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All Journal Jurnal Ilmiah Manajemen Kesatuan
Silviano, Haykal
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Economics, Econometrics & Finance Social Sciences

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Implication of Innovation, Green and Digital Economy for MSME: Viera Oleh-Oleh Pekanbaru As A Case Study Rasyid, Muhammad; Syafi’I, Ahmad; Silviano, Haykal; Prasetia, Aditia; Nofirda, Fitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This research discusses the positive impact of innovation and the development of green and digital economies on the Viera Oleh-Oleh MSMEs. These MSMEs have successfully utilized digital currency, social media, and e-commerce to enhance transaction efficiency and product promotion. The implementation of digital technology, such as computer-based cash registers, has also contributed to improving operational productivity. Furthermore, Viera Oleh-Oleh MSMEs have enhanced product quality and environmental awareness by using sustainable local materials and reducing plastic usage. The use of digital technology and green economic principles helps Viera Oleh-Oleh MSMEs survive and thrive in the current digital and economic era. These innovations not only provide a competitive advantage but also meet the demands of consumers increasingly concerned about sustainability. Through the implementation of these strategies, Viera Oleh-Oleh MSMEs can leverage business growth and support to achieve better performance.
Co-Authors Muhammad Rasyid, Muhammad Nofirda, Fitri Prasetia, Aditia Syafi’i, Ahmad