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All Journal Jurnal Manajemen Jurnal Media Akademik (JMA)
Riska Puspita Dewi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INOVASI PEMASARAN BANK SYARIAH UNTUK MENINGKATKAN MINAT GENERASI MILENIAL: PENDEKATAN DIGITAL Riska Puspita Dewi; Muhammad Iqbal Fasa; Is Susanto
Jurnal Media Akademik (JMA) Vol. 2 No. 11 (2024): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i11.878

Abstract

Studi ini meneliti strategi pemasaran inovatif yang digunakan oleh bank-bank Islam untuk menarik minat kaum milenial dengan menggunakan strategi digital. Generasi milenial semakin tertarik pada layanan keuangan yang transparan dan mudah diakses karena kemajuan media sosial dan teknologi. Strategi yang digunakan oleh bank-bank Islam, seperti penggunaan media sosial, aplikasi seluler, dan konten instruksional, diteliti dalam studi ini menggunakan pendekatan kualitatif. Temuan penelitian menunjukkan bahwa melibatkan kaum milenial melalui saluran digital dan bekerja sama dengan para influencer merupakan strategi yang berhasil. Studi ini membantu bank-bank Islam membuat rencana pemasaran yang berkelanjutan dan relevan untuk era digital.
Strategi Pemasaran Sosis Obong Dendra melalui Media Sosial Facebook Riska Puspita Dewi; Muhammad Iqbal Fasa
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4287

Abstract

This study analyzes the methods and techniques of product marketing through social media, with a special focus on its impact on sales and brand awareness. This study takes the example of the business "Sosis Obong Dendra," which uses Facebook as the main platform to interact with customers, and has more than 1000 friends on the network. The research method used is descriptive qualitative with a case study approach, which allows for an in-depth exploration of the marketing practices implemented. The results of the study indicate that the use of social media effectively increases brand visibility and allows for direct interaction with customers. This interaction not only builds positive relationships but also strengthens brand loyalty among consumers. The findings show that this marketing strategy has succeeded in increasing sales, especially among the millennial generation who are active on digital platforms. In addition, the ability to understand customer needs and preferences through direct interaction increases engagement and satisfaction. This study confirms that social media is an important strategic tool in creating an engaging and personalized customer experience, as well as in building strong brand awareness in an increasingly competitive market. These findings provide valuable insights for business actors in formulating more effective marketing strategies.
Co-Authors Is Susanto Muhammad Iqbal Fasa