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All Journal Jurnal TAMBORA Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Informasi Pengabdian Masyarakat
Andini Ramadani
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Customer Relationship Management dan Sosial Media Marketing Instagram terhadap Tingkat Kunjungan Andini Ramadani; Burhanuddin Burhanuddin; Muh. Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4431

Abstract

The aim of this research is to determine the influence of Customer Relationship Management (CRM) and Instagram social media marketing on visit levels. The independent variables in this research are Customer Relationship Management (CRM) and Instagram social media marketing. The dependent variable in this study is the visit level. The population in this study was visitors to Makassar City Culture Service activities starting from January-February 2023, totaling 82,326 people. The sample in this study was selected using the Hair's method, with a total sample size of 120 respondents. The analytical method used in this research is the multiple linear regression analysis method. The results of this research show that Customer Relationship Management (CRM) has a positive and significant effect on the level of visits to the Makassar City Cultural Service, Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Cultural Service, and simultaneously Customer Relationship Management (CRM) and Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Culture Service.
Peran Mahasiswa pada Kegiatan Asistensi Mengajar dalam Memotivasi Siswa SMKN 01 Dompu dan SMPN 04 Dompu untuk Berwirausaha Nafisah Nurulrahmatiah; Ita Purnama; Rosa Dwiyanti; Efan Iriadi; Andini Ramadani
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 4 (2024): November: Jurnal Informasi Pengabdian Masyarakat
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i4.1371

Abstract

This study uses a case study of SMKN 01 Dompu and SMPN 04 Dompu to provide a teaching assistance role in encouraging students of SMKN 01 Dompu and SMPN 04 Dompu to be entrepreneurial. Entrepreneurial skills are one of the important skills that must be learned early in the era of increasingly competitive globalization. Students have opportunity to learn directly from teachers through teaching assistant programs, which focus on entrepreneurial skills such as decision-making, risk management, and creativity. This study found that teaching assistants at SMKN 01 Dompu and SMPN 04 Dompu can encourage students to think more creatively and innovatively. This was found through observation and interview methods. The program also boosts students' confidence in starting a small business. The results of the study show that teachers who are actively involved in teaching assistance programs can make education fun and relevant, thereby fostering students' interest in exploring the world of entrepreneurship.
PENGARUH ATMOSPHERE CAFÉ, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUASAN PELANGGAN ROYAL COFFEE KOTA BIMA Andini Ramadani; Intisari Haryanti; Ismunandar
Jurnal TAMBORA Vol 9 No 2 (2025): EDISI 25
Publisher : Wakil Rektor 3, Direktorat Riset, Publikasi dan Inovasi, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/tambora.v9i2.6490

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh atmosfer café, kualitas produk, dan gaya hidup terhadap kepuasan pelanggan Royal Coffee di Kota Bima. Penelitian menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner kepada pelanggan Royal Coffee. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, atmosfer café, kualitas produk, dan gaya hidup berpengaruh signifikan terhadap kepuasan pelanggan. Temuan ini menegaskan bahwa suasana café yang nyaman, produk berkualitas, serta gaya hidup konsumen yang relevan menjadi faktor utama yang meningkatkan tingkat kepuasan pelanggan. Implikasi penelitian ini memberikan masukan bagi pengelola café untuk memperhatikan ketiga aspek tersebut guna meningkatkan loyalitas dan kepuasan pelanggan.
Co-Authors Burhanuddin Burhanuddin Efan Iriadi Intisari Haryanti Ismunandar Ita Purnama Nafisah Nurulrahmatiah Rosa Dwiyanti Zainal Ruma