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All Journal JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY PENG: Jurnal Ekonomi dan Manajemen
Fadhillah, Risa
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kemudahan dan Harga Produk Online di Shopee Terhadap Perubahan Gaya Hidup Konsumtif Mahasiswa Universitas Teuku Umar Fadhillah, Risa; Chairunnisa, Cut; Marwan; Abdul Manan, Afni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1b (2025): AGUSTUS 2024 -JANUARI 2025
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gyez5z53

Abstract

This study analyzes the effect of ease of use and product prices in the Shopee application on the consumer behavior of students of the Faculty of Economics, Teuku Umar University. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that neither ease of use (X1) nor product price (X2) had a significant effect on consumer behavior (Y), with significance values ​​of 0.419 and 0.283, respectively (p> 0.05). The coefficient of determination (R Square) shows that only 5.8% of the variation in consumer behavior can be explained by these two variables, while the rest is influenced by other factors.
Pemanfaatan Kedelai Sebagai Bahan lokal menjadi Tempe di Desa Ketapang Indah, Singkil Utara Syafiq, M Rizki; Elyanda, Boy; Marnisa, Sella; Aula, Sri Ruhama; Fadhillah, Risa; Chairunnisa, Cut; Aminah, Siti; Nasution, Aswin; Farisi, Nurcholis Al
Jurnal Pengabdian Agro and Marine Industry Vol 5, No 1 (2025): JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v5i1.10500

Abstract

Ketapang Indah village is located in North Singkil sub-district, Aceh Singkil district.  Due to its position close to the coast, influenced by sea breezes and weather conditions that tend to be humid. The main focus of this occation is the utilization of local materials in the form of processing food ingredients into tempeh. Tempeh is a fermented soybean product that is a source of high-quality vegetable protein and has various health benefits. This service aims to explore the utilization of local materials in making tempe, including a basic understanding of tempe. The process of making tempeh involves several stages, from soaking, cooking, inoculation with yeast, to fermentation. This service also discusses the importance of counseling the community on how to make tempeh and its benefits to increase product diversity and support the local economy. The service method used in this activity is a combination of counseling (lecture) with hands-on practice.
Co-Authors Abdul Manan, Afni Aswin Nasution Aula, Sri Ruhama Chairunnisa, Cut Elyanda, Boy Farisi, Nurcholis Al Marnisa, Sella Marwan Siti Aminah Syafiq, M Rizki