CN108765061A - Enterprise and user's integral intelligent service system - Google Patents
Enterprise and user's integral intelligent service system Download PDFInfo
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- CN108765061A CN108765061A CN201810411487.0A CN201810411487A CN108765061A CN 108765061 A CN108765061 A CN 108765061A CN 201810411487 A CN201810411487 A CN 201810411487A CN 108765061 A CN108765061 A CN 108765061A
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Recommending goods or services
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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Abstract
The invention discloses a kind of enterprises and user's integral intelligent service system, including user's barcode scanning Message Entry System, user information acquisition system, data analysis system and supplying system, barcode scanning Message Entry System are used for userspersonal information and purchase merchandise news barcode scanning typing；User's acquisition system is for acquiring user information and enterprise internal management information；Data analysis system is used to the personal information to acquiring information and buys merchandise news obtain the preference value that the active user is directed to commodity to be estimated；The data analysis system obtains enterprise management information to enterprise internal management information analysis；Supplying system is used to be directed to the preference value for estimating commodity by the active user and pushes commodity to be estimated to the active user.The present invention provide it is a kind of targetedly commodity and service can not only be recommended to user to the preferences of commodity according to user, the integral intelligent service system of effective analysis and decision can also be carried out to enterprise internal management information.
Description
Technical field
The present invention relates to computer realms, more particularly to one kind passing through barcode scanning and realizing that data analysis obtains user preference and enterprise
The intellectualizing system of industry management information.
Background technology
With the development of the times, the contacts of each enterprise and client have changed a lot, who cannot guarantee that client
It is faithful to one's husband to the end, enterprise must just learn more about the demand of client, customer relation management technology to retain the client of oneself
Just make curstomer-oriented that enterprise takes to keep enterprise competitiveness, be driving and decision skill customer-centric with client
Art.
Enterprise obtains maximum profit to establishing a kind of lasting relationship with the client of oneself from each client,
Operation cost of enterprises is reduced, reduces the waste that the loss generated due to leaving away for client is generated with invalid business decision, just
It is required that each enterprise can understand the custom of client, hobby in depth, various demands of the client to product are correctly estimated according to this, and
These will be accomplished by meeting the various demands of client within the shortest time, just must be each during with enterprise interaction to client
Kind customer data collection, arrangement and analysis excavate the useful letter lain in these data then according to the data being collected into
Breath and knowledge.
Visitor could be realized by providing appropriate service to correct client by correct channel only in the correct time
The target of family relation management.But it is widely used in developing with database technology, explosive swollen of corporate client data volume
Swollen, many enterprises due to lacking the ability for finding to lie in useful information in numerous data have no idea that these numbers will be lain in
Information in is converted into useful knowledge.
It is various most heavy to be just to aid in that each enterprise solves the problems, such as that same client encounters in interactive process for data mining technology
One of technology wanted, CRM system are exactly neck with fastest developing speed in decision science technology and data mining technology application
One of domain.As the competition of big data technology is increasingly white-hot, each enterprise introduces data mining technology one after another, is dug using data
Pick technology instructs and makes marketing decision, has won the first market opportunities.
Invention content
In view of this, the present invention provide it is a kind of the preferences of commodity can not only be recommended to user according to user it is targeted
Commodity and service, enterprise and the user's integral intelligent of effective analysis and decision can also be carried out to enterprise internal management information
Service system.
In order to realize the object of the invention, following technical scheme can be taken：
A kind of enterprise and user's integral intelligent service system, including user's barcode scanning Message Entry System, user information are adopted
Collecting system, data analysis system and supplying system, the barcode scanning Message Entry System are used for userspersonal information and purchase quotient
Product information barcode scanning typing；User's acquisition system be used for acquire userspersonal information and buy merchandise news historical information with
And corresponding personal behavior information and enterprise internal management information；The data analysis system is used for the individual to acquiring information
Information and purchase merchandise news obtain the preference value that the active user is directed to commodity to be estimated；The data analysis system is to enterprise
Internal management information analysis obtains enterprise management information；The supplying system, which is used to be directed to by the active user, estimates commodity
Preference value push commodity to be estimated to the active user.
The data analysis system further includes user information analysis module, company information statistical module, enterprise financial report
Analysis module and enterprise marketing management module；The subscriber information module is used to obtain the active user to information analysis personal
Information；The company information statistical module is used to count enterprises information management；The enterprise financial report analysis module
For to enterprise financial report generation and to the analysis of financial position of the enterprise；The enterprise marketing management module is for passing through
Enterprise management information is analyzed and obtains enterprise marketing countermeasure and planning.
The supplying system includes intelligent customer service module, red packet/game marketing module；Member's integration module and precision marketing
Management module；The intelligent customer service module is used to buy the merchandise news analysis acquisition active user to user to be directed to and wait for
Estimate the preference value of commodity and service；The red packet/game marketing module is used to be directed to quotient to be estimated by the active user
Product and the preference value of service push red packet/game pertinent service project to the active user；Member's integration module mould
Block is used to be directed to the preference value for estimating commodity and service by the active user and pushes specific aim member to the active user
Integrate preferential service item；The precision marketing management module, which is used to be directed to by the active user, estimates commodity and service
Preference value is directed to user's precision marketing analysis and decision to active user push.
The barcode scanning includes scanning wechat Quick Response Code or Alipay Quick Response Code by scan code system.
The scan code system includes code reader or mobile phone.
The beneficial effects of the invention are as follows：1) present invention by barcode scanning to userspersonal information and user buy merchandise news into
Row data analysis can obtain the preference of user, it is possible thereby to recommend more interested commodity and pertinent service to user；2)
Property of data analysis system of the present invention is powerful, can also carry out effectively acquiring and analyzing to enterprises information obtaining effectively
Enterprise management information, help enterprise accurately markets and decision；3) data analysis system of the present invention is vdiverse in function, powerful,
It is more careful to the analysis of user preference, careful, it is more accurate to pushes customer commodity and service specific aim, hold market trend
More precisely.
Description of the drawings
Fig. 1 is enterprise of the embodiment of the present invention and user's integral intelligent service system block diagram；
Fig. 2 is the data analysis system box of user of embodiment of the present invention enterprise and user's integral intelligent service system
Figure；
Fig. 3 is the supplying system block diagram of enterprise of the embodiment of the present invention and user's integral intelligent service system.
Specific implementation mode
Below in conjunction with the accompanying drawings and the embodiment of the present invention is described in further detail invention.
Embodiment 1
Referring to Fig. 1, the enterprise and user's integral intelligent service system 1, including user's barcode scanning Message Entry System 2, it uses
Family information acquisition system 3, data analysis system 4 and supplying system 5；Enterprise all can be on commodity or commodity in merchandising
It is printed with various Quick Response Codes on packaging or antifalsification label, user's purchase or using commodity when can scan the Quick Response Code, the present invention
After intelligent service system 1 receives the 2 D code information, which is parsed, obtains the various information of user.
The barcode scanning Message Entry System 2 is used for userspersonal information and purchase merchandise news barcode scanning typing, the barcode scanning
Including scanning wechat Quick Response Code or Alipay Quick Response Code by mobile phone or code reader.
User's acquisition system 3 is used to acquire userspersonal information and buys the historical information of merchandise news and opposite
The personal behavior information and enterprise internal management information answered；User's acquisition system 3 by scan code system 2 acquire personal information and
User buys merchandise news, can also collect the management information of enterprises.
The data analysis system 4 is used for the personal information to acquiring information and the purchase merchandise news acquisition current use
Family is directed to the preference value of commodity to be estimated；The data analysis system 4, to user information classification analysis, is obtained by internal sorting device
Active user is directed to the preference value of commodity to be estimated；According to active user for commodity to be estimated preference value to user information into
One step is analyzed, the acquisition wider information of user, then the other information according to acquisition analyzes the preference of the other field of user
Value.To the multiple commodity of user carry out analysis estimate when, using distributed predictor method.
The data analysis system 4 can also obtain enterprise management information to enterprise internal management information analysis, be sought to enterprise
Pin and decision provide accurately information service, and enterprise is helped to obtain advantage in competition.
The supplying system is used to be directed to the preference value for estimating commodity by the active user and is pushed away to the active user
Send commodity to be estimated and service.The user preference value that the supplying system 5 is obtained according to the data analysis system 4 analysis, to described
Active user pushes commodity to be estimated.Described work as is obtained since the data analysis system 4 carries out extensive analysis to user information
The preference value of preceding user is more accurate, which obtains accurate user preference value according to analysis, can be to described current
User carries out precisely preferential advertising campaign, such as：For user to the hobby of certain commodity, can be given using certain commodity as present
User can also be the active user discount under accurate line, the advertising campaigns such as gift of money at Chinese New Year as marketing tool
Embodiment 2
Referring to Fig. 2, the difference is that, the present invention relates to the Process of Enterprise Informalization, company informations with above-described embodiment
Change the change etc. for implementing that management mode of enterprise, organizational structure, operation flow, organizational behavior must be related to be a complicated tissue with
Management change process.In information management change, by change goal orientation ensure to change there are one have it is directive, can be with
Management environment monitoring, having leader, makes a plan for entire change course, forms the effectual project team and effectively pipe
Reason project process.
The data analysis system 4 further includes user information analysis module 41, company information statistical module 42, business finance report
Table analysis module 43 and enterprise marketing management module 44；
The subscriber information module 41 is used to obtain active user's personal information to information analysis；The use is estimated in analysis
The various personal information such as age, gender, the occupation at family, by obtaining the user to certain class commodity kimonos to the analysis of personal information
The preference value of business, so that the user precisely promotes in enterprise.
The company information statistical module 42 is used to count enterprises information management；The data analysis system 4 is to enterprise
Industry management information counts, and effective service is provided to business decision.
The enterprise financial report analysis module 43 is used for the generation of enterprise financial report and to financial position of the enterprise
Analysis；Alleviate Enterprises ' Financial Workers labour cost, very high working efficiency, the enterprise financial report analysis module 43 are more accurate
The financial situation for really providing enterprise, convenient for enterprise to financial management.
The enterprise marketing management module 44 be used for by enterprise management information analyze obtain enterprise marketing countermeasure and
Planning.There is the enterprise marketing management module 44 that enterprise marketing is made to plan, it is more scientific, more effective, it is obtained in competition among enterprises excellent
Gesture.
Embodiment 3
Referring to Fig. 3, the supplying system 5 includes intelligent customer service module 51, red packet/game marketing module 52；Member integrates
Module 53 and precision marketing management module 54；The supplying system 5 is more comprehensive for customer service, thoughtfully, client is made to realize
Service in every possible way.
The intelligent customer service module 51 is used to buy the merchandise news analysis acquisition active user to user pre- for waiting for
Estimate the preference value of commodity and service；According to the preference value, effective, accurate respective services can be carried out to client and are planned.
The red packet/game marketing module 52 is used to be directed to the preference of commodity to be estimated and service by the active user
It is worth to the active user and pushes red packet/game pertinent service project；The red packet/game marketing module 53 indeed according to
The preference value at family provides a user favorite game item or gift of money at Chinese New Year service, and client connection, make client to enterprise more added with
Affinity.
Member's integration module module 53 is used to be directed to the preference value for estimating commodity and service by the active user
Specific aim member, which is pushed, to the active user integrates preferential service item；According to the integral that the user accumulates, provide a user
Preferential commodity and service.
The precision marketing management module 54 is used to be directed to the preference value for estimating commodity and service by the active user
It is directed to user's precision marketing analysis and decision to active user push.The management module 55 is mainly that precision marketing decision carries
For effective information service.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.
Claims (5)
1. a kind of enterprise and user's integral intelligent service system, it is characterised in that：Including user's barcode scanning Message Entry System, use
Family information acquisition system, data analysis system and supplying system；The barcode scanning Message Entry System, for userspersonal information
With purchase merchandise news barcode scanning typing；User's acquisition system, for acquiring userspersonal information and buying merchandise news
Historical information and corresponding personal behavior information and enterprise internal management information；The data analysis system, for adopting
The personal information and purchase merchandise news for collecting information obtain the preference value that the active user is directed to commodity to be estimated；The data
Analysis system, for obtaining enterprise management information to enterprise internal management information analysis；The supplying system, for by described
Active user pushes commodity to be estimated for the preference value for estimating commodity to the active user.
2. enterprise according to claim 1 and user's integral intelligent service system, it is characterised in that：The data analysis
System further includes user information analysis module, company information statistical module, enterprise financial report analysis module and enterprise marketing pipe
Manage module；The subscriber information module, for obtaining active user's personal information to information analysis；The company information system
Module is counted, for being counted to enterprises information management；The enterprise financial report analysis module, for enterprise financial report
Generation and analysis to financial position of the enterprise；The enterprise marketing management module, for by enterprise management information point
Analysis obtains enterprise marketing countermeasure and planning.
3. enterprise according to claim 1 and user's integral intelligent service system, it is characterised in that：The supplying system
Including intelligent customer service module, red packet/game marketing module；Member's integration module and precision marketing management module；The intelligence visitor
Module is taken, the active user is obtained for the inclined of commodity to be estimated and service for buying merchandise news analysis to user
Good value；The red packet/game marketing module, for by the active user for commodity to be estimated and service preference value to
The active user pushes red packet/game pertinent service project；Member's integration module, for passing through the active user
Specific aim member is pushed to the active user integrate preferential service item for the preference value for estimating commodity and service；The essence
Quasi- Marketing Manager Module, for being pushed away to the active user for the preference value for estimating commodity and service by the active user
It send and is directed to user's precision marketing analysis and decision.
4. enterprise according to claim 1 and user's integral intelligent service system, it is characterised in that：The barcode scanning packet
It includes and wechat Quick Response Code or Alipay Quick Response Code is scanned by scan code system.
5. enterprise according to claim 4 and user's integral intelligent service system, it is characterised in that：The scan code system
Including code reader or mobile phone.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810411487.0A CN108765061A (en) | 2018-05-02 | 2018-05-02 | Enterprise and user's integral intelligent service system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810411487.0A CN108765061A (en) | 2018-05-02 | 2018-05-02 | Enterprise and user's integral intelligent service system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108765061A true CN108765061A (en) | 2018-11-06 |
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ID=64009430
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810411487.0A Pending CN108765061A (en) | 2018-05-02 | 2018-05-02 | Enterprise and user's integral intelligent service system |
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| CN (1) | CN108765061A (en) |
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| CN112632142A (en) * | 2020-12-30 | 2021-04-09 | 重庆中佳信互联网信息服务有限公司 | Cosmetic management and recommendation method and intelligent management system |
| CN112950244A (en) * | 2019-12-10 | 2021-06-11 | 深圳市中港星科技企业服务中心有限公司 | Enterprise service platform based on big data analysis |
| CN112950301A (en) * | 2019-12-10 | 2021-06-11 | 深圳市中港星科技企业服务中心有限公司 | One-stop enterprise information service platform |
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Application publication date: 20181106 |
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