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All Journal JURNAL ILMU EKONOMI & SOSIAL Jurnal Organisasi Dan Manajemen International Journal of Economics Development Research (IJEDR) Journal of Applied Science, Engineering, Technology, and Education Journal of Management and Entrepreneurship Research Cita Ekonomika: Jurnal Ilmu Ekonomi Britain International of Humanities and Social Sciences (BIoHS) Journal Journal of Economics Review (JOER) Abdimas Indonesian Journal
Tammubua, Milcha Handayani
Universitas Terbuka, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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BENARKAH ATMOSPHERIC CUES BERDAMPAK PADA HUBUNGAN KUALITAS LAYANANAN PADA LOYALTY INTENTION? STUDI KASUS PERHOTELAN PADA DAERAH TUJUAN WISATA DI PAPUA Tammubua, Milcha Handayani
Jurnal Organisasi dan Manajemen Vol 11 No 1 (2015)
Publisher : LPPM Universitas Terbuka

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Abstract

Entering the ASEAN Economic Community in 2015 sparked a number of tourism industry especially in the hospitality sector to improve its performance with the expectations of consumers intend to be loyal. Therefore need to be attentive hospitality managers to examine the variables that affect the intention to be loyal. Several previous studies have explained that the quality of service and customer value is not the only variable that affects loyalty intention, but some research suggests that atmospheric cues influence on loyalty intention. Some research explains that atmospheric cues did not moderate the relationship of service quality on loyalty intention. This study aimed to examine the effect of service quality and customer value on loyalty intention and to test the moderating variable atmospheric cues. The research results that atmospheric cues significant positive effect on loyalty intention. Atmospheric cues also moderate and weaken the impact of service quality relationships and loyalty intention. After the subgroup analysis. The results also explain that the significant positive effect on customer loyalty intention. Memasuki ASEAN Economic Community 2015 memicu sejumlah industri khususnya pariwisata pada sektor perhotelan untuk meningkatkan performanya dengan harapan konsumen menjadi loyal. Oleh sebab itu perlu menjadi perhatian manajer perhotelan untuk mengkaji variabel yang berpengaruh pada niat menjadi loyal. Beberapa penelitian terdahulu memaparkan bahwa kualitas layanan dan nilai pelanggan bukan satu-satunya variabel yang memengaruhi loyalty intention, namun beberapa penelitian mengemukakan bahwa atmospheric cues berpengaruh pada loyalty intention. Beberapa hasil penelitian menjelaskan bahwa atmospheric cues tidak memoderasi hubungan kualitas layanan pada loyalty intention. Penelitian ini bertujuan untuk menguji pengaruh kualitas layanan dan nilai pelanggan pada loyalty intention serta menguji variabel pemoderasi atmospheric cues. Hasil penelitian menunjukkan bahwa atmospheric cues berpengaruh positif signifikan pada loyalty intention. Atmospheric cues juga memoderasi dan berdampak memperlemah hubungan kualitas layanan dan loyalty intention. Setelah dilakukan subgroup analysis. Hasil penelitian juga menjelaskan bahwa nilai pelanggan berpengaruh positif signifikan pada loyalty intention.
ANALISA PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI CUSTOMER SATISFACTION URBAN SURF/DISTRO DI JAYAPURA Tammubua, Milcha Handayani
Jurnal Organisasi dan Manajemen Vol 13 No 2 (2017)
Publisher : LPPM Universitas Terbuka

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Abstract

This study aims to examine whether self image congruity, retail service quality, perceived service quality influence customer satisfaction and test the role of customer satisfaction mediation variable at customer loyalty distro Urban Surf and Planet Surf in Jayapura. data analysis in this research used multiple regression analysis and hierarical regression to measure independent variable in dependent variable with mediation variable. The results show that customer satisfaction fully mediates the relationship of self image congruity and retail service quality to customer loyalty. Meanwhile customer satisfaction also mediates partially customer relationship perceived service quality to customer loyalty. Penelitian ini bertujuan untuk mengkaji apakah self image congruity, retail service quality, perceived service quality berpengaruh pada customer satisfaction dan menguji peran mediasi variable customer satisfaction pada customer loyalty distro Urban Surf dan Planet Surf di Jayapura. Analisis data dalam penelitian ini digunakan analisis multiple regression dan hierarical regression untuk mengukur variable independen pada variable dependen dengan variable mediasi. Hasil penelitian menunjukkan bahwa customer satisfaction memediasi secara penuh hubungan self image congruity dan retail service quality terhadap customer loyalty. Sementara itu customer satisfaction juga memediasi secara parsial hubungan customer perceived service quality terhadap customer loyalty.
Do Brand Image and Brand Trust Mediate the Effect of Service Quality on Brand Loyalty? Lessons from Higher Education Sector Milcha Handayani Tammubua
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 3 No 2 (2021): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v3i2.452

Abstract

This study analyzes the relationship between service quality on brand image, brand trust, and brand loyalty in the higher education sector. This study used a 4-point Likert scale questionnaire to collect the data from 185 students at the Distance Learning Program Unit Universitas Terbuka Jayapura registered in 2014-2018. It also employed the Structural Equation Modeling Partial Least Square (SEM-PLS) method to analyze the data with the help of SmartPLS 3 software. The results showed that service quality positively and significantly affected the brand image, brand trust, and brand loyalty. Brand trust has a positive and significant effect on brand loyalty, while the brand image has no significant effect on brand loyalty.
Customer-Based Brand Equity in Indonesia's Higher Education Institution Milcha Handayani Tammubua
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-21

Abstract

Objective: This study aimed to examine the causal order among dimensions of customer-based brand equity (CBBE) in Indonesian higher education institutions. The core dimensions of brand equity used are brand awareness, brand association, perceived quality, and brand loyalty. Research Design & Methods: This study used a research instrument questionnaire with a 5-point Likert scale. The research sample is 150 students of the Universitas Terbuka in Jayapura. The research hypotheses were tested using PLS-SEM with the SmartPLS version 3 as the supporting software. Findings: The results showed a causal order among the CBBE dimensions. Brand awareness has a positive and significant effect on perceived quality. The perceived quality has a positive and significant effect on brand loyalty, and brand awareness indirectly affects brand loyalty through perceived quality. This study cannot prove the moderating role of brand association on the relationship between brand awareness and perceived quality. Implications & Recommendations: This study provides implications and recommendations for the management of higher education institutions to create brand loyalty with a gradual process starting from developing a brand awareness strategy and then building positive perceived quality. Contribution & value Added: This study significantly extends the CBBE literature in the higher education institution sector, especially in Indonesia, which is still rarely studied. This study provides novelty by examining causal sequences and interactions on the CBBE dimensions.
DAMPAK CORPORATE GOVERNANCE TERHADAP MANAJEMEN LABA DI INDUSTRI PERBANKAN INDONESIA Victor Pattiasina; Melyanus Bonsapia; Andarias Pattiran; Milcha Handayani Tammubua
Jurnal Cita Ekonomika Vol 16 No 1 (2022): Cita Ekonomika: Jurnal Ilmu Ekonomi
Publisher : Jurusan Ekonomi Pembangunan, FEB Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51125/citaekonomika.v16i1.5321

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh promo, loyalty point, dan kualitas pelayanan terhadap keputusan pembelian melalui aplikasi burger king dengan studi pada outlet Burger King Sidoarjo. Dimana penelitian ini dilakukan dengan jenis penelitian kuantitatif dan metode pengujian hipotesis yang menggunakan teknik sampling simple random sampling. Variabel promo diukur dari kemenarikan program, ketepatan program dalam mempengaruhi keputusan pembelian, dan frekuensi program. Lalu loyalty point diukur berdasarkan fun games, voucher promo dan point member. Lalu kualitas pelayanan yang diukur dengan lima indikator yatu tangibles, reliability, responsiveness, assurance, emphaty. Serta keputusan pembelian yang diukur berdasarkan dari kemantapan pembelian produk, kebiasaan dalam membeli produk, rekomendasi orang lain, dan pembelian ulang. Sampel yang digunakan pada penelitian ini sebanyak 96 responden dengan pengambilan data melalui google form. Dengan hasil penelitian menunjukkan bahwa promo, loyalty point, dan kualitas pelayanan berpengaruh secara parsial terhadap keputusan pembelian
ANALYSIS OF FACTORS AFFECTING THE MANAGEMENT OF VILLAGE FUNDS IN THE ANGKAISERA DISTRICT OF YAPEN ISLANDS REGENCY Andarias Patiran; Melyanus Bonsapia; Milcha Handayani Tammubua; Muhamad Yamin Noch; Victor Pattiasina
Journal of Economics Review (JOER) Vol. 2 No. 1 (2022): Journal of Economics Review (JOER)
Publisher : Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (754.052 KB) | DOI: 10.55098/joer.2.1.9-22

Abstract

This research investigates the factors influencing village fund management in the Angkaisera District of Yapen Islands Regency. The examination was administered to a sample of 73 participants. Purposive sampling was used as the sampling method. Live surveys were used to collect data. Multiple regression was used to empirically test hypotheses. The results indicated that planning has no positive or significant impact on the allocation of village funds. It indicates that the planning of sub-district and village development has not met the village's objectives, so the village's finances have not been optimally managed. In addition, the implementation has no significant positive impact on the management of village fund allocation. It indicates that there are still irregularities in the implementation, and based on the realization of village funds, the community is not receiving them properly. Furthermore, accountability has a positive and significant impact on the administration of village fund allocation. This indicates that accountability has become a crucial aspect that can be executed effectively so that there are no issues with managing village funds. In addition, human resource competence has a positive and substantial impact on the management of village fund allocation. If the village apparatus has knowledge and experience in managing village finances, accountability for village fund management will increase. The allocation of village funds is unaffected by supervision; consequently, a lack of oversight will not diminish the accountability of village fund management.
Determinasi Kinerja Karyawan: Analisis Penilaian Kinerja Arifudin, Aldisa; Tammubua, Milcha Handayani; Kana, Tarsisius
EKONOMI & SOSIAL Vol 15 No 1 (2024): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v15i1.5962

Abstract

Fenomena dalam penelitian ini yaitu untuk mengetahui ada tidaknya determinasi antara kinerja karyawan dan penilaian kinerja. Karena tercapainya tujuan perusahaan tidak hanya tergantung pada peralatan modern, sarana dan prasarana yang lengkap, tetapi justru lebih tergantung pada manusia yang melaksanakan pekerjaan tersebut. Populasi dalam penelitian ini adalah seluruh karyawan yang bekerja di PT. Tunas Sawa Erma Merauke. Jumlah sampel dalam penelitian ini sebanyak 42 responden, teknik pengumpulan data melalui penyebaran kuesioner. Hipotesis diuji dengan analisa Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji regesi linier berganda serta pengujian koefisien determinasi dengan alat bantu SPSS versi 25. Hasil pengujian hipotesis yaitu uji t menunjukkan bahwa penilaian kinerja mempunyai pengaruh terhadap kinerja karyawan di PT. Tunas Sawa Erma Merauke. Hal ini dibuktikan dengan nilai thitung 4,043 > nilai ttabel 2,02108 dengan tingkat signifikan 0,000 < 0,05. Nilai R-Square (R2) sebesar 0,508 atau 50.8% yang berarti penilaian kinerja berkontribusi terhadap kinerja karyawan sebesar 50.8% sedangkan sisanya sebesar 49.2% dipengaruhi variabel lain. Dengan demikian, terbukti bahwa pengelolaan penilaian kinerja karyawan merupakan faktor yang krusial dalam meningkatkan produktivitas dan kontribusi karyawan. Peningkatan kualitas dan objektivitas penilaian kinerja dapat memberikan dorongan yang kuat untuk karyawan dalam mencapai hasil kerja yang lebih baik.
Sosialisasi dan Simulasi Mitigasi Bencana dan Pertolongan Pertama pada Gen-Z di Kota Jayapura Mujadi, Mujadi; Tammubua, Milcha Handayani; Suratni, Suratni; Rivaldhy, Rivaldhy; Monika, Restu
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.324

Abstract

Natural disasters cannot be avoided. The provision that can be given is to provide training to all elements of society so that they have the ability to be able to face natural disasters. disaster mitigation and first aid that was held was to increase public awareness about the risk of natural disasters, increase public knowledge in dealing with disasters and increase knowledge about examples of disaster response simulations. The urgency of this activity is to equip generation Z (Gen-Z) in responding to disaster conditions. The partner in this activity is Basarnas with training participants are the community, students and students. Knowledge and techniques to save themselves and victims of natural disasters are important points for Gen-z to remain socialised and not always dependent on technology.
Sparking The Impact Of Compensation, Work Motivation, Leadership On Employee Productivity Saksono, Lalang; Ekasari, Silvia; Nurdiani, Tanti Widia; Tammubua, Milcha Handayani; Marihi, Laode
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6430

Abstract

Research to test the effect of compensation, work motivation, leadership on employee work productivity at PT XYZ in Jakarta. This research uses a quantitative method with multiple linear regression analysis. Data were collected using questionnaires distributed to all employees of PT XYZ in Jakarta. The sampling technique used a census sampling technique with a population of 173 employees. The results of the research show that partially and simultaneously the variables of compensation, work motivation, leadership have a positive and significant effect on employee work productivity at PT XYZ in Jakarta. This finding can be a reference for PT XYZ in Jakarta to increase employee work productivity which has a good impact on organizational performance.  
A Bibliometric Exploration of Facebook Marketing Research Trends Using Scopus Database Buamonabot, Irfandi; Susilo, Daniel; Thanos, Guellica Agnesia Claudia; Sam, Toong Hai; Timotius, Elkana; Tammubua, Milcha Handayani; Rudiansyah, R.
Journal of Applied Science, Engineering, Technology, and Education Vol. 6 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3807

Abstract

Facebook has developed into much more than just a social media platform since its 2004 launch, changing the way businesses engage with their customers and emerging as a powerful player in the field of digital marketing. Due to the increased attention this evolution has received from academia, extensive research has been conducted on a number of Facebook marketing-related topics, such as customer engagement, brand building, and consumer data collection. Using Scopus as a data source, we conducted a bibliometric analysis in this study to thoroughly review the literature on Facebook marketing and identify important trends, hotspots, and areas in need of further research. 133 pertinent publications from 2009 to 2023 were found by our analysis, underscoring Facebook's significance in digital marketing. This study sheds light on several Facebook marketing research themes, including the efficacy of advertising, consumer behavior on social networks, ethics, and privacy. Furthermore, we found that research is scattered worldwide indicating differences in digital marketing connected to society, economy, and culture. Topics such artificial intelligence, cross-cultural marketing, and the consequences of Facebook algorithm modifications still have more to be discovered even with the wealth of studies. This study supports the relevance of Facebook in digital marketing, indicates areas that demand more research for a better knowledge of the successful use of Facebook in marketing strategies, and provides insight for academics and practitioners.
Co-Authors . Mujadi Agustinus Numberi Andarias Patiran Andarias Pattiran Arifudin, Aldisa Buamonabot, Irfandi Daniel Susilo Ekasari, Silvia Marihi, Laode Melyanus Bonsapia Melyanus Bonsapia Monika, Restu Muhamad Yamin Noch Nurdiani, Tanti Widia Patiran, Andarias Rivaldhy, Rivaldhy Rudiansyah, R. Saksono, Lalang Sam, Toong Hai Suratni Suratni Tarsisius Kana, Tarsisius Temalagi, Selva Thanos, Guellica Agnesia Claudia Timotius, Elkana Victor Pattiasina