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All Journal Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Dafina Indira
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Menciptakan Brand Image Yang Positif Bagi Wisata Bukit Tegal Santun Dafina Indira
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 1 No. 1 (2024): Maret : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejah
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v1i1.44

Abstract

This service to the community is carried out to promote the brand owned by Bukit Tegal Santun to the wider community. This PKM service uses the Participatory Community Empowerment Method or Participatory Rural Appraisal (PRA) which is a process-based approach. From the activities carried out by the activity participants, namely the managers of Bukit Tegal Santun, they understand the meaning of branding, namely that brands can differentiate services and services provided by competitors. With the help of well-known brands in the wider community, it is hoped that it will be able to increase the number of visitors to the Tegal Santun Hill tourist attraction.
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