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All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Administrasi Profesional
Adawiyah, Endah wardatul
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ANALISIS PERILAKU BRAND SWITCHING KONSUMEN MCDONALD'S DI TENGAH KONFLIK ISRAEL–PALESTINA DENGAN MENGGUNAKAN PENDEKATAN THEORY OF PLANNED BEHAVIOR : (Studi Kasus Pada Gen Z di Kota Depok Bulan Oktober 2023–Januari 2024) Adawiyah, Endah wardatul; Purwinarti, Titik; Rosalina, Erlyn; Ginting, Riskon
Jurnal Administrasi Profesional Vol 5 No 2 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i2.7010

Abstract

ABSTRACT : The purpose of this study is to identify the consumption habit and tendencies of Gen Z in Depok in responding to the Israeli-Palestinian conflict, which influence their decision to remain loyal to or switch from McDonald's. Data from 100 respondents were assassed using the PLS-SEM method. The outcomes of the analysis show that Attitude towards behavior shows a positive and significant effect on Brand switching behavior, from a coefficient value of 0.226 and P values of 0.012. Subjective norms variable is positive and significant on Brand switching behavior, with a coefficient of 0.365 and P values of 0.000. In addition, Perceived behavioral control also shows a positive and significant effect on Brand switching behavior, from the coefficient value which indicates 0.375 with P values of 0.000. These findings suggest that Gen Z is more likely to switch brands if they feel their attitude towards McDonald's is negative, are influenced by social norms, and feel they have control in the decision.
Optimalisasi Komputerisasi Keuangan dalam Meningkatkan Efisiensi UMKM di Wilayah Pondok Petir Kameswara, Pandu; Adawiyah, Endah Wardatul; Zahra, Luthfiah; Gisheila, Margaretha Vira; Aini, Luthfiyah
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2652

Abstract

Pada era globalisasi, perkembangan UMKM menunjukkan kemajuan pesat, namun tidak sedikit yang masih menghadapi kendala dalam pencatatan dan pelaporan keuangan. Kegiatan pengabdian ini bertujuan untuk memberikan solusi bagi UMKM di wilayah Pondok Petir terkait permasalahan pengelolaan keuangan yang belum efisien. Metode yang digunakan meliputi identifikasi masalah, analisis, pencarian solusi, pemberian saran berupa implementasi, dan evaluasi awal (pengecekan). Sasaran kegiatan adalah dua UMKM, yakni Endis Production dan Mumud Store. Berdasarkan hasil observasi dan wawancara, ditemukan bahwa pencatatan keuangan masih dilakukan secara manual dan belum terstruktur. Tim pengabdian memberikan rekomendasi berupa penggunaan aplikasi keuangan berbasis web untuk Endis Production, serta aplikasi Manager.IO untuk Mumud Store, sesuai kebutuhan masing-masing. Hasil dari kegiatan ini berupa peningkatan pemahaman pelaku UMKM terhadap pentingnya digitalisasi keuangan serta tersusunnya saran implementasi aplikasi yang sesuai. Harapannya, UMKM dapat menerapkan saran tersebut secara mandiri agar pelaporan keuangan menjadi lebih efisien dan sistematis.
Co-Authors Aini, Luthfiyah Gisheila, Margaretha Vira Kameswara, Pandu Riskon Ginting Rosalina, Erlyn Titik Purwinarti Zahra, Luthfiah