Papers by Inovasi Sosial Jurnal Pengabdian Masyarakat
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2025
This study aims to determine the influence of consumer attitude and motivation on purchase i... more This study aims to determine the influence of consumer attitude and motivation on purchase intention at the Rasqya grocery MSME in Sambinae Subdistrict, Bima City. The research problem arises from the importance of understanding consumer psychological factors in enhancing purchasing power, particularly in the micro, small, and medium enterprise sector. The reseaSrch method used is a quantitative approach, with data collected through questionnaires distributed to consumers of the MSME. Data analysis was conducted using multiple linear regression to test the influence of independent variables on the dependent variable. The results indicate that consumer attitude and motivation simultaneously have a significant effect on purchase intention. Partially, motivation has a more dominant influence than consumer attitude. These findings highlight the importance of strategies that enhance consumer motivation, such as promotions and customer service, to encouragepurchasing decisions
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2025
MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in the Indonesian ec... more MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in the Indonesian economy, especially in creating jobs and driving local economic growth. but often face challenges in digital product marketing. MSMEs are a type of business that has a very large influence on economic development and also needs to experience progress in the field of technology, especially in marketing products. The purpose of this mentoring activity is to develop digital marketing capacity in MSMEs in order to expand marketing networks and disseminate product information more widely and effectively. One of the MSMEs targeted in this activity is Moya Juice, a local beverage business that needs guidance in digital marketing strategies. The approach used in this activity consists of four main stages, namely: (1) initial survey to understand the conditions and needs of MSMEs, (2) socialization regarding the concept and importance of digital marketing, (3) direct assistance in digital marketing practices such as content creation, social media management and (4) ongoing maintenance and evaluation to ensure optimal implementation. Through this form of community service, it is hoped that MSMEs can develop their business potential and build marketing networks that are no longer limited to the local market, but are able to reach regional to national markets
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2025
Community Service is the application of science and technology carried out at the state-owned ent... more Community Service is the application of science and technology carried out at the state-owned enterprise (BUMNeg) Rajuno Hitipori in Negeri Rutong, Ambon City, as a partner fostered by Ambon State Polytechnic. The objective of this community service activity is to enhance the accounting knowledge of BUMNeg administrators and business unit managers and to provide an easy and adequate financial reporting system for BUMNeg business management.The method used is participatory action research in the form of training and mentoring for the preparation of financial reports for BUMNeg administrators and business unit managers using financial report preparation guidelines. The results achieved include BUMNeg administrators acquiring accounting knowledge and skills and being able to utilize the Excel for Accounting application provided for financial reporting.
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2025
The large amount of used cooking oil that is thrown into the environment by the community is an u... more The large amount of used cooking oil that is thrown into the environment by the community is an urgency that must be addressed. Therefore, it is necessary to handle it efficiently so that it can be used as a product and has economic selling value. Based on the existing urgency as an effort to reduce the impact of environmental pollution, this service was held with the aim of utilizing used cooking oil into solid soap through a saponification process with the help of a strong base such as Sodium Hydroxide (NaOH). The method used was a demonstration of making solid soap which was witnessed by residents of Karang Tunggal village. Apart from preventing the impact of environmental pollution, used cooking oil that is used repeatedly can also harm health, so this service activity is expected to solve this problem and increase public awareness and skills regarding the procedures for processing used cooking oil into solid soap. The results of service activities are training in soap making and distribution of solid soap to the community. It is hoped that service activities can increase understanding and skills in waste management to become more useful and have economic value.
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2024
Pencak silat is an Indonesian cultural heritage and tradition that is rich in philosophy, art, an... more Pencak silat is an Indonesian cultural heritage and tradition that is rich in philosophy, art, and sport. In Kuningan Regency, pencak silat is not only seen as a sport, but also as a means to build character and community discipline. Despite its great potential, the achievement of pencak silat in this area still faces challenges, such as the lack of quality training and understanding of effective techniques. To overcome this, the Indonesian Pencak Silat Association (IPSI) of Kuningan Regency held a coaching workshop aimed at improving and increasing the competence of coaches and achievements in the pencak silat sport in Kuningan Regency. This activity was held on December 28, 2024 at the Muhammadiyah University of Kuningan, which was attended by 60 participants from various pencak silat schools. Competent speakers provided material on the basics of coaching, competition regulations, competition techniques and strategies, and first aid for sports injuries. The results of this activity are expected to form coaches who are able to educate athletes to achieve achievements, especially in the West Java Provincial Sports Week (BK PORPROV) Qualification Round competition. Thus, the socialization of this coaching is expected to contribute to improving the achievements of pencak silat in Kuningan Regency.
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2025
Physiotherapy is a form of health service aimed at individuals and communities. The scope of phys... more Physiotherapy is a form of health service aimed at individuals and communities. The scope of physiotherapy services is to develop, maintain, and restore movement and body function throughout the life span. This service can be done through a promotive, preventive, curative, and rehabilitation approach. One of the many cases of physiotherapy is musculoskeletal complaints. Musculoskeletal complaints can occur due to habits carried out during work. If the body position is not correct and maintained for a long duration, it can trigger the emergence of musculoskeletal complaints. Work that lasts for a long time will decrease a person's body ability and can cause complaints and disorders in the body, especially musculo problems, one of which is neck pain. Neck pain is a multifactorial disease and is a major problem in society today. Some risk factors for neck pain, such as old age, female gender, low social support, and non-ergonomic work postures. The method of community physiotherapy activities used is to provide health promotion counseling and education regarding physiotherapy management in the form of stretching that can be done independently. The media used are leaflets and posters. The purpose of this counseling is to provide education and physiotherapy treatment related to neck pain in Keripik Tempe Sanan workers so that they can improve the complaints that have been felt and minimize the occurrence of injuries.
Inovasi Sosial : Jurnal Pengabdian Masyarakat, 2024
Based on observations at SDN 2 Pematang Panjang, the library's spacious room and adequate fac... more Based on observations at SDN 2 Pematang Panjang, the library's spacious room and adequate facilities suggest a well-equipped space. However, few students visit the library. During the observation, the library was found to be extremely dirty and disorganized. This disorganization refers to the accumulation of unused books within the library, leading to an unorganized layout and lack of cleanliness. This negatively impacts students' interest in visiting and reading. To address this issue, the researcher implemented a library revitalization initiative. This study aims to investigate the role of school library revitalization at SDN 2 Pematang Panjang. Data was collected using a qualitative approach, employing observation, interviews, and documentation as instruments. Data analysis was conducted using the Miles and Huberman technique. The findings indicate that school library revitalization plays a crucial role. This is evidenced by the increased number of students visiting and reading in the library
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2024
Good Manufacturing Practice (GMP) in the food industry is a requirement that must be met to produ... more Good Manufacturing Practice (GMP) in the food industry is a requirement that must be met to produce products that are safe for consumers to consume, where such practices are implemented to prevent and reduce food contamination. Therefore, an understanding of GMP is needed to address the issues faced by SMEs, including the lack of assurance regarding food safety and quality. Issues regarding food safety and quality assurance are crucial for the food industry. Demands for food safety and quality continue to rise along with consumer demand. The purpose of this service is to provide understanding and implementation of GMP in the production department. The method used involves direct visits, discussions, guidance, and implementation of improvements related to GMP application in the production department. The results of the service obtained before this training from 11 participants were 8 SME participants who were unaware or had not heard of GMP. The results of questionnaire measurements regarding performance and expectations of 12 questions posed showed that some questions received higher performance scores compared to expectations, such as questions regarding the relevance of the service materials to community issues and the cohesion of the community service team. For the average results of each performance and expectation question, a performance score of 3.7 out of 4 was obtained for this service activity, and an expectation score of 3.8 out of 4 was obtained. This indicates that participants felt a high level of satisfaction with the performance and expectations of this GMP service activity.
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2024
Optimization of community empowerment through mushroom cultivation has a major problem, namely th... more Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.
Inovasi Sosial: Jurnal Pengabdian Masyarakat, 2024
Early marriage is a significant social problem in Indonesia, including in Cilengkrang District, B... more Early marriage is a significant social problem in Indonesia, including in Cilengkrang District, Bandung Regency. In an effort to address this problem, the Indonesian government issued Law Number 16 of 2019 which sets the minimum age of marriage to 19 yearsfor both men and women. Community service in socializing this law in Cilengkrang Sub-district aims to increase community understanding and compliance with the regulation. The program involves various educational activities, such as counseling, group discussions, and training for community leaders and educators. The methods used include direct approaches through village meetings and indirect methods through social and print media. The results showed that the involvement of community leaders and religious leaders was very effective in conveying messages and reducing resistance to legal change. The main challenges faced were changing entrenched mindsets and problems accessing information in remote areas. Recommendations to improve the effectiveness of this program include increasing the involvement of community leaders, optimizing the use of media, continuous training, inter-agency cooperation, periodic evaluation, and a culturally sensitive approach. With the implementation of these recommendations, it is expected that the socialization of the marriage age limit law in Cilengkrang Sub-district can be more effective, reduce the number of early marriages, and create an environment that supports the optimal development of children and improves the overall welfare of the community.
Uploads
Papers by Inovasi Sosial Jurnal Pengabdian Masyarakat