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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pengabdian Pada Masyarakat METHABDI
Yuliani, Selfi
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

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Mendorong Transformasi Digital UMKM Desa Ciherang: Siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Ramdhan, Anggal Noor; Marwah, Suci; Yuliani, Selfi; Nurfadillah, Riski; Azzahra, Naftali; Wachdijono, Wachdijono
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp194-199

Abstract

The Industrial Revolution 5.0 requires MSMEs in Ciherang Village to adopt digital technology to remain competitive and able to compete in the global market. This research aims to support MSMEs through assistance in creating a Business Identification Number (NIB) and digital marketing training. The research method includes an initial survey to identify the level of technology utilization by local MSMEs, followed by digital marketing training, use of e-commerce platforms, and NIB registration. As a result, 15 MSMEs succeeded in obtaining NIB, while others began to utilize digital platforms such as Shopee and TikTok to expand their market reach. Even though this training improves the digital skills of business actors, challenges such as uneven internet access, varying technological capabilities, and limitations in using technology independently are still the main obstacles. Therefore, long-term investment in digital infrastructure, increased technological literacy, and ongoing assistance are needed to ensure the sustainability of the digital transformation of MSMEs in Ciherang Village.
The Influence of Workload, Work Motivation, and Organizational Citizenship Behavior on Job Satisfaction inPT Pertamina (Persero) Refinery Unit (Ru) VI Balongan Yuliani, Selfi; Afiah, Afwa; Maryam, Siti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 4 (2025): July 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i4.3307

Abstract

Purpose: This research is motivated by the importance of increasing employee job satisfaction, because currently there are many problems that can affect job satisfaction such as workload that exceeds capacity or ability, low work motivation and suboptimal performance, and the need for organizational citizenship behavior in supporting company quality. By understanding the relationship between these three factors, companies can create more effective strategies, appropriate policies, and ideal work procedures so that optimal job satisfaction can be achieved. This study reveals the influence of workload, work motivation, and Organizational Citizenship Behavior (OCB) on job satisfaction. Design/methodology/approach: With a 5% margin of error and the Slovin formula, 110 individuals were sampled for the study. Simple random sampling was employed, and questionnaires were distributed to gather data. The data were analyzed using multiple linear regression via SPSS 25.0 apk. Findings: Both workloadsby the sig. value of0.813 > 0.05and work motivationby the sig. value of0.054 > 0.05did not significantly affect job satisfaction, according to the results. But it turned out that OCB had a big impact on job satisfactionby the sig. value of0.000 < 0.05. Overall, a significant relationship was found between workload, work motivation, and OCB with employee job satisfactionby the F value of10,197 andsig. of0.000 < 0.05. Paper type: Research paper.
Co-Authors Afiah, Afwa Azzahra, Naftali Marwah, Suci Nurfadillah, Riski Ramdhan, Anggal Noor SITI MARYAM Wachdijono, Wachdijono