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Putra, Megi Dwi
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Digitalisasi Pemasaran Produk Lokal Kerajinan Limbah Sampah melalui Konsep Pemasaran Syariah bagi Pelaku UMKM Iqbal, Muhammad; Putra, Megi Dwi; Dina, Yola Rahmah; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.658

Abstract

This community service activity aims to enhance the capabilities of Micro, Small, and Medium Enterprises (MSMEs) in marketing waste craft products through a digital approach based on Sharia marketing principles. MSME actors in Jalan Pancur Mas, Sukarami Subdistrict, Selebar District, Bengkulu City, have significant potential in developing environmentally friendly local products. However, they still face challenges in conducting effective marketing that aligns with Islamic ethical principles. The program was carried out through training, mentoring in social media account creation, and the integration of Sharia values such as honesty, transparency, and fairness in promotional content development. The results of the activity show an increase in participants’ understanding of the importance of digital marketing and their ability to independently manage online marketing platforms ethically. This program is expected to be an initial step in building competitive MSMEs based on Islamic values.
Co-Authors Dina, Yola Rahmah Muhammad Iqbal Uswatun Hasanah