CN103763586B - Television program interaction method and device and server - Google Patents

Abstract

The invention discloses a television program interaction method, device and server. The TV program interaction method includes: obtaining program characteristic information of the currently playing TV program sent by the client; judging whether the interaction trigger condition is met according to the program characteristic information, and performing TV program interaction when the interaction trigger condition is met. In the technical solution of the television program interaction method, device and server provided by the present invention, the server obtains the program characteristic information of the currently playing television program sent by the client, judges whether the interaction trigger condition is met according to the program characteristic information, and when the interaction trigger condition is met, Interacting with TV programs from time to time, the present invention realizes automatically interacting with TV programs, avoids manual interaction of TV programs by staff, thereby reducing the burden of operation.

Description

TV program interaction method, device and server

technical field

The present invention relates to the field of smart TV technology, in particular to a TV program interaction method,

devices and servers.

Background technique

The TV program interaction refers to that when a user watches a TV program, he also participates in some games or interactions related to the content of the TV program. Usually, users can participate in the interaction of TV programs through SMS voting. For example, in a blind date program, users choose which guest they will hold hands with in the end through SMS voting; Will be penalized and so on.

However, in the prior art, the interactive content in the TV program interaction process needs to be manually written by the operating staff, and the staff will manually send the interactive content to the user when the TV program interaction starts, and manually end the TV program interaction process, which is extremely difficult. Greatly increased the burden of operation.

Contents of the invention

The invention provides a television program interaction method, device and server for reducing the burden of operation.

In order to achieve the above object, the present invention provides a TV program interaction method, comprising:

Obtain the program feature information of the currently playing TV program sent by the client;

According to the program feature information, it is judged whether the interaction triggering condition is met, and when the interaction triggering condition is met, the TV program interaction is performed.

Optionally, the judging whether the interaction trigger condition is met according to the program feature information, and performing the TV program interaction when the interaction trigger condition is met includes:

Match the program feature information with the pre-stored interaction start fingerprint, and perform TV program interaction when a consistent interaction start fingerprint is matched;

The method also includes:

Matching is performed with the pre-stored interaction ending fingerprints according to the program feature information, and the TV program interaction is terminated when a consistent interaction ending fingerprint is matched.

Optionally, the interaction start fingerprint and the interaction end fingerprint are video fingerprints, or the interaction start fingerprint and the interaction end fingerprint are audio fingerprints.

Optionally, performing the TV program interaction when a consistent interaction start fingerprint is matched includes:

Obtain the interactive content associated with the interaction start fingerprint, and send the interactive content to the client.

Optionally, the judging whether the interaction trigger condition is met according to the program feature information, and performing the TV program interaction when the interaction trigger condition is met includes:

Matching the pre-stored interaction start scene according to the program feature information, and performing TV program interaction when a consistent interaction start scene is matched;

The method also includes:

Matching is performed with the pre-stored interaction end scene according to the program feature information, and the television program interaction is ended when a consistent interaction end scene is matched.

Optionally, the matching with the pre-stored interaction starting scene according to the program feature information includes:

Obtain the type of TV program being played according to the program menu;

Acquiring an interaction start scene associated with the type of the TV program from pre-stored interaction start scenes;

Matching the interactive start scene associated with the type of the TV program according to the program characteristic information.

Optionally, performing the TV program interaction when a consistent interaction start scene is matched includes:

Obtain the interactive content associated with the interaction start scene, and send the interactive content to the client.

To achieve the above object, the present invention provides a TV program interactive device, comprising:

An acquisition unit, configured to acquire the program feature information of the currently playing TV program sent by the client;

The first interaction unit judges whether the interaction triggering condition is met according to the program feature information, and interacts with the TV program when the interaction triggering condition is met.

Optionally, the first interaction unit includes: a matching module and an interaction module, and the television program interaction device further includes: a second interaction unit;

The matching module is configured to match the pre-stored interaction start fingerprint according to the program feature information;

The interaction module is used to perform TV program interaction when a consistent interaction start fingerprint is matched;

The second interaction unit is configured to match the program characteristic information with the pre-stored interaction end fingerprint, and end the TV program interaction when a consistent interaction end fingerprint is matched.

Optionally, the interactive module includes:

An acquisition module, configured to acquire the interactive content associated with the interaction start fingerprint;

A sending module, configured to send the interactive content to the client.

Optionally, the first interaction unit includes: a matching module and an interaction module, and the television program interaction device further includes: a second interaction unit;

The matching module is configured to match the pre-stored interaction start scene according to the program characteristic information;

The interaction module is used to interact with TV programs when a consistent interaction start scene is matched;

The second interaction unit is configured to match the pre-stored interaction end scene according to the program characteristic information, and end the TV program interaction when a consistent interaction end scene is matched.

Optionally, the matching module includes:

The first obtaining submodule is used to obtain the type of the TV program being played according to the program menu;

The second acquisition sub-module is used to acquire the interaction start scene associated with the type of the TV program from the pre-stored interaction start scene;

The matching sub-module is configured to match the interaction starting scene associated with the type of the TV program according to the program characteristic information.

To achieve the above purpose, the present invention provides a server, including: the above TV program interaction device.

The present invention has the following beneficial effects:

In the technical solution of the television program interaction method, device and server provided by the present invention, the server obtains the program characteristic information of the currently playing television program sent by the client, judges whether the interaction trigger condition is met according to the program characteristic information, and when the interaction trigger condition is met, Interacting with TV programs from time to time, the present invention realizes automatically interacting with TV programs, avoids manual interaction of TV programs by staff, thereby reducing the burden of operation.

Description of drawings

FIG. 1 is a flowchart of a TV program interaction method provided by Embodiment 1 of the present invention;

FIG. 2 is a flow chart of a TV program interaction method provided by Embodiment 2 of the present invention;

FIG. 3 is a flow chart of a TV program interaction method provided by Embodiment 3 of the present invention;

FIG. 4 is a schematic structural diagram of a television program interaction device provided in Embodiment 4 of the present invention;

FIG. 5 is a schematic structural diagram of a television program interaction device provided in Embodiment 5 of the present invention;

FIG. 6 is a schematic structural diagram of a TV program interaction device provided by Embodiment 6 of the present invention.

detailed description

In order for those skilled in the art to better understand the technical solution of the present invention, the TV program interaction method, device and server provided by the present invention will be described in detail below with reference to the accompanying drawings.

Fig. 1 is a flow chart of a TV program interaction method provided by Embodiment 1 of the present invention. As shown in Fig. 1, the method includes:

Step 101. Obtain the program feature information of the currently playing TV program sent by the client.

Each step in this embodiment can be executed by the server. In this embodiment, when the TV is playing a TV program, the client can send the program feature information of the TV program being played to the server, the program feature information is used to represent the feature information of a certain time point of the TV program being played, For example: the program characteristic information can be the video fingerprint or audio fingerprint at a certain time point of the TV program, or the program characteristic information can be the program scene at a certain time point, or the program characteristic information can be the video fingerprint of the TV program The segment or audio segment, or the program feature information may be a video screenshot of a certain time point of the TV program. In this embodiment, the TV set may be a smart TV or a TV connected to a smart set-top box, and the client may be set on a smart TV, a smart set-top box or a mobile terminal, wherein the mobile terminal may include: a mobile phone, a tablet computer, an MP4 or a portable computer etc.

In this step, the client can send the program feature information of the TV program being played to the server in real time. Specifically, the client sends the program feature information of the currently playing TV program to the server at a set time interval, wherein the set time interval can be set according to the need for program interaction. When the server receives the program characteristic information sent by the client, it judges the program characteristic information.

Step 102: Determine whether the interaction trigger condition is met according to the program feature information, and perform TV program interaction when the interaction trigger condition is met.

Optionally, this step may specifically include: matching the pre-stored interaction start fingerprints according to the program feature information, and performing TV program interaction when a consistent interaction start fingerprint is matched. Wherein, when the server matches a consistent interaction start fingerprint, it indicates that the interaction trigger condition is met, and starts to interact with the client on the TV program.

Optionally, this step may specifically include: matching the pre-stored interaction start scene according to the program feature information, and performing TV program interaction when a consistent interaction start scene is matched. An interactive scene is a set of specially defined video content scenes. For example: for a sports program, the interactive scene may be a free kick scene, a penalty kick scene or a goal scene; for a dating program, the interactive scene may be a guest appearance scene or a guest holding hands scene. The interaction scene may include: an interaction start scene, and an interaction end scene corresponding to the interaction start scene. The interaction start scene refers to the action of touching the start of the interaction, and the interaction end scene refers to the action of ending the interaction. For example: For the penalty kick scene, the interaction start scene is the action of the player walking towards the penalty spot to prepare for the penalty kick, and the interaction end scene is the action of judging whether the ball has entered the net after the player shoots. Wherein, performing the TV program interaction when a consistent interaction start scene is matched may specifically include: obtaining the interactive content associated with the interaction start scene, and sending the interactive content to the client.

During the interactive process of the TV program, the server will send the interactive content to the client. The interactive content refers to the content in which the user participates in the interaction itself of the TV program. The interactive content itself must be an event that allows the user to choose and has a result after a certain period of time. For example, the interactive content can be whether a free throw is hit on a basketball court, whether a penalty kick is hit on a football field, whether there is a KO action in a boxing match, or whether guests on a dating show hold hands successfully. Preferably, there is a one-to-one correspondence between interactive scenes and interactive content. For example: in a football match, when a player walks towards the penalty spot to take a penalty kick, the interactive start scene is triggered, and the server then sends the interactive content to the client for the user to choose whether to score a goal.

In the television program interaction method provided in this embodiment, the server obtains the program feature information of the currently playing TV program sent by the client, judges whether the interaction trigger condition is met according to the program feature information, and performs the TV program interaction when the interaction trigger condition is met, This embodiment realizes the automatic interaction of TV programs, avoiding manual interaction of TV programs by staff, thereby reducing the burden of operation.

Fig. 2 is a flow chart of a TV program interaction method provided by Embodiment 2 of the present invention. This embodiment is mainly aimed at recording and broadcasting TV programs. As shown in Fig. 2, the method includes:

Step 201, the server extracts the interaction start fingerprint from the TV program to be played, and stores the interaction start fingerprint.

Specifically, for recorded and broadcasted TV programs, the TV program can be obtained in advance, and the server can extract the interaction start fingerprint at the time point when interaction needs to occur in the TV program to be played. The interaction start fingerprint may be a video fingerprint or an audio fingerprint, preferably, the interaction start fingerprint is a video fingerprint.

Step 202, the server extracts the interaction end fingerprint from the TV program to be played, and stores the interaction end fingerprint.

Specifically, the server may extract the interaction ending fingerprint at the point in time when the interaction needs to end in the TV program to be played. The interaction end fingerprint may be a video fingerprint or an audio fingerprint. Preferably, the interaction start fingerprint is a video fingerprint.

Step 203, the server generates and stores the interactive content, and associates the interactive content with the above-mentioned interaction start fingerprint.

Step 204, the server obtains the program characteristic information of the currently playing TV program sent by the client.

Through the above steps 201 to 203, the interaction start fingerprint and the interaction end fingerprint of the TV program have been obtained on the server, and the association relationship between the interaction start fingerprint and the interaction content has been established. Therefore, when the above-mentioned TV program to be played is played on the TV, at this time, the TV program to be played is called the currently playing TV program. The client will extract TV program feature information from different time points of the TV program being played, and send the extracted TV program feature information at different time points to the server.

In this embodiment, the program feature information sent by the client may be a video fingerprint or an audio fingerprint, or the program feature information sent by the client may be a video clip or an audio clip.

Step 205, the server matches the pre-stored interaction start fingerprint according to the program characteristic information.

In this embodiment, if the program feature information sent by the client is a video fingerprint or an audio fingerprint, the server directly matches the program feature information with the pre-stored interaction start fingerprint, so as to achieve matching with the program feature information. Interaction start fingerprint.

In this embodiment, if the program feature information sent by the client is a video clip or an audio clip, the server can extract the video fingerprint from the video clip or extract the audio fingerprint from the audio clip, and use the extracted video fingerprint or The audio fingerprint is matched with the pre-stored interaction start fingerprint, so as to achieve an interaction start fingerprint consistent with the video fingerprint or the audio fingerprint.

Step 206, when the server matches the same interaction start fingerprint, obtains the interaction content associated with the interaction start fingerprint, and sends the interaction content to the client.

When the server matches a consistent interaction start fingerprint, it judges that the feature information of the program meets the interaction trigger condition, thereby triggering the start of the interaction process of the TV program. A certain time point corresponding to the program characteristic information may be used as a starting time point of the television program interaction process.

When the server recognizes the interaction start fingerprint, it triggers the start of the TV program interaction process, so that the server acquires the interactive content associated with the interaction start fingerprint and sends the interactive content to the client. When the client terminal receives the interactive content, the user using the client terminal can interact with the TV program according to the interactive content. When the interactive content is displayed on the TV, preferably, the user can participate in the interactive TV program through the TV remote control; when the interactive content is displayed on the mobile terminal, the user can participate in the interactive TV program through the mobile terminal.

During the process of sending the interactive content, the server may perform time correction first, and then send the interactive content to the client.

Step 207, the server matches the pre-stored interaction end fingerprints according to the program feature information, and ends the TV program interaction when a consistent interaction end fingerprint is matched.

During the user's interaction with the TV program, the client terminal will continuously send the program feature information of the currently playing TV program to the server. In this embodiment, if the program characteristic information sent by the client is a video fingerprint or an audio fingerprint, the server directly matches the program characteristic information with the pre-stored interaction end fingerprint, so as to achieve an interaction consistent with the program characteristic information. End fingerprinting. In this embodiment, if the program feature information sent by the client is a video clip or an audio clip, the server can extract the video fingerprint from the video clip or extract the audio fingerprint from the audio clip, and use the extracted video fingerprint or The audio fingerprint is matched with the pre-stored interaction end fingerprint, so as to achieve an interaction end fingerprint consistent with the video fingerprint or the audio fingerprint.

In this embodiment, since the server has determined the interaction start fingerprint when the TV program interaction is triggered, that is to say, the server has determined the interaction end fingerprint, so in this step, the server only needs to perform the process based on the program feature information and the determined interaction end fingerprint. match processing. When the server matches a consistent interaction end fingerprint, it judges that the program characteristic information meets the interaction end condition, thereby triggering the end of the TV program interaction process, that is, ending the TV program interaction. A certain time point corresponding to the program feature information may be used as the end time point of the TV program interaction process.

This embodiment is a method for identifying interactive scenes and interacting with TV programs using fingerprint recognition technology. Preferably, the method provided by this embodiment is applied to the TV program interaction process of recorded and broadcasted TV programs.

In the television program interaction method provided in this embodiment, the server performs matching with the pre-stored interaction start fingerprint according to the program feature information, and performs TV program interaction when a consistent interaction start fingerprint is matched. According to the program feature information Match with the pre-stored interaction end fingerprint, and end the TV program interaction when the consistent interaction end fingerprint is matched. This embodiment realizes the automatic TV program interaction, avoiding the manual TV program interaction by the staff, thereby reducing the operation cost. burden. In this embodiment, the fingerprint identification technology is used to extract the interactive start fingerprint and the interactive end fingerprint from the TV program to be played, and the interactive content is generated in advance, so that the interactive process of the TV program can be matched accurately, thereby improving the quality of the interactive TV program.

Fig. 3 is a flowchart of a TV program interaction method provided by Embodiment 3 of the present invention. This embodiment is mainly aimed at live TV programs, especially programs with certain fixed modes. It may be considered to set the fixed mode As an interactive scene, as shown in Figure 3, the method includes:

Step 301, the server collects historical program data.

In this embodiment, historical program data may be TV programs that have been played or other program materials that can be collected.

Step 302, the server generates an interactive scene according to historical program data, and stores the interactive scene, the interactive scene includes an interactive start scene and an interactive end scene.

In this step, the server may extract the interaction start scene and the interaction end scene from the historical program data. Specifically, the interactive scene can be obtained by extracting features from video screenshots, and then analyzing the extracted features. For example, for a video screenshot of a football match, features such as players, goalkeepers, and goals can be extracted, and their associations can be analyzed. Therefore, it can be concluded that it conforms to the fixed mode of taking a penalty kick, so as to obtain the interactive starting scene that the penalty kick is about to start, and a similar analysis method can be adopted for other programs.

Step 303, the server generates an interaction template matching the interaction scene, and stores the interaction template.

In this embodiment, the interactive template is a template of the interactive content, and the interactive content can be generated by filling in the content in the interactive template, and the interactive template can be in one-to-one correspondence with the interactive scenes. For example, corresponding to the scene where a male guest enters the scene in a dating show, you can set an interactive template "—whether the male guest can hold hands successfully". Specifically, for the actual TV program, you can add the name or serial number of the male guest to generate interactive content .

Step 304, the server obtains the program characteristic information of the currently playing TV program sent by the client.

When the television is playing the TV program, the client will extract TV program feature information from different time points of the TV program being played, and send the extracted TV program feature information at different time points to the server.

In this embodiment, the program feature information sent by the client may be a program scene, or the program feature information sent by the client may be a video clip or an audio clip.

Step 305 , the server matches the pre-stored interaction start scene according to the program feature information, and interacts with the TV program when a consistent interaction start scene is matched.

In this embodiment, if the program feature information sent by the client is a program scene, the server directly matches the program feature information with the pre-stored interaction start scene, so as to match the program feature information consistent with the interaction start scene. Scenes.

In this embodiment, if the program feature information sent by the client is a video clip or an audio clip, the server can analyze the video clip or audio clip to obtain a program scene, and combine the program scene with the pre-stored interaction start scene Matching is performed to achieve an interactive starting scene consistent with the program scene.

In this step, preferably, the server can obtain the type of the TV program being played according to the program menu, and obtain the interaction start scene associated with the type of the TV program from the pre-stored interaction start scene, and according to the program feature Information is matched to the interaction initiation scene associated with the genre of the television program. Preferably, the program menu is an electronic program guide (Electronic Program Guide, EPG for short). The use of the program menu can narrow the scope of interactive scene recognition, so that the server can identify the interactive start scene more quickly and accurately.

Step 306, when the server matches a consistent interaction start scene, it generates interactive content through the interactive template matching the interactive scene, and sends the interactive content to the client.

When the server matches a consistent interaction start scene, it judges that the feature information of the program meets the interaction trigger condition, thereby triggering the start of the TV program interaction process. A certain time point corresponding to the program characteristic information may be used as a starting time point of the television program interaction process.

When the server recognizes the interaction start scene, the beginning of the interactive process of the TV program is triggered, so that the server generates interactive content through the interactive template matching the interactive scene and sends the interactive content to the client. When the client terminal receives the interactive content, the user using the client terminal can interact with the TV program according to the interactive content. Wherein, the interactive content matches the interactive scene.

When the interactive content is displayed on the TV, preferably, the user can participate in the interactive TV program through the TV remote control; when the interactive content is displayed on the mobile terminal, the user can participate in the interactive TV program through the mobile terminal.

During the process of sending the interactive content, the server may perform time correction first, and then send the interactive content to the client.

Optionally, step 306 may include: the server may generate interactive content through an interactive template matching the interactive scene according to the interactive initial scene. Specifically, the server may fill in an interaction template to generate interactive content according to an interaction start scene.

Optionally, step 306 may include: the server may generate the interactive content through an interactive template that matches the interactive scene according to the interactive starting scene and the key information identification result. Specifically, the server may fill in an interaction template to generate interactive content according to the interaction start scene and key information identification results. Wherein, the key information recognition result may include a face recognition result and a text information recognition result, and the face recognition result and the text information recognition result may be the result of the server identifying the program feature information of the currently playing TV program sent by the client, for example : In a football game, the result of face recognition can be the penalty kick player and/or the defensive goalkeeper; in a dating entertainment program, the result of face recognition can be a guest; the result of text information recognition can be the subtitles printed on the screen. Using the key information to identify the results makes the interactive content richer.

Step 307, the server matches the pre-stored interaction end scene according to the program feature information, and ends the TV program interaction when a consistent interaction end scene is matched.

During the interaction process of the TV program by the user, the client terminal will continuously send the program feature information at different time points of the TV program being played to the server. In this embodiment, if the program feature information sent by the client is a program scene, the server directly matches the program feature information with the pre-stored interaction end scene, so as to match the interaction end scene consistent with the program feature information. In this embodiment, if the program feature information sent by the client is a video clip or an audio clip, the server can analyze the video clip or audio clip to obtain a program scene, and compare the program scene with the pre-stored interactive end scene. Matching, in order to achieve matching to the interactive starting scene consistent with the program scene.

In this embodiment, since the server has already determined the interaction start scene when the TV program interaction is triggered, that is to say, the server has already determined the interaction end scene, so in this step, the server may only need to interact with the determined interaction scene according to the program feature information. End the scene for matching processing. When the server matches a consistent interaction end scene, it judges that the program feature information meets the interaction end condition, thereby triggering the end of the TV program interaction process, that is, ending the TV program interaction. A certain time point corresponding to the program feature information may be used as the end time point of the TV program interaction process.

The method provided in this embodiment can be applied in the interactive process of TV programs of live or recorded TV programs. Preferably, the method provided by this embodiment is applied in the TV program interaction process of live TV programs.

In the television program interaction method provided in this embodiment, the server performs matching with the pre-stored interaction start scene according to the program feature information, and performs TV program interaction when a consistent interaction start scene is matched, and according to the program feature information Match with the pre-stored interaction end scene, and end the TV program interaction when the same interaction end scene is matched. This embodiment realizes the automatic TV program interaction, avoids the staff to manually interact with the TV program, thereby reducing the burden of operation .

FIG. 4 is a schematic structural diagram of a television program interaction device provided by Embodiment 4 of the present invention. As shown in FIG. 4 , the device includes: an acquisition unit 1 and a first interaction unit 2 .

The acquiring unit 1 is used to acquire the program feature information of the currently playing TV program sent by the client; the first interaction unit 2 judges whether the interaction trigger condition is met according to the program feature information, and interacts with the TV program when the interaction trigger condition is met.

The TV program interaction device provided in this embodiment can be used to implement the TV program interaction method provided in the first embodiment above. For a specific description, please refer to the first embodiment above, which will not be repeated here.

The television program interaction device provided in this embodiment acquires the program feature information of the currently playing TV program sent by the client, judges whether the interaction trigger condition is met according to the program feature information, and performs TV program interaction when the interaction trigger condition is met. The embodiment realizes automatic TV program interaction, avoids manual TV program interaction by staff, thereby reducing the burden of operation.

Fig. 5 is a schematic structural diagram of a TV program interactive device provided by Embodiment 5 of the present invention. As shown in Fig. 5 , in this embodiment, on the basis of Embodiment 4 above, the first interactive unit 2 may include: a matching module 21 and The interactive module 22 , the television program interactive device further includes: a second interactive unit 3 .

The matching module 21 is used for matching with the pre-stored interaction initiation fingerprint according to the program characteristic information; the interaction module 22 is used for performing interaction with a television program when a consistent interaction initiation fingerprint is matched; the second interaction unit 3 is used for The program characteristic information is matched with the pre-stored interaction end fingerprint, and the TV program interaction is ended when a consistent interaction end fingerprint is matched.

Preferably, the interaction module 22 may include: an acquisition module 221 and a sending module 222 . The obtaining module 221 is used to obtain the interactive content associated with the interaction start fingerprint; the sending module 222 is used to send the interactive content to the client.

The TV program interaction device provided in this embodiment can be used to implement the TV program interaction method provided in the second embodiment above. For a specific description, please refer to the second embodiment above, which will not be repeated here.

The television program interaction device provided in this embodiment matches the pre-stored interaction initiation fingerprint according to the program characteristic information, and performs television program interaction when a consistent interaction initiation fingerprint is matched, and performs the TV program interaction according to the program characteristic information and the pre-stored interaction initiation fingerprint. The interaction end fingerprint is matched, and the TV program interaction is ended when the same interaction end fingerprint is matched. This embodiment realizes the automatic TV program interaction, avoiding the manual TV program interaction by the staff, thereby reducing the burden of operation. In this embodiment, the fingerprint identification technology is used to extract the interactive start fingerprint and the interactive end fingerprint from the TV program to be played, and the interactive content is generated in advance, so that the interactive process of the TV program can be matched accurately, thereby improving the quality of the interactive TV program.

Fig. 6 is a schematic structural diagram of a TV program interactive device provided by Embodiment 6 of the present invention. As shown in Fig. 6, on the basis of Embodiment 4 above, the first interactive module 2 of this embodiment includes: a matching module 21 and an interactive Module 22 , the television program interaction device further includes: a second interaction unit 3 .

The matching module 21 is used for matching with the pre-stored interaction starting scene according to the program feature information; the interaction module 22 is used for performing interaction with the TV program when a consistent starting scene for interaction is matched; the second interaction unit 3 is used for The program feature information is matched with the pre-stored interaction end scene, and the television program interaction is ended when a consistent interaction end scene is matched.

Preferably, the matching module 21 includes: a first acquiring submodule 221 , a second acquiring submodule 222 and a matching submodule 223 .

The first acquisition submodule 221 is used to acquire the type of the TV program being played according to the program menu; the second acquisition submodule 222 is used to acquire the interaction start associated with the type of the TV program from the pre-stored interaction start scene The scene; the matching sub-module 223 is used for matching the interaction starting scene associated with the type of the TV program according to the program feature information.

The TV program interaction device provided in this embodiment can be used to implement the TV program interaction method provided in the third embodiment above. For a specific description, please refer to the third embodiment above, which will not be repeated here.

The TV program interaction device provided in this embodiment matches the pre-stored interaction start scene according to the program feature information, and performs TV program interaction when a consistent interaction start scene is matched, and performs the TV program interaction according to the program feature information and the pre-stored interaction start scene. Match the interaction end scene, and end the TV program interaction when a consistent interaction end scene is matched. This embodiment realizes automatic TV program interaction, avoids manual TV program interaction by staff, and reduces the burden of operation.

Embodiment 7 of the present invention provides a server, which includes: a television program interaction device. Wherein, the TV program interaction device may adopt the TV program interaction device provided in the fourth embodiment, the fifth embodiment or the sixth embodiment.

The server provided in this embodiment can identify the interactive scene that matches the program characteristic information of the currently playing TV program sent by the client, and perform TV program interaction according to the identified interactive scene. This embodiment realizes automatic TV program interaction , which avoids manual interaction of TV programs by staff, thereby reducing the burden on operations.

It can be understood that, the above embodiments are only exemplary embodiments adopted for illustrating the principle of the present invention, but the present invention is not limited thereto. For those skilled in the art, various modifications and improvements can be made without departing from the spirit and essence of the present invention, and these modifications and improvements are also regarded as the protection scope of the present invention.

Claims (11)

1. a kind of television program interaction method, it is characterised in that include：

Obtain the program characteristic information of the TV programme played that client sends；

Judged whether to meet interactive trigger condition according to the program characteristic information, and electricity is carried out when interactive trigger condition is met Depending on program interaction, including：

Matched with the interaction starting fingerprint for prestoring according to the program characteristic information, risen consistent interaction is matched Television program interaction is carried out during beginning fingerprint；

Matched with the interactive fingerprint that terminates for prestoring according to the program characteristic information, matched consistent interactive knot Terminate television program interaction during Shu Zhiwen.

2. television program interaction method according to claim 1, it is characterised in that the interactive starting fingerprint and it is described mutually The dynamic fingerprint that terminates is video finger print, or the interactive starting fingerprint and the interactive fingerprint that terminates are audio-frequency fingerprint.

3. television program interaction method according to claim 1, it is characterised in that described to rise matching consistent interaction Television program interaction is carried out during beginning fingerprint to be included：

The interaction content associated with the interactive starting fingerprint is obtained, and the interaction content is sent to the client.

4. a kind of television program interaction method, it is characterised in that include：

Obtain the program characteristic information of the TV programme played that client sends；

Judged whether to meet interactive trigger condition according to the program characteristic information, and electricity is carried out when interactive trigger condition is met Depending on program interaction, including：

Matched with the interaction starting scene for prestoring according to the program characteristic information, risen consistent interaction is matched Television program interaction is carried out during beginning scene；

Matched with the interactive end scene for prestoring according to the program characteristic information, matched consistent interactive knot Terminate television program interaction during beam scene.

5. television program interaction method according to claim 4, it is characterised in that it is described according to program characteristic information with it is pre- The interaction starting scene for first storing carries out matching to be included：

The type of the TV programme played is obtained according to program guide；

The interaction starting scene with the type association of the TV programme is obtained from the interaction starting scene for prestoring；

Matched with the interaction starting scene of the type association of the TV programme according to the program characteristic information.

6. television program interaction method according to claim 4, it is characterised in that described to rise matching consistent interaction Television program interaction is carried out during beginning scene to be included：

The interaction content with the interactive starting scene relating is obtained, and the interaction content is sent to the client.

7. a kind of television program interaction device, it is characterised in that include：

Acquiring unit, for obtaining the program characteristic information of the TV programme played of client transmission；

First interactive unit, judges whether to meet interactive trigger condition according to the program characteristic information, and is meeting interactive touching Television program interaction is carried out during clockwork spring part, first interactive unit includes：Matching module and interactive module；The matching mould Block, for being matched with the interaction starting fingerprint for prestoring according to the program characteristic information；The interactive module, is used for Television program interaction is carried out when consistent interaction starting fingerprint is matched；

Second interactive unit, for being matched with the interactive fingerprint that terminates for prestoring according to the program characteristic information, Terminate television program interaction when matching consistent interactive end fingerprint.

8. television program interaction device according to claim 7, it is characterised in that the interactive module includes：

Acquisition module, for obtaining the interaction content associated with the interactive starting fingerprint；

Sending module, for sending the interaction content to the client.

9. a kind of television program interaction device, it is characterised in that include：

Acquiring unit, for obtaining the program characteristic information of the TV programme played of client transmission；

First interactive unit, judges whether to meet interactive trigger condition according to the program characteristic information, and is meeting interactive touching Television program interaction is carried out during clockwork spring part, first interactive unit includes：Matching module and interactive module；The matching mould Block, for being matched with the interaction starting scene for prestoring according to the program characteristic information；The interactive module, is used for Television program interaction is carried out when consistent interaction starting scene is matched；

Second interactive unit, for being matched with the interactive end scene for prestoring according to the program characteristic information, Terminate television program interaction when matching consistent interactive end scene.

10. television program interaction device according to claim 9, it is characterised in that the matching module includes：

First acquisition submodule, for obtaining the type of the TV programme played according to program guide；

Second acquisition submodule, for obtaining the type association with the TV programme from the interaction starting scene for prestoring Interaction starting scene；

Matched sub-block, for according to the program characteristic information and the initial scene of the interaction of the type association of the TV programme Matched.

11. a kind of servers, it is characterised in that include：The arbitrary described television program interaction device of claim 7 to 10.