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All Journal Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS)
Apriliathi, Ni Putu Siska
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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Bangli Regency Government Communication Strategy in Marketing Kintamani Specialty Arabica Coffee and Community Empowerment Udayana, I Gusti Bagus; Tantra, I Gusti Lanang Putu; Martini, Ida Ayu Oka; Sari, Desak Made Febri Purnama; Wirajaya, Anak Agung Ngurah Mayun; Vinco, Yeo; Apriliathi, Ni Putu Siska
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12915

Abstract

This research uses a qualitative approach with the theory of communicator credibility. The results of this study are; the communication strategy of the Bangli Regency Government in marketing Kintamani Arabica Coffee is; advertising in events, out-of-town trade missions through ministries, and digital promotions. The credibility of communicators in marketing Kintamani Arabica Coffee is quite good in increasing sales so that Kintamani Arabica Coffee can be famous abroad.The obstacles faced by the Bangli Regency Government in marketing Kintamani Arabica coffee include: (1) Lack of motivation, (2) Low capital, (3) Processing and packaging technology that has not been fully mastered by the government, and others.The Bangli Regency Government empowers the community by utilizing the natural resources it has, providing assistance in the form of direction, socialization, and training.
PKM Community Empowerment through Cultivation of Rosella Flowers in Ban Village, Kubu District, Karangasem Wirajaya, Anak Agung Ngurah Mayun; Azmi, Aida Firdaus Muhammad Nurul; Udayana, I Gusti Bagus; Mahardika, Ida Bagus Komang; Sudewa, Ketut Agung; Yuliartini, Made Sri; Arjana, I Gusti Made; Muliarta, I Nengah; Sukmadewi, Desak Ketut Tristiana; Apriliathi, Ni Putu Siska; Rahayu, Ni Ketut Sri; Suastyayama, Kadek Damana
Asian Journal of Community Services Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i12.12417

Abstract

Ban Village is a village located in Kubu District, Karangasem Regency. Most of the people's livelihoods are farmers, breeders and coffee processors. Despite its shortcomings in terms of land conditions, Ban Village has a variety of natural potential that needs to be developed in the agricultural, livestock, fishery and crop processing sectors. The potential for re-development of rosella flowers which were cultivated before the Covid-19 pandemic by the community. Cow dung and litter can be used as quality organic fertilizer. The aim of the activity is: increasing the knowledge and skills of partners in cultivating roselle plants and processing cow dung and litter as organic fertilizer and touching on technology for cultivating roselle flowers and processing cow dung and litter.
Co-Authors Arjana, I Gusti Made Azmi, Aida Firdaus Muhammad Nurul Desak Made Febri Purnama Sari I Gusti Bagus Udayana I Nengah Muliarta, I Nengah Ida Ayu Oka Martini Made Sri Yuliartini Mahardika, Ida Bagus Komang Rahayu, Ni Ketut Sri Suastyayama, Kadek Damana Sudewa, Ketut Agung Sukmadewi, Desak Ketut Tristiana Tantra, I Gusti Lanang Putu Vinco, Yeo Wirajaya, Anak Agung Ngurah Mayun