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All Journal Moneta: Jurnal Manajemen & Keuangan Syariah
Mutamimah, Fadhilatul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SERTIFIKASI HALAL DAN HARGA TERHADAP KEPITUSAN PEMBELIAN (STUDI KASUS PADA ICE CREAM MIXUE CICERI KOTA SERANG) Mutamimah, Fadhilatul; Mat’atul Ainiyah; Reza Syah Fahlefi; Henny Saraswati; Budi Sudrajat; Wahyu Hidayat
Moneta: Jurnal Manajemen & Keuangan Syariah Vol 2 No 1 (2023): MONETA : Jurnal Manajemen dan Keuangan Syariah
Publisher : Program Studi Manajemen Keuangan Syariah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/moneta.v2i1.5398

Abstract

This study examines the impact of pricing and halal certification on purchasing decisions using the case study of Ice Cream Mixue Ciceri Serang. The study's population consisted of 40 individuals, all genders, between the ages of 15 and 30, who had purchased ice cream mixue. Data was acquired by distributing questionnaires to 40 respondents. According to study, shoppers' decisions about Ice Cream Mixue Ciceri Serang have a positive and considerable impact on price and halal certification.
Co-Authors Budi Sudrajat Henny Saraswati Henny Saraswati Mat’atul Ainiyah Reza Syah Fahlefi Wahyu Hidayat