Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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All Journal International Journal of Humanities Education and Social Sciences
Rizky Al-Huda
Unknown Affiliation
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Digital-Based MSME Program Marketing Communication Adaptation Rizky Al-Huda; AlqiHernanda Gymnastiar; Fatria Adipati Ramadhan; Khaerudin Imawan; Dedet Erawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 2 (2024): IJHESS OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i2.1251

Abstract

This study analyzes the digital marketing adaptation of SMEs through social media, with a focus on strategies, impacts, and direct interactions with consumers. Qualitative descriptive research method was employed to gather data from relevant journals. The findings indicate that digital marketing enables SMEs to expand market reach and strengthen relationships with consumers through two-way interaction. Relevant and creative content strategies were found to be crucial in standing out in the information-dense online environment. Positive impacts on SME product sales were also observed, particularly through social media platforms such as Instagram and TikTok.Direct interaction with consumers via social media platforms strengthens relationships and allows brands to listen to consumer feedback directly. In conclusion, digital marketing adaptation through social media is essential in developing SME products and expanding their market share.
Co-Authors AlqiHernanda Gymnastiar Dedet Erawati Fatria Adipati Ramadhan Khaerudin Imawan