-dimensional code information representing the commodity (1) on the anti-counterfeiting label (2) printed with the two-dimensional code is unique, and the ID in the RFID anti-counterfeiting label (2) representing the commodity (1) The code is unique, or an anti-counterfeiting label (2) printed with the same two-dimensional code is also installed (6) on the packaging of the commodity (1), which is characterized in that: the production or/and sale of registered trademarks The two-dimensional code information of the commodity (1) stored in the computer server (13) of the commodity enterprise (16) is appended with a different activation code or the stored ID code of the commodity (1) is appended with a different activation code , the different activation codes are determined by the enterprise (16) for different commodities (1) due to anti-counterfeiting or/and management needs; the computer server (13) stores the computer server (13) The two-dimensional code information and the additional corresponding activation code or the stored ID code and the additional corresponding activation code and the two-dimensional code information and activation of the commodity (1) reported by the consumer (4) together It is activated when the code comparison matches or when the ID code of the commodity (1) reported together with the activation code matches the comparison, so as to target the smart phone of the mobile phone number of the consumer (4) with the detection and authentication authority Class equipment (9) or the WeChat class tool (39) of the consumer (4)'s WeChat class tool login account to perform the detection and identification service for the product (1) one or more times; wherein, the consumer ( 4) The activation code reported to the computer server (13) together is that the enterprise (16) notifies the enterprise (16) when the consumer (4) purchases (5) the commodity (1) of the enterprise (16). The activation code attached to the two-dimensional code information of the consumer (4) corresponding to the product (1) or the activation code attached to the ID code, the consumer (4) targeted by the computer server (13) ) of the smartphone-type device (9) or the WeChat-type tool login account of the consumer (4) of the WeChat-type tool (39) is when the consumer (4) uses the The smartphone-type device (9) of the mobile phone number or the WeChat-type tool (39) of the login account of the WeChat-type tool scans the QR code on the product (1) or on the packaging of the product (1) The anti-counterfeiting label (2) or the RFID anti-counterfeiting label (2) of the commodity (1) is recorded or/and memorized when it is reported to the computer server (13).

15. An anti-counterfeiting label, comprising installing (6) an anti-counterfeiting label (2) printed with a two-dimensional code on a commodity (1), or installing (6) an RFID anti-counterfeiting label (2), The two-dimensional code information representing the commodity (1) on the anti-counterfeiting label (2) printed with the two-dimensional code is unique, and the ID in the RFID anti-counterfeiting label (2) representing the commodity (1) The code is unique, and is characterized in that: the computer server (13) of the enterprise (16) that produces or sells the registered trademark commodity stores the two-dimensional code information of the commodity (1) or stores the commodity (16). 1) ID code, the computer server (13) also stores the consumer (4) corresponding to the two-dimensional code information or corresponding to the ID code who purchased (5) the product (1) The mobile phone number of the smart phone device (9) or the WeChat tool login account of the consumer (4) WeChat tool (39), and the computer server (13) targets the consumer (4) who has the detection and authentication authority. ) of the smartphone-type device (9) of the mobile phone number of the consumer (4) or the WeChat-type tool (39) of the WeChat-type tool login account of the consumer (4) to perform one or more repetitions of the product (1) Detection and identification service; wherein, the mobile phone number of the consumer (4) smartphone device (9) or the WeChat tool login account of the consumer (4) WeChat tool (39) is When the consumer (4) purchases (5) the commodity (1), the consumer (4) reports to the computer server (13) of the enterprise (16).

16. An anti-counterfeiting label, comprising installing (6) an anti-counterfeiting label (2) printed with a two-dimensional code on a commodity (1), or installing (6) an RFID anti-counterfeiting label (2), The two-dimensional code information representing the commodity (1) on the anti-counterfeiting label (2) printed with the two-dimensional code is unique, and the ID in the RFID anti-counterfeiting label (2) representing the commodity (1) The code is unique, and is characterized in that: the computer server (13) of the enterprise (16) that produces or sells the registered trademark commodity stores the two-dimensional code information of the commodity (1) or stores the commodity (16). 1) ID code, the computer server (13) also stores the consumer (4) corresponding to the two-dimensional code information or corresponding to the ID code who purchased (5) the product (1) The face image file, the computer server (13) performs the detection and identification service for the commodity (1) one or more times for the consumer (4) with the detection and identification authority; wherein, stored in the computer The profile of the face image of the consumer (4) in the server (13) is collected by the sales terminal of the enterprise (16) when the consumer (4) purchases (5) the commodity (1). and the two-dimensional code information of the commodity (1) or the ID code of the commodity (1) are attached and reported to the computer server (13); the computer server (13) collects The face image of the consumer (4) in the human-machine real-time video of the consumer (4) through the Internet connection with the computer server (13), and compare it with the stored person of the consumer (4) After the face image files are compared and identified to confirm that they are consistent, the product (1) will be tested and identified once or repeatedly for multiple times.

17. A method for detecting and appraising the authenticity of commodities with registered trademarks based on the Internet, which is suitable for using an anti-counterfeiting label to detect and identify whether the commodities (1) are genuine commodities with registered trademarks, and install (6) on the commodities (1) with a An anti-counterfeiting label (2) printed with a two-dimensional code or an RFID anti-counterfeiting label (2) is installed (6), and on the anti-counterfeiting label (2) printed with a two-dimensional code, two symbols representing the commodity (1) are displayed. The dimensional code information is unique, the ID code representing the commodity (1) in the RFID anti-counterfeiting label (2) is unique, and the method is characterized in that: the method includes: setting a service on the Internet for production or / and the enterprise (16) that sells the goods with the registered trademark use an anti-counterfeiting label (2) detects the website (12) that identifies the authenticity of the goods with the registered trademark, and the enterprise (16) that produces or/and sells the goods of the registered trademark uses The interface of the computer server (13) of (17) on the Internet joins (14) to the website (12), and the website (12) has a basis for the enterprise (16) that wants to join (14) the website (12). The information publicly released by the national authoritative management or/and supervision department shall be reviewed and checked for access. Consumers (4) operate (8) smart phone devices (9) or WeChat tools (39) log in to (11) any information on the Internet. The website (12) is used to realize the end-to-end direct connection between the consumer (4) and the enterprise (16) that produces or/and sells commodities corresponding to the registered trademark of the brand to detect and appraise the information of the commodity (1) in real time. (15).

18. The method for detecting and appraising the authenticity of a registered trademark based on the Internet according to claim 17, characterized in that: it further comprises: the website (12) sets a threshold for joining (14), and when joining (14) An enterprise (16) that produces or/and sells registered trademarked goods that are suspected of being suspected of unfair competition before investigation or after being reported, so that its computer server (13) is connected to the interface for communication with consumers (4). Temporarily not join (14) the website (12) or temporarily exit the website (12).

19. The method for detecting and appraising the authenticity of commodities with registered trademarks based on the Internet according to claim 17 or 18, characterized in that: it further comprises: collecting the websites (12) that are arranged on the Internet for classified commodities into a service Enterprises (16) that produce or/and sell goods with registered trademarks use an anti-counterfeiting label (2) detect and identify the authenticity of goods with registered trademarks. The website (12) and the comprehensive large website are provided with connection interfaces in different languages to connect with each other, and the computer server of the enterprise (16) that produces or/and sells registered trademarks (13) There are also interface interfaces in different languages on the Internet to connect to websites (12) Connection interfaces in different languages; the consumer (4) operates (8) smartphone-like devices (9) or WeChat tools (39) Log in (11) to the comprehensive large website on the Internet, and follow the path of finding and connecting to the computer server (13) of the enterprise (16) that produces or/and sells the goods corresponding to the registered trademark of the brand according to the commodity category to realize detection and identification The information on whether the said commodity (1) is a genuine commodity with a registered trademark is exchanged end-to-end in real time.

20. The method for detecting and appraising the authenticity of a commodity with a registered trademark based on the Internet according to claim 19, further comprising: the computer server (13) stores a commodity (1) two-dimensional code anti-counterfeiting label (2) The two-dimensional code information on the product or the ID code on the commodity (1) RFID anti-counterfeiting label (2), the consumer (4) operation (8) smartphone-type device (9) or WeChat-type tool (39) login (11) ) said comprehensive large website or said website (12) on the Internet, and searched for and connected to the computer server (13) of said enterprise (16) that produces or/and sells commodities corresponding to the registered trademark of the brand according to the category of commodities ); the consumer (4) scans or scans the QR code anti-counterfeiting label (2) on the commodity (1) to be purchased (5) or has purchased (5) or the RFID anti-counterfeiting label (2) ) reading, the computer server (13) receives the two-dimensional code information on the two-dimensional code anti-counterfeiting label (2) sent by the consumer (4) to detect and scan the product (1), or receives the consumer Read the ID code of the RFID anti-counterfeiting label (2) on the commodity (1) issued by the consumer (4), and receive the identification issued by the consumer (4) whether the commodity (1) is a genuine registered trademark. After the request, the computer server ( 13 ) of the enterprise ( 16 ) that produces or/and sells goods corresponding to the registered trademark of the brand searches and compares all the stored goods ( 1 ) from the database of the computer server ( 13 ) accordingly. Whether the two-dimensional code information or the ID code match, draw an appraisal conclusion on whether the product (1) is a genuine product with a registered trademark, and send the appraisal conclusion directly to the consumer (4).

21. The method according to claim 19, characterized in that it further comprises: the consumer (4) operating (8) a smart phone device (9) or a WeChat tool (39) ) log on (11) the said comprehensive large website on the Internet or the said website (12) and follow the path of finding and connecting to the computer server (13) of the enterprise (16) that produces or/and sells the registered trademark of the commodity according to the commodity category ), the consumer (4) is directly connected end-to-end (15) with the computer server (13) of the enterprise (16) that produces or/and sells registered trademarked goods (15), the consumer The person (4) issues an order to the computer server (13) to purchase the commodity (1) sold by the enterprise (16), and the enterprise (16) sells the commodity (1) to the consumer (4) .

22. The method according to claim 19, characterized in that it further comprises: consumers (4) and enterprises (16) that produce or/and sell commodities corresponding to the registered trademark of the brand Cooperate to test and identify whether the goods (1) purchased by consumers (4) (5) are genuine goods with registered trademarks; the consumers (4) are concerned with enterprises that produce or/and sell goods with counterfeit registered trademarks (19 ) or an individual boycott (20), the enterprise (16) that produces or/and sells goods corresponding to the registered trademark of the brand initiates a crackdown (21) based on the information provided by the consumer (4) on the counterfeit goods (1) of the registered trademark Enterprises (19) or individuals that produce or/and sell counterfeit registered trademarked goods shall form a market-oriented, directional, dynamic purification closed loop to inhibit the production or/and sale of counterfeit registered trademarked goods; said enterprises ( 16) To consumers (4) providing consumers (4) identity information or/and providing sales invoices and goods with counterfeit registered trademarks (1), or/and providing enterprises that produce or/and sell goods with counterfeit registered trademarks (19) Or the evidence complexity of personal information is assessed and graded, and according to the different levels of assessment, consumers who provide information (4) will be issued (18) different rewards to motivate consumers (4) Actively seek and Report information on goods with counterfeit registered trademarks, and the enterprises that produce or/and sell goods corresponding to the registered trademark of the brand (16) are incentivized to improve the efficiency of enterprises by cracking down on the production or/and sale of goods with counterfeit registered trademarks. The normal operation and accelerated operation of the closed loop enable the market to spontaneously purify the production or/and sales of goods with counterfeit registered trademarks.