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CONTROVERSY IN HUMAN RESOURCE MANAGEMENT IN MADRASAHS: TRENDS AND SOLUTIONS FOR IMPROVING THE QUALITY OF ISLAMIC EDUCATION Himmah, Hanim Faiqotul; Haniatin, Maimanatin; Aisyah, Siti; Ilyana, Eka Musdalifah
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This study focuses on the impact of Islamic education management on character and moral development in madrasahs. The primary objective of this research is to explore how the integration of Islamic values into the curriculum and teaching methods influences students' moral and ethical awareness.   The research employs a quantitative approach with a descriptive study design, utilizing data collection techniques such as questionnaires, interviews, and observations. The data is analyzed using descriptive statistical analysis to identify correlations between Islamic education management and students' character development.  The findings reveal that Islamic education significantly contributes to shaping students' character and morals. The integration of Islamic values in learning helps students navigate complex moral situations and fosters a positive attitude toward others. However, challenges in implementing this approach amid rigorous academic demands require special attention.  The study's implications highlight the need for adequate support for educators and curriculum policy changes to enhance the effectiveness of Islamic education in character development
ANALYSIS OF THE USE OF ARTIFICIAL INTELLIGENCE (AI) IN PERSONALIZING EDUCATION MARKETING Haniatin, Maimanatin Haniatin; Wijaya, Andi; Himmah, Hanim Faiqotul; Rizal, Fathur
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This research aims to analyze the use of Artificial Intelligence (AI) in personalizing educational marketing, with a focus on improving user experience and operational efficiency of educational institutions. The background to this research is driven by the rapid development of digital technology which encourages educational institutions to adapt to more personalized and data-based marketing strategies to increase competitiveness in an increasingly competitive market. The research method used is a qualitative method with a case study approach and in-depth interviews with related parties, such as public relations, school principals and students. The research findings show that the application of AI in educational marketing can increase advertising personalization, speed up the decision-making process for prospective students, and optimize marketing operational processes. Additionally, the use of machine learning and big data analysis allows educational institutions to target more relevant audiences and increase enrollment conversion rates. The contribution of this research is to provide insight into how AI can be used as a strategic tool in increasing the effectiveness of educational marketing, as well as suggesting a wiser application of technology to achieve optimal results in the context of educational marketing in the digital era.