Rubik’s WOWCube: What Really Makes A Toy?

October 15, 2025 by Maya Posch 24 Comments

If there ever was a toy that enjoys universal appeal and recognition, the humble Rubik’s Cube definitely is on the list. Invented in 1974 by sculptor and professor of architecture Ernő Rubik with originally the name of Magic Cube, it features a three-by-three grid of colored surfaces and an internal mechanism which allows for each of these individual sections of each cube face to be moved to any other face. This makes the goal of returning each face to its original single color into a challenge, one which has both intrigued and vexed many generations over the decades. Maybe you’ve seen one?

Although there have been some variations of the basic 3×3 grid cube design over the years, none have been as controversial as the recently introduced WOWCube. Not only does this feature a measly 2×2 grid on each face, each part of the grid is also a display that is intended to be used alongside an internal processor and motion sensors for digital games. After spending many years in development, the Rubik’s WOWCube recently went up for sale at $299, raising many questions about what market it’s really targeting.

Is the WOWCube a ‘real’ Rubik’s Cube, and what makes something into a memorable toy and what into a mere novelty gadget that is forgotten by the next year like a plague of fidget spinners?

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A Trip Down Electronic Toy Memory Lane

July 3, 2024 by Al Williams 46 Comments

Like many of us, [MIKROWAVE1] had a lot of electronic toys growing up. In a video you can watch below, he asks the question: “Did electronic toys influence your path?” Certainly, for us, the answer was yes.

The CB “base station” looked familiar although ours was marked “General Electric.” Some of us certainly had things similar to the 150-in-one kit and versions of the REMCO broadcast system. There were many versions of crystal radio kits, although a kit for that always seemed a little like cheating.

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Retrotechtacular: Oh Boy! We’re Radio Engineers!

September 6, 2022 by Al Williams 44 Comments

It is a shame that there are fewer and fewer “nerd stores” around. Fry’s is gone. Radio Shack is gone. But the best ones were always the places that had junk. Silicon valley was great for these places, but they were everywhere. Often, they made their money selling parts to the repair trade, but they had a section for people like us. There’s still one of these stores in the Houston, Texas area. One of the two original Electronic Parts Outlets, or EPO. Walking through there is like a museum of old gear and parts and I am not ashamed to confess I sometimes drive the hour from my house just to wander its aisles, needing to buy absolutely nothing. It was on one of those trips that I spied something I hadn’t noticed before. A Remco Caravelle transmitter/receiver.

The box was clearly old and the styling of the radio was decidedly retro. You can tell it wasn’t catering to the modern market because it mentions: “play ham radio operator” which would surely mystify most of today’s kids. The unit was an AM receiver and a transmitter, complete with a morse code key and microphone. You can see a contemporary commercial for a similar unit from Remco, in the video below.

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Teardown: Linkimals Musical Moose

April 13, 2021 by Tom Nardi 23 Comments

Like so many consumer products these days, baby toys seem to get progressively more complex with each passing year. Despite the fact that the average toddler will more often than not be completely engrossed by a simple cardboard box, toy companies are apparently hell-bent on producing battery powered contraptions that need to be licensed with the FCC.

As a perfect example, we have Fisher-Price’s Linkimals. These friendly creatures can operate independently by singing songs and flashing their integrated RGB LEDs in response to button presses, but get a few of them in the room together, and their 2.4 GHz radios kick in to create an impromptu mesh network of fun.

They’ll soon be back, and in greater numbers.

Once connected to each other, the digital critters synchronize their LEDs and sing in unison. Will your two year old pay attention long enough to notice? I know mine certainly wouldn’t. But it does make for a compelling commercial, and when you’re selling kid’s toys, that’s really the most important thing.

On the suggestion of one of our beloved readers, I picked up a second-hand Linkimals Musical Moose to take a closer look at how this cuddly pal operates. Though in hindsight, I didn’t really need to; a quick browse on Amazon shows that despite their high-tech internals, these little fellows are surprisingly cheap. In fact, I’m somewhat embarrassed to admit that given its current retail price of just under $10 USD, I actually paid more for my used moose.

But you didn’t come here to read about my fiscal irresponsibility, you want to see an anthropomorphic woodland creature get dissected. So let’s pull this smug Moose apart and see what’s inside.

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Lonnie Johnson, Prolific Engineer And Hero To Millions Of Kids (Even If They Don’t Know It)

June 16, 2020 by Jenny List 29 Comments

The current generation Super Soaker XP30. (Hasbro)

To be a child in the 1970s and 1980s was to be of the first generations to benefit from electronic technologies in your toys. As those lucky kids battled blocky 8-bit digital foes, the adults used to fret that it would rot their brains. Kids didn’t play outside nearly as much as generations past, because modern toys were seducing them to the small screen. Truth be told, when you could battle aliens with a virtual weapon that was in your imagination HUGE, how do you compete with that.

How those ’80s kids must have envied their younger siblings then when in 1990 one of the best toys ever was launched, a stored-pressure water gun which we know as the Super Soaker. Made of plastic, and not requiring batteries, it far outperformed all squirt guns that had come before it, rapidly becoming the hit toy of every sweltering summer day. The Super Soaker line of water pistols and guns redefined how much fun kids could have while getting each other drenched. No longer were the best water pistols the electric models which cost a fortune in batteries that your parents would surely refuse to replace — these did it better.

You likely know all about the Super Soaker, but you might not know it was invented by an aerospace engineer named Lonnie Johnson whose career included working on stealth technology and numerous projects with NASA.

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Do You Smell What The Magic Chef Is Cookin’?

March 19, 2020 by Kristina Panos 6 Comments

Automata are already pretty cool, but the ones that can fool us are something extraordinary. The legendary [Greg Zumwalt] has recently turned his toy-making attentions toward illusory automata, and we think he’s off to a great start with his admirable appetizer, the Magic Chef.

The Chef aims to please, and as long as he has the power to do so, he’ll keep offering dishes from his six-item menu of hamburger, hot dog, pizza slice, BLT, sunny-side-up egg, and banded gelatinous chunk we can’t quite identify. Amazingly, this one-man restaurant does everything with a single 6VDC gear motor, some magnets, and 58 printed parts including gears, cams, and levers. The way the food carousel moves on a sort of magnetic slip ring system is the icing on the cake.

If you want to whip up a Magic Chef of your own, all the STL files are available for take-out from the Instructables page. Hungry for more details? go wash up and get situated after the break, ’cause we’re serving up a demo video with some close-up views of the inner workings. Oh, and here’s some automata-brewed coffee for dessert.

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Geoffrey The Giraffe’s Last Call Of Toys For Hacking

March 22, 2018 by Roger Cheng 30 Comments

Many of us in the United States frequently browse the shelves of Toys R Us for things to hack on. Sadly that era will soon end with the chain’s closing. In the meantime, the entire store becomes the clearance shelf as they start liquidating inventory. Depending on store, the process may begin as soon as Thursday, March 22. (Warning: video ads on page.)

While not as close to hacker hearts as the dearly departed Radio Shack or Maplin, Toys R Us has provided the hacker community with a rich source of toys we’ve repurposed for our imagination. These toys served various duties including chassis, enclosure, or parts donor. They all had low prices made possible by the high volume, mass market economics that Toys R Us helped build. Sadly it was not able to keep its head above water in the low margin cutthroat competition of retail sales in America.

As resourceful consumers, we will find other project inspirations. Many projects on this site have sourced parts from Amazon. In commercial retail, Target has started popping up in increasing frequency. And no matter where new toys are sold, wait a few years and some fraction will end up at our local thrift store.

We’ll always have some nostalgia for Geoffrey the Giraffe, but toy hacking must go on.