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All Journal Jurnal Ilmiah Nusantara
Atika Apriana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH VARIAN PRODUK DAN SOSIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI TEMAN CERITA TENTE Atika Apriana; Sri Ernawati
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.2244

Abstract

A purchasing decision is a final decision that a consumer has to purchase a good or service with various certain considerations. This research aims to determine the influence of product variants and Instagram social media on purchasing decisions at Kedai Teman Berita Tente. The results of this research show that product variants do not have a significant effect on purchasing decisions, while Instagram social media has a significant effect on purchasing decisions.
Co-Authors Sri Ernawati