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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Jurnal Dakwah dan Komunikasi
Reka Gunawan
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Religion Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Persuasif Melalui Program Tebar Huffadz Taufikkurrohman, Diki; Ahmad Habibul Muiz; Reka Gunawan; Luluk Fikri Zuhriah
Jurnal Dakwah dan Komunikasi Vol. 10 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i1.12548

Abstract

The Tebar Huffadz program is a mosque-based initiative aimed at disseminating Qur'anic education within the community. This study seeks to analyze the persuasive communication strategies employed in the Tebar Huffadz program at Masjid Ibadurrahman Cembor, as well as to assess their effectiveness in enhancing community engagement and addressing existing social barriers. Adopting a qualitative approach with a case study design, this research focuses on the persuasive communication strategies implemented in the program. Data were collected through observations, in-depth interviews with the mosque’s management board (takmir), religious figures, and community members involved, as well as through program documentation. The findings reveal that the persuasive communication strategies used in this program include a personal approach to religious leaders, the use of familiar terminology within the community, and message delivery rooted in local and socio-religious values. These strategies have proven effective in introducing and implementing mosque-based programs in environments with strong religious affiliations. The utilization of community-recognized terminology, the involvement of religious leaders as primary communicators, and message delivery that prioritizes social and spiritual values are the key factors behind the program’s success
THE STRATEGY OF DA’WAH BIL HAL COMMUNICATION: LITERATURE REVIEW Reka Gunawan; Abdul Muhid
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 14 No. 1 (2022): Communication & Digital Transformation
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v14i1.5270

Abstract

Islam is a religion that assigns its people to broadcast and disseminate Islam to each other, therefore Islam is also called the religion of da’wah. Da’wah bil hal is da’wah with an emphasis on concrete actions, not just saying but also giving an example as a good figure. Following good communication, it will make it easier for preachers to preach. This study aims to find out the forms of the communication strategy of da’wah bil hal. The method in this study uses literature review as qualitative research. The results prove that the practical forms of the communication strategy of da’wah bil hal are divided into four, namely the strategy of da’wah bil hal through communication, the strategy of da’wah bil hal through social action, the strategy of da’wah bil hal through example, and the last one through the mosque.
Co-Authors Abdul Muhid Ahmad Habibul Muiz Luluk Fikri Zuhriah Taufikkurrohman, Diki