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All Journal Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Ayuka, Yeyen
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Humanities Computer Science & IT Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice

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Maksimisasi Pemasaran Untuk Meningkatkan Pangsa Pasar Di Tengah Penurunan Permintaan Menggunakan Linear Programming Metode Grafik Pada UMKM UD.MURNI Anjani, Marissa; Ayuka, Yeyen; Wicaksana Kuswara, Satria; Mardhiyah, Ainun
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 2 : Desember (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This article explores the maximization of marketing strategies to enhance market share amid declining demand, specifically focusing on the micro, small, and medium enterprise (MSME) UD. Murni. The rapid economic growth in Indonesia has intensified competition, particularly following the COVID-19 pandemic, leading to operational and sales challenges for many MSMEs. This research employs linear programming through graphical methods to develop a mathematical model aimed at efficiently allocating resources in sandal and shoe production to maximize profits. The study identifies key issues faced by UD. Murni, including a lack of adaptation to online marketing trends and changing consumer preferences. By implementing innovative marketing strategies, particularly digital marketing, the research aims to improve product visibility and customer engagement, ultimately increasing sales and market share for UD. Murni.
Co-Authors Ainun Mardhiyah, Ainun Anjani, Marissa Wicaksana Kuswara, Satria