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Community empowerment through the utilization of P2L (pekarangan pangan lestari) to support food security in Sindangkarya Village, Kutawaluya District, Karawang Mariyani, Siti; Melani, Ana; Mustikasari, Fauzia; Fikri, Muhammad Rom Ali; Sam’un, Moh.
Transformasi: Jurnal Pengabdian Masyarakat Vol. 20 No. 2 (2024): Transformasi Desember
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v20i2.10322

Abstract

[Bahasa]: Upaya untuk meningkatkan ketersediaan pangan masyarakat dalam mendukung kemandirian pangan adalah dengan memanfaatkan pekaranagan rumah menjadi Pekarangan Pangan Lestari (P2L). Desa Sindangkarya merupakan desa yang mayoritas penduduknya bekerja di sektor pertanian. Masyarakat memiliki potensi sumberdaya alam yang baik berupa lahan pekarangan, tetapi belum dimanfaatkan secara optimal. Tujuan pengabdian kepada masyarakat adalah untuk meningkatkan pengetahuan dan keterampilan petani dalam mengoptimalkan pemanfaatan P2L untuk mendukung kemandirian pangan petani di Desa Sindangkarya. Kegiatan pengabdian dilaksanakan di Desa Sindangkarya, Kecamatan Kutawaluya Kabupaten Karawang pada bulan Mei 2024. Partisipan dalam kegiatan ini adalah wanita tani di Desa Sindangkarya sebanyak 28 partisipan. Metode pelaksanaan kegiatan adalah Participatory Action Research (PAR) yang berorientasi pada pengembangan dan mobilisasi ilmu pengetahuan di tengah masyarakat agar masyarakat dapat menjadi aktor perubahan, bukan obyek pengabdian. Evaluasi program menggunakan kuesioner dan disebarkan kepada 28 partisipan melalui pretest dan posttest yang terdiri dari aspek pengetahuan, sikap dan keterampilan yang diukur dengan skala likert. Hasil pengabdian menunjukkan bahwa kegiatan ini meningkatkan pengetahuan dan keterampilan petani dalam mengoptimalkan pemanfaatan Pekarangan Pangan Lestari (P2L). Keberhasilan implementasi P2L menunjukkan bahwa pendekatan partisipatif dapat secara efektif meningkatkan solusi berbasis masyarakat untuk kemandirian pangan petani di Desa Sindangkarya. Peningkatan pengetahuan dan keterampilan ini merupakan langkah positif dalam membangun ketahanan pangan dan resiliensi di Desa Sindangkarya. Kata Kunci: pemberdayaan, pekarangan pangan, ketahanan pangan [English]: Efforts to increase community food availability to support food independence utilize Pekarangan Pangan Lestari (P2L) home gardens. Sindangkarya Village is where most of the population works in the agricultural sector. The community has good natural resource potential in the form of yard land, but it has yet to be used optimally. This community service activity aims to increase farmers' knowledge and skills in optimizing the utilization of P2L to support the food independence of farmers in Sindangkarya Village. The service activity occurs in Sindangkarya Village, Kutawaluya District, Karawang Regency, in May 2024. Participants in this activity were 28 female farmers in Sindangkarya Village. The method for implementing the activity is Participatory Action Research (PAR), which is oriented towards developing and mobilizing knowledge in society so that society can become an actor in change, not an object of service. The program evaluation used a questionnaire distributed to 28 participants through a pretest and post-test consisting of aspects of knowledge, attitudes, and skills, which were measured using a Likert scale. The service results indicate that these activities have increased farmers' knowledge and skills in optimizing the utilization of Pekarangan Pangan Lestari (P2L). The successful implementation of P2L shows that a participatory approach can effectively improve community-based solutions for farmers' food independence in Sindangkarya Village. This increase in knowledge and skills is a positive step in building food security and resilience in Sindangkarya Village. Keywords: empowerment, food yard, food security  
Analisis Pengaruh Penerapan Strategi Bauran Pemasaran terhadap Keputusan Pembelian pada UMKM Serba Nanas Alam Sari Subang Jawa Barat Rosmawati, Kania; Azzahra, Fatimah; Fikri, Muhammad Rom Ali
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i2.748

Abstract

UMKM One of the producers in Subang offering processed pineapples is Serba Nanas Alam Sari. Processed pineapple sales are erratic. Businesses must create a strong marketing mix strategy in order to overcome consumer preferences and market rivalry. The purpose of this study is to examine how purchase decisions at Serba Nanas Alam Sari UMKM in Subang, West Java, are affected by the application of a marketing mix approach. In order to collect data for this study, 100 UMKM customers were given questionnaires. Mixed methods were used in this research. The techniques employed for gathering data included surveys, interviews, documentation, and observation. A Likert scale is used for variable measurement, and MSI is used to alter it. Multiple linear regression data analysis was used to ascertain the impact of place, promotion, price, and product variables on consumer purchase decisions. The study's findings indicate that the significant value is less than 0.05, indicating that purchase decisions are influenced by product, price, place, and promotion all at the same time. With a result of 1,042, the product variable has the biggest impact. This is due to the product's variety, good taste, and guaranteed product quality. The variables that affect promotion, pricing, and location are next in line. Based on the study's findings, Serba Nanas Alam Sari UMKM can benefit from an efficient marketing plan that combines quality products, competitive pricing, effective distribution, and eye-catching promotions to influence more customers' purchases.
Analisis Tingkat Kesejahteraan Rumah Tangga Petani Padi di Desa Cadaskertajaya Kecamatan Telagasari Kabupaten Karawang Putri, Anggini Aulia; Azzahra, Fatimah; Fikri, Muhammad Rom Ali
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i2.773

Abstract

Agricultural development in rural areas not only increases production, but also increases people's income, opens up more job opportunities, and improves welfare. This research aims to analyze farmer household income, farmer household expenditure, and the level of welfare of rice farmer households in Cadaskertajaya Village, Telagasari District, Karawang Regency. The research method used is Mix Method, with primary and secondary data types. Primary data was collected through interviews using questionnaires from 47 rice farmers. Secondary data was obtained from the Central Statistics Agency, Karawang Regency Agricultural Service, Cadaskertajaya Village, and other institutions. Samples were taken using the proportional random sampling method, with the criteria being farmer owners and farm workers. Data analysis uses the Directorate of Land Use's criteria poverty line for household income, the Sayogyo criteria poverty line for household expenditure, and welfare indicators from BPS. The research results show that the average household income of rice farmers in Cadaskertajaya Village is IDR 34,582,351.69 per year and IDR 8,124,446.81 per capita per year. The household expenditure of rice farmers is IDR 25,380,255.32 per year and IDR 8,413,937.59 per capita per year. Based on the poverty line criteria of the Directorate of Land Use, 53.19% of farmers are not poor, and according to the Sayogyo criteria, 82.61% are not poor. The welfare level is calculated using 11 indicators from BPS, with the highest score being 33 and the lowest score being 27, which is still included in the high welfare category.