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All Journal Madani: Multidisciplinary Scientific Journal
Rahmat, Alvin
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Strategi Inovasi Dalam Manajemen Bisnis Syariah: Studi Kasus UMKM di Indonesia Rahmat, Alvin; Susilawati, Sumita; Hasanah, Uswatun
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15622116

Abstract

This study aims to analyze innovation strategies in sharia business management in the SME sector in Indonesia. The research method used is qualitative with a case study approach in several sharia-based SMEs. Data was collected through in-depth interviews, observation, and documentation. The research results show that the innovation strategies implemented include product innovation, process innovation, and marketing innovation based on sharia principles such as product halalness, transaction fairness, and information transparency. Constraints faced in implementing innovation include limited human resources, technology, and understanding of sharia concepts. This study concludes that innovation based on sharia values is the key to the sustainability of sharia SMEs amid modern market competition.
Peran Interaksi Digital Marketing Dalam Membangun Loyalitas Pelanggan Ice Cream di SMK Agribisnis Dangau Datuk Rahmat, Alvin; Oktapia, Bella; Faujiah, Siti; Wahyuni, Eka Sri
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of digital interaction in building customer loyalty for Ice Cream Dangau Datuk, a school-based micro-enterprise developed at SMK Agribisnis Dangau Datuk. A descriptive qualitative method was applied, with data collected through in-depth interviews, participatory observation, and digital activity documentation. The findings indicate that digital interactioncomprising quick response, high-quality content, ease of access, and simple digital loyalty programsplays a significant role in fostering customer loyalty. The effectiveness of digital marketing strategies is evident in increased customer engagement, sales growth, enhanced brand image, and market reach expansion. The study concludes that digital marketing serves not only as a promotional medium but also as a strategic tool to establish emotional and long-term connections with consumers, especially in the context of MSMEs with limited resources.
Co-Authors Faujiah, Siti Oktapia, Bella Susilawati, Sumita Uswatun Hasanah Wahyuni, Eka Sri