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All Journal Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Adzka, Nadia
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kompetensi Komunikasi Hati terhadap Perilaku Silent Treatment Safitri, Susiana Nur; Lestari, Puji; Suryawijaya, Priyahita Garmadyuti; Adzka, Nadia
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.303

Abstract

Saat ini sering sekali anak muda melakukan silent treatment kepada orang lain atas dasar suatu permasalahan tertentu, sehingga orang lain merasa bahwa dirinya dikucilkan dan diisolasi. Hal tersebut memiliki peran yang sangat krusial dalam komunikasi interpersonal. Penelitian ini bertujuan untuk mengeksplorasi pengaruh kompetensi komunikasi hati terhadap perilaku silent treatment pada mahasiswa Hubungan Masyarakat Universitas Pembangunan Nasional (UPN) Veteran Yogyakarta angkatan 2021. Menggunakan metode penelitian kuantitatif dengan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa uji F kedua variabel memiliki pengaruh secara signifikan, dengan nilai F hitung (65,162) yang jauh lebih besar daripada F tabel (4,00). Dengan demikian, dapat disimpulkan bahwa mahasiswa program studi Hubungan Masyarakat angkatan 2021 UPN Veteran Yogyakarta menunjukkan pengaruh kompetensi komunikasi hati terhadap perilaku silent treatment. Penelitian ini memberikan sumbangan pengetahuan mengenai dampak kompetensi komunikasi hati terhadap munculnya perilaku silent treatment. Oleh karena itu, perlu adanya peningkatan dalam kompetensi komunikasi hati guna mengurangi kemungkinan terjadinya silent treatment.
The Komunikasi Pemasaran Agen Perisai BPJS Ketenagakerjaan adha, ikhsan fauzi; Wulandari, Margareta; Adzka, Nadia
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 4 No 2 (2025): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v4i2.1954

Abstract

The BPJS Ketenagakerjaan program has low participation rates, particularly in the Informal Sector Workers (BPU) program. Informal sector workers can register as participants to obtain the same rights as formal sector workers. Increasing the number of participants requires effective marketing communication, especially in order to inform potential participants. Shield agents use personal selling to attract participants. This study aims to determine the marketing communication applied by Shield Agents in their efforts to increase participant enrollment in the informal sector. The study uses a qualitative approach with a phenomenological approach and data collection techniques, including interviews, observation, and documentation. The research results are divided into six stages. First, prospecting by identifying targets from the immediate environment and community. Second, the pre-approach is conducted by introducing product differences and building trust through ID cards and assignment letters. Third, presentations, brochures, and testimonials explain the benefits and fees. Fourth, objection handling involves exploring the reasons for objections and providing solutions. Fifth, closing focuses on convincing potential participants and assisting with registration. Sixth, follow-up aims to maintain loyalty and measure participant satisfaction. This strategy is expected to increase participant acquisition significantly.
Co-Authors Adha, Ikhsan Fauzi PUJI LESTARI Safitri, Susiana Nur Suryawijaya, Priyahita Garmadyuti Wulandari, Margareta