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All Journal Abdimas Universal Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Meirisari, Vhika
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengembangan UMKM dalam Pemanfaatan Hasil Perkebunan Buah Nanas di Desa Tanjung Baru Enjellah, Enjellah; MH, Nisya Audya; Nastiar, Pikri Rajabi; Hidayatullah, Syarif; Setiawan, Budi; Meirisari, Vhika
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 3 (2024): Volume 8 Nomor 3 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i3.23635

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is one of the important efforts in improving the economy of rural communities. Tanjung Baru Village has abundant pineapple plantation potential, but the utilization of these plantation products is still not optimal. This service activity aims to formulate a strategy for the development of MSMEs through the use of pineapple plantation products in Tanjung Baru Village. The methods used include production skills training, managerial capacity building, and marketing assistance for processed pineapple products. The results of this activity showed a significant increase in participants' knowledge and skills, as evidenced by the increase in the average score from pre-test (41.0) to post-test (81.5). Participants succeeded in developing processed pineapple products such as jam, chips, and juice with good quality. This activity also resulted in training modules and partnership networks to support product marketing. It can be concluded that the MSME development strategy based on local potential implemented has succeeded in increasing the capacity of MSME actors in processing and marketing pineapple products, as well as opening up opportunities for business diversification that have the potential to increase the income of village communities.
Strategi Pemanfaatan Nanas Lokal Melalui Diversifikasi Sirup dalam Pemberdayaan UMKM di Desa Tanjung Baru Epriyani, Jihan; Chaisarani, Fadia; Putri, Melia Sari Onika; Utami, Sherly Adithia Putri; Anugra, Defri; Setiawan, Budi; Meirisari, Vhika
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.542

Abstract

Most farmers in Tanjung Baru Village sell pineapples directly without processing, leading to suboptimal economic value. To address this issue, training is essential to enhance the added value of processed pineapple products. This community service initiative aims to improve the utilization of local pineapples in Tanjung Baru Village, Lembak Subdistrict, Muara Enim Regency, while also empowering farmers and MSME actors through product diversification. It consists of four stages: first, conducting surveys in pineapple farms and problem analysis to identify the potential and challenges faced by farmers and MSME actors; second, interviewing farm owners and MSME actors to gather information on farm management, production processes, and challenges; third, focusing on socialization regarding the processing of pineapples into value-added products such as pineapple syrup, along with entrepreneurial education on packaging techniques and basic financial calculations; and finally, emphasizing product packaging education by providing training on selecting appropriate packaging types, designs, and materials to ensure product quality, safety, and market appeal. The expected outcomes of this community service are to enhance the knowledge of farmers and MSME actors, improve product processing and packaging, and boost the local economy through the production of value-added pineapple syrup.
Co-Authors Anugra, Defri Budi Setiawan Chaisarani, Fadia Enjellah, Enjellah Epriyani, Jihan Heni Pujiastuti MH, Nisya Audya Nastiar, Pikri Rajabi Putri, Melia Sari Onika Utami, Sherly Adithia Putri