Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
Vol 2 No 2 (2015): Jurnal Riset Manajemen Juli 2015

Analisis Pengaruh Keunggulan Relatif, Kesesuaian Produk, Kerumitan, Kemampuan Diujicobakan Dan Kemampuan Diamati Terhadap Proses Adopsi Inovasi

Chasanah, Uswatun (Unknown)
Setyaningsih, Reni (Unknown)

Article Info

Publish Date
22 Jul 2015

Abstract

This study examined the influence of the relative advantage, compatibility of products, complexity, triability and the observability to process adoption of innovation. This research using a sample of 100 respondents who use pads Avail FC BIO Sanitary Pad. The data collected by using purposive sampling. Result of the regression analysis showed that there was a simultaneous influence among variables of relative advantage, compatibility, complexity, triability and observability. And the partially influence is variable relative advantage, complexity, triability and observability against the process to adoption of innovation on Avail FC BIO Sanitary Pad.Keywords : relative advantages, compatibility, complexity, triability, observability, adoption of innovation

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Journal Info
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
Website

Abbrev

jrm

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to:Focus & Scope Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management ...