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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Basir, Pegiawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Biaya Promosi terhadap Peningkatan Penjualan pada PT Lurus Jaya Mangngallei Kabupaten Gowa Basir, Pegiawati; Sudirman, Sudirman; Idris, M. Abduh; Harun, Salmah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 9 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i9.1858

Abstract

This study aims to determine and analyze the effect of promotional costs on sales growth at PT Lurus Jaya Mangngallei, Gowa Regency. The method used is a quantitative approach with a simple linear regression analysis technique. The data employed are primary data obtained from the company’s financial reports over the past three years. The results of the study show that promotional costs have a positive and significant effect on sales growth. These findings indicate that well-planned and structured promotions play an important role in contributing to the company’s revenue growth.
Co-Authors Harun, Salmah Idris, M. Abduh Sudirman Sudirman