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KKN MENGAJAR SEBAGAI ALTERNATIF PROGRAM MENINGKATKAN ANTUSIASME BELAJAR ANAK-ANAK KELURAHAN BANJARSARI KECAMATAN METRO UTARA-KOTA METRO-LAMPUNG Alma Primasasti, Gabriella Claudia; Arini, Faras Nur; Maghfiroh, Hani; Aqzela, Araneta; Putri, Ayu Aulia; Rahmadani, Tiara Sekar; Anandatara, Reza; Fridayanto, Syahlan Naufal; Syach Alam, M. At-thariq; Zakaria, La; Setiawan, Eri
Jurnal Dedikasi untuk Negeri Vol 1, No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UML

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.992 KB) | DOI: 10.36269/jdn.v1i1.879

Abstract

Abstrak Pada masa pasca pandemi Covid-19 tahun 2022 kegiatan belajar mengajar siswa di sekolah masih belum maksimal karena adanya pembatasan aktivitas pembelajaran tatap muka, misalnya waktu belajar mengajar yang dipersingkat. Akibatnyaantusias belajar siswa menurun seiring dengan kurangnya interaksi nyata antara guru dan anak didik. Kondisi ini dapat dimanfaatkan oleh mahasiswa Kuliah Kerja Nyata (KKN) untuk menyusun program mengisi waktu belajar tanpa guru dengan aktivitas belajar-mangajar tatap muka dengan protokol kesehatan maksimal bersama mahasiswa KKN. Kegiatan tersebut dinamakan dengan “KKN Mengajar”. “KKN Mengajar”dimaksudkan untuk membantu siswa Sekolah Dasar (SD) untuk memperoleh ilmu tambahan (bidang Matematika dan Bahasa Inggris) sehingga menimbulkan semangat belajar walaupun adanya pembatasan waktu belajar tatap muka di sekolah bersama guru. Kegiatan ini dilakukan dengan membentuk kelompok belajar bersama anak-anak kelompok usia SD diluar kegiatan belajar di sekolah. Tujuan kegiatan ini adalahmeningkatnyaantusiasme belajar melalui materi belajar Matematika dan Bahasa Inggris selama masa pasca pandemi Covid-19. Kegiatan ini menjadi solusi atas permasalahan melalui metode pembelajaran partisipatif-kolektif. Pendekatan metode dalah melalui pendampingan kegiatan belajar mengajar dan bantuan pendekatan kualitatif deskriptif. Keberhasilan dari kegiatan “KKN Mengajar”ini diukur secara kuantitatif  untuk capaian indikasi bertambahnya antusiasme anak-anak Kelurahan Banjarsari dalam mengikuti kelompok belajar dan bertambahnya kemampuan belajar Matematika dan Bahasa Inggris.Antusiasme anak-anak dikatakan meningkat karena telaj terjadinya partisipan pada setiap pertemuan serta terjadinya peningkatankemauan belajar bersifat produktif, proaktif, dan kreatif melalui pembelajaran yang diberikan.   Kata kunci: KKN Mengajar, Metode partisipatif-kolektif, Banjarsari-Metro Utara Lampung Abstract In the post-Covid-19 pandemic in 2022, teaching and learning activities for children in schools are still not optimal due to restrictions on face-to-face learning activities, for example, shortened teaching and learning times. As a result, children's enthusiasm for learning decreases, and the a lack of real interaction between teachers and students. This condition can be used by Student Community Service (SCS) to arrange programs to fill study time without a teacher with face-to-face teaching-learning activities. The activity in question is called The SCS Teaching-Learning (SCS TL) Program. The SCS TL aims to help elementary school (SD) students gain additional knowledge (Mathematics and English) to create enthusiasm for learning despite the limited time for face-to-face learning at school with the teacher. This activity is carried out by forming study groups with elementary school-age group children outside of learning activities at school. This activity aims to increase enthusiasm for learning through Mathematics and English learning materials during the post-Covid-19 pandemic. This activity is a solution to problems through participatory-collective learning methods. The method approach is through the assistance of teaching and learning activities and the assistance of a descriptive qualitative approach. To measure the success of the SCS TL activity, we measured quantitatively for the indications of the increasing enthusiasm of the children of Banjarsari Village in participating in study groups and increasing their ability to learn Mathematics and English. We conclude that the children's enthusiasm increased because of the occurrence of participants at each meeting and the increase in the willingness to learn to be productive, proactive, and creative through the learning provided. Keywords: Student Community Service: Teaching-Learning Program, Collective-Participatory Method, Banja
PROMOSI KACANG PKUL HH SEBAGAI CINDERAMATA KHAS KABUPATEN ROKAN HILIR Putri, Ayu Aulia; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the promotional strategy implemented by Toko Kacang Pukul HH as a typical souvenir of Rokan Hilir Regency, and to analyze consumer perceptions of the effectiveness of the promotion. This product has significant cultural and economic value, but the promotional strategy has not been fully evaluated based on the consumer's perspective. The research method used is a mixed method, with a qualitative approach through observation and interviews, and a quantitative approach through distributing questionnaires to 153 respondents using the accidental sampling technique. Data analysis was carried out descriptively with a frequency approach. The results showed that promotion was carried out through advertising, personal selling, and public relations. Consumers generally responded positively to the appearance of advertisements and staff services, but the promotion was considered inconsistent and had not reached the market optimally. This study contributes to the development of local product promotion strategies based on consumer perceptions to support the competitiveness of the regional tourism sector. Keywords: promotional strategy, kacang pukul, souvenir, consumer perception, tourism, Rokan Hilir