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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Tourism and Hospitality in Asia Pasific
Budihard, Andi M.
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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Integrated Tourism Development Strategy Model in Increasing PAD and Community Economy in Southeast Sulawesi Province Nur, Muh.; Barqi, Sahbin; Budihard, Andi M.; Asraf, Asraf; Paluala, Kusman
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3795

Abstract

This study was conducted with the objectives of: (1) identifying factors that influence the development of integrated tourism (2) obtaining information on tourism destination management models to achieve tourism development that can increase Regional Income (PAD) and the community economy, and (3) obtaining information on strategies and concepts. The research locations were Bau-Bau City, North Konawe, Bombana, and Kolaka Regency. The analysis methods used were Partial Least Square (PLS) analysis and SWOT analysis. The conclusion of the results of this study shows are as follows: (1) Facilities and infrastructure in tourist areas currently only consist of several types. The existing facilities and infrastructure do not meet tourism quality standards due to lack of attention from the local government; (2) The Tourism Office faces several challenges in developing the tourism sector. This is because tourism is not considered a primary or leading sector in these areas; (3) The development of the tourism sector cannot be separated from the progress of information technology which is increasingly spreading in various regions in Southeast Sulawesi Province. The suggestion from the results of this study is that the Southeast Sulawesi government should hold/collect levies for each district that has tourist attractions to increase PAD.
STRATEGI PEMASARAN BERBASIS DIGITAL BISNIS BAGI PELAKU UMKM DI KABUPATEN KONAWE SELATAN Hamida, La Ode; Hakim, Abdul; Hajar, Nuzul Ibnu; Budihard, Andi M.; Rahmah, Wahyuni
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49294

Abstract

Pelatihan bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital untuk pemasaran produk mereka. Kegiatan ini dilaksanakan selama tiga hari, dari tanggal 1 hingga 3 November 2023, di Balai Pertemuan Umum Kabupaten Konawe Selatan, diikuti oleh 30 pelaku UMKM dari berbagai sektor usaha. Metode yang digunakan dalam pelatihan ini adalah pendekatan partisipatif yang menggabungkan teori dan praktik, termasuk sesi pembuatan akun e-commerce dan media sosial. Hasil evaluasi menunjukkan peningkatan signifikan dalam pengetahuan peserta, dengan rata-rata skor pre-test meningkat dari 60 menjadi 85 setelah pelatihan. Selain itu, 70% peserta melaporkan telah mulai menerapkan strategi pemasaran digital yang dipelajari, dengan rata-rata peningkatan penjualan sebesar 20% dalam sebulan setelah pelatihan. Pembentukan jaringan antar peserta juga menjadi salah satu hasil positif, di mana peserta saling bertukar informasi dan pengalaman. Meskipun pelatihan ini berhasil, tantangan seperti keterbatasan akses internet dan kurangnya kepercayaan diri dalam menggunakan teknologi baru masih perlu diatasi. Oleh karena itu, rencana tindak lanjut berupa sesi pendampingan secara berkala diusulkan untuk mendukung penerapan strategi pemasaran digital secara berkelanjutan. Dengan demikian, pelatihan ini diharapkan dapat berkontribusi pada pengembangan kapasitas UMKM di Kabupaten Konawe Selatan dan meningkatkan daya saing serta pertumbuhan ekonomi lokal.
Co-Authors Abdul Hakim Asraf, Asraf Barqi, Sahbin Hamida, La Ode Kusman Paluala Nur, Muh. Nuzul Ibnu Hajar Rahmah, Wahyuni