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All Journal Madani: Multidisciplinary Scientific Journal
Mardiyyah, Sayyidatul
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Representasi Sosial dan Hibriditas Budaya Dalam Sinetron 'Dunia Terbalik': Analisis Televisi Sebagai Medium Budaya Populer I, Ikrima; Rohmah, Siti; Mardiyyah, Sayyidatul; Sudrajat Nur, Gian Nova
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Television plays a significant role in shaping popular culture by mediatizing social and cultural values. In Indonesia, soap operas like Dunia Terbalik represent rural life while reflecting local values such as solidarity and gotong royong, alongside global elements through cultural hybridity. This study aims to analyze the narratives, characters, and visual elements in Dunia Terbalik to explore how television contributes to social construction and cultural identity amid globalization. Using a qualitative content analysis approach, the findings reveal that the soap opera strengthens cultural identity and creates new cultural forms relevant to modern society, emphasizing television’s role in integrating local values with globalization to reinforce social cohesion and community identity.
Co-Authors Gian Nova Sudrajat Nur I, Ikrima Siti Rohmah