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All Journal Journal of Artificial Intelligence and Digital Business
Rohmanulloh, Arif
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Hubungan Kepemimpinan Transformasional dan Fleksibilitas Kerja Terhadap Retensi Karyawan Rohmanulloh, Arif; Muhammad, Faisal; Sopiah, Sopiah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.448

Abstract

Pada pencapaian tujuan sebuah organisasi salah satu faktor pertama dan utama dan pembangunan adalah SDM (Sumber Daya Manusia). Sumber daya manusia (SDM) sebagai peran utama dari seluruh aktivitas dalam mencapai tujuan organisasi. Organisasi perlu mengelola, meningkatkan, mendayagunakan sumber daya manusia tersebut, sehingga sumber daya manusia tersebut berdedikasi dan bermotivasi tinggi, inovatif dan terampil dalam menghasilkan kinerja yang baik. Tujuan penelitian ini adalah untuk mengetahui hubungan kepemimpinan trasformasional dan fleksibilitas kerja terhadap retesi karyawan secara simultan maupun secara parsial. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis deskriptif dan analisis regresi linear berganda. Teknik pengambilan sampel pada penelitian ini yaitu menggunakan proportionate Stratified Sampling dengan 40 orang responden. Penelitian ini dibantu oleh program IBM SPSS 20. Hasil dari penelitian ini adanya pengaruh kepemimpinan trasformasional dan fleksibilitas kerja terhadap retesi karyawan, maka dapat disimpulakan bahwa terdapat hubungan kepemimpinan trasformasional dan fleksibilitas kerja terhadap retesi karyawan.
Analisis Toko Pygmaeus Outdoor Sebagai UMKM Fashion Sepatu Outdoor Rohmanulloh, Arif; Muhammad, Faisal; Winarno, Agung
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.670

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving regional economic growth, including in the fashion industry sector. This article reviews the Pygmaeus Outdoor fashion shoe MSME located in Mojokerto Regency. Pygmaeus Outdoor is a local business that markets various types of shoes targeting the youth segment with various activities. This review examines the business profile, business strategy, and the challenges and opportunities faced. This study uses a descriptive qualitative approach with a case study method. Data were collected through literature studies, social media searches, and customer review analysis. Researchers also conducted indirect interviews to explore Pygmaeus Outdoor's SWOT information. The results of the study show that Pygmaeus Outdoor has succeeded in building an image in the eyes of customers by offering original products at low prices through a digital marketing and market approach. This MSME is estimated to still have great potential to continue to grow by providing more outdoor fashion brands, providing more choices for the market, along with the massive increase in digital marketing. This article is also expected to provide insight into entrepreneurship learning and the importance of empowering local MSMEs based on added value.
Co-Authors Agung Winarno Faisal Muhammad, Faisal Sopiah, Sopiah