The global Covid-19 pandemic that hit every country in the world in 2020 has affected everyone's ... more The global Covid-19 pandemic that hit every country in the world in 2020 has affected everyone's life. When the government enforces a policy of limiting activities to suppress the spread of the Covid-19 virus, the main impact on the economy that people rely on is almost all sectors in Indonesia. Moreover, the Covid-19 pandemic has resulted in a decline or slowdown in the economic sector in Indonesia. In order for SMEs in this sector to survive, they must be able to develop measures and strategies to improve the community's economy during the Covid-19 period in Langkat, Binjai, and Karo, and the purpose of this research is to help SMEs to improve from each product they produce, so that survive the pandemic. This study uses a comparative method of qualitative research methods, namely a qualitative approach that involves research procedures that produce descriptive information in the form of written or spoken language of individuals and observed behavior. Data collection techniques through observation, interviews and documentation. Qualitative analysis techniques were used for data analysis. This research uses source triangulation to get more accurate SMEs data. The results show that SMEs stakeholders need to implement the following strategies to survive the pandemic. This means using marketing through social media such as Instagram, Facebook and WhatsApp in collaboration with online transportation service providers such as Go-Food and Grab-Food, innovation in their products.
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Papers by Ainun Mardziah